📌 Core Information
🔹 Job Title: Sr Director of Performance Marketing
🔹 Company: Overstock.com
🔹 Location: Utah (Remote - United States)
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Retail, E-commerce
🔹 Date Posted: June 4, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (Occasional on-site expectations)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive performance marketing strategies across multiple channels.
- Leading and mentoring a high-performing team of performance marketers, SEO specialists, and marketplace managers.
- Managing multimillion-dollar marketing budgets and optimizing campaigns for maximum ROI.
- Collaborating with cross-functional teams to align acquisition strategies with broader business goals.
- Navigating a fast-paced, constantly evolving e-commerce landscape and identifying emerging trends and opportunities.
ASSUMPTION: This role requires a strategic thinker with a strong analytical background and proven experience in performance marketing to drive customer acquisition, engagement, and retention.
📋 Key Responsibilities
✅ Develop and execute full-funnel marketing strategies integrating awareness, consideration, conversion, and retention tactics.
✅ Oversee the strategy, execution, and optimization of paid media campaigns across various platforms.
✅ Lead the development and execution of SEO strategies to increase organic traffic and improve search rankings.
✅ Drive performance on key marketplace platforms by optimizing product listings, advertising campaigns, and pricing strategies.
✅ Manage budgets, allocate resources effectively, and ensure campaigns deliver strong ROI, CPA, and ROAS.
✅ Utilize data analytics tools to track, analyze, and report on campaign performance, providing actionable insights to leadership.
✅ Present regular performance reports to executive leadership, highlighting successes, challenges, and strategic recommendations.
ASSUMPTION: This role requires a data-driven approach to marketing, with a focus on continuous optimization and improvement.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, or a related field. MBA or master’s degree in a related field is a plus.
Experience: 10+ years of experience in performance marketing at a consumer-facing business, with a strong track record of driving growth through paid digital channels.
Required Skills:
- Proven success managing large budgets and delivering on key KPIs.
- Strong analytical and financial skills; comfortable using data to guide strategy and optimize campaigns.
- Deep understanding of digital media platforms, attribution, and customer acquisition strategies.
- Ability to collaborate across teams and communicate clearly with both technical and non-technical stakeholders.
- Strong business judgment and strategic thinking, with a focus on measurable outcomes.
Preferred Skills:
- Experience leading and developing high-performing marketing teams.
- Experience navigating a fast-paced, constantly evolving environment.
ASSUMPTION: Candidates with experience hiring and leading diverse teams will be strongly considered for this role.
💰 Compensation & Benefits
Salary Range: $176,000.00 - $198,000.00 per year
Benefits:
- 401k (6% match)
- Flexible Schedules
- Onsite Health Clinic
- Tuition Reimbursement, Leadership Development Program, & Mentorship Program
- Onsite Fitness Center
- Employee Resource Groups (LatinX, Black Employee Network, LGBTQIA+, Women’s Network, Women In Tech)
Working Hours: Full-time, with occasional on-site expectations
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior director role in performance marketing, with experience level and location considered.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, E-commerce
Company Size: 501-1,000 employees
Founded: 1999 (as Overstock.com)
Company Description:
- Overstock.com is an online retailer that offers a wide range of products, including furniture, home decor, bed and bath, and more.
- The company is known for its competitive pricing and commitment to customer service.
- Overstock.com is a subsidiary of Beyond, Inc. (NYSE:BYON), which also owns Bed Bath & Beyond, Baby & Beyond, Zulily, and other related brands.
Company Specialties:
- Online Retail
- eCommerce
- Technology
- Internet Marketing
- Software Engineering
- Analytics
- Customer Service
- Interior Design
Company Website: http://www.overstock.com
ASSUMPTION: Overstock.com is a well-established e-commerce company with a strong focus on customer acquisition and retention through effective marketing strategies.
📊 Role Analysis
Career Level: Senior Director
Reporting Structure: This role will report directly to the Chief Marketing Officer (CMO) and will oversee a team of performance marketers, SEO specialists, and marketplace managers.
Work Arrangement: Hybrid (Occasional on-site expectations)
Growth Opportunities:
- Potential career progression into a VP or C-level role within the marketing department.
- Opportunities to expand the team and take on additional responsibilities as the business grows.
- Chance to work on high-impact projects and drive significant business growth.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the business.
🌍 Location & Work Environment
Office Type: Hybrid (Occasional on-site expectations)
Office Location(s): Midvale, UT
Geographic Context:
- The role is based in Utah but is eligible for remote work in specific states.
- The company's headquarters is in Midvale, UT, with additional offices and remote workers across the United States.
- The role may require occasional on-site work, with the frequency determined by the company's needs and the employee's role-specific requirements.
Work Schedule: Full-time, with occasional on-site expectations
ASSUMPTION: The hybrid work arrangement allows for flexibility while maintaining the benefits of in-person collaboration and team building.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the CMO or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical and data-driven approach to marketing
- Leadership and team management skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the e-commerce landscape and performance marketing strategies.
- Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and decision-making skills.
ATS Keywords: Performance Marketing, Paid Media, SEO, Analytics, Team Leadership, Budget Management, Data Analysis, Customer Acquisition, Digital Media, Campaign Optimization, Marketplace Management, Creative Collaboration, Trend Identification, KPI Development, A/B Testing, Strategic Thinking
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, analytical skills, and leadership potential, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads (Facebook, Instagram)
- TikTok Ads
- YouTube Ads
- Programmatic advertising platforms
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Marketplace platforms (e.g., Amazon, Walmart)
ASSUMPTION: The candidate should have experience with relevant marketing tools and platforms, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Data-Driven
- Innovative
- Collaborative
- Accountable
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment?
- Are you comfortable leading and managing a team of performance marketers, SEO specialists, and marketplace managers?
- Do you have a proven track record of driving growth through paid digital channels?
ASSUMPTION: Candidates who align with Overstock.com's values and work style, and who demonstrate a strong cultural fit, will be most successful in this role.
⚠️ Potential Challenges
- Managing a large marketing budget and delivering strong ROI in a competitive e-commerce landscape.
- Keeping up with the latest trends and best practices in performance marketing and SEO.
- Balancing the demands of a hybrid work arrangement, with occasional on-site expectations.
- Navigating a fast-paced, constantly evolving e-commerce environment.
ASSUMPTION: The right candidate will be able to overcome these challenges and thrive in this dynamic role.
📈 Similar Roles Comparison
- This role is similar to other senior director roles in performance marketing but may have a broader scope, including SEO and marketplace management.
- Overstock.com is a well-established e-commerce company with a strong focus on customer acquisition and retention, making it an attractive opportunity for experienced performance marketers.
- Career progression in this role could lead to VP or C-level positions within the marketing department.
ASSUMPTION: This role offers a unique opportunity for experienced performance marketers to make a significant impact on a well-established e-commerce company.
📝 Sample Projects
- Developing and executing a comprehensive performance marketing strategy for a new product launch, driving customer acquisition and revenue growth.
- Optimizing paid media campaigns across multiple platforms to improve ROI and CPA, while maintaining brand consistency.
- Leading a team to improve organic search rankings and increase traffic through targeted SEO strategies and content optimization.
ASSUMPTION: These sample projects demonstrate the strategic thinking, analytical skills, and leadership required for this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the performance marketing team currently, and how can this role address them?
- How does this role fit into the broader marketing strategy and organization?
- What opportunities are there for growth and development within the marketing department?
- How does the company support work-life balance for employees in hybrid or remote roles?
- What are the company's plans for expansion and growth in the coming years, and how can this role contribute to that success?
ASSUMPTION: Asking these questions will help the candidate better understand the role, the team, and the company's goals and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and decision-making skills.
- Research the company and the role to demonstrate your understanding of the e-commerce landscape and performance marketing strategies.
- Follow up with the hiring manager or HR team within one week of your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
