📌 Core Information
🔹 Job Title: Sr Director, Indirect Channel Marketing
🔹 Company: Comcast
🔹 Location: PA - Philadelphia, 1701 John F Kennedy Blvd
🔹 Job Type: Full-Time
🔹 Category: Telecommunications
🔹 Date Posted: 2025-05-22
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving Indirect Channels sales and revenue growth through sales enablement, partner programs, and field marketing.
- Collaborating with sales leaders, channel partners, technology service distributors, and technology alliances.
- Managing and growing share of wallet in channel, establishing KPIs, and defining white space opportunities.
- Developing and managing Executive and Signature Tiers of partner programming.
- Coaching and mentoring marketing staff, and positively impacting team health and eNPS.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the indirect channel marketing landscape.
📋 Key Responsibilities
✅ Leads Indirect Channel’s Solutions Advisor Program marketing efforts, partnering with sales leadership to drive revenue velocity and expand channel partner ecosystem.
✅ Grows share of wallet in channel by recruiting, engaging, and retaining partners, establishing and tracking KPIs, and defining white space opportunity across the channel.
✅ Develops and manages Executive and Signature Tiers of partner programming.
✅ Builds Indirect’s Field Marketing plan, scoping around high priority geographies.
✅ Coordinates closely with sales across National Partners, managing sponsorship, investment, and activation strategy.
✅ Oversees partner investment budget (MDF), utilizing reporting to track marketing ROI.
✅ Shapes go-to-market activities with technology alliance ecosystem, specific to channel.
✅ Coaches, mentors, and advises marketing staff, championing eNPS and team health.
✅ Consults and communicates across broader marketing and sales organization in both the development and launch of program plans.
✅ Supports Indirect Channel’s internal communications strategy and efforts, leading monthly and quarterly sales organizational meetings, newsletter development, etc.
✅ Travel required 25-50%
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management, requiring strong leadership, communication, and project management skills.
🎯 Required Qualifications
Education: Bachelor's Degree (or equivalent combination of coursework and experience)
Experience: 10+ years of relevant work experience
Required Skills:
- Proven track record in indirect channel marketing or related field
- Strong leadership, communication, and project management skills
- Experience managing partner programs and field marketing efforts
- Familiarity with sales enablement and go-to-market strategies
- Ability to work effectively with cross-functional teams and stakeholders
Preferred Skills:
- Experience in the telecommunications industry
- Fluency in multiple languages (beneficial but not required)
ASSUMPTION: Given the strategic nature of this role, candidates should have a proven track record in indirect channel marketing and relevant industry experience.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (AI-estimated, based on industry standards for a senior director role in the telecommunications industry)
Benefits:
- Comprehensive benefits package, including health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Employee discounts on Comcast services
- Professional development opportunities
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for meetings and project demands)
ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications
Company Size: 10,001+ employees (large enterprise)
Founded: 1963 (as American Cable Systems, later became Comcast)
Company Description:
- Comcast is a global media and technology company with a wide range of products and services, including cable television, high-speed internet, voice services, and wireless services.
- The company operates in the United States and internationally, providing entertainment, news, and sports content to customers.
- Comcast is committed to delivering innovative products and exceptional customer experiences.
Company Specialties:
- Cable television
- High-speed internet
- Voice services
- Wireless services
- Entertainment, news, and sports content
Company Website: corporate.comcast.com
ASSUMPTION: Comcast is a well-established company with a diverse range of products and services, operating in a competitive industry.
📊 Role Analysis
Career Level: Senior Director (executive level)
Reporting Structure: Reports directly to the Senior Vice President of Indirect Channels
Work Arrangement: On-site, with occasional travel (25-50%)
Growth Opportunities:
- Potential to expand influence and impact within the Indirect Channels organization
- Opportunities to work on high-impact projects and initiatives
- Possibility to transition into a more senior or C-level role in the future
ASSUMPTION: This role offers significant growth potential for the right candidate, given Comcast's size and diverse business segments.
🌍 Location & Work Environment
Office Type: Corporate headquarters (large, multi-floor office)
Office Location(s): 1701 John F Kennedy Blvd, Philadelphia, PA 19103
Geographic Context:
- Philadelphia is the largest city in Pennsylvania and the fifth-most populous city in the United States.
- The city is known for its rich history, cultural attractions, and vibrant neighborhoods.
- Philadelphia offers a diverse range of housing options, from urban apartments to suburban homes.
Work Schedule: Full-time, typically Monday-Friday, with flexibility for meetings and project demands
ASSUMPTION: The Philadelphia office offers a dynamic and collaborative work environment, with easy access to public transportation and numerous amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a member of the HR team
- In-depth interviews with hiring manager and cross-functional stakeholders
- Final interview with the Senior Vice President of Indirect Channels
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Communication and presentation skills
- Industry knowledge and understanding of indirect channel marketing
Application Tips:
- Highlight your relevant experience and achievements in indirect channel marketing
- Tailor your resume to emphasize skills and experiences that match the job requirements
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership abilities
- Research Comcast and the telecommunications industry to demonstrate your knowledge and enthusiasm
ATS Keywords: Indirect Channel Marketing, Channel Sales, Partner Programs, Field Marketing, Sales Enablement, Technology Alliances, Marketing Planning, KPIs, White Space Opportunity, Executive Tiers, Signature Tiers, MDF, Marketing ROI, Team Health, eNPS
ASSUMPTION: Comcast uses an Applicant Tracking System (ATS) to manage and screen job applications, so including relevant keywords in your resume can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets)
ASSUMPTION: Familiarity with these tools is beneficial but not always required. Comcast may provide training and support to help new employees get up to speed.
👔 Cultural Fit Considerations
Company Values:
- Believe in the power of technology to change the world
- Act with integrity, respect, and humility
- Collaborate and embrace diversity and inclusion
- Innovate and stay curious
- Care deeply about our customers
Work Style:
- Dynamic and fast-paced environment
- Collaborative and cross-functional teams
- Focus on results and continuous improvement
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a proven track record of driving results and continuous improvement?
ASSUMPTION: Comcast values employees who are adaptable, collaborative, and results-driven, with a strong commitment to customer care and innovation.
⚠️ Potential Challenges
- Managing a large team and multiple projects simultaneously
- Navigating a complex, matrixed organization
- Balancing the needs of internal stakeholders with external partner requirements
- Keeping up with the fast-paced, ever-evolving telecommunications industry
ASSUMPTION: These challenges require strong leadership, communication, and project management skills, as well as the ability to adapt to change and manage competing priorities.
📈 Similar Roles Comparison
- This role is similar to a Senior Director of Channel Marketing or Senior Director of Partner Marketing in other industries, but with a focus on the indirect channel and telecommunications industry-specific context.
- Compared to other senior director roles, this position offers a unique blend of strategic planning, tactical execution, and stakeholder management.
- Career progression may include transitioning to a Vice President or Chief Marketing Officer role within Comcast or another organization.
ASSUMPTION: While this role shares similarities with other senior marketing roles, its focus on the indirect channel and telecommunications industry sets it apart.
📝 Sample Projects
- Developing and executing a strategic plan to grow share of wallet in a specific channel partner segment
- Managing the launch of a new Executive Tier partner program, including recruitment, onboarding, and ongoing support
- Collaborating with sales leadership to drive revenue velocity through targeted marketing campaigns and events
ASSUMPTION: These sample projects illustrate the strategic, tactical, and stakeholder management aspects of the role, requiring strong leadership, communication, and project management skills.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the Indirect Channels organization and the strategic priorities for this role?
- How does this role collaborate with other teams and stakeholders within Comcast and externally with partners?
- What are the most significant challenges facing the Indirect Channels organization, and how can this role help address them?
- How does Comcast support the professional growth and development of its employees, particularly in this role?
- What is the company's approach to work-life balance, and how is it supported in this role?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the organization's culture, priorities, and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills, using the provided ATS keywords
- Prepare a cover letter that explains your interest in the role and how your background and skills make you a strong fit
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership abilities
- Follow up with the hiring manager or HR representative one week after submitting your application, expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
