📌 Core Information
🔹 Job Title: Senior Demand Generation Manager
🔹 Company: Kaseya
🔹 Location: Dublin, Ireland
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Designing and executing multi-channel campaigns to generate high-quality leads
- Nurturing prospects and turning them into loyal customers
- Collaborating with various teams to drive growth and optimize the funnel
- Analyzing data, A/B testing, and continuously improving campaign performance
ASSUMPTION: This role requires a strong understanding of marketing automation tools, CRM, and data-driven decision making. It's ideal for a proactive, creative individual with a passion for growth.
📋 Key Responsibilities
✅ Create and launch cross-channel campaigns (email, PPC, social, content) to drive qualified leads
✅ Build smart, automated workflows that move prospects down the funnel faster
✅ Use data to analyze, A/B test, and continuously improve campaign performance
✅ Partner with sales to ensure lead quality, alignment, and follow-through
✅ Track metrics, report on performance, and adjust strategies for maximum ROI
ASSUMPTION: This role requires strong organizational skills, great communication, and the ability to work collaboratively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-3 years in demand generation, marketing, or growth marketing—ideally in tech or B2B
Required Skills:
- Hands-on experience with marketing automation tools and CRM (Salesforce, Marketo, etc.)
- Data-driven mindset with expertise in email marketing, NCA event planning, digital marketing, and SEO
- Great communicator, collaborator, and organized individual with a passion for growth
Preferred Skills:
- Experience with AI-powered marketing tools
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Estimated based on market research for the role and location)
Benefits:
- Health insurance
- Retirement savings plan
- Employee assistance program
- Generous time off
Working Hours: Full-time, 40 hours per week. Flexible hours may be available.
ASSUMPTION: The salary range is an estimate based on market research for the role, experience level, and location. Actual compensation may vary based on skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 5,001-10,000 employees. This size offers opportunities for career growth and diverse learning experiences.
Founded: 2000. Kaseya has over 20 years of experience in IT infrastructure and security management.
Company Description:
- Kaseya is the leading global provider of AI-powered cybersecurity and IT management software
- Offers a broad array of IT management solutions from industry-leading providers
- Empowers organizations to seamlessly manage IT infrastructure, secure networks, backup critical data, manage service operations, and grow their businesses
Company Specialties:
- IT Automation
- Remote IT Infrastructure Management
- Systems Management Software
- IT systems management, SaaS systems management, RMM, PSA, Backup and Recovery, SOC, Cybersecurity, Compliance, and User Security
Company Website: www.kaseya.com
ASSUMPTION: Kaseya's focus on AI-powered solutions indicates a commitment to innovation and data-driven decision making.
📊 Role Analysis
Career Level: Mid-level. This role offers opportunities for growth and leadership within the marketing department.
Reporting Structure: This role reports directly to the VP of Marketing.
Work Arrangement: Remote OK. This role offers flexibility for remote work, with the option to work from one of Kaseya's global offices.
Growth Opportunities:
- Potential to move into a management role as the team grows
- Opportunities to work on diverse campaigns and learn new skills
- Chance to contribute to Kaseya's hyper-growth trajectory
ASSUMPTION: Given Kaseya's growth trajectory, there may be opportunities for career advancement within the company.
🌍 Location & Work Environment
Office Type: Global offices. Kaseya has offices in Miami, Krakow, Vancouver, and Sydney.
Office Location(s): Dublin, Ireland
Geographic Context:
- Dublin is the capital and largest city of Ireland
- Known for its vibrant tech industry and startup scene
- Offers a high quality of life with a rich cultural heritage
Work Schedule: Standard business hours with flexibility for remote work.
ASSUMPTION: While the role is remote OK, there may be occasional requirements to work on Dublin time for team collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-depth interview with the marketing team
- Final interview with the VP of Marketing
Key Assessment Areas:
- Marketing expertise and campaign strategy
- Data analysis and A/B testing skills
- Communication and collaboration skills
- Cultural fit and alignment with Kaseya's values
Application Tips:
- Highlight your experience with marketing automation tools and CRM
- Include examples of successful campaigns and their results
- Tailor your resume and cover letter to emphasize your fit for this role
ATS Keywords: Demand Generation, Marketing Automation, CRM, Email Marketing, Digital Marketing, SEO, Campaign Management, A/B Testing, Performance Reporting, Workflow Automation
ASSUMPTION: Kaseya uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume can help your application get noticed.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM (e.g., Salesforce)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- SEO tools (e.g., Google Analytics, SEMrush)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary based on the company's current tech stack.
👔 Cultural Fit Considerations
Company Values:
- Bold: Kaseya encourages employees to be bold and take calculated risks
- Gritty: Kaseya values resilience and perseverance in the face of challenges
- Accountable: Kaseya holds employees accountable for their actions and results
Work Style:
- Collaborative: Kaseya values teamwork and cross-functional collaboration
- Data-driven: Kaseya makes decisions based on data and analytics
- Results-oriented: Kaseya focuses on achieving measurable results
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with data and using it to drive decision making?
- Do you have a proven track record of achieving results in a marketing role?
ASSUMPTION: Kaseya's culture is fast-paced, data-driven, and results-oriented. Candidates should be comfortable working in this type of environment.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously
- Keeping up with the latest marketing trends and technologies
- Working with a remote team across different time zones
- Meeting ambitious growth targets
ASSUMPTION: These challenges are common in fast-growing tech companies and can be overcome with strong organizational skills, adaptability, and a results-oriented mindset.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this role focuses heavily on demand generation and lead nurturing
- Kaseya's focus on AI-powered solutions sets it apart from other software development companies
- This role offers opportunities for career growth and leadership within the marketing department
ASSUMPTION: While this role shares similarities with other marketing roles, its focus on demand generation and Kaseya's unique offerings make it a distinct opportunity.
📝 Sample Projects
- Developing and executing a multi-channel campaign to generate leads for a new product launch
- Analyzing campaign performance data to optimize results and maximize ROI
- Collaborating with the sales team to ensure lead quality and alignment
ASSUMPTION: These projects are representative of the types of tasks and responsibilities required for this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department currently?
- How does this role fit into the overall marketing strategy for the company?
- What opportunities are there for professional development and growth within this role?
- How does Kaseya support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: These questions can help you better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful campaigns and their results
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
