📌 Core Information
🔹 Job Title: Senior Digital Performance Marketing Specialist
🔹 Company: Trillium Health Partners
🔹 Location: Mississauga, Ontario, Canada
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (1 day per week in the office)
🚀 Job Overview
Key aspects of this role include:
- Driving measurable growth through strategic digital marketing initiatives
- Optimizing online marketing campaigns across various digital channels
- Analyzing performance metrics and managing budgets to maximize ROI
- Collaborating with cross-functional teams to ensure digital marketing strategies align with overall business objectives
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization of digital marketing campaigns.
📋 Key Responsibilities
✅ Develop and implement digital marketing campaigns to achieve business goals
✅ Plan and execute multi-channel digital marketing campaigns (e.g., PPC, SEO, social media)
✅ Content Creation and Management: Collaborate with content creators to develop engaging and relevant content. Oversee the creation and use of digital marketing materials.
✅ Monitor performance with the use of analytics tools and reports to track campaign performance, including metrics like click-through rates (CTR), conversion rates, and ROI. Analyse and summarize reports for KPI’s and campaign metrics.
✅ Utilize digital marketing tools and platforms to enhance campaign effectiveness.
✅ Optimizing Campaigns through A/B testing, adjust targeting, and refine ad creatives to improve campaign effectiveness.
✅ Optimize website for CX, accessibility, mobile responsiveness, and conversion rate improvements.
✅ Manage and allocate marketing budgets across digital channels and campaigns to ensure optimal spend and maximum ROI.
✅ Provide digital leadership for team of marketers, providing guidance and support to achieve campaign goals.
✅ Work with other departments, such as major giving and events, to ensure digital marketing strategies are aligned with overall business objectives.
✅ Close partnership with Data, Innovation and Integration Team on tagging, data flows, KPI identification, dashboard development, and campaign reporting
✅ Communicate campaign progress and results to stakeholders.
✅ Stay updated with the latest marketing technologies and trends. Identify industry trends, consumer behaviour and competitor strategies and make recommendations for the organization to utilize.
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple campaigns simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
Experience: 5-7+ years of experience in digital marketing, with a focus on performance marketing.
Required Skills:
- Proficiency in digital ad platforms (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager)
- Solid understanding of SEO/SEM, display advertising, and retargeting strategies
- Experience with Google Analytics (GA4), Tag Manager, and conversion tracking
- Proven track record in optimizing digital fundraising campaigns, ideally for NFPs
- Experience in managing multi-channel donor acquisition and retention campaigns
- Strong Excel and data analysis skills
- Strong project management skills and ability to juggle multiple campaigns simultaneously
- Creative thinker with excellent attention to detail and a results-driven mindset
- Excellent communication and interpersonal skills
- Passion for making a difference in healthcare and community well-being
Preferred Skills:
- Experience in the healthcare industry
- Fluency in French
ASSUMPTION: Candidates with experience in the non-profit sector and/or the healthcare industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $85,000 - $110,000 CAD per year (Based on industry standards for a Senior Digital Marketing Specialist role in the Mississauga area)
Benefits:
- Competitive benefits package
- Pension plan
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time position with standard business hours (Monday-Friday, 8:30am-4:30pm). Occasional evening and weekend work may be required.
ASSUMPTION: Salary range is based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare
Company Size: 10,001+ employees (Large enterprise)
Founded: 2011
Company Description:
- Trillium Health Partners is a leading hospital with an outstanding record of performance, fiscal responsibility and quality patient care.
- The hospital encompasses three main sites – Credit Valley Hospital, Mississauga Hospital and Queensway Health Centre – offering the full range of acute care hospital services, as well as a variety of community-based, specialized programs.
- Trillium Health Partners is committed to creating an exceptional experience for everyone who walks through their doors and envisions a new kind of health care for a healthier community.
Company Specialties:
- Patient Services
- Research and Innovation
- Education
Company Website: http://www.trilliumhealthpartners.ca
ASSUMPTION: Trillium Health Partners is a large, complex organization with a wide range of services and programs. The digital marketing team plays a crucial role in raising awareness and driving engagement with these services.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Reports to the Director, Direct Marketing and Analytics
Work Arrangement: Hybrid (1 day per week in the office at 2085 Hurontario Street with occasional work at hospital sites – Mississauga, Credit Valley Hospital and Queensway Health Centre sites)
Growth Opportunities:
- Potential to take on more strategic responsibilities as the role evolves
- Opportunities to work on high-impact campaigns and initiatives
- Possibility to mentor junior team members and contribute to their professional development
ASSUMPTION: This role offers opportunities for growth and development within the digital marketing team and the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid (1 day per week in the office)
Office Location(s): 2085 Hurontario Street, Mississauga, ON L5G 1B8 (with occasional work at hospital sites)
Geographic Context:
- Mississauga is the sixth-largest city in Canada and is located in the Greater Toronto Area (GTA)
- The city is home to a diverse population and a thriving business community
- Mississauga is easily accessible by car, public transportation, and is close to Toronto Pearson International Airport
Work Schedule: Standard business hours with occasional evening and weekend work as required
ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between working from home and on-site collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with the director or other senior leadership
Key Assessment Areas:
- Digital marketing expertise and experience
- Data analysis and interpretation skills
- Project management and organizational skills
- Communication and interpersonal skills
- Alignment with company values and culture
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with the organization's mission and values
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, adaptability, and ability to work in a team
ATS Keywords: Digital Marketing, Performance Marketing, PPC, SEO, Social Media, Analytics, Campaign Management, Budget Management, A/B Testing, Data Analysis, Project Management, Marketing Strategy, Healthcare Marketing
ASSUMPTION: The interview process may include case studies, data analysis exercises, or other assessments to evaluate the candidate's skills and fit for the role.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads Manager
- LinkedIn Campaign Manager
- Google Analytics (GA4)
- Google Tag Manager
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
ASSUMPTION: The digital marketing team uses a variety of tools and platforms to optimize campaigns and improve performance.
👔 Cultural Fit Considerations
Company Values:
- Compassion
- Excellence
- Courage
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a proven track record of driving measurable results through digital marketing campaigns?
- Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
- Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
ASSUMPTION: Trillium Health Partners values employees who are passionate about their work, committed to delivering exceptional patient care, and dedicated to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously and meeting tight deadlines
- Working with a diverse range of stakeholders and balancing competing priorities
- Keeping up with the latest digital marketing trends and technologies
- Occasional evening and weekend work as required
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a results-driven mindset.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position places a greater emphasis on performance marketing and data analysis
- In the healthcare industry, digital marketing roles often require a strong understanding of the unique challenges and opportunities presented by the sector
- Career progression in digital marketing can lead to roles such as Digital Marketing Manager, Director of Marketing, or Chief Marketing Officer
ASSUMPTION: This role offers a unique opportunity to apply digital marketing expertise in the healthcare industry and make a meaningful impact on patient care and community well-being.
📝 Sample Projects
- Developing and executing a multi-channel digital marketing campaign to promote a new hospital service or program
- Optimizing the hospital's website for improved user experience, accessibility, and conversion rates
- Analyzing campaign performance data to identify trends, optimize targeting, and refine ad creatives
ASSUMPTION: These sample projects illustrate the breadth and depth of responsibilities for the Senior Digital Performance Marketing Specialist role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader digital marketing team?
- What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
- How does the digital marketing team collaborate with other departments, such as major giving and events, to ensure alignment with overall business objectives?
- What opportunities are there for professional development and growth within the digital marketing team and the broader organization?
- How does the hybrid work arrangement support work-life balance and collaboration within the team?
ASSUMPTION: These questions demonstrate a proactive and engaged approach to understanding the role, the team, and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant digital marketing experience and achievements
- Write a cover letter that demonstrates your understanding of the role and your fit with the organization's mission and values
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, adaptability, and ability to work in a team
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
