📌 Core Information
🔹 Job Title: Sr Director, Brand Management
🔹 Company: Coupang
🔹 Location: Seoul, South Korea
🔹 Job Type: On-site
🔹 Category: Retail
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing various retail businesses
- Providing strategic vision and building relationships with partners
- Analyzing complex problems and negotiating with stakeholders
- Implementing guidelines for business operations to enhance customer experience
ASSUMPTION: This role requires a high level of leadership, analytical skills, and the ability to build and maintain strong relationships with partners and stakeholders.
📋 Key Responsibilities
✅ Oversee various retail businesses, providing strategic vision and building relationships with partners
✅ Analyze complex problems and negotiate with stakeholders to achieve successful cooperation and negotiations
✅ Implement guidelines for business operations, including sales, marketing, inventory, and P&L management
✅ Achieve improvements through a systematic approach and utilize new opportunities to drive business growth and enhance customer satisfaction
✅ Hire and nurture talents into future leaders who can develop, launch, and run new businesses
ASSUMPTION: The candidate should have experience in managing end-to-end aspects of a business, including P&L, and be able to influence the organization with strong analytical skills.
🎯 Required Qualifications
Education: Bachelor’s degree or higher
Experience: At least 15 years of experience in the field of business, with a strong background in retail and e-commerce
Required Skills:
- Proven leadership and negotiation capabilities
- Excellent analytical and decision-making skills
- Ability to build and maintain strong relationships with partners and stakeholders
- Experience in managing and building teams
- Fluency in English and Korean (preferred)
Preferred Skills:
- Interest in technologies and experience in driving initiatives to simplify tasks and bring about changes through systematization
- Strong communication skills and experience in preparing persuasive and clear documents
- Experience in conducting excellent negotiations with high-level representatives of domestic/global companies
- Ability to act rapidly and courageously without fear of failure
ASSUMPTION: The ideal candidate will have experience in taking on challenges and acting decisively to innovate existing practices in order to maximize customer satisfaction.
💰 Compensation & Benefits
Salary Range: Industry standard range for a Sr Director role in South Korea, with experience level and location considerations. (Estimated: ₩300,000,000 - ₩400,000,000 per year)
Benefits:
- Competitive benefits package
- Health insurance
- Retirement benefits
- Employee discounts
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in South Korea. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail and e-commerce
Company Size: 10,001+ employees
Founded: 2010
Company Description:
- Coupang exists to wow customers and make shopping, eating, and living easier than ever
- They are disrupting the multi-billion-dollar commerce industry and establishing a reputation for being a reliable force in South Korean commerce
- Coupang offers a startup culture with the resources of a large global public company, fostering growth and innovation
Company Specialties:
- Retail
- Technology
- Operations
- IT
- Internet
- Platform
- Customer service
Company Website: https://www.coupang.jobs/
ASSUMPTION: Coupang's large employee base and extensive resources allow it to offer competitive benefits and opportunities for career growth.
📊 Role Analysis
Career Level: Executive
Reporting Structure: The Sr Director, Brand Management will report directly to the Head of Retail or a similar executive role
Work Arrangement: On-site, with the possibility of hybrid work arrangements in the future
Growth Opportunities:
- Potential to advance to a Head of Retail or similar executive role
- Opportunities to lead new business initiatives and expand the company's retail offerings
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the company and lead new business initiatives.
🌍 Location & Work Environment
Office Type: Modern, high-tech office space in Seoul, South Korea
Office Location(s): 720 Olive Way, Seattle, WA, USA; 570, Tower 730, Songpa-daero, Songpa-gu, Seoul, Seoul 05510, KR
Geographic Context:
- Seoul is a major global city with a vibrant tech industry and a high cost of living
- The office is located in the Songpa-gu district, which is a central business district with easy access to public transportation
Work Schedule: Standard business hours (9:00 AM - 6:00 PM, Monday - Friday), with flexibility for remote work
ASSUMPTION: The office environment is modern and high-tech, with a focus on collaboration and innovation. The location offers easy access to public transportation and amenities.
💼 Interview & Application Insights
Typical Process:
- Application Review
- Phone Interview
- Onsite (or Virtual Onsite) Interview
- Offer
Key Assessment Areas:
- Leadership and strategic thinking
- Analytical skills and problem-solving abilities
- Communication and negotiation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight your leadership experience and accomplishments in your resume
- Prepare for behavioral interview questions that focus on your problem-solving skills and leadership style
- Research Coupang's company culture and values to demonstrate your cultural fit
- Practice your negotiation skills and be prepared to discuss your salary expectations
ATS Keywords: Brand Management, Retail, Business Planning, Selection Planning, Negotiation, Leadership, Business Analysis, Decision Making, Operations, Team Management, Customer Satisfaction, Communication, Analytical Skills, Problem Solving, Relationship Building, P&L Management, Innovation
ASSUMPTION: The interview process will focus on assessing the candidate's leadership, analytical, and communication skills, as well as their cultural fit with the company.
🛠 Cultural Fit Considerations
Company Values:
- Customer obsession
- Boldness
- Ambition
- Collaboration
- Innovation
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Focused on results and impact
- Collaborative and team-oriented
Self-Assessment Questions:
- How do you demonstrate your commitment to customer obsession in your daily work?
- Can you provide an example of a time when you acted boldly and innovatively to solve a complex problem?
- How do you ensure that your work aligns with the company's values and contributes to its mission?
ASSUMPTION: Coupang values candidates who are customer-focused, bold, and innovative, with a strong work ethic and a collaborative mindset.
🛠 Potential Challenges
- High-pressure work environment with tight deadlines
- Requirements to manage and build relationships with high-level stakeholders and external retail companies
- Need to analyze complex problems and make data-driven decisions
- Potential language barriers, as Coupang operates in multiple countries
ASSUMPTION: The role may present challenges in managing high-level relationships, analyzing complex problems, and working in a fast-paced, high-pressure environment.
📈 Similar Roles Comparison
- This role is similar to a Head of Retail or similar executive role in a large retail or e-commerce company
- It requires a higher level of leadership, strategic thinking, and analytical skills than a typical retail management role
- Career progression may involve advancing to a Chief Retail Officer or similar C-level role
ASSUMPTION: The Sr Director, Brand Management role is a strategic and leadership-focused position that requires a high level of experience and expertise in retail and e-commerce.
📝 Sample Projects
- Developing and implementing a new brand strategy for Coupang's retail business
- Negotiating with high-level stakeholders to secure favorable terms for Coupang's retail partnerships
- Analyzing market trends and consumer behavior to inform business decisions and drive growth
ASSUMPTION: The projects listed are examples of the types of initiatives the Sr Director, Brand Management may lead, focusing on strategic planning, negotiation, and data-driven decision making.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for its retail business and how this role contributes to that vision?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for the first 90 days in this role, and how can I best contribute to achieving them?
- How does the company measure the success of its retail business, and how can I help improve those metrics?
- What are the biggest challenges facing the retail business, and how can I help address them?
ASSUMPTION: Asking these questions will help you understand the company's priorities, expectations, and how you can contribute to the success of the retail business.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Coupang Jobs portal
- Highlight your leadership experience and accomplishments in your resume
- Prepare for behavioral interview questions that focus on your problem-solving skills and leadership style
- Research Coupang's company culture and values to demonstrate your cultural fit
- Practice your negotiation skills and be prepared to discuss your salary expectations
- Follow up with the hiring manager within one week after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
