📌 Core Information
🔹 Job Title: Senior Digital Marketing Specialist, CRM and Email
🔹 Company: Esri
🔹 Location: Redlands, CA
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing data-driven marketing strategies to enhance Esri's online presence and drive engagement.
- Analyzing marketing data to segment audiences and uncover actionable insights for campaign optimization.
- Collaborating with cross-functional teams to integrate marketing strategies into a cohesive digital marketing plan.
- Designing, implementing, and optimizing multi-channel marketing automation strategies to enhance customer journeys.
- Acting as a liaison between marketing and other departments to identify and implement efficiency-enhancing opportunities.
ASSUMPTION: This role requires a high level of experience and expertise in digital marketing, web analytics, and SEO to drive meaningful results for Esri's marketing efforts.
📋 Key Responsibilities
✅ Identify critical gaps in current marketing efforts and develop comprehensive marketing strategies that align with organizational objectives.
✅ Conduct in-depth analysis of marketing data to segment audiences and uncover actionable insights that inform digital marketing strategies.
✅ Utilize data-driven insights to design and execute A/B tests, optimizing campaigns for business growth and enhanced customer engagement.
✅ Develop and deliver engaging global campaign content across digital platforms, including email, marketing automation, paid media, and advertising.
✅ Design, implement, and optimize multi-channel marketing automation strategies that enhance customer journeys.
✅ Collaborate with the sales team to ensure seamless integration of marketing automation efforts with sales processes.
✅ Act as a liaison between marketing and other departments, identifying and implementing opportunities that enhance efficiency and contribute to overall company success.
ASSUMPTION: The successful candidate will have a proven track record in digital marketing, with a strong focus on data-driven decision-making and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Information Technology, or a related field
Experience: 5+ years of experience in digital marketing, web analytics, SEO, or a related field
Required Skills:
- Expertise in web analytics tools (such as Google Analytics, Adobe Analytics) and marketing automation platforms
- Strong experience with multi-channel digital marketing campaigns and optimization strategies
- Proficiency in SEO best practices, keyword research, and website performance analysis
- Hands-on experience with A/B testing, conversion optimization, and lead generation strategies
- Strong analytical skills with the ability to translate data insights into actionable strategies
- Excellent communication and project management skills with the ability to lead cross-functional initiatives
Preferred Skills:
- Experience managing digital marketing budgets and optimizing spend for maximum impact
- Knowledge of emerging digital marketing trends and technologies
- Ability to mentor and support junior team members in digital marketing best practices
- Strong understanding of CRM platforms and customer segmentation strategies
ASSUMPTION: While a bachelor's degree is required, the company may consider equivalent experience and relevant certifications in lieu of a degree for the right candidate.
💰 Compensation & Benefits
Salary Range: $83,200 - $135,200 USD (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Medical, dental, and vision insurance
- Life insurance
- 401(k) and profit-sharing programs
- Minimum accrual of 80 hours of vacation leave
- Twelve paid holidays throughout the calendar year
- Opportunities for personal and professional growth
Working Hours: Full-time, with a hybrid work arrangement (on-site and remote work)
ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on Geographic Information System (GIS) software and location intelligence
Company Size: Esri is a mid-sized company with 5,001-10,000 employees, providing a large and diverse workforce with ample opportunities for collaboration and growth
Founded: 1969, with a rich history in GIS technology and a commitment to creating positive global change
Company Description:
- Esri is the global market leader in geographic information system (GIS) software, location intelligence, and mapping
- The company takes a geographic approach to problem-solving, brought to life by modern GIS technology
- Esri supports customers with geographic science and geospatial analytics, what they call "The Science of Where"
Company Specialties:
- GIS and geographic information systems
- Software development
- Geospatial analysis
- Web mapping
- Place and location analytics
- Demographics
- 3D and site selection
- Government and IoT
- Training and location intelligence
- Smart cities and geodesign
Company Website: www.esri.com
ASSUMPTION: Esri's focus on GIS technology and location intelligence makes it an attractive employer for candidates interested in spatial data analysis, mapping, and related fields.
📊 Role Analysis
Career Level: Mid-level to senior, with the opportunity for growth and leadership within the marketing team
Reporting Structure: This role reports directly to the Marketing Manager and may oversee junior marketing team members or interns
Work Arrangement: Hybrid, with a combination of on-site and remote work
Growth Opportunities:
- Potential advancement to a marketing management or leadership role within the organization
- Expansion of skills and expertise through collaboration with cross-functional teams and mentorship opportunities
- Increased responsibility and impact on Esri's marketing efforts and overall business success
ASSUMPTION: The successful candidate will have the opportunity to grow both personally and professionally within Esri's marketing team.
🌍 Location & Work Environment
Office Type: Esri's headquarters is located in Redlands, CA, with a modern and collaborative work environment
Office Location(s): 380 New York St., Redlands, CA 92373, US
Geographic Context:
- Redlands is a city in California with a population of approximately 70,000 people
- The city offers a mix of urban and suburban living, with a variety of amenities and recreational opportunities
- Redlands is located about 60 miles east of Los Angeles, providing easy access to major metropolitan areas
Work Schedule: Full-time, with a hybrid work arrangement (on-site and remote work) and a standard workweek of Monday through Friday
ASSUMPTION: The hybrid work arrangement offers flexibility and work-life balance, allowing employees to enjoy both the benefits of an on-site work environment and the convenience of remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the director of marketing
- Background check and offer extension
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Data analysis and interpretation skills
- Cross-functional collaboration and communication abilities
- Alignment with Esri's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Esri's products, services, and company culture in your application materials
- Prepare for interview questions that focus on your digital marketing experience, data analysis skills, and ability to work collaboratively with cross-functional teams
ATS Keywords: Digital Marketing, Web Analytics, SEO, Marketing Automation, CRM, Email Marketing, Campaign Optimization, A/B Testing, Data Analysis, Cross-Functional Collaboration, Marketing Strategy
ASSUMPTION: Esri's application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Google Analytics
- Adobe Analytics
- Marketing automation platforms (e.g., Marketo, HubSpot, Pardot)
- CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Email marketing platforms (e.g., Mailchimp, Constant Contact, Campaign Monitor)
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The successful candidate will have experience with a variety of digital marketing tools and platforms, with a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer focus
- Integrity
- Balance
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and goal-oriented
- Creative and strategic in problem-solving
Self-Assessment Questions:
- How do you approach data-driven decision-making in digital marketing campaigns?
- Can you describe a time when you successfully collaborated with cross-functional teams to achieve a common goal?
- How do you stay up-to-date with emerging digital marketing trends and technologies?
ASSUMPTION: Esri values candidates who are passionate about GIS technology, data-driven marketing, and collaboration, with a strong commitment to customer focus and innovation.
⚠️ Potential Challenges
- Managing a high volume of marketing data and analytics to identify trends and insights
- Balancing multiple marketing channels and campaigns to maximize ROI and customer engagement
- Collaborating effectively with cross-functional teams to integrate marketing strategies into a cohesive digital marketing plan
- Adapting to a hybrid work environment, balancing on-site and remote work responsibilities
ASSUMPTION: The successful candidate will be able to navigate these challenges effectively, leveraging their digital marketing expertise and strong communication skills to drive results for Esri.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on CRM and email marketing, requiring expertise in customer segmentation and marketing automation strategies
- Industry-specific context: Esri's focus on GIS technology and location intelligence sets it apart from other software development companies, offering unique opportunities for candidates interested in spatial data analysis and mapping
- Career path comparison: This role provides a clear path for growth and advancement within Esri's marketing team, with the potential for leadership and management opportunities
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired career path when applying for this position.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to promote Esri's new GIS software release, utilizing A/B testing and data analysis to optimize performance
- Implementing a marketing automation strategy to enhance customer journeys and improve customer engagement with Esri's products and services
- Conducting a comprehensive analysis of Esri's website performance, identifying opportunities for improvement and optimizing SEO strategies to increase organic traffic
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, showcasing the candidate's ability to drive meaningful results for Esri's marketing efforts.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within the organization?
- How does Esri support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does Esri measure the success of its digital marketing campaigns, and what are the key performance indicators (KPIs) for this role?
- What is the company's approach to work-life balance, and how does the hybrid work arrangement support this?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to Esri's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your expertise in digital marketing, web analytics, and SEO
- Prepare for interview questions that focus on your digital marketing experience, data analysis skills, and ability to work collaboratively with cross-functional teams
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
