🔹 Job Title: Sr. Director, Product Management - MarTech and Digital Creative
🔹 Company: Gap Inc.
🔹 Location: SF - 2 Folsom, 4440 Rosewood Drive
🔹 Job Type: Full-Time
🔹 Category: Product Management, Marketing
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong product management leader with a proven track record in marketing technology and business transformation. The ideal candidate will have experience managing complex roadmaps and re-imagining marketing technology capabilities to drive business value.
✅ Selecting platforms and improving existing capabilities to ensure effective integration of identity resolution, customer golden record, customer data platform, digital asset management, content management, audience & journey management, and channel integrations.
✅ Ensuring brand designs implement a rapid, rich, and flexible content management system to support their storytelling and commercial plans.
✅ Building a personalization capacity to ensure targeted and segmented content is reliably and efficiently published across customer touchpoints in support of compelling customer journeys.
✅ Leading a multi-faceted product management team to evolve the MarTech and Digital Creative capabilities to be world-class.
✅ Building effective working relationships with marketing and technology stakeholders; managing a complex roadmap and driving the product vision.
✅ Driving key metrics – Customer Lifetime Value (CLTV), engagement, conversion, and quality.
✅ Driving rigorous, value-based prioritization of capabilities – this will be a complex, multi-year journey.
✅ Refactoring and rebuilding the MarTech stack to be more streamlined, effective, and efficient.
✅ Building a content engine that supports brand needs to quickly and flexibly bring their brand identity and commercial plans to life, primarily by leveraging the Content Management System (CMS) – Amplience, and related systems.
✅ Enriching Photo Studio capabilities by integrating workflow, photo & meta-data management, and AI imagery capabilities.
✅ Helping select the correct vendor partners by identifying and prioritizing functional requirements.
ASSUMPTION: The responsibilities listed above are essential for driving the vision of enhancing customer engagement through personalized content. The ideal candidate will have experience in these areas and be able to lead a team in executing this vision.
Education: Bachelor's degree in Business, Marketing, or a related field. A Master's degree would be an asset.
Experience: 10+ years of experience in product management, with a focus on marketing technology and business transformation.
Required Skills:
Preferred Skills:
ASSUMPTION: The required and preferred skills listed above are essential for success in this role. The ideal candidate will have a strong background in product management, marketing technology, and business transformation, with experience in the key solution components mentioned in the job description.
Salary Range: Based on experience and industry standards, the estimated salary range for this role is $180,000 - $250,000 per year. This estimate is subject to change based on the candidate's qualifications and the company's compensation structure.
Benefits:
Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM. Some flexibility may be available based on team needs and individual schedules.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior director-level role in product management within the retail industry. The benefits listed are typical for a company of Gap Inc.'s size and industry, but may vary based on the candidate's specific situation and the company's benefits policies.
Industry: Gap Inc. operates in the retail industry, with a focus on fashion and apparel. The company is a house of iconic brands, including Gap, Banana Republic, Old Navy, and Athleta.
Company Size: Gap Inc. has over 10,000 employees worldwide, with a presence in over 40 countries. This size allows for diverse opportunities and a large talent pool, but may also present challenges in terms of communication and decision-making.
Founded: Gap Inc. was founded in 1969 and has since grown to become one of the largest specialty apparel companies in America. The company has a rich history and a strong brand presence in the retail industry.
Company Description:
Company Specialties:
Company Website: gapinc.com
ASSUMPTION: Gap Inc. is a well-established and successful retail company with a strong brand presence and a commitment to sustainability and ethical practices. The company's size and industry provide unique opportunities and challenges for employees, and the company's focus on fashion and apparel makes it an attractive employer for those interested in the retail industry.
Career Level: This role is a senior director-level position, with significant responsibility for driving the vision and execution of marketing technology and digital creative capabilities across Gap Inc.'s brands.
Reporting Structure: The senior director will report directly to the Chief Marketing Officer (CMO) and will have a team of product management professionals reporting to them.
Work Arrangement: This role is on-site, with a requirement to work from the company's headquarters in San Francisco, California. Some flexibility may be available for remote work, depending on the needs of the team and the company.
Growth Opportunities:
ASSUMPTION: This role offers significant opportunities for growth and development, with the chance to lead a team and drive business impact through the evolution of marketing technology and digital creative capabilities. The senior director will have the opportunity to work closely with senior leadership and cross-functional teams, providing exposure to various aspects of the business and opportunities for growth.
Office Type: Gap Inc.'s headquarters is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): The senior director will be based at Gap Inc.'s headquarters in San Francisco, California, with the option to work remotely as needed.
Geographic Context:
Work Schedule: The senior director will work a standard full-time work schedule, typically Monday through Friday, 9:00 AM to 5:00 PM. Some flexibility may be available based on team needs and individual schedules.
ASSUMPTION: Gap Inc.'s headquarters in San Francisco, California, provides a modern, collaborative work environment with opportunities for growth and development. The city of San Francisco offers a vibrant cultural scene and a strong fashion and apparel industry, making it an attractive location for those interested in the retail industry.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing Technology, Product Management, Business Transformation, Roadmap Management, Customer Engagement, Personalization, Content Management, Digital Creative, Brand Storytelling, Customer Data Platform, Customer Golden Record, Identity Resolution, Channel Integration, Customer Lifetime Value, Engagement, Conversion, Quality, Data-Driven Decision Making, Stakeholder Management, Cross-Functional Collaboration, Gap Inc.
ASSUMPTION: The application process for this role will involve several interviews with key stakeholders, including the hiring manager and other senior leaders. The key assessment areas will focus on the candidate's product management experience and expertise, leadership skills, data-driven decision-making, and cultural fit. The application tips provided are designed to help candidates prepare for the interview process and demonstrate their qualifications for the role.
ASSUMPTION: The tools and technologies listed above are commonly used in marketing technology and product management roles. The ideal candidate will have experience with these tools and technologies and be able to leverage them to drive business impact and improve marketing technology capabilities.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Gap Inc. values a collaborative, data-driven, and customer-focused work environment. The ideal candidate will be able to demonstrate their alignment with these values and work style preferences through their self-assessment responses.
ASSUMPTION: The potential challenges listed above are inherent in a role of this nature and require a strong product management leader with experience in marketing technology and business transformation to succeed. The ideal candidate will be able to navigate these challenges and drive business impact through effective roadmap management, stakeholder communication, and team leadership.
ASSUMPTION: This role is unique in its focus on marketing technology and digital creative capabilities, with a broad scope of responsibilities and a significant impact on Gap Inc.'s brands and customer experience. Compared to other senior director-level roles in product management, this role offers a unique opportunity to drive business transformation and improve marketing technology capabilities in a large, global retail organization.
ASSUMPTION: The sample projects listed above are illustrative of the types of projects the senior director may lead in this role. The ideal candidate will have experience in these areas and be able to demonstrate their ability to drive business impact through effective project management and team leadership.
ASSUMPTION: The key questions to ask during the interview are designed to help the candidate understand the role's context, priorities, and opportunities for growth and development. The ideal candidate will be curious and proactive in seeking out this information and using it to inform their decision-making.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.