📌 Core Information
🔹 Job Title: Senior Customer Marketing Associate
🔹 Company: Aesop
🔹 Location: Seoul Head Office, Korea, Republic of
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing local marketing campaigns and products to drive customer engagement, loyalty, and brand affinity
- Collaborating with cross-functional teams to execute campaigns, events, and strategic product management
- Leading product management, including new product launches, analysis, and effective positioning
- Overseeing campaign execution, local and regional reporting, and effective communication across departments
- Actively seeking and cultivating new brand partnerships and sponsorships to increase brand visibility and create co-branded marketing opportunities
ASSUMPTION: This role requires a high level of collaboration, leadership, and strategic insight to enhance product performance in line with global brand concepts. The ideal candidate will have a strong background in customer marketing, campaign management, and product management.
📋 Key Responsibilities
✅ Customer Marketing
- Plan and manage the annual/monthly retail marketing & CRM calendar, ensuring alignment with global brand strategy.
- Localize global campaigns, including copy review, in-store activation, and event planning.
- Lead product management, including new product launches, product analysis, and ensuring effective positioning.
- Oversee the creation of local campaign materials such as campaign copy, official photography, and film production.
✅ Pricing & Forecasting
- Manage annual product pricing and new product pricing strategies.
- Lead new product forecasting to ensure market readiness and proper alignment with demand.
- Oversee retail marketing & CRM budget management.
- Forecast premium samples and manage their distribution.
✅ Customer-Related Event Management
- Plan and execute customer engagement events, experiential workshops (e.g., skincare or fragrance workshops), and in-store gestures, with a focus on delivering an exceptional customer experience.
- Lead and execute new partnerships to ensure maximum product exposure.
- Cultivate customer-centric events, such as Elevated Skincare Workshops and fragrance workshops, to deepen brand connection and product understanding.
✅ Partnership Cultivation
- Actively seek and identify new brand partnerships and sponsorships that align with the company’s marketing goals and brand image.
- Cultivate partnerships with local artists, influencers, and brands to increase brand visibility and create co-branded marketing opportunities.
- Work closely with cross-functional teams to create joint marketing campaigns that leverage partners' strengths and reach new audiences.
- Organize and manage co-branded activations, pop-ups, and partnerships with local cultural events to expand brand presence and awareness.
✅ Reports and Analysis
- Work closely with Head of Marketing and Customer Assistant Marketing Manager to prepare strategic reports for Global.
- Prepare monthly/quarterly marketing reports, campaign reports, and Beaute research.
- Oversee CRM reports and perform competitive analysis to identify key trends and opportunities.
✅ People Management
- Provide mentorship and guidance to the Customer Marketing Coordinator.
- Oversee the Customer Marketing Coordinator’s development and assist in refining CRM plans and event execution.
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign execution, and team leadership. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and have strong project management skills.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: At least 6 years of experience in Product Marketing
Required Skills:
- Strong experience in leading interdepartmental projects
- Ability to multitask with organized time management skills
- High proficiency in Excel and PowerPoint for reporting and presentations
- Business proficiency in both written and verbal English
Preferred Skills:
- Experience in the beauty or personal care industry
- Fluency in Korean
ASSUMPTION: While not explicitly stated, experience in the beauty or personal care industry and fluency in Korean may be beneficial for this role due to the local focus of the position.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Marketing role in Seoul, the estimated salary range is KRW 60,000,000 - 80,000,000 per year. This is an estimate and the actual salary may vary based on experience and performance.
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on Aesop products
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM. Overtime may be required during peak periods.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on individual performance and experience. Benefits may vary based on the company's policies and the employee's location.
📌 Applicant Insights
🔍 Company Context
Industry: Aesop operates in the personal care product manufacturing industry, focusing on skin care, hair care, and body care products. The company is known for its high-quality, efficacious products and commitment to sustainability.
Company Size: Aesop is a mid-sized company with approximately 2,344 employees globally. This size allows for a more intimate work environment with opportunities for growth and career advancement.
Founded: Aesop was established in Melbourne, Australia, in 1987. The company has since expanded globally, with headquarters in both Melbourne and London.
Company Description:
- Aesop formulates skin, body, and hair care products, as well as fragrance and accessories for the self and home.
- The company is committed to using high-quality, efficacious ingredients and sustainable practices.
- Aesop supports the arts as an avenue for inspiration, learning, and communication.
Company Specialties:
- Skin care
- Hair care
- Body care
- Fragrance
- Accessories
Company Website: https://www.aesop.com/r/careers
ASSUMPTION: Aesop's commitment to sustainability, quality, and the arts creates a unique work environment that values creativity, innovation, and incisive enquiry.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high level of experience and expertise in customer marketing and product management.
Reporting Structure: The Senior Customer Marketing Associate will report directly to the Head of Marketing and work closely with the Customer Assistant Marketing Manager. They will also collaborate with various cross-functional teams, such as the local retail team, regional marketing team, global insight team, global pricing team, and global forecasting team.
Work Arrangement: This is an on-site role based in Seoul, Korea. The work arrangement may include occasional remote work, but the role primarily requires in-person collaboration and presence in the office.
Growth Opportunities:
- Potential advancement to a regional or global marketing role
- Expansion of responsibilities based on performance and company growth
- Opportunities to work on international projects and gain global marketing experience
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to expand responsibilities and advance to more senior positions within the company.
🌍 Location & Work Environment
Office Type: Aesop's Seoul Head Office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Seoul Head Office, Korea, Republic of
Geographic Context:
- Seoul is a vibrant, bustling city with a rich cultural heritage and a thriving business environment.
- The office is located in a central business district, offering easy access to public transportation and amenities.
- Seoul is known for its dynamic food scene, historic sites, and lively nightlife.
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM. However, the role may require occasional overtime or weekend work, particularly during peak periods or when executing events.
ASSUMPTION: The work environment at Aesop's Seoul Head Office is collaborative, creative, and fast-paced. The ideal candidate will thrive in a dynamic, multicultural setting and be comfortable working in a bustling city environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager and/or team members
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Marketing and campaign management expertise
- Product management and strategic thinking
- Collaboration and leadership skills
- Cultural fit and alignment with Aesop's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and product management experience.
- Demonstrate your understanding of Aesop's brand and products in your application materials.
- Prepare examples of successful marketing campaigns or product launches you've led in the past.
- Showcase your ability to work collaboratively and lead cross-functional teams.
ATS Keywords: Customer Marketing, Campaign Management, Product Management, Event Management, Partnership Cultivation, Reporting, Analysis, Mentorship, Collaboration, Leadership, Strategic Insight, Time Management, Excel, PowerPoint, English Proficiency
ASSUMPTION: Aesop's recruitment process is designed to assess candidates' skills, experience, and cultural fit. The company values candidates who can demonstrate a strong understanding of the brand and a passion for marketing and product management.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Design software (e.g., Adobe Creative Suite)
ASSUMPTION: The tools and technologies required for this role are standard for the marketing and product management industries. The ideal candidate will have experience with these tools and be comfortable learning new software as needed.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Innovation
- Progressive thinking
- Collaboration
- Incisive enquiry
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Creative and innovative
- Results-driven
Self-Assessment Questions:
- How do you align with Aesop's values, particularly creativity and innovation?
- How comfortable are you working in a dynamic, multicultural environment?
- How do you approach collaboration and leadership in a team setting?
ASSUMPTION: Aesop values candidates who can demonstrate a strong fit with the company's values and work style. The ideal candidate will be creative, innovative, and comfortable working in a dynamic, collaborative environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with cross-functional teams and stakeholders with varying priorities and expectations
- Adapting to a fast-paced, dynamic work environment
- Balancing local market needs with global brand strategy
ASSUMPTION: This role presents unique challenges that require strong project management, collaboration, and leadership skills. The ideal candidate will be comfortable working in a fast-paced environment and managing multiple priorities.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position has a strong focus on local market management and customer engagement.
- This role requires a high level of strategic insight and leadership, as well as strong collaboration and project management skills.
- Career progression in this role may lead to regional or global marketing positions, offering opportunities for international experience and growth.
ASSUMPTION: This role is unique in its focus on local market management and customer engagement. Candidates should be prepared to demonstrate their ability to balance local market needs with global brand strategy and work collaboratively with cross-functional teams.
📝 Sample Projects
- Developing and executing a successful customer engagement campaign, such as an in-store event or workshop
- Managing a product launch from start to finish, including pricing, forecasting, and promotional activities
- Cultivating a strategic partnership with a local artist or influencer to create a co-branded marketing opportunity
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to manage marketing campaigns, product launches, and partnerships. The ideal candidate will be able to demonstrate their experience and expertise in these areas.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's global marketing strategy?
- What are the key priorities for this role in the first 90 days?
- How does Aesop support the professional development and growth of its employees?
- What are the biggest challenges facing the marketing team in the coming year, and how can this role help address them?
- How does Aesop foster a culture of creativity and innovation within the marketing team?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company's global marketing strategy, and the team's priorities and challenges. The ideal candidate will be able to demonstrate their ability to contribute to the team's success and align with the company's values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Aesop Careers portal
- Tailor your resume and cover letter to highlight your relevant marketing and product management experience, as well as your understanding of Aesop's brand and products.
- Prepare examples of successful marketing campaigns or product launches you've led in the past, demonstrating your ability to manage projects and collaborate with cross-functional teams.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
