Sr. Field Marketing Manager

📌 Core Information

🔹 Job Title: Senior Field Marketing Manager - US West Enterprise and SLED

🔹 Company: Netskope

🔹 Location: Washington, United States

🔹 Job Type: On-site

🔹 Category: Computer and Network Security

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: No (On-site)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated marketing plans to drive net new pipeline growth for SLED and regional enterprise sales territories
• Collaborating with sales, channel leaders, and product teams to align marketing strategies with sales priorities and goals
• Managing lead flow and lead follow-up, and partnering with marketing operations on funnel management
• Delivering programs that drive practitioner, decision-maker, and C-level engagement
• Measuring program success and ROI, and reporting metrics via SFDC

ASSUMPTION: This role requires a strategic and execution-focused marketing professional with a strong background in field marketing, pipeline generation, and sales alignment. The ideal candidate will have a deep understanding of the U.S. and SLED markets and be able to build and execute programs that drive net new pipeline growth.

📋 Key Responsibilities

✅ Create, own, and execute an integrated marketing plan aimed at driving net new pipeline growth for SLED and regional enterprise sales territories

✅ Partner with the channel marketing team to create and execute co-marketing programs with strategic partners and technical alliance partners across your regions

✅ Partner with product teams on sales and channel enablement strategies for your regions

✅ Partner with corporate campaigns team to inform global marketing strategies and resulting campaign materials to drive NAM pipeline

✅ Track program results, measuring program success and ROI, and reporting metrics via SFDC

✅ Maintain relationships with local marketing vendors and associations

✅ Manage lead flow and lead follow-up for the region and partner with marketing operations on funnel management

✅ Drive executional excellence; able to forecast program performance and deliver on time, within budget, and meeting or exceeding forecasts, and course correct if program performance is not on target with goals

ASSUMPTION: The core responsibilities of this role revolve around creating and executing marketing strategies that support sales priorities and drive pipeline growth. The ideal candidate will have a proven track record in field marketing, pipeline generation, and sales alignment.

🎯 Required Qualifications

Education: Bachelor’s degree preferred

Experience: 10+ years of creating and executing pipeline-generating programs in alignment with sales goals and priorities

Required Skills:

• Deep knowledge of the U.S. and SLED markets
• Experience building and executing programs which drive net new pipeline
• Significant experience driving mid-bottom of funnel leads converting into opportunities via virtual and in-person events on behalf of sales new pipeline targets
• Significant experience delivering programs driving practitioner, decision-maker, and C-level engagement
• ROI-driven with familiarity with end-to-end funnel management and ushering the lead to opportunity
• ABM/data-savvy who can prioritize top target accounts
• Experience with building and managing marketing plans with channel and tech alliance partners
• Proficiency with SFDC

Preferred Skills:

• Experience with security and networking products
• Fluency in Spanish or other languages spoken in the region

ASSUMPTION: The required qualifications for this role emphasize a strong background in field marketing, pipeline generation, and sales alignment, with a focus on the U.S. and SLED markets. Proficiency in SFDC and experience with channel and tech alliance partners are also crucial for success in this role.

💰 Compensation & Benefits

Salary Range: $140,000 - $170,000 per year (based on industry standards for a Senior Field Marketing Manager with 10+ years of experience in the Computer and Network Security industry in the Washington, United States area)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with some travel (25%) required

ASSUMPTION: The salary range for this role is estimated based on industry standards for a Senior Field Marketing Manager with the required experience level in the Computer and Network Security industry in the Washington, United States area. Benefits are typical for a company of Netskope's size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Netskope operates in the Computer and Network Security industry, focusing on security and networking products that address the needs of both security and networking teams. The company provides optimized access and real-time, context-based security for people, devices, and data anywhere they go.

Company Size: Netskope is a mid-sized company with 1,001-5,000 employees, providing a collaborative and supportive work environment. This size allows for growth opportunities and a strong company culture.

Founded: Netskope was founded in 2012 and has since grown to become a leader in modern security and networking, with thousands of customers, including more than 30 of the Fortune 100.

Company Description:

• Netskope is committed to implementing equal employment opportunities for all employees and applicants for employment.
• The company respects your privacy and is committed to protecting the personal information you share with them, as outlined in their privacy policy.
• Netskope offers a supportive and interactive work environment, with catered lunches, office celebrations, employee recognition events, and social professional groups such as the Awesome Women of Netskope (AWON).

Company Specialties:

• Security
• Network
• Analytics
• Zero Trust
• Security Service Edge (SSE)
• Secure Access Service Edge (SASE)
• Enterprise Browser
• Cloud Access Security Broker (CASB)
• Data Security Posture Management (DSPM)
• Threat Protection
• Next-Gen Secure Web Gateway
• Private Access
• Data Loss Prevention (DLP)
• SD-WAN
• Unified Data Security

Company Website: https://www.netskope.com

ASSUMPTION: Netskope's commitment to equal employment opportunities, privacy, and employee well-being demonstrates the company's focus on creating a supportive and inclusive work environment. The company's specialties reflect its expertise in various aspects of security and networking.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and experience in field marketing, pipeline generation, and sales alignment.

Reporting Structure: The Senior Field Marketing Manager will report directly to the Vice President of Marketing and work closely with sales, channel, and product leaders.

Work Arrangement: This role is on-site, with some travel (25%) required. The on-site work arrangement allows for better collaboration and communication with local marketing vendors, associations, and team members.

Growth Opportunities:

• As Netskope continues to grow, there may be opportunities for the Senior Field Marketing Manager to take on additional responsibilities or move into a leadership role.
• The company offers professional development opportunities, allowing employees to grow their skills and advance their careers.
• The Senior Field Marketing Manager may have the opportunity to work on high-impact projects that drive significant business results and contribute to the company's overall success.

ASSUMPTION: The growth opportunities for this role are tied to Netskope's continued growth and success, as well as the individual's performance and contributions to the company.

🌍 Location & Work Environment

Office Type: Netskope's office in Washington, United States, is a collaborative and supportive work environment, with open desk layouts and large meeting spaces that promote partnerships, collaboration, and teamwork.

Office Location(s): 2445 Augustine Dr, 3rd floor, Santa Clara, California 95054, US

Geographic Context:

• The Washington, United States area offers a mix of urban and suburban environments, with a diverse population and a strong job market.
• The region is home to many technology companies and startups, providing ample networking and professional development opportunities.
• The cost of living in the Washington, United States area is generally higher than the national average, with housing, transportation, and other expenses being more expensive than in some other parts of the country.

Work Schedule: The work schedule for this role is full-time (40 hours per week), with some travel (25%) required. The work schedule may vary depending on the individual's specific responsibilities and the needs of the company.

ASSUMPTION: The work environment at Netskope's office in Washington, United States, is designed to support and promote collaboration, partnerships, and teamwork. The geographic context of the area provides a diverse and dynamic work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the hiring manager and other team members
• Final interview with the Vice President of Marketing
• Background check and reference checks

Key Assessment Areas:

• Marketing strategy and planning
• Pipeline generation and sales alignment
• Event management and lead follow-up
• ROI measurement and funnel management
• Collaboration and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the U.S. and SLED markets and your ability to create and execute pipeline-generating programs.
• Showcase your experience with SFDC and your ability to measure program success and ROI.
• Prepare for behavioral and situational interview questions that focus on your marketing strategy, pipeline generation, and sales alignment skills.

ATS Keywords: Field Marketing, Pipeline Generation, Sales Alignment, SLED Marketing, Event Management, Lead Management, ROI Measurement, Funnel Management, ABM, Channel Marketing, Technical Alliances, Program Execution, Data Analysis, Collaboration, Vendor Management, Campaign Development

ASSUMPTION: The interview and application process for this role will focus on assessing the candidate's marketing strategy, pipeline generation, and sales alignment skills, as well as their ability to work collaboratively with team members and stakeholders.

🛠️ Tools & Technologies

• Salesforce (SFDC)
• Marketing automation platforms (e.g., Marketo, Pardot)
• Event management software (e.g., Cvent, Eventbrite)
• Project management tools (e.g., Asana, Trello)
• Microsoft Office Suite

ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and are commonly used by marketing professionals. The specific tools and technologies used may vary depending on the company's preferences and the individual's specific responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Openness
• Honesty
• Transparency

Work Style:

• Collaborative
• Results-driven
• Adaptable

Self-Assessment Questions:

• Do you thrive in a collaborative and supportive work environment?
• Are you able to adapt to changing priorities and work independently when needed?
• Do you have a proven track record of driving net new pipeline growth through field marketing programs?

ASSUMPTION: Netskope's company values and work style reflect the company's commitment to creating a supportive and inclusive work environment that promotes collaboration, partnerships, and teamwork. Candidates should assess their fit with these values and work style to ensure a successful and fulfilling career at Netskope.

⚠️ Potential Challenges

• The on-site work arrangement may require some candidates to relocate or commute to the office in Washington, United States.
• The role may involve some travel (25%), which may be challenging for candidates with personal or family commitments.
• The pace of work in a fast-growing company like Netskope may be intense, requiring candidates to be adaptable and able to manage multiple priorities effectively.
• The competitive nature of the Computer and Network Security industry may present challenges in driving pipeline growth and maintaining market share.

ASSUMPTION: The potential challenges for this role are tied to the on-site work arrangement, the pace of work in a fast-growing company, and the competitive nature of the industry. Candidates should carefully consider these factors when deciding whether to apply for this role.

📈 Similar Roles Comparison

• Compared to other Field Marketing Manager roles, this position requires a higher level of experience and a deeper understanding of the U.S. and SLED markets.
• This role is specific to the Computer and Network Security industry, which may have unique challenges and opportunities compared to other industries.
• Career progression in this role may involve moving into a leadership role or taking on additional responsibilities as Netskope continues to grow and expand its market share.

ASSUMPTION: This role is unique in its focus on the U.S. and SLED markets within the Computer and Network Security industry. Candidates should consider the specific requirements and challenges of this role when comparing it to other Field Marketing Manager positions.

📝 Sample Projects

• Developing and executing a regional marketing plan to drive net new pipeline growth for enterprise sales territories in the West
• Partnering with channel marketing to create and execute co-marketing programs with strategic partners and technical alliance partners across the West and SLED regions
• Managing lead flow and lead follow-up for the region, and partnering with marketing operations on funnel management to optimize pipeline conversion rates

ASSUMPTION: The sample projects for this role reflect the key responsibilities and required qualifications for the Senior Field Marketing Manager position at Netskope. Candidates should be prepared to provide examples of their experience and skills in these areas during the interview process.

❓ Key Questions to Ask During Interview

• What are the top priorities for the first 90 days in this role?
• How does this role collaborate with the sales, channel, and product teams to drive pipeline growth and support company objectives?
• What are the key challenges facing the company in the U.S. and SLED markets, and how can this role address them?
• How does Netskope support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does this role fit into that approach?

ASSUMPTION: The key questions to ask during the interview for this role should focus on the specific responsibilities, challenges, and opportunities presented by the Senior Field Marketing Manager position at Netskope. Candidates should also ask questions about the company's culture, values, and approach to employee development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Netskope Careers
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your marketing strategy, pipeline generation, and sales alignment expertise.
• Prepare for behavioral and situational interview questions that assess your marketing strategy, pipeline generation, and sales alignment skills, as well as your ability to work collaboratively with team members and stakeholders.
• If selected for an interview, be prepared to discuss your experience with SFDC, event management, lead follow-up, and ROI measurement.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.