📌 Core Information
🔹 Job Title: Sr. Director, Field Marketing & Global Events
🔹 Company: Sprinklr
🔹 Location: United States - New York - New York City
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-09
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site with willingness to travel globally as needed
🚀 Job Overview
Key aspects of this role include:
- Leadership of global field marketing teams to drive pipeline generation, customer engagement, and brand presence
- Alignment of regional marketing strategies with global business objectives
- Close collaboration with sales, marketing, and customer success teams
- Global event planning and execution, including Sprinklr’s flagship events
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-functional collaboration to achieve global marketing goals.
📋 Key Responsibilities
✅ Lead and mentor a high-performing team of regional field marketers across key global markets
✅ Drive marketing sourced and influenced pipeline goals by developing and executing global marketing plans
✅ Lead the strategy, planning, and execution of high-impact internal and external corporate events
✅ Serve as the strategic voice of the field, providing feedback and insights to refine messaging, content, and campaign approaches
✅ Collaborate closely with regional sales leaders to align on account strategies, territory needs, and joint planning
✅ Manage and optimize the marketing funnel, improving lead quality, conversion rates, and campaign performance
✅ Own the global field marketing budget, driving efficiency and ensuring investments are aligned to business impact and growth priorities
ASSUMPTION: This role involves a high degree of strategic planning, execution, and stakeholder management to achieve global marketing objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 15+ years of B2B marketing experience, with deep expertise in field marketing, partner marketing, account-based marketing, and event execution
Required Skills:
- Proven ability to deliver, accelerate, and expand enterprise sales pipeline through funnel-focused programs aligned to customer buying journey
- Experience building and executing a field/geo-specific marketing plan(s) in partnership with sales teams and partners
- Strong analytical mindset—measures what matters and uses insights to continually improve performance of marketing programs
- Excellent communicator and storyteller, capable of influencing sales leaders and engaging customers
- A life-long learner who embraces a growth mindset
- Ability to be creative, innovative, and think outside the box
- Enjoy consensus-building while making tough decisions on investments
- Run-through-a-brick-wall level of drive, passion, and desire for results
Preferred Skills:
- Experience with marketing automation tools and CRM systems
- Fluency in multiple languages
ASSUMPTION: Candidates with a strong background in B2B marketing, experience in global event planning, and a proven track record of driving pipeline generation will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $195,000 - $260,000 - $325,000 USD (base salary)
Benefits:
- Health Plans
- Well-being Programs
- Financial Protection
- 401k Plan
- Flexible Paid Time Off
- Generous Caregiver and Parental Leaves
- Life and Disability Insurance
- Medical Coverage
- Dental Coverage
- Vision Coverage
- Prescription Drug Coverage
Working Hours: Full-time, with flexibility for global travel as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Sprinklr is a leading enterprise software company for all customer-facing functions, focusing on unified customer experience management (Unified-CXM) with native AI
Company Size: Sprinklr has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: Sprinklr was founded in 2009, with over a decade of experience in the enterprise software industry
Company Description:
- Sprinklr is a leading enterprise software company for all customer-facing functions, focusing on unified customer experience management (Unified-CXM) with native AI
- The company works with more than 1,900 valuable enterprises, including global brands like Microsoft, P&G, and Samsung
- Sprinklr is redefining the world’s ability to make every customer experience extraordinary
Company Specialties:
- Social Media Management
- Customer Experience Management
- Enterprise Cloud Computing
Company Website: sprinklr.com
ASSUMPTION: Sprinklr's focus on unified customer experience management and native AI sets it apart in the enterprise software industry, providing unique opportunities for marketing professionals.
📊 Role Analysis
Career Level: This role is at the senior director level, requiring a high degree of strategic thinking, leadership, and cross-functional collaboration
Reporting Structure: The Sr. Director, Field Marketing & Global Events will report directly to the VP of Demand Generation and lead a team of regional field marketers
Work Arrangement: This role is on-site in New York City with willingness to travel globally as needed
Growth Opportunities:
- Potential to grow into a VP or C-level role within the marketing organization
- Opportunities to expand the team and take on more strategic responsibilities
- Chance to work with and learn from senior leaders within the company
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the team and take on more strategic responsibilities.
🌍 Location & Work Environment
Office Type: Sprinklr's headquarters is located in New York City, with a modern, collaborative work environment
Office Location(s): 441 9th Ave, 12th floor, New York, NY 10001, US
Geographic Context:
- New York City is a major global hub for finance, media, and technology, providing ample networking and professional development opportunities
- The city offers a diverse range of cultural, recreational, and dining experiences
- New York City has a competitive job market, with many opportunities for career growth and advancement
Work Schedule: Full-time, with flexibility for global travel as needed
ASSUMPTION: New York City provides a dynamic and fast-paced work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- On-site or virtual interview with the hiring manager and team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and global marketing planning
- Leadership and team management skills
- Event planning and execution experience
- Cross-functional collaboration and stakeholder management
- Analytical mindset and data-driven decision-making
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Sprinklr's business and the global marketing landscape
- Prepare examples of your past marketing campaigns and their outcomes
- Be ready to discuss your global event planning experience and how you've managed budgets
ATS Keywords: B2B Marketing, Field Marketing, Partner Marketing, Account-Based Marketing, Event Execution, Sales Pipeline Management, Analytical Skills, Communication Skills, Storytelling, Creative Thinking, Consensus Building, Leadership, Mentoring, Budget Management, Customer Engagement, Brand Presence
ASSUMPTION: Sprinklr's hiring process is designed to assess candidates' strategic thinking, leadership, and global marketing planning skills, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce, HubSpot)
- Event planning and management tools (e.g., Cvent, Bizzabo)
- Data visualization and analytics tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with marketing automation tools, CRM systems, and event planning tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Sprinklr is focused on delivering exceptional customer experiences
- Innovative: The company encourages creativity, innovation, and continuous learning
- Collaborative: Sprinklr fosters a culture of teamwork and cross-functional collaboration
Work Style:
- Fast-paced: The company operates in a dynamic and fast-changing environment
- Data-driven: Sprinklr uses data and analytics to inform decision-making and strategy
- Global: The company has a global presence, requiring candidates to be comfortable working with diverse teams and stakeholders
Self-Assessment Questions:
- How do you align your marketing strategies with global business objectives?
- Can you provide an example of a successful global event you've planned and executed?
- How do you manage and optimize marketing funnels to improve lead quality and conversion rates?
ASSUMPTION: Sprinklr values candidates who are customer-centric, innovative, collaborative, and comfortable working in a fast-paced, data-driven, and global environment.
⚠️ Potential Challenges
- Managing a global team with diverse time zones and cultural backgrounds
- Balancing global marketing objectives with regional team needs and priorities
- Adapting to the dynamic and fast-changing enterprise software landscape
- Managing a significant marketing budget and ensuring investments align with business impact and growth priorities
ASSUMPTION: This role presents unique challenges related to global team management, balancing global and regional priorities, and adapting to a dynamic industry landscape.
📈 Similar Roles Comparison
- This role is unique in its focus on both field marketing and global event planning, requiring a broad range of skills and experience
- Compared to other field marketing roles, this position offers greater global scope and strategic influence
- In contrast to event planning roles, this position requires a strong background in field marketing and a proven track record of driving pipeline generation
ASSUMPTION: This role is distinct in its combination of field marketing and global event planning responsibilities, offering a unique opportunity for the right candidate.
📝 Sample Projects
- Planning and executing Sprinklr's flagship events, including keynote speaker management, agenda development, and vendor management
- Developing and implementing regional marketing plans that align with global campaign frameworks and local market needs
- Collaborating with sales leaders to create joint marketing plans that support pipeline and revenue outcomes
ASSUMPTION: These sample projects provide a glimpse into the strategic, collaborative, and execution-focused nature of this role.
❓ Key Questions to Ask During Interview
- How does Sprinklr support the growth and development of its marketing team members?
- Can you describe the company's approach to cross-functional collaboration and stakeholder management?
- How does Sprinklr measure the success of its global marketing campaigns and events?
- What opportunities are there for growth and advancement within the marketing organization?
- How does Sprinklr foster a culture of innovation and continuous learning?
ASSUMPTION: Asking these questions will help you better understand Sprinklr's culture, growth opportunities, and approach to marketing strategy and execution.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their outcomes
- Be ready to discuss your global event planning experience and how you've managed budgets
- Follow up with Sprinklr's HR team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
