📌 Core Information
🔹 Job Title: Senior Director, Head of Strategic Marketing
🔹 Company: Chatham Financial
🔹 Location: Kennett Square, Pennsylvania, United States
🔹 Job Type: On-site
🔹 Category: Financial Services
🔹 Date Posted: May 1, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing winning marketing strategies to drive global revenue growth
- Leading a team focused on understanding target audiences and crafting tailored messaging
- Launching new capabilities and increasing utilization of Chatham’s offerings
- Meeting marketing goals and KPIs around client acquisition, growth, and retention
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of market dynamics and performance marketing.
📋 Key Responsibilities
✅ Serve as Marketing’s subject matter expert on our industry, offerings, and clients
✅ Continuously monitor the market, maintain expert knowledge of competitive landscape and positioning, analyze market trends and customer feedback, and adapt and refine marketing strategies accordingly
✅ Partner with Client Engagement and Product to define product positioning
✅ Lead primary client research to inform messaging and content strategy across segments, regions, and personas
✅ Conduct market segmentation, analysis, and prioritized strategic planning around our TAM and ICP
✅ Coordinate with CMO, Client Engagement, and Product teams to create a unified and strategic approach to market penetration and client engagement
✅ Map the buyer’s journey for each segment and develop compelling content for each stage of the funnel
✅ Create and maintain current foundational sales enablement and marketing materials for segments, regions, and solutions
✅ Develop and execute global client segment and/or regional marketing plans as well as GTM programs for our solutions, designed to meet business and marketing goals
✅ Prepare and guide the Client Engagement teams regarding new campaigns and product releases; deliver presentations, tools, and demonstrations that showcase Chatham’s value proposition
✅ Lead product launch strategies and market education programs
✅ Track, measure and analyze marketing programs and campaigns to maximize ROI and effectiveness and adjust as necessary to optimize results
✅ Meet goals, metrics, and KPIs for marketing programs, campaigns, client engagement, and business growth and report on effectiveness regularly
✅ Collaborate with partners to generate referrals and increase awareness
✅ Nurture relationships with industry consultants and influencers, informing them about Chatham’s story and value, and helping them influence clients to evaluate our capital markets solutions
✅ Build, manage and mentor a team of strategic marketing managers and associates
ASSUMPTION: This role requires a high level of strategic thinking, strong leadership, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor’s degree (or equivalent) in Business or related field; advanced degree a plus
Experience: 20+ years in product, segment, or integrated marketing roles within financial services, preferably marketing fintech and/or advisory services to asset managers, alternative investment managers, and PE firms
Required Skills:
- Results-oriented, relying on evidence, and willing to dive into details and data independently
- Excellent leadership, communication, and strategic planning skills, with superb cross-functional collaboration and project management skills, and the ability to align multiple stakeholders with, at times, competing priorities
- Deep knowledge of asset and investment management, including trends, pain points, and workflows
- Track record of executing global marketing plans and managing budgets
- Ability to synthesize complex concepts into compelling messaging
- Strong presentation skills and ability to engage senior decision-makers
- Proven ability to translate client insights and sales needs into marketing fundamentals - client segmentation, messaging, sales collateral, and more
- Excellent project management capabilities
Preferred Skills:
- Global marketing or product experience including UK, EMEA, and APAC
- Experience in market research and competitive analysis
ASSUMPTION: Candidates should have a strong background in marketing within the financial services industry and a proven track record of driving business growth through strategic marketing initiatives.
💰 Compensation & Benefits
Salary Range: $250,000 - $350,000 (Estimated based on industry standards for a senior director role in financial services with 10+ years of experience in the Kennett Square, PA area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Tuition reimbursement
- Employee assistance program
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Chatham Financial operates in the financial services industry, focusing on financial risk management advisory and technology. The industry is highly competitive and dynamic, with a strong emphasis on innovation and regulatory compliance.
Company Size: Chatham Financial has 501-1,000 employees, which places it in the mid-size category. This size allows for a more structured work environment with established processes and teams, while still offering opportunities for growth and innovation.
Founded: Chatham Financial was founded in 1991, making it an established player in the financial services industry with a rich history and extensive experience.
Company Description:
- Chatham Financial is the largest independent financial risk management advisory and technology firm
- A leader in debt and derivative solutions, providing clients with access to in-depth knowledge, innovative tools, and an incomparable team of over 750 employees
- Serves more than 3,500 companies across a wide range of industries, handling over $1.5 trillion in transaction volume annually
Company Specialties:
- Interest Rate and Foreign Currency Hedging Advisory
- Debt and Derivative Valuations
- Defeasance
- Debt Management Systems
- ChathamDirect - Risk Management Application
- Independent debt valuation
- Hedging
- FX hedging
- Hedge accounting
- Financial risk technology
- Hedging technology
- Rate hedging
- Investment banking
Company Website: http://www.ChathamFinancial.com
ASSUMPTION: Chatham Financial is a well-established company with a strong reputation in the financial services industry. It offers a comprehensive range of services and has a diverse client base, providing ample opportunities for growth and career advancement.
📊 Role Analysis
Career Level: This role is at the senior director level, indicating a high level of responsibility and strategic decision-making. The ideal candidate will have extensive experience in marketing and leadership roles within the financial services industry.
Reporting Structure: The Senior Director, Head of Strategic Marketing will report directly to the CMO and work closely with other senior leaders within the organization, including Client Engagement and Product teams.
Work Arrangement: This role is on-site, requiring the candidate to work from Chatham Financial’s headquarters in Kennett Square, PA. However, there may be opportunities for flexible work arrangements, such as working from home occasionally, depending on the company's policies and the candidate's needs.
Growth Opportunities:
- Potential to advance to a C-level role, such as Chief Marketing Officer, as the company continues to grow and expand its offerings
- Opportunities to lead and mentor a team of marketing professionals, fostering a culture of growth and development within the department
- Chance to work on high-impact projects that drive business growth and contribute to the company's overall success
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's marketing efforts and overall business success.
🌍 Location & Work Environment
Office Type: Chatham Financial's headquarters is a modern, professional office environment with state-of-the-art facilities and amenities to support employee productivity and collaboration.
Office Location(s): 235 Whitehorse Lane, Kennett Square, PA 19348, US
Geographic Context:
- Kennett Square is a small town located in southeastern Pennsylvania, approximately 30 miles west of Philadelphia
- The area offers a mix of urban and rural living, with easy access to major cities, beaches, and outdoor recreation opportunities
- The cost of living in Kennett Square is relatively affordable compared to other major metropolitan areas in the northeastern United States
Work Schedule: The work schedule for this role is typically Monday through Friday, 9:00 AM to 5:00 PM, with some flexibility for remote work or adjusted hours as needed.
ASSUMPTION: The work environment at Chatham Financial is professional and collaborative, with a strong focus on teamwork and innovation. The company offers a modern office space with state-of-the-art facilities and amenities to support employee productivity and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission and review
- Phone or video screening with the HR department
- In-depth behavioral and skills-based interviews with the hiring manager and other senior team members
- Final round interviews with key stakeholders, including the CMO
- Background check and reference checks
- Job offer and onboarding
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management capabilities
- Deep understanding of the financial services industry and target audience
- Excellent communication and presentation skills
- Ability to work effectively with cross-functional teams
- Proven track record of driving business growth through marketing initiatives
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the financial services industry and Chatham Financial's offerings in your application materials
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic planning, and problem-solving skills
- Research Chatham Financial's company culture and values to ensure a strong fit with your personal work style and career goals
ATS Keywords: Strategic Marketing, Senior Director, Financial Services, Marketing Strategy, Target Audience, Product Positioning, Global Marketing, Team Leadership, Cross-Functional Collaboration, Business Growth
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and industry-specific knowledge, as well as their ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Content management systems (CMS) (e.g., WordPress, Drupal)
- Search engine optimization (SEO) and marketing analytics tools (e.g., Google Analytics, SEMrush)
ASSUMPTION: The ideal candidate will have experience with a variety of marketing tools and technologies, as well as the ability to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding the highest ethical standards in all aspects of our business
- Expertise: Providing clients with unparalleled knowledge and insights to help them make informed decisions
- Collaboration: Working together to achieve our collective goals and drive business success
- Innovation: Continuously seeking new and better ways to serve our clients and improve our offerings
- Accountability: Taking responsibility for our actions and delivering on our commitments to our clients and colleagues
Work Style:
- Fast-paced and dynamic, with a strong focus on results and continuous improvement
- Collaborative and team-oriented, with a culture of open communication and information sharing
- Data-driven and analytical, with a strong emphasis on evidence-based decision-making
- Adaptable and flexible, with a willingness to take on new challenges and learn from failures
Self-Assessment Questions:
- Do you align with Chatham Financial's core values, and how have you demonstrated these values in your previous roles?
- How do you approach working with cross-functional teams, and can you provide an example of a successful collaboration?
- How do you stay up-to-date with industry trends and best practices in marketing, and how have you applied this knowledge to drive business growth in previous roles?
ASSUMPTION: The ideal candidate for this role will possess a strong work ethic, excellent communication skills, and a deep understanding of the financial services industry. They will also be a strategic thinker with a proven track record of driving business growth through marketing initiatives.
⚠️ Potential Challenges
- Managing a team of marketing professionals with diverse skills and backgrounds, requiring strong leadership and communication skills
- Balancing the need for strategic, long-term marketing initiatives with tactical, short-term campaign execution
- Navigating a dynamic and competitive financial services industry, with a constant need to adapt and evolve marketing strategies
- Working with a diverse range of stakeholders, including clients, partners, and internal teams, requiring strong collaboration and communication skills
- Managing a significant budget and demonstrating the ROI of marketing initiatives to senior leadership
ASSUMPTION: The ideal candidate for this role will be able to thrive in a fast-paced, dynamic environment and effectively manage multiple priorities and stakeholders.
📈 Similar Roles Comparison
- This role is unique in its focus on strategic marketing for a specialized financial services firm, requiring a deep understanding of the industry and target audience
- Compared to other senior marketing roles, this position places a greater emphasis on market research, competitive analysis, and strategic planning
- Career progression in this role may lead to a C-level position, such as Chief Marketing Officer, as the company continues to grow and expand its offerings
ASSUMPTION: This role offers a unique opportunity to drive business growth and make a significant impact on a specialized financial services firm, with the potential for significant career advancement.
📝 Sample Projects
- Conducting primary research to inform messaging and content strategy for a new product launch
- Developing a global marketing plan for a specific client segment, including regional marketing campaigns and GTM strategies
- Creating sales enablement tools, such as product sheets, case studies, and presentation templates, to support the sales team's efforts
ASSUMPTION: The ideal candidate for this role will have experience with a variety of marketing projects and the ability to adapt to new challenges and initiatives as needed.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for marketing and how this role fits into that strategy?
- How does the marketing team collaborate with other departments, such as Client Engagement and Product, to drive business growth?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process will demonstrate your interest in the role and help you better understand the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on strategic marketing, leadership, and industry-specific knowledge
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic planning, and problem-solving skills
- Research Chatham Financial's company culture and values to ensure a strong fit with your personal work style and career goals
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
