📌 Core Information
🔹 Job Title: Sr Director Global Brand Media Activation
🔹 Company: SharkNinja
🔹 Location: Needham, Boston
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing global media strategy and execution for new product releases and core categories
- Leading a high-performing global media team
- Collaborating with cross-functional teams and external media agencies
- Managing global media budgets and ensuring optimal resource allocation
ASSUMPTION: This role requires a strategic thinker with a strong background in global media planning and execution, as well as experience in leading high-performing teams.
📋 Key Responsibilities
✅ Leading the development and implementation of global media strategies for new product launches and core product categories across multiple regions
✅ Managing and allocating global media budgets, ensuring optimal resource allocation for new product releases and core category campaigns
✅ Working with Analytics and Investment teams to track, analyze, and report on the performance of media campaigns, adjusting strategies and budgets as necessary to meet KPIs and ROI targets
✅ Staying ahead of industry trends and emerging media technologies, integrating innovative approaches to enhance product visibility and market penetration
✅ Leading efforts to experiment with new media platforms, tools, and technologies to drive product awareness in a rapidly evolving media landscape
✅ Leading, mentoring, and developing a high-performing global media team, fostering a culture of collaboration, creativity, and results-driven execution
✅ Building a strong team of media professionals across regions, ensuring continuous growth and knowledge sharing
✅ Serving as a key member of the senior leadership team, providing expert media insights and recommendations to drive strategic decision-making
✅ Presenting media performance and strategy updates to executives and key stakeholders on a regular basis
✅ Managing relationships with global and regional media agencies, ensuring seamless collaboration and execution of media plans
✅ Negotiating media buys, contracts, and partnerships to drive the best value for the organization
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and communication skills to effectively manage global media strategies and teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 10+ years of experience in media planning and execution, with a strong background in global product launches and category management across an international business
Required Skills:
- Proven track record of successfully leading global media strategies across multiple regions
- Deep knowledge of digital media, traditional media, emerging platforms, and the latest trends in media consumption
- Strong experience in budget management, ROI analysis, and performance metrics
- Exceptional leadership, communication, and team management skills
- Ability to navigate complex, cross-functional environments and build strong partnerships with regional teams, agencies, and internal stakeholders
Preferred Skills:
- Experience in high-growth industries or new product categories
- Strategic thinker with a data-driven approach to decision-making
ASSUMPTION: Candidates should have extensive experience in media planning and execution, particularly in global product launches and category management. Strong leadership, communication skills, and a data-driven approach to decision-making are essential.
💰 Compensation & Benefits
Salary Range: $180,000 - $220,000 per year (based on industry standards for a senior director role in the marketing field in the Boston area)
Benefits:
- Competitive health insurance
- Retirement plans
- Paid time off
- Employee stock purchase options
- Wellness programs
- SharkNinja product discounts
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior director role in the marketing field in the Boston area. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Appliances, Electrical, and Electronics Manufacturing
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 1994 (Over 25 years ago)
Company Description:
- SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world.
- Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories.
- The company's products are sold at key retailers, online and offline, and through distributors around the world.
Company Specialties:
- Consumer Goods and Product Marketing
Company Website: SharkNinja
ASSUMPTION: SharkNinja is a well-established company with a strong global presence and a reputation for innovation in the consumer goods industry.
📊 Role Analysis
Career Level: Executive (Senior Director)
Reporting Structure: Reports directly to the Chief Marketing Officer (CMO) or another senior marketing leader
Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or meetings
Growth Opportunities:
- Potential career progression to Vice President or Chief Marketing Officer roles
- Expansion of leadership and management skills through team development and mentoring
- Opportunities to work on high-impact projects and drive strategic decision-making
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance to senior leadership positions within the marketing department.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): Needham, MA
Geographic Context:
- Needham is a suburb of Boston, located approximately 15 miles west of downtown Boston
- The area offers a mix of urban and suburban living, with easy access to outdoor recreation, cultural attractions, and entertainment options
- Needham is well-connected by public transportation, with several MBTA commuter rail stations serving the area
Work Schedule: Full-time, typically 40 hours per week, with some flexibility for remote work on specific tasks or meetings
ASSUMPTION: The Needham office offers a modern, collaborative work environment with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-depth behavioral and situational interviews with the hiring manager and other senior marketing leaders
- Final interviews with key stakeholders, such as the CMO or another senior marketing leader
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Communication and presentation skills
- Media planning and execution expertise
- Budget management and ROI analysis skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, communication, and media planning skills
- Research SharkNinja's products, competitors, and industry trends to demonstrate your knowledge and enthusiasm for the role
- Follow up with the HR department or hiring manager after your interview to express your interest in the position
ATS Keywords: Global Media Strategy, Media Planning, Media Execution, Budget Management, ROI Analysis, Leadership, Team Management, Cross-Functional Collaboration, Stakeholder Management, Agency Partnerships, Innovation, Emerging Media Trends
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and media planning skills, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Media planning and buying platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
- Media analytics and reporting tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace, Slack)
ASSUMPTION: This role requires proficiency in media planning and buying platforms, media analytics tools, and collaboration software to effectively manage global media strategies and teams.
👔 Cultural Fit Considerations
Company Values:
- Outrageously Extraordinary: Pushing past boundaries to deliver results that others only dream of
- Innovation: Tackling the impossible and disrupting markets with bold, creative solutions
- Collaboration: Breaking out of swim lanes to work together and achieve common goals
Work Style:
- Fast-paced and dynamic, with a focus on driving results and meeting tight deadlines
- Data-driven and strategic, with a strong emphasis on performance metrics and ROI
- Collaborative and team-oriented, with a focus on cross-functional partnerships and stakeholder management
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments and enjoy pushing boundaries to deliver exceptional results?
- Are you comfortable working with data and using it to drive strategic decision-making?
- Do you have strong leadership and team management skills, with the ability to collaborate effectively with cross-functional teams and stakeholders?
ASSUMPTION: SharkNinja values candidates who are innovative, collaborative, and results-driven, with a strong focus on pushing boundaries and delivering exceptional results.
⚠️ Potential Challenges
- Managing global media strategies and budgets across multiple regions and time zones
- Navigating a fast-paced, dynamic work environment with tight deadlines and high expectations
- Building and maintaining strong relationships with global and regional media agencies
- Adapting to emerging media trends and technologies in a rapidly evolving media landscape
- Balancing the need for strategic, long-term planning with the demands of tactical, day-to-day execution
ASSUMPTION: This role presents unique challenges related to global media strategy, time management, stakeholder relationships, and adaptability to change.
📈 Similar Roles Comparison
- This role differs from other senior marketing roles in its focus on global media strategy and execution, as well as its requirement for extensive experience in global product launches and category management
- In the consumer goods industry, this role is similar to other senior marketing roles, such as Senior Marketing Manager, Brand Marketing Manager, or Global Marketing Director
- Career progression for this role may include advancement to Vice President or Chief Marketing Officer positions within the marketing department
ASSUMPTION: This role is unique in its focus on global media strategy and execution, but shares similarities with other senior marketing roles in the consumer goods industry in terms of required skills and career progression opportunities.
📝 Sample Projects
- Developing and executing a global media strategy for the launch of a new product category, driving brand awareness and market penetration in multiple regions
- Managing a global media budget of $10 million, allocating resources effectively to maximize ROI and meet KPIs for new product launches and core category campaigns
- Leading a team of 10 media professionals across multiple regions, fostering a culture of collaboration, creativity, and results-driven execution
ASSUMPTION: These sample projects illustrate the strategic, leadership, and tactical aspects of the Sr Director Global Brand Media Activation role, highlighting the candidate's ability to manage global media strategies, allocate budgets, and lead high-performing teams.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to global media strategy and execution, and how this role fits into that strategy?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days, and how will my work contribute to the company's overall business goals?
- How does the company collaborate with external media agencies, and what is the expected level of involvement for this role in managing those relationships?
- What are the most significant challenges facing the marketing department in the next 12-24 months, and how can this role help address them?
ASSUMPTION: Asking these questions will help you better understand the company's approach to global media strategy, professional development, and the specific challenges and priorities facing the marketing department.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, communication, and media planning skills
- Research SharkNinja's products, competitors, and industry trends to demonstrate your knowledge and enthusiasm for the role
- Follow up with the HR department or hiring manager after your interview to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
