Sr. Director Marketing Operations

📌 Core Information

🔹 Job Title: Sr. Director Marketing Operations

🔹 Company: Abnormal

🔹 Location: Remote - USA

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic marketing operations plans
• Leading high-performing marketing operations teams
• Partnering with marketing leadership on strategy and operations
• Managing marketing technology stacks and analytics

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and technical proficiency in marketing operations to drive growth in a fast-paced, high-growth environment.

📋 Key Responsibilities

✅ Developing and executing a strategic marketing operations plan that aligns with overall business objectives

✅ Leading a high-performing team of marketing operations professionals to deliver against strategic goals

✅ Partnering with Marketing leadership to drive the annual planning process, including headcount capacity modeling, demand generation spend mix and ROI analysis, and prioritization of critical initiatives

✅ Designing and implementing scalable marketing automation processes, including lead routing, lead scoring, campaign operations, and content/program automation to increase team efficiency

✅ Evaluating and managing the marketing technology stack to ensure scalable and efficient usage, while maintaining alignment and integration with the broader GTM tech ecosystem

✅ Ensuring a clean, attributable data architecture—managing and growing contact databases, capturing key engagement signals across the buyer journey, and enabling comprehensive pipeline and ROI analysis

✅ Owning marketing analytics, including the setup and maintenance of attribution models and end-to-end pipeline and ROI reporting

✅ Providing actionable insights to marketing teams—build self-service dashboards, lead regular performance review cadences, and recommend optimization strategies based on results

✅ Overseeing the technical strategy and execution of the website, supporting key product launches, rebranding initiatives, and demand generation programs

✅ Partnering with Revenue Operations to align GTM strategies and coordinate cross-functional activities to improve funnel performance and guide demand gen investments

✅ Managing marketing budgets—ensuring adherence to allocations, accurate spend attribution, and close coordination with Finance to align forecasts with actuals

✅ Leading the Marketing Program Management Office to execute complex initiatives, including product launches

✅ Fostering a culture of continuous improvement and innovation—leveraging AI to transform marketing execution across all functions

ASSUMPTION: This role involves a mix of strategic planning, team leadership, and hands-on management of marketing operations, technology, and analytics to drive growth and efficiency.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA or equivalent is a plus)

Experience: 10+ years of hands-on experience in Marketing Operations or a related field, with a proven track record of working in a fast growth (over 30% growth) and at scale (over $100m in ARR) Technology company

Required Skills:

• Deep understanding of marketing data, structures, measurement, digital, campaign/audience insights, analytics advertising tools, and adtech
• Expertise in marketing technology, including marketing automation and CRM systems, including Marketo and Salesforce
• Proven track record of using AI to optimize and redefine Marketing process and investments

Preferred Skills:

• Cybersecurity experience preferred
• Strong leadership and change management skills
• Excellent communication and presentation skills

ASSUMPTION: Given the strategic and leadership nature of this role, candidates should possess a strong combination of marketing operations expertise, strategic thinking, and proven ability to lead high-performing teams.

💰 Compensation & Benefits

Salary Range: $221,000 - $260,000 USD per year

Benefits:

• Bonus
• Restricted Stock Units (RSUs)
• Benefits

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is based on the company's pay transparency and is inclusive of the base salary. Benefits and other forms of compensation may vary based on individual candidate factors.

📌 Applicant Insights

🔍 Company Context

Industry: Abnormal is a leading AI-native human behavior security platform, focusing on email security and detecting compromised accounts across email and connected applications. They leverage machine learning to stop sophisticated inbound attacks and detect account takeovers.

Company Size: Abnormal has 1,001-5,000 employees, providing a mid to large-sized company environment with ample opportunities for collaboration and growth.

Founded: Abnormal was founded in 2010, with a rich history in the email security industry.

Company Description:

• Abnormal AI is the leading AI-native human behavior security platform, leveraging machine learning to stop sophisticated inbound attacks and detect compromised accounts across email and connected applications.
• The anomaly detection engine leverages identity and context to understand human behavior and analyze the risk of every cloud email event—detecting and stopping sophisticated, socially-engineered attacks that target the human vulnerability.
• Abnormal AI focuses on protecting businesses from email-based threats, including phishing, business email compromise, and account takeovers.

Company Specialties:

• Email Security
• Business Email Security
• Cloud Email Security
• Phishing Detection
• Business Email Compromise
• Account Takeover
• Artificial Intelligence
• Machine Learning

Company Website: abnormal.ai

ASSUMPTION: Abnormal AI is a well-established company in the email security industry, with a strong focus on leveraging AI and machine learning to protect businesses from email-based threats.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of expertise and strategic thinking in marketing operations.

Reporting Structure: The Senior Director of Marketing Operations will report directly to the Chief Marketing Officer (CMO) and oversee a team of marketing operations professionals.

Work Arrangement: This role is remote, allowing for flexibility and work-life balance while collaborating with a distributed team.

Growth Opportunities:

• Leading and mentoring a high-performing team, fostering professional development and growth
• Collaborating with cross-functional teams to improve funnel performance and drive demand generation investments
• Expanding marketing operations expertise and staying up-to-date with industry trends and best practices

ASSUMPTION: This role offers significant growth opportunities through team leadership, cross-functional collaboration, and continuous learning in the dynamic marketing operations field.

🌍 Location & Work Environment

Office Type: Remote work environment, with no physical office requirement

Office Location(s): Remote - USA

Geographic Context:

• Remote work allows for flexibility and the ability to work from various locations within the United States
• Abnormal AI is headquartered in Las Vegas, Nevada, with a strong presence in the tech industry
• The United States offers a diverse range of professional opportunities and networking events in the marketing and cybersecurity fields

Work Schedule: Full-time, with flexible hours to accommodate remote work and collaboration with team members across different time zones

ASSUMPTION: The remote work environment provides flexibility and work-life balance, while also offering opportunities to collaborate with a diverse and distributed team.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study presentation
• Final round interviews with key stakeholders
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and planning in marketing operations
• Leadership and team management skills
• Technical proficiency in marketing technology and analytics
• Communication and presentation skills
• Alignment with Abnormal AI's company values and culture

Application Tips:

• Highlight relevant marketing operations experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Abnormal AI's mission and how your skills align with the role's requirements
• Prepare for behavioral and situational interview questions focused on leadership, problem-solving, and strategic thinking
• Research Abnormal AI's company culture and values to ensure a strong fit

ATS Keywords: Marketing Operations, Strategic Planning, Team Leadership, Marketing Technology, Analytics, AI Optimization, Budget Management, Demand Generation, Marketing Automation, Cross-Functional Collaboration, Continuous Improvement

ASSUMPTION: The application process for this role will focus on assessing strategic thinking, leadership, and technical proficiency in marketing operations, with a strong emphasis on cultural fit with Abnormal AI.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• AI and machine learning platforms
• Marketing automation tools
• Data analysis and visualization tools

ASSUMPTION: The required tools and technologies for this role are centered around marketing automation, CRM, and AI-driven platforms, with a focus on data analysis and visualization.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Accountability

Work Style:

• Remote and flexible work arrangements
• Data-driven decision-making
• Continuous learning and improvement
• Cross-functional collaboration and teamwork

Self-Assessment Questions:

• How do you align with Abnormal AI's company values, particularly innovation and customer-centricity?
• How comfortable are you working in a remote, flexible work environment and collaborating with a distributed team?
• How do you approach continuous learning and improvement in your role, and how have you applied this in previous positions?

ASSUMPTION: Abnormal AI values a strong cultural fit, with an emphasis on innovation, customer-centricity, collaboration, and continuous learning. Candidates should assess their alignment with these values and work styles before applying.

⚠️ Potential Challenges

• Managing a remote, distributed team and fostering a collaborative work environment
• Balancing strategic planning and execution with hands-on management of marketing operations and technology
• Adapting to a fast-paced, high-growth environment with evolving priorities and goals
• Ensuring data accuracy and integrity in a dynamic, growing organization

ASSUMPTION: The Senior Director of Marketing Operations role presents unique challenges related to remote team management, balancing strategic and tactical responsibilities, and navigating a fast-paced, high-growth environment.

📈 Similar Roles Comparison

• Unlike traditional marketing operations roles, this position requires a strong focus on AI-driven optimization and innovation in marketing processes and investments
• Abnormal AI's focus on email security and AI-driven threat detection sets this role apart from other marketing operations positions in the industry
• Career progression in this role may lead to senior leadership positions in marketing or related fields, with a strong foundation in strategic planning, team leadership, and marketing technology management

ASSUMPTION: This role offers unique opportunities for growth and development in the marketing operations field, with a strong focus on AI-driven innovation and a unique company context in the email security industry.

📝 Sample Projects

• Developing and implementing a comprehensive marketing automation strategy to improve lead routing, lead scoring, and campaign operations
• Conducting a thorough assessment of the marketing technology stack and optimizing usage for scalability and efficiency
• Designing and implementing a clean, attributable data architecture to enable comprehensive pipeline and ROI analysis

ASSUMPTION: Sample projects for this role involve strategic planning, process improvement, and optimization in marketing operations, technology, and analytics to drive growth and efficiency.

❓ Key Questions to Ask During Interview

• How does the company plan to support the growth and development of the marketing operations team in the coming years?
• What are the key priorities for the first 90 days in this role, and how will success be measured?
• How does Abnormal AI foster a culture of innovation and continuous improvement in marketing operations?
• What are the most significant challenges facing the marketing operations team currently, and how can this role address them?
• How does Abnormal AI support work-life balance and employee well-being in a remote work environment?

ASSUMPTION: Interview questions should focus on understanding the company's strategic vision, priorities, and support for the marketing operations team, as well as addressing specific challenges and work-life balance in a remote work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing operations experience and alignment with Abnormal AI's company values and culture
• Prepare for behavioral and situational interview questions focused on leadership, problem-solving, and strategic thinking in marketing operations
• Research Abnormal AI's company culture and values to ensure a strong fit and demonstrate your enthusiasm for the role during the interview process
• Follow up with the hiring manager within one week after the final round of interviews to express your interest and reiterate your qualifications for the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.