Sr. Director - Brand, Content & Communications

📌 Core Information

🔹 Job Title: Sr. Director - Brand, Content & Communications

🔹 Company: Axonius

🔹 Location: Remote US

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Strategic marketing leadership and planning
• Driving brand awareness and thought leadership
• Managing and optimizing marketing campaigns
• Monitoring and analyzing marketing performance
• Leading and developing global marketing teams

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and experience in marketing, with a strong focus on the cybersecurity or B2B technology industry.

📋 Key Responsibilities

✅ Strategic Marketing Leadership & Planning: Develop and oversee the execution of marketing plans, including setting priorities, measurable objectives, and strategies. Define the company’s target audience, identifying key messaging and outline the channels to reach them.

✅ Drive Brand Awareness and Thought Leadership: Define and maintain the company’s brand strategy, architecture, and positioning. Create content, engage in public relations, and participate in industry events to establish Axonius as a leader in cybersecurity.

✅ Manage and Optimize Marketing Campaigns: Oversee digital marketing, email marketing, social media, and content marketing efforts.

✅ Monitor and Analyze Marketing Performance: Track and analyze key metrics, identifying areas for improvement, making data-driven decisions.

✅ Performance Measurement: Develop and track KPIs to measure the effectiveness of marketing campaigns and initiatives. Build and lead high-performing global marketing teams through hiring, training, mentoring, and motivating.

✅ Budget Management: Develop and manage the marketing budget, allocating resources effectively.

✅ Stakeholder Relations: Build and maintain relationships with key stakeholders, including customers, partners, and media.

✅ Oversee Global Event Strategy & Execution: Planning and executing conferences, industry events, and internal events.

✅ Manage Corporate Communications: Develop messaging for executive communications, PR, and other internal and external communications.

✅ Lead Brand Building Efforts: Develop and ensure consistent branding, messaging, and positioning across all marketing channels.

ASSUMPTION: This role requires a strong understanding of brand management, branding, and marketing principles, with a proven track record of driving results in a dynamic and fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.

Experience: 10+ years of experience in marketing, with a strong focus on cybersecurity or B2B technology. Proven leadership experience, including managing global teams, setting strategies, and driving results.

Required Skills:

• Strategic marketing planning and execution
• Brand management and positioning
• Content creation and thought leadership
• Public relations and event management
• Budget management and resource allocation
• Stakeholder relations and communication
• Team leadership and development
• Data analysis and performance measurement
• Familiarity with various marketing channels and tools
• In-depth experience of the cybersecurity industry

Preferred Skills:

• Experience with marketing automation tools
• Fluency in additional languages
• Experience working in a remote or hybrid environment

ASSUMPTION: Candidates should have a proven track record of driving brand awareness, thought leadership, and business growth in the cybersecurity or B2B technology industry.

💰 Compensation & Benefits

Salary Range: $225,000 - $265,000 USD (national range, may vary for NY, WA, and CA)

Benefits:

• Healthcare Coverage
• Dental
• Vision
• 401k Match
• Parental Leave
• Volunteer Time Off
• Stock Options
• Bonuses

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is a national range and may vary for specific locations. The benefits package is competitive and includes top-notch family leave options and corporate social responsibility partnerships.

📌 Applicant Insights

🔍 Company Context

Industry: Cybersecurity, specifically focused on transforming asset intelligence into intelligent action.

Company Size: Mid-sized (501-1,000 employees), with a remote-first culture and offices in New York, Tel Aviv, Austin, São Paulo, and Washington DC.

Founded: 2017, with a mission to help organizations preemptively tackle hard-to-spot exposures, misconfigurations, and operational challenges across their entire technology footprint.

Company Description:

• Offers an integrated platform covering cyber assets, software assets, SaaS applications, identities, infrastructure, and more
• Equips Security, IT, and GRC teams with total visibility and sharp actionability to continuously optimize mission-critical risk, performance, and cost measures
• Named to the 2025 Fast Company World’s Most Innovative Companies and the 2024 Forbes Cloud 100
• Recognized with the Great Place to Work Certification™ and the Deloitte Technology Fast 500 list
• Cited as the fastest-growing cybersecurity company in history by revenue

Company Specialties:

• Cybersecurity Asset Management
• Asset Inventory
• IT Asset Visibility
• Cybersecurity Solutions
• Network Security
• Security Policy Validation
• Cyber Hygiene
• Endpoint Management
• Agent Coverage
• Incident Response
• Vulnerability Management
• Attack Surface Management
• Coverage Gap Discovery
• SaaS Security
• IT Asset Management
• Device Discovery
• CMDB Reconciliation
• and SaaS Licensing and Spend

Company Website: Axonius

ASSUMPTION: Axonius is a well-established company in the cybersecurity industry, with a strong focus on innovation, growth, and employee satisfaction.

📊 Role Analysis

Career Level: Senior leadership role, reporting directly to the VP of Product Marketing & GTM Strategy.

Reporting Structure: Oversees global marketing teams, including hiring, coaching, and developing marketing professionals.

Work Arrangement: Remote OK, with offices in New York, Tel Aviv, Austin, São Paulo, and Washington DC.

Growth Opportunities:

• Potential to grow into a VP or C-level role as the company continues to expand
• Opportunities to lead and mentor junior marketing team members
• Chance to work on high-impact projects and drive business growth

ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and the impact the candidate can have on the company's success.

🌍 Location & Work Environment

Office Type: Remote-first, with physical offices in New York, Tel Aviv, Austin, São Paulo, and Washington DC.

Office Location(s): 41 Madison Avenue, 37th Floor, New York, NY 10010, US; Menachem Begin 132, Tel Aviv, Tel Aviv 6701101, IL; 9600 N Mo Pac Expy, Ste. 700, Austin, Texas 78759, US; R. Frei Caneca, 1246, Consolação, São Paulo 01307-002, BR

Geographic Context:

• New York, NY: Headquarters, with a vibrant tech industry and access to numerous networking opportunities
• Tel Aviv, Israel: A major tech hub with a thriving startup ecosystem
• Austin, TX: Known for its tech industry and quality of life, with a lower cost of living compared to major tech hubs
• São Paulo, Brazil: The largest city in Brazil, with a growing tech industry and a diverse talent pool
• Washington, DC: A major political and tech hub, with numerous networking opportunities and a high concentration of cybersecurity companies

Work Schedule: Full-time (40 hours/week), with flexible hours and the ability to work remotely.

ASSUMPTION: The remote-first work environment offers flexibility and the ability to work from various locations, with access to physical offices for collaboration and networking.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical assessment or case study
• Video interview with the hiring manager
• Final round interviews with key stakeholders
• Background check and offer

Key Assessment Areas:

• Strategic marketing planning and execution
• Brand management and positioning
• Content creation and thought leadership
• Public relations and event management
• Budget management and resource allocation
• Stakeholder relations and communication
• Team leadership and development
• Data analysis and performance measurement
• Industry-specific knowledge and experience

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions, focusing on your leadership and marketing experiences
• Research Axonius and the cybersecurity industry to demonstrate your understanding and enthusiasm for the role
• Prepare questions to ask the interviewer about the company, team, and role expectations

ATS Keywords: Strategic Marketing, Brand Management, Content Creation, Thought Leadership, Public Relations, Event Management, Budget Management, Stakeholder Relations, Team Leadership, Data Analysis, Cybersecurity Industry, Marketing Channels, Marketing Tools

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills, experiences, and cultural fit throughout the interview process.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Social media platforms (e.g., LinkedIn, Twitter, Facebook)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Brand management tools (e.g., Canva, Adobe Creative Cloud)
• Content creation tools (e.g., WordPress, Google Docs)

ASSUMPTION: Familiarity with various marketing channels, tools, and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Axonius is committed to driving innovation in the cybersecurity industry
• Customer-centric: The company prioritizes understanding and meeting the needs of its customers
• Collaboration: Axonius fosters a culture of teamwork and collaboration
• Integrity: The company upholds the highest ethical standards in all its operations
• Growth: Axonius encourages personal and professional growth and development

Work Style:

• Remote-first: Axonius offers a flexible work environment, with remote work as the primary option
• Data-driven: The company makes decisions based on data and analytics
• Agile: Axonius operates in a dynamic and fast-paced environment, requiring adaptability and quick decision-making
• Inclusive: The company values diversity, equity, and inclusion, fostering a culture of belonging and respect

Self-Assessment Questions:

• How do you align with Axonius' commitment to innovation and driving change in the cybersecurity industry?
• How do you prioritize customer needs and ensure that marketing efforts effectively reach and engage the target audience?
• How do you foster a culture of collaboration and teamwork, both within your team and with other departments?
• How do you approach data-driven decision-making and continuous improvement in marketing strategies?

ASSUMPTION: Candidates should be able to demonstrate their alignment with Axonius' values and work style, with a strong focus on innovation, customer-centricity, collaboration, and data-driven decision-making.

⚠️ Potential Challenges

• Managing a global marketing team with remote workers, requiring strong communication and leadership skills
• Balancing multiple projects and priorities, with a need for strong project management and time management skills
• Working in a fast-paced and dynamic environment, requiring adaptability and quick decision-making
• Navigating a competitive and evolving cybersecurity industry, with a need for continuous learning and staying up-to-date with market trends
• Managing a marketing budget and allocating resources effectively, with a need for strong financial management skills

ASSUMPTION: Candidates should be prepared to face these challenges and have a clear plan for addressing them in the role.

📈 Similar Roles Comparison

• Compared to other senior marketing roles, this position offers a unique focus on the cybersecurity industry and a strong emphasis on thought leadership and brand building
• The cybersecurity industry is dynamic and fast-paced, requiring candidates to have a deep understanding of the market and its trends
• This role offers significant growth potential, both in terms of career advancement and the impact the candidate can have on the company's success

ASSUMPTION: Candidates should have a clear understanding of the unique aspects of this role and the cybersecurity industry, with a strong focus on thought leadership, brand building, and driving business growth.

📝 Sample Projects

• Developing and executing a comprehensive marketing plan to launch a new product or service in the cybersecurity industry
• Creating and implementing a content marketing strategy to establish thought leadership and drive brand awareness
• Planning and executing a virtual or in-person event, such as a conference or industry summit, to showcase Axonius' products and solutions

ASSUMPTION: These sample projects demonstrate the strategic, tactical, and leadership aspects of the role, with a strong focus on driving business growth and brand visibility in the cybersecurity industry.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the marketing team collaborate with other departments, such as product, sales, and customer success?
• What are the most significant challenges facing the marketing team, and how can this role help address them?
• How does Axonius support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?

ASSUMPTION: These questions demonstrate the candidate's interest in understanding the role's priorities, challenges, and growth opportunities, as well as their commitment to driving results and continuous improvement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions, focusing on your leadership and marketing experiences
• Research Axonius and the cybersecurity industry to demonstrate your understanding and enthusiasm for the role
• Prepare questions to ask the interviewer about the company, team, and role expectations
• Follow up with the hiring manager within one week of your interview, expressing your interest in the role and any additional insights you gained during the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.