📌 Core Information
🔹 Job Title: Sr Email Marketing Specialist
🔹 Company: Gartner
🔹 Location: Barcelona, Spain
🔹 Job Type: Hybrid (On-site/Hybrid)
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving end-to-end email campaign execution for Gartner Digital Markets
- Personalizing email experiences to enhance customer lifecycle efforts
- Managing lifecycle campaigns, automated triggers, and transactional communications
- Analyzing performance metrics to optimize channel effectiveness
- Collaborating with cross-functional teams to build an integrated marketing channel approach
ASSUMPTION: This role requires a strong background in email marketing and lifecycle management, with a focus on B2B or B2C markets.
📋 Key Responsibilities
✅ Develop lifecycle campaign, audience, and testing strategy focused on team/initiative goals and KPIs
✅ Independently set up QA, manage lifecycle campaigns, automated triggers, and transactional communications across multiple channels
✅ Update email HTML and templates to meet campaign requirements and copy structure
✅ Manage and update marketing calendar of upcoming and completed campaigns
✅ Identify and define metrics, trends, and reports needed to optimize channel effectiveness
✅ Monitor and analyze the performance of channels outside of email, making data-driven adjustments to improve results and maximize impact
✅ Experience building campaigns and journeys to improve customer lifetime value
✅ Demonstrated expertise in customer segmentation and analysis of subscribers
✅ Demonstrated expertise in growing active email contact database through robust nurture strategies
✅ Support an ongoing testing roadmap for email templates, messaging, creative, and landing pages, and regularly report out on test results
✅ Develop new testing ideas to improve email and overall campaign performance
✅ Partner with the Product team to improve user journeys to optimize the performance of our landing pages
✅ Support peers with their customer segmentation approach and data requirements to extend lifecycle engagement and achieve relevant, targeted messaging throughout buying journey
✅ Collaborate in cross-functional campaign development workflow by driving requirements through Marketing Ops, Product, Engineering, and Analytics teams
✅ Develop the skills to become a subject matter expert for B2B/B2C best practices for email marketing and regularly present trends and recommendations across the organization
✅ Partner with teams to ensure that data required for campaigns are created, documented, and brought into Eloqua and/or CDP
✅ Partner closely with Performance Marketing, Brand Management, Sales, Reviews, and Content teams to collaborate on building an integrated marketing channel approach across a unified customer experience
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively in a cross-functional team environment.
🎯 Required Qualifications
Education: Bachelor’s degree preferred in Marketing or a related field
Experience: 5+ years of relevant experience, ideally at a leading B2B technology company or online marketplace
Required Skills:
- Proven experience in email marketing and lifecycle management
- Strong proficiency in HTML/CSS
- Experience with Eloqua or equivalent Marketing Automation technology
- Strong proficiency in Google Analytics and Power BI
- Experience working with CRMs (SugarCRM, Salesforce, etc.)
- Highly collaborative and “team-first” work style
- Superb written and verbal communication skills and strong executive presence
- Proven ability to manage multiple projects, prioritize appropriately, and meet deadlines
Preferred Skills:
- Experience working with Google Analytics, Power BI, and Eloqua
- Familiarity with Gartner Digital Markets or similar online software marketplaces
ASSUMPTION: Candidates with experience in B2B/B2C marketing, email marketing automation, and customer segmentation will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (Based on market research for similar roles in Barcelona, Spain)
Benefits:
- Private Medical and Dental Care
- Life and Disability Insurance
- Public Transport Subsidy
- Ticket Restaurant Card
- Childcare Vouchers
- IncentiFit - annual reimbursement for health-and-wellness-related activities
- Pension Scheme
- Tuition Reimbursement
- Employee Stock Purchase Plan
- Employee Assistance Program
- Gartner Gives Charity Match
- Relocation Assistance
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in Barcelona, Spain. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Market Research
Company Size: 501-1,000 employees (Mid-size)
Founded: 1979 (Gartner, Inc.)
Company Description:
- Gartner, Inc. is a global leader in research and advisory services, providing insights and strategic counsel to businesses worldwide
- The company specializes in market research, data analysis, and business consulting, covering a wide range of industries and topics
- Gartner's mission is to guide enterprise leaders and their teams toward success by offering objective, actionable insights
Company Specialties:
- Market Research
- Business Consulting
- Data Analysis
- Technology Research
- Industry Trends
Company Website: www.gartner.com
ASSUMPTION: Gartner's extensive experience and global presence make it an attractive employer for professionals seeking a stable, established organization with ample growth opportunities.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Growth Marketing team within Gartner Digital Markets
Work Arrangement: Hybrid (On-site/Hybrid) - This role requires a balance of on-site work and remote work, with a focus on collaboration and team-building
Growth Opportunities:
- Progression to a Manager or Senior Manager role within the Growth Marketing team
- Expansion into other marketing channels or teams within Gartner Digital Markets
- Potential opportunities within Gartner's broader organization, including global roles
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to advance within the team or explore other areas of the organization.
🌍 Location & Work Environment
Office Type: Hybrid (On-site/Hybrid) - Gartner's Barcelona office is located in the 22@ district, close to Glòries and the beach
Office Location(s): 121 Calle Alava, Barcelona, Spain
Geographic Context:
- Barcelona is the second-largest city in Spain, with a population of approximately 1.6 million people
- The city is known for its vibrant culture, rich history, and beautiful architecture
- Barcelona offers a Mediterranean climate, with mild winters and warm summers
Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: Barcelona's dynamic culture, mild climate, and vibrant work environment make it an attractive location for professionals seeking a balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study presentation
- On-site or video interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Email marketing expertise and campaign management skills
- Data analysis and reporting capabilities
- Collaboration and communication skills
- Problem-solving and strategic thinking
- Cultural fit and alignment with Gartner's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of email marketing best practices and lifecycle management strategies
- Showcase your ability to analyze data and draw insights to optimize campaign performance
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
- Research Gartner's mission, values, and company culture to ensure a strong fit
ATS Keywords: Email Marketing, Lifecycle Marketing, Campaign Management, Customer Segmentation, HTML/CSS, Google Analytics, Power BI, CRM, Collaboration, Data Analysis, Marketing Automation, B2B Marketing, Testing Strategies, Communication, Project Management, Teamwork
ASSUMPTION: Applicants who demonstrate a strong understanding of email marketing best practices, data analysis, and collaboration skills will be well-positioned for success in the interview process.
🛠️ Tools & Technologies
- Eloqua (or equivalent Marketing Automation technology)
- HTML/CSS
- Google Analytics
- Power BI
- CRM (SugarCRM, Salesforce, etc.)
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role, as they are integral to the day-to-day responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Action Oriented - Deliver measurable results, fast
- Intellectually Curious - Love learning and teaching opportunities
- Collaborative - Work together to accomplish more than could be accomplished alone
Work Style:
- Highly collaborative and “team-first”
- Open to giving and receiving feedback
- Comfortable working in a matrixed environment, coordinating closely with multiple teams
- Interest in the marketing tech stack and orchestrating email programs using integrated sales and marketing systems
Self-Assessment Questions:
- How do you align with Gartner's company values, particularly Action Oriented and Collaborative?
- Describe a time when you had to manage multiple projects, prioritize appropriately, and meet deadlines. How did you approach this challenge?
- How do you stay up-to-date with the latest email marketing trends and best practices?
ASSUMPTION: Candidates who demonstrate a strong fit with Gartner's company values and work style will be well-suited for this role and the company culture.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously, requiring strong organizational skills and time management
- Keeping up with the latest email marketing trends and best practices, which can evolve rapidly
- Collaborating effectively with cross-functional teams, requiring strong communication and interpersonal skills
- Working in a hybrid environment, balancing on-site and remote work effectively
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is unique in its focus on lifecycle marketing and customer engagement within the B2B/B2C context of Gartner Digital Markets
- Compared to traditional email marketing roles, this position emphasizes customer segmentation, data analysis, and strategic testing
- Career progression may involve moving into management roles or exploring other marketing channels within Gartner Digital Markets or the broader Gartner organization
ASSUMPTION: This role offers a unique blend of lifecycle marketing, data analysis, and strategic testing, making it an attractive opportunity for professionals seeking a challenging and impactful position.
📝 Sample Projects
- Developing and executing a comprehensive email marketing strategy for a new product launch, including segmentation, messaging, and channel optimization
- Analyzing customer data to identify trends and opportunities for improving customer lifetime value and retention
- Collaborating with cross-functional teams to create targeted email campaigns that drive customer engagement and conversions
ASSUMPTION: These sample projects demonstrate the strategic and collaborative nature of the Sr Email Marketing Specialist role, requiring strong analytical skills and a customer-centric approach.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with other marketing teams within Gartner Digital Markets and the broader Gartner organization?
- What are the most significant challenges facing the email marketing team currently, and how can this role address them?
- How does Gartner support the professional development and growth of its email marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to understanding the team's dynamics and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
- Research Gartner's mission, values, and company culture to ensure a strong fit
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
