Sr. Digital/Lifecycle Marketing Manager

📌 Core Information

🔹 Job Title: Sr. Digital/Lifecycle Marketing Manager

🔹 Company: Amazon

🔹 Location: Amsterdam, Noord-Holland, Netherlands

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving growth through digital marketing in the EUK region
• Managing the customer lifecycle from activation to retention
• Optimizing subscription-driven initiatives
• Cross-functional collaboration with various teams
• Data-driven decision-making and performance optimization

ASSUMPTION: This role requires a strong background in digital marketing, particularly in email marketing and performance-based campaigns. Experience in managing cross-functional teams and analyzing campaign performance metrics is essential.

📋 Key Responsibilities

✅ Lead and execute innovative digital marketing campaigns focused on driving growth through digital marketing in the EUK region

✅ Manage the customer lifecycle from activation to retention, leveraging paid marketing channels and optimizing subscription-driven initiatives

✅ Collaborate cross-functionally with product, business development, creative, and engineering teams to develop, execute, and scale campaigns that drive customer engagement, acquisition, and revenue

✅ Manage relationships with paid marketing agencies, ensuring campaigns are optimized for performance and align with overall marketing objectives

✅ Regularly analyze campaign performance metrics, including CTR, open rates, revenue lift, engagement, and ROI, to optimize future campaigns and provide actionable recommendations to leadership

✅ Develop and implement a robust A/B testing strategy for both email and paid media channels to continually improve performance

✅ Work closely with stakeholders across marketing and country leads, product, content, design, and business development teams to ensure alignment on campaign objectives, promotional schedules, and product launches

✅ Analyze customer cohorts and behaviors to develop targeted marketing strategies that drive customer acquisition, retention, and subscription growth

✅ Develop and execute an annual digital marketing plan, aligning with key growth initiatives and business objectives

✅ Stay up-to-date with the latest trends in digital marketing, email marketing, and e-commerce to ensure Blink remains at the forefront of innovative marketing strategies

ASSUMPTION: This role requires a balance of creativity and data-driven decision-making to enhance the customer journey and grow Blink’s customer base. The ideal candidate will be a self-starter who thrives in a fast-paced environment and is motivated by delivering tangible business results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in digital marketing, with a focus on email marketing and performance-based campaigns

Required Skills:

• Proven expertise in digital marketing, email marketing, and performance-based campaigns
• Strong analytical skills and data-driven mindset
• Excellent communication and collaboration skills
• Proven ability to manage cross-functional teams and stakeholders
• Familiarity with CRM marketing and customer segmentation
• Experience with A/B testing and campaign optimization

Preferred Skills:

• Experience in the smart home or security industry
• Fluency in multiple languages
• Experience with Amazon's marketing platforms and tools

ASSUMPTION: While not explicitly stated, experience in the smart home or security industry may be beneficial for understanding the target audience and market trends.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (estimated based on market research and company size)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off and holidays
• Maternity and paternity leave
• Employee discounts on Amazon products

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:30 PM (with flexibility for occasional remote work)

ASSUMPTION: The salary range is estimated based on market research and the company's size. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Amazon is a multinational technology company focused on e-commerce, cloud computing, digital streaming, and artificial intelligence. The company operates in a highly competitive and rapidly evolving market.

Company Size: Amazon has over 1,000,000 employees worldwide, making it one of the largest companies globally. This size offers numerous opportunities for career growth and development.

Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, Washington, USA.

Company Description:

• Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
• The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
• Amazon embraces new ways of doing things, makes decisions quickly, and is not afraid to fail.

Company Specialties:

• E-commerce
• Cloud computing
• Digital streaming
• Artificial intelligence

Company Website: https://www.amazon.com

ASSUMPTION: Amazon's large size and diverse business segments provide ample opportunities for career growth and development within the marketing department.

📊 Role Analysis

Career Level: This role is at the senior level, with significant responsibilities and the potential to manage a team or mentor junior team members.

Reporting Structure: The Sr. Digital/Lifecycle Marketing Manager will report directly to the Marketing Manager for Blink in the EUK region.

Work Arrangement: This role is primarily on-site, with some flexibility for remote work as needed.

Growth Opportunities:

• Potential to lead a team or mentor junior team members
• Opportunities to work on high-impact projects and campaigns
• Career progression within Amazon's marketing department or other business segments

ASSUMPTION: Given Amazon's large size and diverse business segments, there are numerous opportunities for career growth and development within the marketing department or other areas of the company.

🌍 Location & Work Environment

Office Type: Amazon's Amsterdam office is a modern, collaborative workspace with open-plan seating and dedicated meeting rooms.

Office Location(s): Amsterdam, Noord-Holland, Netherlands

Geographic Context:

• The Netherlands has a strong economy and a highly skilled workforce, making it an attractive location for multinational companies.
• Amsterdam is the capital and largest city in the Netherlands, with a vibrant culture, diverse population, and robust job market.
• The city is known for its historic canals, museums, and lively nightlife.

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:30 PM (with flexibility for occasional remote work)

ASSUMPTION: The Netherlands' strong economy and skilled workforce provide a supportive environment for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with a member of the HR team
• On-site or virtual interview with the hiring manager and other team members
• Final round interview with senior leadership

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Data analysis and campaign optimization skills
• Cross-functional collaboration and communication skills
• Alignment with Amazon's leadership principles and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Prepare examples of successful digital marketing campaigns you've led or contributed to
• Research Amazon's leadership principles and be prepared to discuss how you embody them in your work

ATS Keywords: Digital Marketing, Email Marketing, Performance-Based Campaigns, CRM Marketing, Customer Segmentation, A/B Testing, Cross-Functional Collaboration, Growth Strategy, Strategic Planning, Industry Trends, Customer Engagement, Acquisition, Retention

ASSUMPTION: Given Amazon's large size and diverse business segments, the interview process may involve multiple rounds and assessments to ensure the best fit for the role and the company.

🛠️ Tools & Technologies

• Amazon Marketing Cloud (AMC)
• Amazon Redshift
• Amazon S3
• Salesforce Marketing Cloud
• Google Analytics
• Adobe Creative Suite

ASSUMPTION: Familiarity with Amazon's marketing platforms and tools, as well as industry-standard software, will be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Passion for invention
• Commitment to operational excellence
• Long-term thinking

Work Style:

• Fast-paced and dynamic environment
• Data-driven decision-making
• Collaborative and cross-functional teams
• Focus on innovation and continuous improvement

Self-Assessment Questions:

• Do you have a strong customer focus and a passion for driving growth through digital marketing?
• Are you comfortable working in a fast-paced, dynamic environment and making data-driven decisions?
• Do you thrive in collaborative, cross-functional teams and enjoy working on innovative projects?

ASSUMPTION: Amazon's company culture values innovation, data-driven decision-making, and a strong customer focus. Candidates who embody these values and work styles will be a strong fit for the company.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Keeping up with the latest trends and best practices in digital marketing
• Balancing creativity and data-driven decision-making in campaign development
• Working in a fast-paced, dynamic environment with tight deadlines

ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, adaptability, and a results-driven mindset.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position has a stronger focus on lifecycle marketing and subscription-driven initiatives
• Amazon's large size and diverse business segments offer more opportunities for career growth and development than smaller companies
• This role requires a higher level of experience and expertise in digital marketing than entry-level or junior positions

ASSUMPTION: While this role shares similarities with other digital marketing positions, its focus on lifecycle marketing and subscription-driven initiatives sets it apart.

📝 Sample Projects

• Developing and executing a targeted email campaign to reactivate dormant customers
• Optimizing a paid media campaign to improve CTR and conversion rates
• Analyzing customer cohort data to identify trends and develop targeted marketing strategies

ASSUMPTION: These sample projects illustrate the types of initiatives the Sr. Digital/Lifecycle Marketing Manager may work on, focusing on data-driven decision-making and customer engagement.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role collaborate with other marketing teams and stakeholders within Amazon?
• What opportunities are there for career growth and development within the Blink marketing team or Amazon's broader marketing department?
• How does Amazon support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and career growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Prepare examples of successful digital marketing campaigns you've led or contributed to
• Research Amazon's leadership principles and be prepared to discuss how you embody them in your work
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.