📌 Core Information
🔹 Job Title: Sr. Director, Marketing Communications
🔹 Company: TransUnion
🔹 Location: Burlington, Ontario, Canada
🔹 Job Type: Full-Time, Hybrid (2 days on-site)
🔹 Category: Marketing
🔹 Date Posted: May 26, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive brand strategies to enhance TransUnion’s market presence and reputation
- Managing public relations, including media relations and crisis communication
- Planning, coordinating, and executing events that align with TransUnion’s brand and marketing strategies
- Collaborating with cross-functional teams to develop and execute cross-channel strategic marketing plans
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects and teams effectively.
📋 Key Responsibilities
✅ Develop and execute comprehensive brand strategies to enhance TransUnion’s market presence and reputation, ensuring brand consistency across all marketing and communication channels
✅ Develop and lead public affairs communication programs to articulate and amplify TransUnion’s points of view on industry topics, manage media relations, and develop crisis communication plans
✅ Plan, coordinate, and execute events that align with TransUnion’s brand and marketing strategies, manage event logistics, and collaborate with internal teams for seamless event execution and post-event follow-up
✅ Collaborate with the marketing team to develop and execute cross-channel strategic marketing plans/programs for Canada, including PR, events, social, web, email, and other channels
✅ Create distribution plans for each campaign depending on campaign objectives, vet and secure advertising opportunities, and coordinate with the internal communications team to amplify appropriate programs and results across the TransUnion associate base
✅ Manage Canada-specific marketing programs from start to finish, including strategic direction, creative, execution, goal development, and measurement
ASSUMPTION: This role involves a high level of autonomy and requires strong project management, organizational, and communication skills to manage multiple projects and teams effectively.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing or communications
Experience: 15+ years of experience in marketing communications, with an MBA in Marketing Communications and strong experience in digital marketing preferred
Required Skills:
- Proven ability to think “outside of the box” with proficiency in strategic planning, vendor negotiation, budgeting, and communications
- Excellent organizational, analytical, and negotiating skills, combined with superior oral and written communication skills
- Proven ability to meet deadlines and work under pressure, with a track record of delivering results
- Ability to manage and prioritize multiple projects with varying due dates and requirements
- Experience managing a marketing team or similar, with excellent prioritization and organizational skills
- Proficiency with Microsoft Office Suite or similar applications
- Fluency in English; proficiency in French is a plus
- Proven experience in planning, coordinating, and executing events
- Strong organizational and project management skills
- Ability to manage event logistics, including vendor management and budget oversight
- Experience in developing event marketing plans to drive attendance and engagement
Preferred Skills:
- Experience in the financial services industry
- Knowledge of data and/or technology in the financial services sector
ASSUMPTION: Candidates with experience in the financial services industry and knowledge of data and/or technology in this sector may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: CAD 180,000 - 220,000 per year (based on industry standards for a Sr. Director role in marketing communications in Canada)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- Retirement savings plan with company matching
- Employee stock purchase plan
- Generous time-off policies, including vacation, sick leave, and paid holidays
- Employee assistance program
- Tuition assistance and professional development opportunities
- Flexible work arrangements
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for hybrid work arrangement (2 days on-site)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Canada. Actual compensation may vary based on experience, skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: TransUnion operates in the information services industry, providing credit reporting, fraud prevention, and risk management solutions to businesses and consumers worldwide
Company Size: TransUnion is a large organization with over 10,000 employees globally, providing ample opportunities for career growth and development
Founded: TransUnion was founded in 1968 and has since grown to become a leading global information and insights company
Company Description:
- TransUnion provides an actionable picture of each person, enabling businesses and consumers to transact with confidence and achieve great things
- The company uses data fusion methodology to link, match, and tap into the power of data, providing solutions that help create economic opportunity, great experiences, and personal empowerment for hundreds of millions of people
- TransUnion is committed to using Information for Good®, stewarding information with expertise and in accordance with local legislation around the world
Company Specialties:
- Credit and information management
- Big data
- Information technology
- Lending data
- Identity
- Fraud prevention
- Risk management
- Credit data
- And financial inclusion
Company Website: http://www.transunion.com
ASSUMPTION: TransUnion’s global presence and diverse range of services offer applicants the opportunity to work on various projects and gain exposure to different industries and markets.
📊 Role Analysis
Career Level: This role is at the senior director level, requiring extensive experience and expertise in marketing communications
Reporting Structure: The Sr. Director, Marketing Communications reports directly to the SVP of Marketing and is responsible for leading the marketing communications team in Canada
Work Arrangement: This is a hybrid role, requiring employees to be on-site for a minimum of two days a week, with the remaining days worked remotely
Growth Opportunities:
- Potential to advance to a vice president or chief marketing officer role within the organization
- Opportunities to work on global projects and gain international experience
- Chance to develop leadership and mentoring skills by managing and coaching team members
ASSUMPTION: The hybrid work arrangement and global presence of TransUnion provide opportunities for applicants to balance work-life responsibilities and gain exposure to diverse markets and cultures.
🌍 Location & Work Environment
Office Type: TransUnion’s office in Burlington, Ontario, is a modern, collaborative workspace designed to foster creativity and productivity
Office Location(s): 3115 Harvester Rd, Suite 201, Burlington, Ontario L7N 3N8, Canada
Geographic Context:
- Burlington is located in the Greater Toronto Area (GTA), offering easy access to major transportation networks and urban amenities
- The city is known for its high quality of life, with a mix of urban and suburban neighborhoods, parks, and recreational facilities
- Burlington has a diverse and multicultural population, providing a rich and vibrant work environment
Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 5:00 PM. However, the hybrid work arrangement allows for flexibility in scheduling
ASSUMPTION: The hybrid work arrangement and central location of TransUnion’s office in Burlington provide applicants with the opportunity to balance work and personal responsibilities while enjoying access to urban amenities and a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the TransUnion careers portal
- Phone or video screening with the HR department to assess qualifications and fit
- In-depth behavioral and situational interview with the hiring manager and/or team members to evaluate skills and cultural fit
- Final interview with the SVP of Marketing to discuss the role and make a hiring decision
Key Assessment Areas:
- Strategic thinking and planning
- Communication and presentation skills
- Project management and organizational skills
- Cultural fit and alignment with TransUnion’s values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Be prepared to discuss your approach to strategic planning, vendor negotiation, and budgeting in a marketing communications context
- Demonstrate your ability to manage multiple projects and teams effectively during the interview process
ATS Keywords: Marketing Communications, Strategic Planning, Vendor Negotiation, Budgeting, Marketing Team Management, Event Planning, Public Relations, Brand Strategy, Cross-Channel Marketing
ASSUMPTION: The interview process for this role is designed to assess the candidate’s strategic thinking, communication, and project management skills, as well as their cultural fit with TransUnion’s values and mission.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Event management platforms (e.g., Cvent, Eventbrite)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Excellence
- Customer Focus
- Accountability
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
- Strong communication and interpersonal skills
- Ability to manage multiple projects and priorities effectively
Self-Assessment Questions:
- How do your personal values align with TransUnion’s company values?
- Describe a time when you had to manage multiple projects with varying due dates and requirements. How did you prioritize and ensure successful completion of each project?
- How do you approach building and maintaining strong relationships with colleagues across various departments to address communication requests and opportunities?
ASSUMPTION: TransUnion values a diverse and inclusive work environment, and candidates who can demonstrate a strong cultural fit and alignment with the company’s values will be most successful in this role.
⚠️ Potential Challenges
- Managing a team remotely and ensuring consistent communication and collaboration
- Balancing multiple projects and priorities with varying due dates and requirements
- Adapting to changes in the market and industry trends
- Navigating a large, global organization and building effective working relationships with colleagues across different departments and time zones
ASSUMPTION: The hybrid work arrangement and global presence of TransUnion present unique challenges that applicants should be prepared to address during the interview process.
📈 Similar Roles Comparison
- Compared to other senior marketing communications roles, this position offers a unique blend of strategic planning, event management, and public relations responsibilities
- TransUnion’s global presence and diverse range of services provide opportunities to work on various projects and gain exposure to different industries and markets
- Career progression in this role may involve advancing to a vice president or chief marketing officer role within the organization, offering long-term growth potential
ASSUMPTION: Applicants should consider the unique blend of responsibilities and growth potential offered by this role compared to similar positions in the industry.
📝 Sample Projects
- Developing and executing a comprehensive brand strategy to enhance TransUnion’s market presence and reputation in Canada
- Managing a team to plan, coordinate, and execute a large-scale industry event, including vendor management, budget oversight, and post-event follow-up
- Collaborating with cross-functional teams to develop and execute a cross-channel marketing campaign to drive engagement and achieve measurable objectives
ASSUMPTION: The sample projects provided offer applicants a sense of the strategic, collaborative, and project management-focused nature of this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing communications department, and how this role fits into the overall organizational structure?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does TransUnion support the professional development and growth of its employees, particularly in marketing communications roles?
- What are the most challenging aspects of working in a hybrid environment, and how does TransUnion address these challenges to ensure a positive work-life balance?
- How does TransUnion approach diversity, equity, and inclusion, and what initiatives are in place to foster a supportive and inclusive work environment?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate’s interest in the role and commitment to understanding the company’s culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role, emphasizing your strategic thinking, project management, and communication skills
- Prepare examples of your approach to strategic planning, vendor negotiation, and budgeting in a marketing communications context
- Be ready to discuss your ability to manage multiple projects and teams effectively during the interview process
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
