Sr Director, Marketing Analytics

📌 Core Information

🔹 Job Title: Sr Director, Marketing Analytics

🔹 Company: LendingClub

🔹 Location: San Francisco, California, United States

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Financial Services

🔹 Date Posted: June 16, 2025

🔹 Experience Level: 12+ years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Overseeing a center of excellence for marketing analytics across all business lines
• Providing data-driven thought leadership and strategic direction
• Managing customer targeting, segmentation, channel optimization, and marketing measurement
• Collaborating with leadership across business lines, product, engineering, risk, and finance
• Building and leading a high-performing team of analysts

ASSUMPTION: This role requires a strong background in marketing analytics and a proven track record of success in a similar position. Experience in financial services and direct response marketing is preferred.

📋 Key Responsibilities

✅ Own audience targeting and data-driven personalization strategies across prospecting, retargeting, and re-marketing to directly deliver improvements in marketing performance

✅ Develop strategies to drive decisions around segmentation, personalization, targeting, algorithmic contact management, attribution, and customer lifetime value optimization

✅ Implement and maintain best-in-class measurement frameworks, tools, and technologies to optimize marketing spend and conversion efforts

✅ Develop and improve multi-touch attribution models and frameworks to assign credit for traffic and conversions across a variety of marketing channels and touch points

✅ Support annual/quarterly planning and manage analytics for the weekly/monthly performance reporting including MBRs

✅ Partner closely with the media team, media agency, internal data teams/engineering, and measurement partners to align performance goals and optimize marketing investments

✅ Manage the test & learn engine in marketing, driving the testing discipline and expansion/innovation

✅ Inform efficient capital allocation through testing and attribution modeling including media mix modeling

✅ Set clear goals, form close working relationships with the marketing leadership team and other internal stakeholders, and become a trusted advisor

✅ Create a solid engagement model that drives collaboration across teams to ensure flawless delivery and goal achievement via solid and aligned measurement frameworks

✅ Work with functions outside of marketing to ensure there is one source of truth for marketing data and to improve the end-to-end customer experience ultimately improving conversion

✅ Develop, coach, and mentor a high-performing team of analysts to foster innovation, collaboration, and continuous learning

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree in a quantitative field such as Math, Statistics, Engineering, Operations Research, or Economics. Master’s degree highly desired

Experience: 12+ years of marketing analytics experience in a highly data-driven, analytical environment

Required Skills:

• Proven leadership skills building and leading high-performing organizations
• Strong ability to translate quantitative data into actionable recommendations and to translate business objectives into marketing goals and measurements
• A deep understanding of and extensive background in direct response/acquisition marketing both online and offline
• Able to deliver near-term wins while building towards a larger strategic vision
• Strong leadership ability, with experience of managing and building a team
• Superior analytical and problem-solving skills, with the ability to cut through complexity and turn high-level business requirements into specific analysis projects
• Solid understanding of advanced analytics and familiarity with working with large datasets (statistics, simulation, optimization, etc.)
• Expertise with Excel, SQL, Tableau, Qlikview, SAS, R, and Python

Preferred Skills:

• Experience in financial services, with direct experience with credit products
• Familiarity with media mix modeling and other advanced analytics techniques

ASSUMPTION: Candidates with relevant industry experience and a strong analytical background are likely to be the best fit for this role.

💰 Compensation & Benefits

Salary Range: $211,000 - $245,000 per year

Benefits:

• Medical, Dental, and Vision Plans
• 401(k) Match
• Health and Wellness Programs
• Flexible Time Off
• Paid Parental Leave

Working Hours: Full-time, with in-office attendance required on Tuesdays, Wednesdays, and Thursdays

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior director role in marketing analytics within the financial services industry in the San Francisco Bay Area.

📌 Applicant Insights

🔍 Company Context

Industry: LendingClub is a leading digital marketplace bank in the U.S., offering personal loans, auto refinance, purchase finance, banking products, and more. They have helped nearly 5 million members secure over $90 billion in loans to refinance high-cost debt and achieve their financial goals.

Company Size: LendingClub has 1,001-5,000 employees, making it a mid-sized organization with ample opportunities for growth and collaboration.

Founded: LendingClub was founded in 2007 and is headquartered in San Francisco, California.

Company Description:

• LendingClub is committed to making banking smart, simple, and rewarding for its members
• The company offers a hybrid work model, with employees working on-site Tuesdays, Wednesdays, and Thursdays
• LendingClub is an equal opportunity employer and dedicated to diversity, equity, and inclusion in the workplace

Company Specialties:

• Personal Loans
• Investing
• Patient Financing
• Marketplace Lending
• Business Loans
• Education Financing
• Banking
• Auto Refi

Company Website: http://www.lendingclub.com

ASSUMPTION: LendingClub's focus on data-driven decision-making and customer-centric approach makes it an attractive place for marketing analytics professionals.

📊 Role Analysis

Career Level: This role is a senior leadership position, reporting directly to the VP of Marketing

Reporting Structure: The Sr Director, Marketing Analytics will oversee a team of analysts and collaborate with various internal stakeholders, including the media team, media agency, internal data teams/engineering, and measurement partners

Work Arrangement: This is a hybrid role, with employees working on-site three days a week and remotely the rest of the time

Growth Opportunities:

• Potential to expand the marketing analytics team and take on additional responsibilities
• Opportunities to work on high-impact projects and drive strategic initiatives
• Chance to grow within the marketing organization or explore other areas of the business

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the business and advance their career.

🌍 Location & Work Environment

Office Type: LendingClub's headquarters is located in San Francisco, with additional offices in Lehi, Utah; Boston, Massachusetts; and New York, New York

Office Location(s): 595 Market St, #200, San Francisco, California 94105, US; 2701 N Thanksgiving Way, Suite 300, Lehi, Utah 84043, US; 1 Harbor St, Suite 201, Boston, Massachusetts 02210, US; 575 Fifth Ave, 30th Floor, New York, NY 10017, US

Geographic Context:

• The San Francisco Bay Area offers a diverse and vibrant culture, with numerous amenities and attractions
• The region has a mild Mediterranean climate, with cool, wet winters and warm, dry summers
• LendingClub's offices are conveniently located near public transportation and major highways

Work Schedule: Employees work on-site Tuesdays, Wednesdays, and Thursdays, with the option to work remotely the rest of the week

ASSUMPTION: LendingClub's hybrid work model offers employees the best of both worlds, with the opportunity to collaborate in person and work remotely as needed.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• Technical assessment or case study
• On-site or virtual interview with the hiring manager and team members
• Final interview with the VP of Marketing

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Communication and presentation skills
• Leadership and team management skills
• Industry knowledge and marketing expertise

Application Tips:

• Highlight relevant experience and achievements in marketing analytics and leadership roles
• Tailor your resume and cover letter to emphasize your fit for this role and LendingClub's company culture
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership style, and cultural fit

ATS Keywords: Marketing Analytics, Data-Driven Decision Making, Segmentation, Personalization, Attribution Modeling, Customer Lifetime Value Optimization, Multi-Touch Attribution, Testing and Experimentation, Leadership, Analytical Skills, Problem Solving, SQL, Excel, Tableau, Python, R

ASSUMPTION: LendingClub's interview process is designed to assess candidates' technical skills, cultural fit, and leadership potential. Preparation and research are key to success in the interview process.

🛠️ Tools & Technologies

• Excel
• SQL
• Tableau
• Python
• R
• SAS
• Qlikview
• Media mix modeling tools

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to analyze data, create visualizations, and make data-driven decisions.

👔 Cultural Fit Considerations

Company Values:

• Impact: We're tackling big problems, but we're a small enough organization for each individual to make a real difference
• People: We're a group of smart, kind, low-ego, and values-driven people from a wide variety of industries and backgrounds who are committed to our mission
• Ideas: We seek out the best ideas – no matter where they come from – to look beyond what is possible today
• Values: It’s not just what you accomplish, it’s also how you accomplish it that matters

Work Style:

• Collaborative and data-driven
• Fast-paced and innovative
• Focused on delivering results and continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, data-driven environment?
• Are you comfortable working with large datasets and advanced analytics techniques?
• Do you have strong leadership skills and the ability to build and manage high-performing teams?

ASSUMPTION: LendingClub's culture values data-driven decision-making, collaboration, and continuous learning. Candidates who are a strong fit for this culture are likely to be successful in this role.

⚠️ Potential Challenges

• The role requires a strong understanding of marketing analytics and experience in a similar position
• The hybrid work model may not be suitable for candidates who prefer a fully remote or fully on-site work arrangement
• The role involves managing a team and collaborating with various internal stakeholders, which can be challenging at times
• The San Francisco Bay Area has a high cost of living compared to other regions in the United States

ASSUMPTION: These challenges are inherent to the role and the work environment. Candidates should carefully consider whether they are a good fit for these aspects of the position.

📈 Similar Roles Comparison

• Compared to other senior marketing analytics roles, this position offers a unique opportunity to oversee a center of excellence for marketing analytics across all business lines at a leading digital marketplace bank
• LendingClub's focus on data-driven decision-making and customer-centric approach sets it apart from other financial services companies
• This role offers significant growth potential and the chance to make a real impact on the business

ASSUMPTION: This role is unique in its scope and impact, offering candidates the opportunity to make a significant contribution to LendingClub's continued success.

📝 Sample Projects

• Developing and implementing a multi-touch attribution model to optimize marketing spend and improve conversion rates
• Conducting a customer segmentation analysis to inform targeted marketing campaigns and improve customer lifetime value
• Managing a test & learn engine to drive continuous improvement in marketing performance and customer experience

ASSUMPTION: These sample projects illustrate the types of initiatives the Sr Director, Marketing Analytics may be responsible for in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing organization?
• How does LendingClub support the professional development and growth of its employees?
• What are the biggest challenges facing the marketing team, and how can this role help address them?
• How does LendingClub measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) used?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, and to assess whether this position is the right fit for their career goals and personal preferences.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview process by researching LendingClub's company culture and industry trends in marketing analytics
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications
• If selected for the position, be prepared to discuss your salary expectations and negotiate the terms of your employment package

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.