📌 Core Information
🔹 Job Title: Sr. Executive Growth & Insights - Brand
🔹 Company: Flutter International
🔹 Location: Junglee Gurgaon, India
🔹 Job Type: On-site
🔹 Category: Entertainment Providers
🔹 Date Posted: June 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and growing organic content and community efforts across YouTube and social media platforms
- Building highly engaging content and nurturing loyal communities
- Driving measurable growth via aggressive experiments and rapid A/B testing
- Collaborating with cross-functional teams to share learnings and scale successful strategies
- Focusing on both content performance and community engagement
ASSUMPTION: This role requires a strong understanding of gaming, media, or consumer tech environments and a comfort with fast feedback loops.
📋 Key Responsibilities
✅ Design and execute rapid growth experiments across YouTube and social media platforms
✅ Use platform analytics and A/B testing to identify winning content patterns and iterate quickly
✅ Continuously optimize for key metrics like organic reach, engagement, watch time, and conversion to installs or actions
✅ Monitor comments, feedback, and sentiment to iterate content and contribute to engagement strategies
✅ Work closely with cross-functional teams to share learnings from organic content experiments
✅ Track and report on organic reach, watch time, engagement rate, follower growth, retention, and in-funnel conversions
✅ Maintain an experiment log and insights dashboard for internal visibility and learning
ASSUMPTION: This role involves a high degree of experimentation and iteration, requiring strong analytical skills and a data-driven mindset.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 1-5 years of experience in organic growth, content marketing, or community management, ideally in gaming, media, or a consumer tech environment
Required Skills:
- Strong understanding of what drives engagement and retention on YouTube, Instagram, and short-form platforms
- Analytical thinker with hands-on experience using platform-native or third-party analytics tools
- Comfortable working in fast feedback loops - test, learn, and iterate
Preferred Skills:
- Experience with YouTube Studio, Meta Insights, or other analytics platforms
- Familiarity with A/B testing tools and methodologies
ASSUMPTION: Candidates with experience in gaming, media, or consumer tech environments will have a competitive edge in this role.
💰 Compensation & Benefits
Salary Range: INR 12-18 lakhs per annum (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Health insurance and wellness programs
- Retirement savings plans
- Employee assistance programs
- Learning and development opportunities
Working Hours: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 5,001-10,000 employees
Founded: 2012 (as Junglee Games, now part of Flutter International)
Company Description:
- Flutter International operates some of the world's most innovative, diverse, and distinctive brands in sports betting, gaming, and entertainment
- The company provides a fast-paced environment with opportunities for growth and development
- Flutter International champions play, empowerment, and teamwork across its global operations
Company Specialties:
- Sports betting
- Online gaming
- Entertainment
Company Website: careers.flutterinternational.com
ASSUMPTION: Flutter International's diverse portfolio of brands and global presence offer unique opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of Growth and Insights - Brand
Work Arrangement: On-site, with potential for flexible work arrangements
Growth Opportunities:
- Potential to work on high-impact projects and drive significant growth for the brand
- Opportunities to collaborate with cross-functional teams and learn from industry experts
- Possibility to progress to a leadership role within the growth and insights team
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in organic growth and content marketing.
🌍 Location & Work Environment
Office Type: On-site, with a collaborative and dynamic work environment
Office Location(s): Junglee Gurgaon, India
Geographic Context:
- Junglee Gurgaon is a major tech hub in India, with a vibrant startup ecosystem and numerous multinational corporations
- The office is located in a modern business park with easy access to amenities and public transportation
- The region offers a mix of urban and suburban living, with numerous cultural attractions and recreational opportunities
Work Schedule: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The on-site work environment at Junglee Gurgaon fosters collaboration and innovation, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site interview with the growth and insights team
- Final interview with the Head of Growth and Insights - Brand
Key Assessment Areas:
- Understanding of organic growth strategies and content marketing
- Analytical skills and ability to interpret data
- Cultural fit and alignment with company values
- Communication and presentation skills
Application Tips:
- Highlight relevant experience in organic growth, content marketing, or community management
- Demonstrate a strong understanding of user behavior and engagement drivers on social media platforms
- Showcase your ability to work in fast feedback loops and iterate based on real user behavior
ATS Keywords: Organic Growth, Content Marketing, Community Management, A/B Testing, Analytics, Engagement, Retention, Social Media, YouTube, Content Performance, Experimentation, Cross-Functional Collaboration, Data-Driven Decisions, User Behavior, Content Optimization, Feedback Monitoring
ASSUMPTION: The application process for this role is competitive, and candidates should emphasize their relevant experience and skills in their application materials.
🛠️ Tools & Technologies
- YouTube Studio
- Meta Insights
- Other analytics platforms (e.g., Google Analytics, Tableau)
- A/B testing tools (e.g., Optimizely, VWO)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for candidates applying for this role.
👔 Cultural Fit Considerations
Company Values:
- Value Customers & Data
- Inspire Extreme Ownership
- Lead with Love
- Embrace Change
- Play the Big Game
Work Style:
- Collaborative and dynamic
- Data-driven and analytical
- Fast-paced and experimental
Self-Assessment Questions:
- Do I have a strong understanding of what drives engagement and retention on YouTube and social media platforms?
- Am I comfortable working in fast feedback loops and iterating based on real user behavior?
- Do I align with the company's values, particularly 'Value Customers & Data' and 'Inspire Extreme Ownership'?
ASSUMPTION: Candidates who demonstrate a strong cultural fit with the company's values and work style will be well-positioned for success in this role.
⚠️ Potential Challenges
- Managing multiple experiments and A/B tests simultaneously
- Keeping up with the fast-paced and ever-changing social media landscape
- Balancing the need for rapid iteration with the desire for consistent, high-quality content
- Collaborating effectively with cross-functional teams to share learnings and scale successful strategies
ASSUMPTION: These challenges can be overcome with strong organizational skills, a data-driven mindset, and effective communication and collaboration with team members.
📈 Similar Roles Comparison
- This role focuses more on organic growth and community engagement than paid advertising or performance marketing
- It requires a strong understanding of user behavior and engagement drivers on social media platforms
- Career progression may involve moving into a leadership role within the growth and insights team or exploring opportunities in related fields
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired path when applying.
📝 Sample Projects
- Developing and executing a rapid A/B testing strategy to optimize YouTube thumbnails and improve click-through rates
- Analyzing user engagement data to identify trends and inform content strategy
- Collaborating with the design team to create visually appealing and on-brand content for social media platforms
ASSUMPTION: These sample projects illustrate the types of initiatives candidates may work on in this role, but the specific projects will vary based on the company's priorities and needs.
❓ Key Questions to Ask During Interview
- How does this role contribute to the overall growth strategy for the brand?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What is the typical career path for someone in this role, and what opportunities exist for advancement?
- How does the company foster a culture of collaboration and innovation?
ASSUMPTION: These questions can help candidates better understand the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in organic growth, content marketing, or community management
- Prepare examples of your past work that demonstrate your ability to drive engagement and growth through content optimization and experimentation
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
