📌 Core Information
🔹 Job Title: Sr Digital Marketing Associate (Programmatic, Paid Social, Gaming & CRM)
🔹 Company: Mattel
🔹 Location: Slough, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning, delivery, and optimization of Programmatic, Paid Social, Gaming, and CRM campaigns
- Maximizing media ROI through rigorous campaign optimization
- Collaborating with regional digital teams and local brand managers
- Executing media innovation and test & learn programs
- Analyzing and leveraging media results and performance data
ASSUMPTION: This role requires a strong understanding of digital marketing channels, particularly Programmatic, Paid Social, Gaming, and CRM. The ideal candidate will have experience working with ad tech or agency-side in a similar capacity.
📋 Key Responsibilities
✅ Plan, deliver, and optimize Programmatic video and display campaigns, Paid Social, Gaming, and CRM acquisition & email campaigns via activation partners
✅ Maximize media ROI by driving rigorous weekly campaign optimization with digital partners against digital KPIs
✅ Work collaboratively with regional digital teams and UK local brand on Programmatic, Social, Gaming, and data-led channels
✅ Execute media innovation and test & learn within Programmatic, Paid Social, Gaming, and Conversion channels
✅ Champion best-in-class Paid Social and Gaming creative, fit for platform
✅ Own UK Programmatic, Paid Social, Gaming, and CRM data within Mattel's Media Results & Performance platform
✅ Support the Media Manager on Media Mix Modelling program and drive implementation of MMM insights into the planning process
ASSUMPTION: The role involves a high degree of autonomy and requires strong self-management skills to handle multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of experience in Programmatic video/display, Paid Social, Gaming, and CRM
Required Skills:
- Proven experience in Programmatic video/display, Paid Social, Gaming, and CRM
- Analytical prowess to drive optimization of live campaigns with agency partners
- Highly self-motivated and proactive with an eye for detail
- Ability to self-manage multiple projects simultaneously and proactively drive toward results
- Collaborative style, with ability to challenge & competent communicator
- Positive attitude and adaptability
- Ability to influence and drive best practices
Preferred Skills:
- Experience with Media Mix Modelling
- Familiarity with Mattel's brand portfolio
ASSUMPTION: While not explicitly stated, proficiency in relevant marketing software and tools is likely required for this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (based on industry standards for the role, experience level, and location)
Benefits:
- Competitive base salary
- Annual bonus scheme
- Pension plan co-funding (up to 10.5% company contribution)
- Private Healthcare
- Dental
- 25 holidays
- A variety of employee perks and discounts
Working Hours: Full-time, Monday to Friday, with flexibility for occasional overtime as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Mattel is a leading global toy company and owner of one of the strongest catalogs of children's and family entertainment franchises in the world. They create innovative products and experiences that inspire, entertain, and develop children through play.
Company Size: Mattel has 10,001+ employees globally, with a large presence in the United States and other international locations.
Founded: Mattel was founded in 1945 and is headquartered in El Segundo, California.
Company Description:
- Mattel is a purpose-driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential.
- The company employs the following behaviors: collaboration, innovation, and execution.
- Mattel is recognized as a Great Place to Work™ and as one of Fast Company's Best Workplaces for Innovators in 2022.
Company Specialties:
Company Website: https://about.mattel.com/
ASSUMPTION: Mattel's large size and global presence offer opportunities for career growth and international exposure.
📊 Role Analysis
Career Level: This role is at the senior associate level, indicating significant experience and responsibility within the marketing department.
Reporting Structure: The Senior Associate reports directly to the Media Manager and works collaboratively with regional digital teams and local brand managers.
Work Arrangement: This role is on-site, with a requirement to work from the Slough office. However, Mattel offers a flexible work environment with opportunities for occasional remote work.
Growth Opportunities:
- Expanding responsibilities in the short to medium term
- Potential for career progression within Mattel's marketing department
- Opportunities to work on global campaigns and collaborate with international teams
ASSUMPTION: The role's focus on innovation and test & learn programs suggests opportunities for professional development and growth.
🌍 Location & Work Environment
Office Type: Mattel's Slough office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 3rd Floor, The Porter Building, 1 Brunel Way, Slough, United Kingdom
Geographic Context:
- Slough is a town in Berkshire, England, located approximately 20 miles west of Central London.
- The area offers a mix of urban and suburban living, with easy access to London and other major cities.
- Slough has a diverse population and a vibrant local economy, with a strong presence of multinational corporations.
Work Schedule: The role follows a standard full-time work schedule, with flexibility for occasional overtime as needed.
ASSUMPTION: The Slough office's proximity to London and other major cities offers excellent opportunities for professional networking and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- On-site interview with the media team and other stakeholders
- Final interview with the media director
Key Assessment Areas:
- Digital marketing expertise, particularly in Programmatic, Paid Social, Gaming, and CRM
- Analytical skills and data-driven decision-making
- Collaboration and communication skills
- Cultural fit and alignment with Mattel's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Mattel's brand portfolio and marketing strategies
- Prepare examples of your past campaign successes and the data-driven insights that informed your strategies
ATS Keywords: Programmatic, Paid Social, Gaming, CRM, campaign optimization, data analysis, collaboration, communication, creativity, adaptability, project management, influencing, detail orientation, self-motivation, positive attitude, performance measurement
ASSUMPTION: Mattel's application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and marketing objectives.
🛠️ Tools & Technologies
- Programmatic ad tech platforms (e.g., Google Display & Video 360, The Trade Desk, AppNexus)
- Paid Social ad tech platforms (e.g., Facebook Ads Manager, LinkedIn Campaign Manager)
- CRM platforms (e.g., Salesforce, HubSpot)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Mattel's current tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Collaboration: Being a part of one team with shared values and common goals
- Innovation: Always aiming to find new and better ways to create innovative products and experiences
- Execution: Pursuing best-in-class outcomes and holding ourselves accountable for delivering results
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Positive and proactive
Self-Assessment Questions:
- How do you approach collaboration and teamwork in a dynamic, fast-paced environment?
- Can you provide an example of a time when you drove innovation and improved campaign performance through data analysis?
- How do you maintain a positive attitude and adaptability in the face of change or challenges?
ASSUMPTION: Mattel's company culture emphasizes collaboration, innovation, and execution, with a strong focus on data-driven decision-making and continuous improvement.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and prioritizing workloads effectively
- Keeping up with the latest trends and best practices in digital marketing, particularly in Programmatic, Paid Social, Gaming, and CRM
- Balancing short-term campaign optimization with long-term strategic planning
- Navigating a large, global organization and building effective working relationships with various teams and stakeholders
ASSUMPTION: The role's fast-paced nature and high degree of autonomy may present challenges for candidates who struggle with self-management or prioritization.
📈 Similar Roles Comparison
- Compared to other senior associate roles in digital marketing, this position places a greater emphasis on Programmatic, Paid Social, Gaming, and CRM campaign management
- Mattel's large size and global presence offer opportunities for career growth and international exposure not typically available in smaller organizations
- This role's focus on innovation and test & learn programs sets it apart from more traditional digital marketing positions
ASSUMPTION: While this role shares similarities with other senior associate positions in digital marketing, its unique focus on Programmatic, Paid Social, Gaming, and CRM, as well as its emphasis on innovation and test & learn, sets it apart from other opportunities in the field.
📝 Sample Projects
- Developing and executing a cross-channel campaign strategy to drive brand awareness and engagement for a new product launch
- Optimizing a CRM program to improve lead quality and conversion rates for a key retail partner
- Conducting a comprehensive analysis of Mattel's media mix and providing data-driven recommendations for optimization
ASSUMPTION: The specific projects required for this role may vary depending on Mattel's current marketing objectives and the candidate's areas of expertise.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for Mattel's brand portfolio?
- What opportunities are there for professional development and growth within the marketing department?
- How does Mattel support work-life balance for its employees?
- What is the typical career path for someone in this role, and what opportunities exist for progression within the organization?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to Mattel's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past campaign successes and the data-driven insights that informed your strategies
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
- Prepare for interviews by researching Mattel's brand portfolio, marketing strategies, and company culture
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
