📌 Core Information
🔹 Job Title: Senior Field Marketing Manager
🔹 Company: Netskope
🔹 Location: Washington, District of Columbia, United States
🔹 Job Type: On-site
🔹 Category: Computer and Network Security
🔹 Date Posted: June 21, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing strategies to drive expansion, net new pipeline growth, and customer loyalty in critical East and Central territories in North America.
- Aligning with sales leadership to deliver marketing programs that foster engagement with key prospects and convert to qualified sales pipeline.
- Partnering with the channel marketing team to create and execute co-marketing programs with strategic partners.
- Providing program leadership and guidance to cross-functional marketers to build and execute integrated marketing plans for these regions.
- Tracking program results, measuring program success, and reporting metrics via SFDC.
ASSUMPTION: This role requires a high level of strategic thinking, strong collaboration skills, and a deep understanding of the security market and marketing vehicles to drive engagement with net new target accounts.
📋 Key Responsibilities
✅ Create, own, and execute an integrated marketing strategy and plan in regions aimed at driving expansion, net new pipeline growth, and customer loyalty for key East and Central territories.
✅ Align with sales leadership to deliver marketing programs fostering engagement with key prospects, converting to qualified sales pipeline, and contributing to regional sales pipeline quota.
✅ Partner with the channel marketing team to create and execute co-marketing programs with strategic partners, including MSSPs, DMRs, VARs, SIs, distributors, and technical alliance partners across the region.
✅ Provide program leadership and guidance to cross-functional marketers to build and execute integrated marketing plans for these regions.
✅ Partner with product teams on sales and channel enablement strategies for the NAM region.
✅ Partner with corporate campaigns team to extend global marketing programs to the NAM region and provide regional feedback back to the campaigns team.
✅ Track program results, measuring program success, and reporting metrics via SFDC.
✅ Maintain relationships and competitive pricing sourcing with local marketing vendors and associations.
✅ Manage lead flow and lead follow up for the region and partner with marketing operations on funnel management.
✅ Drive executional excellence; able to forecast program performance and deliver on time, within budget, and meeting or exceeding forecasts, and course correct if program performance is not on target with goals.
ASSUMPTION: This role requires a high level of organization, strong project management skills, and the ability to work effectively with cross-functional teams to achieve marketing goals.
🎯 Required Qualifications
Education: Bachelor’s degree preferred
Experience: 15+ years of creating and executing pipeline generating programs directly and with key partners, in alignment with sales goals and priorities
Required Skills:
- Extensive knowledge of security market and the marketing vehicles, partners, and associations proven to drive engagement with net new target accounts
- Significant experience driving mid-bottom of funnel leads converting into opportunities via virtual and in-person events on behalf of sales new pipeline targets
- Significant experience delivering programs targeting practitioner, decision-makers, and C-level engagement
- ROI-driven with familiarity with end-to-end funnel management / ushering the lead to opportunity
- ABM/data-savvy who can prioritize top target accounts
- Experience with building and managing marketing plans with channel and tech alliance partners to scale the business exponentially
- Proficiency with SFDC
Preferred Skills:
- Experience in the security industry or related field
- Fluency in additional languages (e.g., Spanish, French, German)
ASSUMPTION: Candidates with a strong background in field marketing, a proven track record of driving pipeline growth, and a deep understanding of the security market are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (based on industry standards for a Senior Field Marketing Manager with 15+ years of experience in the security market)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with some travel (20%) required
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Field Marketing Manager with the required experience level. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Netskope operates in the computer and network security industry, focusing on providing optimized access and real-time, context-based security for people, devices, and data anywhere they go. The security market is highly competitive, with a strong focus on innovation and adaptability to emerging threats.
Company Size: Netskope has 1,001-5,000 employees, making it a mid-sized company. This size allows for a balance between the resources and opportunities of a larger organization and the agility and innovation of a smaller one.
Founded: Netskope was founded in 2012, making it a relatively young company with a strong focus on growth and innovation.
Company Description:
- Netskope is a leader in modern security and networking, addressing the needs of both security and networking teams by providing optimized access and real-time, context-based security for people, devices, and data anywhere they go.
- The Netskope One platform, its Zero Trust Engine, and its powerful NewEdge network help reduce risk and gain full visibility and control over cloud, AI, SaaS, web, and private applications—providing security and accelerating performance without trade-offs.
- Netskope has thousands of customers, including more than 30 of the Fortune 100, and is committed to implementing equal employment opportunities for all employees and applicants for employment.
Company Specialties:
- Security
- Network
- Analytics
- Zero Trust
- Security Service Edge (SSE)
- Secure Access Service Edge (SASE)
- Enterprise Browser
- Cloud Access Security Broker (CASB)
- Data Security Posture Management (DSPM)
- Threat Protection
- Next Gen Secure Web Gateway
- Private Access
- Data Loss Prevention (DLP)
- SD-WAN
- and Unified Data Security
Company Website: https://www.netskope.com
ASSUMPTION: Netskope's focus on modern security and networking, along with its commitment to equal employment opportunities and customer satisfaction, makes it an attractive employer in the security industry.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise, strategic thinking, and leadership skills.
Reporting Structure: The Senior Field Marketing Manager will report directly to the VP of Marketing and work closely with sales and channel leaders in East and Central territories.
Work Arrangement: This role is on-site, with some travel (20%) required. The on-site arrangement allows for better collaboration and communication with local teams and partners.
Growth Opportunities:
- As Netskope continues to grow, there may be opportunities for the Senior Field Marketing Manager to take on additional responsibilities or move into a leadership role within the marketing organization.
- Netskope's commitment to professional development and employee growth provides opportunities for employees to expand their skills and advance their careers.
ASSUMPTION: The Senior Field Marketing Manager role offers a unique opportunity to drive marketing strategy and execution in critical territories, contributing to Netskope's continued growth and success.
🌍 Location & Work Environment
Office Type: Netskope's office in Washington, DC, is a modern, collaborative workspace designed to support partnerships, collaboration, and teamwork.
Office Location(s): 2445 Augustine Dr, 3rd floor, Santa Clara, California 95054, US
Geographic Context:
- The Washington, DC, area is a major hub for technology, government, and politics, providing ample opportunities for networking and collaboration with industry peers and potential partners.
- The region is home to a diverse range of industries, including finance, healthcare, and education, offering a rich talent pool and a vibrant economy.
- The Washington, DC, area is known for its high cost of living, particularly for housing, but offers a wide range of cultural, historical, and recreational activities.
Work Schedule: Full-time (40 hours per week), with some travel (20%) required. The work schedule is designed to provide a balance between work and personal time, with opportunities for flexible scheduling as needed.
ASSUMPTION: The Washington, DC, area offers a dynamic and engaging work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the VP of Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Sales alignment and pipeline generation
- Event management and execution
- Channel marketing and partner management
- Program leadership and team collaboration
- Data analysis and reporting
Application Tips:
- Tailor your resume and cover letter to highlight your experience and skills related to the required qualifications for this role.
- Be prepared to discuss your marketing strategy and planning experience, as well as your ability to drive pipeline growth and engage with key prospects.
- Demonstrate your familiarity with the security market and your understanding of Netskope's products and services.
ATS Keywords: Field Marketing, Sales Alignment, Pipeline Generation, Event Management, Channel Marketing, Program Leadership, Funnel Management, ROI Analysis, Account-Based Marketing, Data Analysis, Collaboration, Strategic Partnerships, Sales Enablement, Marketing Strategy
ASSUMPTION: Netskope's hiring process is designed to assess candidates' skills and experience in field marketing, as well as their fit with the company's culture and values.
🛠️ Tools & Technologies
- Salesforce (SFDC)
- Marketing automation platforms (e.g., Marketo, Pardot)
- Event management software (e.g., Cvent, Bizzabo)
- Channel marketing platforms (e.g., Impartner, Allbound)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The tools and technologies listed are commonly used in field marketing roles and are likely to be relevant to this position. However, the specific tools used may vary based on Netskope's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Open: Netskope values open communication and collaboration, fostering a transparent and inclusive work environment.
- Honest: Netskope is committed to honesty and integrity in all aspects of its business, from product development to customer interactions.
- Transparent: Netskope promotes transparency in its operations, decision-making processes, and communication with employees and customers.
Work Style:
- Netskope's work style is collaborative and team-oriented, with a strong emphasis on partnerships and cross-functional collaboration.
- The company values innovation and adaptability, encouraging employees to think creatively and take on new challenges.
- Netskope's work environment is modern and dynamic, with a focus on employee well-being and work-life balance.
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented work environment?
- Are you comfortable working with a diverse range of stakeholders, including sales teams, channel partners, and customers?
- Do you have a proven track record of driving pipeline growth and engaging with key prospects in the security market?
ASSUMPTION: Netskope's culture values open communication, honesty, and transparency, fostering a collaborative and inclusive work environment that prioritizes employee well-being and work-life balance.
⚠️ Potential Challenges
- The Senior Field Marketing Manager role requires a high degree of strategic thinking, strong collaboration skills, and a deep understanding of the security market and marketing vehicles to drive engagement with net new target accounts.
- The role may involve some travel (20%), which could present challenges for candidates with personal or family commitments that limit their availability for travel.
- The security market is highly competitive, with a strong focus on innovation and adaptability to emerging threats. The Senior Field Marketing Manager must be able to stay up-to-date with industry trends and adapt marketing strategies accordingly.
- The Washington, DC, area is known for its high cost of living, particularly for housing, which could present financial challenges for candidates relocating to the area.
ASSUMPTION: The Senior Field Marketing Manager role presents unique challenges and opportunities for growth and development in the field marketing space. Candidates should carefully consider their personal and professional goals and priorities before applying for this role.
📈 Similar Roles Comparison
- Compared to other field marketing roles, the Senior Field Marketing Manager role at Netskope requires a higher level of strategic thinking, sales alignment, and channel marketing experience.
- The security market is highly competitive, with a strong focus on innovation and adaptability to emerging threats. The Senior Field Marketing Manager must be able to stay up-to-date with industry trends and adapt marketing strategies accordingly.
- Career-wise, the Senior Field Marketing Manager role at Netskope offers a unique opportunity to drive marketing strategy and execution in critical territories, contributing to the company's continued growth and success. This role could lead to additional responsibilities or leadership opportunities within the marketing organization.
ASSUMPTION: The Senior Field Marketing Manager role at Netskope is a unique opportunity for experienced field marketing professionals looking to take on additional responsibilities and drive marketing strategy and execution in critical territories.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive expansion, net new pipeline growth, and customer loyalty in East and Central territories
- Partnering with channel marketing teams to create and execute co-marketing programs with strategic partners, including MSSPs, DMRs, VARs, SIs, distributors, and technical alliance partners across the region
- Managing lead flow and lead follow up for the region, partnering with marketing operations on funnel management
ASSUMPTION: The sample projects listed are representative of the types of projects the Senior Field Marketing Manager may be expected to undertake in this role. However, the specific projects and initiatives may vary based on Netskope's marketing priorities and business objectives.
❓ Key Questions to Ask During Interview
- Can you describe the marketing priorities and business objectives for the East and Central territories in the coming year?
- How does the Senior Field Marketing Manager role fit into the overall marketing organization, and what opportunities are there for growth and development within the team?
- What is the company's approach to channel marketing, and how does the Senior Field Marketing Manager role support and collaborate with channel partners?
- How does Netskope support the professional development and growth of its employees, particularly in the marketing organization?
- What is the company's approach to work-life balance, and how does the Senior Field Marketing Manager role fit into that framework?
ASSUMPTION: The key questions listed are designed to help candidates better understand the Senior Field Marketing Manager role, the company's marketing priorities and business objectives, and the opportunities for growth and development within the marketing organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience and skills related to the required qualifications for this role.
- Prepare for your interviews by researching Netskope's products, services, and marketing strategies, as well as the security market and industry trends.
- Follow up with the hiring manager after your interviews to express your interest in the role and reiterate your qualifications.
- If you are offered the position, consider negotiating your salary and benefits package to ensure it meets your expectations and industry standards.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
