📌 Core Information
🔹 Job Title: Sr. Demand Generation Specialist
🔹 Company: Torch Dental
🔹 Location: Austin, Texas
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (in office Mon-Thu, flexible Fri)
🚀 Job Overview
Key aspects of this role include:
- Designing and executing data-driven campaigns to engage and grow the customer base
- Collaborating cross-functionally to deliver compelling marketing materials
- Analyzing campaign performance and optimizing future efforts
- Supporting event logistics and partnership marketing initiatives
- Staying updated on industry trends and competitor activities
ASSUMPTION: This role requires a strong background in campaign marketing, digital marketing, and customer engagement. The ideal candidate will have a proven track record in executing multi-channel campaigns and a passion for delivering highly engaging and tailored customer experiences.
📋 Key Responsibilities
✅ Execute multi-channel campaigns, including email, social media, paid ads, and events
✅ Develop compelling marketing materials, such as blogs, emails, landing pages, and social posts
✅ Track, measure, and report on campaign success, leveraging data to optimize future efforts
✅ Coordinate event logistics, marketing collateral, and pre/post-event engagement strategies
✅ Support marketing efforts for industry partnerships, ensuring alignment and execution of co-branded initiatives
✅ Work within HubSpot (or similar tools) to segment audiences, schedule campaigns, and improve lead nurturing
✅ Stay on top of industry trends, competitor activity, and new marketing opportunities
ASSUMPTION: This role requires strong project management, organizational, and time management skills. The ideal candidate will be a hands-on collaborator who works well in teams and cross-functionally.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing or a related field
Experience: 3 to 6 years of total professional experience, with 2+ years in campaign marketing and experience marketing to small businesses
Required Skills:
- Campaign marketing and execution
- Digital marketing and customer journeys
- Content creation and messaging
- Project management and organizational skills
- Data analysis and reporting
- CRM and marketing automation
- Competitive and market research
Preferred Skills:
- Experience in the healthcare industry
- Familiarity with HubSpot or similar marketing automation tools
- Event planning and logistics experience
ASSUMPTION: Candidates with a strong interest in start-ups, technology, and/or healthcare will be well-suited for this role. Previous experience working in a fast-paced, dynamic environment is a plus.
💰 Compensation & Benefits
Salary Range: $80,000 - $90,000 (Eligible for equity options grants)
Benefits:
- 401k benefits with Empower
- Unlimited paid time off (PTO)
- Maternity and Paternity leave
- Medical and dental coverage with Aetna
- Work from home stipend
- Commuter benefits for hybrid employees
- Fully stocked fridge and pantry for hybrid employees
Working Hours: Monday - Friday 8:00 AM - 5:00 PM CST (Flexibility around office hours for unexpected emergencies)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Sr. Demand Generation Specialist role with 3-6 years of experience in the Austin, Texas area.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, focusing on e-commerce platforms for healthcare supply ordering
Company Size: 51-200 employees (Close-knit team with a one team culture)
Founded: 2018 (Rapidly growing start-up)
Company Description:
- Torch Dental's mission is to improve the lives of healthcare providers by simplifying supply ordering, providing transparent pricing, and modernizing the ordering process
- The company targets the $100+ billion office-based healthcare supply industry, starting with dental practices
- Torch Dental obsesses over customer satisfaction, promotes a strong bias for action, encourages team members to engage in impactful work, and fosters a one team culture
Company Specialties:
- E-commerce software platform for healthcare supply ordering
- Transparent pricing and modernized ordering process
- Customer satisfaction and engagement
Company Website: http://www.torchdental.com/
ASSUMPTION: Torch Dental is a rapidly growing start-up with a strong focus on customer satisfaction and engagement. The company's innovative e-commerce software platform streamlines healthcare professionals’ procurement process and secures the best prices for products.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and impact
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: Hybrid (in office Mon-Thu, flexible Fri)
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing team
- Opportunity to work on high-impact projects and drive business growth
- Exposure to various aspects of marketing, including campaign execution, content creation, and event planning
ASSUMPTION: This role offers a unique opportunity to work in a fast-paced, dynamic environment and make a significant impact on the company's growth and success.
🌍 Location & Work Environment
Office Type: Hybrid (in office Mon-Thu, flexible Fri)
Office Location(s): Austin, Texas
Geographic Context:
- Austin is the capital of Texas and the 11th-most populous city in the United States
- The city is known for its vibrant music scene, tech industry, and outdoor activities
- Austin offers a diverse range of neighborhoods and a high quality of life
Work Schedule: Monday - Friday 8:00 AM - 5:00 PM CST (Flexibility around office hours for unexpected emergencies)
ASSUMPTION: Austin, Texas, offers a dynamic and vibrant work environment with a strong tech industry and a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral interview to discuss past experiences and problem-solving skills
- Final interview with the Marketing Manager to discuss the role and company culture
Key Assessment Areas:
- Campaign marketing and execution skills
- Digital marketing and customer engagement expertise
- Project management and organizational skills
- Data analysis and reporting capabilities
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant campaign marketing and digital marketing experience in your resume
- Tailor your cover letter to demonstrate your understanding of Torch Dental's mission and values
- Prepare examples of successful campaign marketing initiatives you've led or contributed to
ATS Keywords: Campaign Marketing, Digital Marketing, Customer Engagement, Content Creation, Project Management, Data Analysis, CRM, Marketing Automation, Industry Trends, Competitor Activity, Event Planning, Partnership Marketing
ASSUMPTION: The application process for this role will focus on assessing the candidate's campaign marketing and digital marketing skills, as well as their cultural fit with Torch Dental's values and mission.
🛠️ Tools & Technologies
- HubSpot (or similar marketing automation tools)
- CRM software
- Email marketing platforms
- Social media management tools
- Event planning and logistics software
ASSUMPTION: The ideal candidate will have experience with HubSpot or similar marketing automation tools and be comfortable learning new software as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer satisfaction
- Strong bias for action
- Encouraging team members to engage in impactful work
- Fostering a one team culture
Work Style:
- Process-oriented with a passion for campaign marketing and execution
- Strong project management and organizational skills
- Hands-on collaborator who works well in teams and cross-functionally
- Avid learner who is excited about tests, experiments, wins, and results
- Strong attention to detail, time management skills, and ability to prioritize effectively
Self-Assessment Questions:
- Do you have a proven track record in campaign marketing and digital marketing?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you thrive in a collaborative, team-based work environment?
- Are you passionate about delivering highly engaging and tailored customer experiences?
ASSUMPTION: Torch Dental values candidates who are passionate about campaign marketing, digital marketing, and customer engagement. The ideal candidate will be a strong project manager with excellent organizational skills and a collaborative work style.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require adaptability and flexibility
- The role may involve working with tight deadlines and managing multiple projects simultaneously
- Some events and tradeshows may require travel
- Competitor activity and industry trends may change rapidly, requiring continuous learning and adaptation
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced environment and be able to adapt to changes and new challenges as they arise.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Campaign Manager or Demand Generation Manager position in other industries
- However, this role focuses specifically on the healthcare supply industry and requires an understanding of healthcare providers' needs and preferences
- Career progression in this role may lead to a Marketing Manager or Director of Marketing position
ASSUMPTION: While this role shares similarities with other marketing campaign management positions, it is unique in its focus on the healthcare supply industry and requires a specific understanding of healthcare providers' needs and preferences.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive customer engagement and retention
- Creating compelling content, such as blog posts, emails, and social media posts, to promote Torch Dental's services and products
- Supporting event logistics and marketing collateral for industry tradeshows and conferences
- Conducting market research and competitive analysis to identify new marketing opportunities and trends
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role. The actual projects and tasks may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy and how this role fits into it?
- How does Torch Dental measure the success of its marketing campaigns, and what metrics are most important?
- What opportunities are there for growth and advancement within the marketing team?
- How does Torch Dental support work-life balance for its employees?
- What is the company's approach to professional development and training for its marketing team members?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the marketing team's dynamics. The ideal candidate will ask thoughtful, insightful questions that demonstrate their interest in and understanding of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your campaign marketing and digital marketing experience
- Write a cover letter that demonstrates your understanding of Torch Dental's mission and values
- Prepare examples of successful campaign marketing initiatives you've led or contributed to
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
