Sr. Director of Demand Generation

📌 Core Information

🔹 Job Title: Sr. Director of Demand Generation

🔹 Company: Zilliant

🔹 Location: Austin, Texas, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Leading global demand generation efforts to drive revenue growth and improve funnel performance
• Managing and developing the Demand Gen and BDR teams
• Creating and executing integrated, data-driven multi-channel campaigns
• Optimizing processes, tools, and content to drive outbound pipeline growth
• Collaborating cross-functionally with various teams to ensure message consistency and go-to-market cohesion

ASSUMPTION: This role requires a strategic and hands-on demand generation leader with experience in high-growth SaaS environments. The ideal candidate will have a strong ability to manage complex campaigns, optimize KPIs, and collaborate effectively with cross-functional teams.

📋 Key Responsibilities

✅ Own and lead the global demand generation function, driving scalable programs across digital, ABM, email, events, and outbound sales development

✅ Manage and develop the Demand Gen and BDR teams, ensuring strong alignment between marketing campaigns and outbound prospecting efforts

✅ Create and execute high-level pipeline generation strategies, including ABM and outbound initiatives, aligned to sales objectives and company growth targets

✅ Drive outbound pipeline growth by optimizing processes, tools, content, and outreach tactics across the BDR team and marketing organization

✅ Set and manage the demand generation budget, allocating resources for maximum ROI and balancing long-term strategy with short-term performance

✅ Establish and track KPIs and performance metrics that clearly demonstrate marketing and BDR contributions to pipeline, funnel conversion, and revenue

✅ Provide executive-level reporting and insights, regularly presenting to the CEO, CRO, and Board on campaign performance, funnel health, and pipeline forecasts

✅ Lead campaign project management, ensuring flawless execution of multi-channel programs that move prospects through the funnel and accelerate sales cycles

✅ Collaborate cross-functionally with Product Marketing, Sales, RevOps, and Customer Success to ensure message consistency, audience alignment, and go-to-market cohesion

✅ Solve complex problems creatively, using data, stakeholder input, and market insights to overcome blockers and continuously improve performance

ASSUMPTION: The responsibilities listed above are essential for driving revenue growth and improving funnel performance. The ideal candidate will have experience in demand generation, team management, and campaign execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years of experience in demand generation, with at least 5 years in a leadership role

Required Skills:

• Proven track record of driving pipeline growth and improving funnel performance
• Strong leadership and team management skills
• Excellent communication and presentation skills, with the ability to influence senior leadership and Board-level stakeholders
• Proficient in marketing automation tools (e.g., Marketo), CRM (e.g., Salesforce), and other relevant technologies
• Data-driven mindset with strong analytical skills
• Experience in ABM, outbound sales development, and multi-channel campaign management

Preferred Skills:

• Experience in a high-growth SaaS environment
• Familiarity with pricing software or solutions
• Bilingual or multilingual

ASSUMPTION: The required and preferred skills listed above are essential for success in this role. Candidates with experience in demand generation, team management, and campaign execution are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (based on experience and industry standards for a Sr. Director of Demand Generation role in Austin, TX)

Benefits:

• Medical, dental, and 401k plans with a company match
• Generous Paid Time Off (PTO) policy
• Monthly Zilliant Zen Days
• Comprehensive parental leave
• Volunteer Time Off (VTO) policy
• Remote or Hybrid work schedule

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Sr. Director of Demand Generation role in Austin, TX. Benefits and working hours are subject to change and may vary based on the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focusing on pricing software and solutions

Company Size: 201-500 employees (as of May 2025)

Founded: 2000 (according to LinkedIn)

Company Description:

• Zilliant eliminates Pricing Anxiety and transforms pricing into business power
• Offers a Precision Pricing Platform that automates and optimizes pricing operations with real-time intelligence
• Helps businesses protect margins and drive growth by rallying entire organizations around a single source of pricing truth

Company Specialties:

• B2B Industrial Companies
• Artificial Intelligence-Enriched SaaS Solutions
• Seamless Sales Delivery
• Price Optimization
• Price Management
• Automated Negotiation
• eCommerce
• Real Time Market Pricing
• Data Science Platform
• Deal Management
• Customer Specific Agreements
• B2B Distribution
• Manufacturing
• B2B Services
• Cloud Native
• Predictive Sales Guidance
• and Visual Analytics

Company Website: zilliant.com

ASSUMPTION: Zilliant is a well-established company in the software development industry, with a strong focus on pricing software and solutions. The company's specialties and expertise make it an attractive option for candidates interested in demand generation and pricing optimization.

📊 Role Analysis

Career Level: Senior Director

Reporting Structure: Reports directly to the VP of Marketing

Work Arrangement: Remote or Hybrid (with flexibility for remote work)

Growth Opportunities:

• Potential to shape the company's demand generation strategy and drive revenue growth
• Opportunity to manage and develop teams, fostering a culture of growth and success
• Chance to collaborate cross-functionally with various teams, gaining exposure to different aspects of the business

ASSUMPTION: The Sr. Director of Demand Generation role offers significant growth opportunities for the right candidate, including the chance to drive revenue growth, manage teams, and collaborate cross-functionally.

🌍 Location & Work Environment

Office Type: Hybrid (with remote work flexibility)

Office Location(s): Austin, TX (with remote work options)

Geographic Context:

• Austin, TX is known for its vibrant tech industry, with a strong focus on software development and innovation
• The city offers a high quality of life, with a diverse culture, numerous outdoor activities, and a thriving music and arts scene
• Austin is also home to numerous tech companies and startups, providing ample networking opportunities

Work Schedule: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The hybrid work environment and remote work flexibility offered by Zilliant provide candidates with the opportunity to balance work and personal life, while still being able to collaborate and connect with team members in person.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Talent Acquisition team
• Virtual interview with the hiring manager and/or team members
• Final interview with the VP of Marketing and/or other senior leaders
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and demand generation expertise
• Leadership and team management skills
• Communication and presentation skills
• Data-driven mindset and analytical skills
• Experience with marketing automation tools, CRM, and other relevant technologies

Application Tips:

• Highlight your experience in demand generation, team management, and campaign execution
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership style, and strategic thinking
• Research Zilliant's company culture and values to ensure a strong fit

ATS Keywords: Demand Generation, Pipeline Growth, Team Management, Campaign Execution, Marketing Automation, CRM, Data-Driven, Strategic Thinking, Leadership, ABM, Outbound Sales Development, Multi-Channel Campaigns

ASSUMPTION: The interview process for the Sr. Director of Demand Generation role at Zilliant will focus on assessing the candidate's strategic thinking, leadership skills, and demand generation expertise. Candidates should tailor their application materials and prepare for interview questions that focus on these areas.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• ZoomInfo
• 6Sense

ASSUMPTION: The tools and technologies listed above are commonly used in demand generation roles and are essential for success in this position. Candidates should have experience with marketing automation tools, CRM, and other relevant technologies.

👔 Cultural Fit Considerations

Company Values:

• People First
• Trust
• Accountability
• Impact
• Innovation

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Strategic and forward-thinking
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you align with Zilliant's company values, particularly 'People First' and 'Trust'?
• Are you comfortable working in a hybrid or remote work environment, balancing independent work with team collaboration?
• Do you have a strategic and data-driven approach to demand generation and campaign execution?

ASSUMPTION: Zilliant's company values and work style preferences provide candidates with insight into the company's culture and expectations for employees. Candidates should assess their fit with these values and work style preferences before applying.

⚠️ Potential Challenges

• Managing a remote or hybrid team, requiring strong communication and collaboration skills
• Balancing long-term strategy with short-term performance, requiring strong prioritization and time management skills
• Adapting to a fast-paced, high-growth SaaS environment, requiring flexibility and responsiveness to change
• Collaborating effectively with cross-functional teams, requiring strong communication and stakeholder management skills

ASSUMPTION: The potential challenges listed above are common to demand generation roles in high-growth SaaS environments. Candidates should be prepared to address these challenges and demonstrate their ability to succeed in a fast-paced, collaborative work environment.

📈 Similar Roles Comparison

• Unlike other demand generation roles, this position requires experience in ABM and outbound sales development, as well as strong leadership and team management skills
• Zilliant's focus on pricing software and solutions sets it apart from other companies in the software development industry
• Career progression in this role may include opportunities to advance to a VP or C-level position within the marketing organization

ASSUMPTION: The Sr. Director of Demand Generation role at Zilliant offers unique opportunities and challenges compared to similar roles in the industry. Candidates should research Zilliant's company culture and values to ensure a strong fit.

📝 Sample Projects

• Developing and executing a multi-channel ABM campaign to drive pipeline growth for a specific target account
• Optimizing outbound sales development processes and outreach tactics to improve lead conversion rates
• Collaborating with Product Marketing to create and launch a new pricing solution, driving awareness and adoption through targeted campaigns

ASSUMPTION: The sample projects listed above provide candidates with insight into the types of initiatives they may be responsible for in this role. Candidates should be prepared to discuss their experience with similar projects and the outcomes they achieved.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall demand generation strategy, and what are the key priorities for the first 90 days?
• What are the most significant challenges facing the demand generation function, and how can this role help address them?
• How does Zilliant support the professional development and growth of its demand generation team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Zilliant foster a culture of collaboration and innovation within its marketing organization?

ASSUMPTION: The key questions listed above are designed to help candidates better understand the role, the company's demand generation strategy, and the expectations for success. Candidates should prepare thoughtful questions to ask during the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in demand generation, team management, and campaign execution
• Prepare for interview questions that focus on your strategic thinking, leadership skills, and demand generation expertise
• Research Zilliant's company culture and values to ensure a strong fit
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.