📌 Core Information
🔹 Job Title: Sr. Director of Product Marketing
🔹 Company: Nexthink
🔹 Location: Bolton, MA, USA
🔹 Job Type: Full-time, Hybrid
🔹 Category: Software Development
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Crafting compelling narratives that connect complex technology to executive priorities
- Driving thought leadership in the fast-growing Digital Employee Experience (DEX) market
- Collaborating with cross-functional teams to execute go-to-market strategies for major launches
- Representing Nexthink as a category evangelist at industry events and with key stakeholders
ASSUMPTION: This role requires a strategic mindset, exceptional communication skills, and the ability to thrive in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Serve as a category evangelist, shaping and amplifying Nexthink’s role as the DEX leader to analysts, press, partners, and executive audiences
✅ Build persona-based narratives that resonate from IT ops to the CIO suite, connecting emotional hooks to business-critical outcomes
✅ Craft positioning that differentiates Nexthink and elevates our entire portfolio in a fast-evolving market
✅ Translate technical features into compelling, human stories that make customers and executives lean in
✅ Own GTM strategy for major launches and cross-sell initiatives, aligning tightly with Product, Sales, and Growth Marketing
✅ Drive competitive positioning, pricing narratives, and value frameworks that accelerate adoption and revenue
✅ Conduct persona research, customer interviews, and win/loss analysis to refine positioning and GTM strategy
ASSUMPTION: This role requires a strong understanding of the DEX market, competitive landscape, and customer needs to inform strategic decision-making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 8+ years of Product Marketing experience in B2B SaaS or enterprise software, with at least 10 years at the Senior Director level
Required Skills:
- Proven ability to craft compelling, persona-based storytelling that connects technical solutions to executive priorities
- Track record of elevating positioning and messaging to win the ear of CIOs and senior IT executives
- Experience serving as a category evangelist, driving thought leadership in a fast-growing market
- Expertise in GTM strategy, competitive positioning, and launch execution
- Executive presence and presentation skills; comfortable representing the company at major events
Preferred Skills:
- Background in IT, digital experience, or infrastructure software (VDI, endpoint management, EUC)
ASSUMPTION: Candidates with experience in the DEX market or related fields will have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: $180,000 - $250,000 per year (based on industry standards for Senior Director roles in B2B SaaS companies in the Boston area)
Benefits:
- 100% covered company benefits, including health, dental, vision, life insurance, long-term disability, and accidental death/personal loss coverage
- Flexible hours and unlimited vacation (employees have unlimited paid time off on top of the 15 days of holidays we offer), 11 company-paid holidays, and 3 extra days for volunteering
- Hybrid work model that balances office and remote work, with structured onboarding to foster connections and team integration
- Free access to professional training platforms to explore interests and enhance skills
- Up to 16 weeks of paid leave for birthing parents/primary caregivers, 6 weeks for secondary caregivers
- 401(k) plan with up to 4% company matching contributions, vesting immediately
- Bonuses for referring successful hires after three months of continuous employment
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on Digital Employee Experience (DEX) management software
Company Size: 1,001-5,000 employees, providing a large, established environment with ample opportunities for growth and collaboration
Founded: 2004, with a history of continuous innovation and market leadership in the DEX space
Company Description:
- Nexthink is the leader in Digital Employee Experience (DEX) management software, transforming the digital workplace for millions of employees worldwide
- The company empowers IT teams with AI-driven, user-centric insights needed to proactively optimize technology performance, enhance productivity, reduce tickets, cut costs, and accelerate employee engagement at scale
- Nexthink is recognized as a Leader in the 2024 Gartner® Magic Quadrant™ for Digital Employee Experience Management Tools and the Forrester Wave™: EUEM Q3 2024
Company Specialties:
- IT Service Management (ITSM)
- IT Compliance
- Transformation
- IT Cost optimization
- IT Operations Analytics
- ITIL
- Digital transformation
- Digital workplace
- Workplace services
- IT Operations
- AIOps
- Digital experience monitoring
- Workspace analytics
- Endpoint management
- End-user computing
- End-user experience
- Digital Employee Experience
- End-user experience management
- AI
- Digital Adoption
Company Website: nexthink.com
ASSUMPTION: Nexthink's focus on DEX management software provides a unique opportunity for candidates interested in shaping the future of digital employee experiences.
📊 Role Analysis
Career Level: Senior Director, reporting directly to the Chief Marketing Officer (CMO)
Reporting Structure: This role will lead a team of Product Marketing Managers and Specialists, with the opportunity to grow the team as the company expands
Work Arrangement: Hybrid, with a balance of on-site and remote work, allowing for flexibility and a healthy work-life balance
Growth Opportunities:
- Potential to advance to a Vice President (VP) or Chief Marketing Officer (CMO) role as the company grows and expands its market presence
- Opportunities to lead cross-functional projects and collaborate with other departments to drive company-wide initiatives
- Chance to mentor and develop junior team members, fostering a culture of growth and learning
ASSUMPTION: This role offers a unique blend of strategic thinking, hands-on execution, and leadership development opportunities for the right candidate.
🌍 Location & Work Environment
Office Type: Hybrid, with a modern, collaborative workspace in Bolton, MA, USA
Office Location(s): 501 Boylston St, Boston, Massachusetts 02116, US
Geographic Context:
- Bolton is a small, suburban town located approximately 30 miles northwest of Boston, offering a peaceful, residential setting with easy access to major highways and public transportation
- The area is known for its high quality of life, excellent schools, and a strong sense of community
- Boston, the nearest major city, is a thriving hub for technology, healthcare, and education, providing ample opportunities for professional growth and development
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The hybrid work arrangement and convenient office location allow for a healthy work-life balance, while still providing access to the vibrant professional ecosystem of the Boston area.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with a Talent Acquisition Partner
- Behavioral and situational interview with the hiring manager (Senior Director, Product Marketing)
- Case study or presentation preparation and delivery, followed by a Q&A session with cross-functional stakeholders
- Final interview with the Chief Marketing Officer (CMO)
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Excellent communication and presentation skills
- Ability to thrive in a fast-paced, dynamic environment
- Proven track record of driving thought leadership and category evangelism
- Expertise in GTM strategy, competitive positioning, and launch execution
Application Tips:
- Tailor your resume and cover letter to highlight your experience with DEX, B2B SaaS, and related technologies
- Prepare a case study or presentation demonstrating your ability to translate complex technology into compelling narratives
- Research Nexthink's unique value proposition and be ready to discuss how your skills and experience align with the company's mission and vision
- Follow up with the hiring manager after the interview to express your enthusiasm for the role and reiterate your qualifications
ATS Keywords: Product Marketing, B2B SaaS, DEX, Storytelling, GTM Strategy, Competitive Positioning, Thought Leadership, Presentation Skills, Market Intelligence, Customer Interviews, Win/Loss Analysis
ASSUMPTION: Nexthink's hiring process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a strong emphasis on real-world examples and case studies.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- Google Workspace (G Suite)
- Microsoft Office Suite
- Slack
- Zoom
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as Nexthink provides comprehensive onboarding and training for new employees.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Agile and dynamic, with a focus on continuous improvement and adaptation
- Collaborative and cross-functional, with a strong emphasis on teamwork and communication
- Data-driven and analytical, with a commitment to informed decision-making and evidence-based strategies
- Customer-focused, with a deep understanding of the needs and challenges of IT teams and digital employees
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments, and are you comfortable with ambiguity and change?
- Are you an effective communicator, able to translate complex technical concepts into compelling, human stories?
- Do you have a proven track record of driving thought leadership and category evangelism in a B2B SaaS or enterprise software context?
- Are you comfortable working collaboratively with cross-functional teams, and do you enjoy mentoring and developing junior team members?
ASSUMPTION: Nexthink's culture values strategic thinking, exceptional communication skills, and a strong commitment to customer-centricity, making it an ideal fit for candidates with a background in B2B SaaS, DEX, or related fields.
⚠️ Potential Challenges
- The fast-paced, dynamic nature of the DEX market may require candidates to adapt quickly to new trends and competitive shifts
- The role may involve frequent travel to industry events, customer meetings, and other off-site engagements
- The hybrid work arrangement may present challenges in maintaining work-life balance and fostering connections with remote team members
- The competitive landscape for DEX management software is evolving rapidly, requiring candidates to stay up-to-date with the latest trends and technologies
ASSUMPTION: These challenges can be mitigated through effective time management, strategic prioritization, and a strong commitment to continuous learning and development.
📈 Similar Roles Comparison
- Compared to other Senior Director of Product Marketing roles, this position offers a unique focus on the fast-growing DEX market and the opportunity to shape the narrative for an entire category
- Nexthink's size and growth trajectory provide ample opportunities for career advancement and professional development
- This role requires a stronger emphasis on thought leadership, category evangelism, and strategic storytelling than similar positions in more established markets
ASSUMPTION: Candidates with experience in the DEX market or related fields will find this role to be a unique and exciting opportunity for growth and impact.
📝 Sample Projects
- Developing a comprehensive positioning and messaging framework for Nexthink's DEX solutions, tailored to specific customer segments and use cases
- Creating a competitive battle card that highlights Nexthink's unique value proposition and differentiates it from key competitors in the DEX space
- Launching a new product or feature, driving adoption and revenue growth through targeted marketing campaigns and customer engagement strategies
ASSUMPTION: These projects demonstrate the strategic, customer-centric, and data-driven approach required to succeed in this role.
❓ Key Questions to Ask During Interview
- How does Nexthink differentiate its DEX solutions from competitors in the market?
- What are the key challenges and opportunities facing the DEX market in the next 12-24 months, and how does Nexthink plan to capitalize on them?
- How does Nexthink support the professional development and growth of its employees, particularly in the Product Marketing team?
- What are the key priorities for the first 90 days in this role, and how can I contribute to driving immediate impact?
- How does Nexthink foster a culture of collaboration and innovation, and what are some examples of cross-functional projects or initiatives?
ASSUMPTION: These questions will help candidates better understand Nexthink's unique value proposition, market position, and company culture, enabling them to make a more informed decision about the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with DEX, B2B SaaS, and related technologies
- Prepare a case study or presentation demonstrating your ability to translate complex technology into compelling narratives
- Research Nexthink's unique value proposition and be ready to discuss how your skills and experience align with the company's mission and vision
- Follow up with the hiring manager after the interview to express your enthusiasm for the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
