📌 Core Information
🔹 Job Title: Senior Field Marketing Manager, Public Sector
🔹 Company: Proofpoint
🔹 Location: Flexible within the United States
🔹 Job Type: Full-Time, Remote OK
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK (up to 30% travel)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategy for U.S. Public Sector markets
- Collaborating with cross-functional teams to drive pipeline growth and customer loyalty
- Managing demand generation programs and event management
- Analyzing program ROI and performance metrics
- Working closely with sales teams to understand their priorities and translate them into results-oriented marketing plans
ASSUMPTION: This role requires a high level of organization, attention to detail, and strong project management skills to manage multiple projects and deadlines effectively.
📋 Key Responsibilities
✅ Develop the integrated field and channel marketing plan for the U.S. Public Sector markets to drive pipeline growth and customer loyalty
✅ Collaborate with cross-functional teams to provide context around public sector marketing needs and maximize resources
✅ Develop, execute, manage, and measure demand generation programs that help the sales team exceed revenue goals
✅ Track program ROI and analyze performance metrics related to marketing-generated pipeline in the Public Sector business
✅ Work closely with Sales VPs, Regional Directors, and extended sales and channel teams to understand their priorities and translate them into results-oriented marketing plans
✅ Communicate program status, action items, results, and deliverables across marketing and sales teams
✅ Manage and balance the field marketing budget and overall spend
ASSUMPTION: The role may involve working on multiple projects simultaneously, requiring strong prioritization and time management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: A minimum of 5-7 years of B2B, high-tech field and channel marketing experience, including at least 2 years focused on the Public Sector market
Required Skills:
- Proven success in developing and executing programs that drive demand, accelerate opportunities, and deliver measurable ROI
- Strong knowledge of the current Public Sector market, including industry trends and the competitive landscape
- Passion for field marketing and close collaboration with sales to generate pipeline and drive business growth
- Strong project management skills, attention to detail, and adherence to established policies and processes
- Ability to work effectively under tight deadlines and manage projects independently
- Excellent written and verbal communication skills
- Experience with Salesforce.com and Marketo is a plus
Preferred Skills:
- Experience working with a remote team
- Fluency in a second language
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is likely expected for this role.
💰 Compensation & Benefits
Salary Range: $98,700 - $207,680 USD per year (varies based on location and experience)
Benefits:
- Competitive compensation
- Comprehensive benefits
- Learning & Development opportunities
- Flexible work environment
- Annual wellness and community outreach days
- Always on recognition
Working Hours: Full-time, typically 40 hours per week, with some flexibility for remote work
ASSUMPTION: The salary range provided is based on the company's stated pay ranges for different U.S. geographic markets. The actual offer will be based on the individual candidate's knowledge, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Proofpoint is a leading cybersecurity company specializing in human-centric security, focusing on protecting people, data, and systems from cyber threats.
Company Size: Medium-sized company with 1,001-5,000 employees
Founded: 2002 (Sunnyvale, California)
Company Description:
- Proofpoint provides next-generation cybersecurity solutions to protect people on every channel, including email, the web, the cloud, and social media.
- The company is committed to staying ahead of bad actors and safeguarding the digital world.
- Proofpoint's mission is to protect users, the data they create, and the systems they rely on from a uniquely people-centric perspective.
Company Specialties:
- Email Protection
- Advanced Threat Protection
- Security Awareness Training
- Cloud App Security
- CASB
- Archiving and Compliance
- Information protection
- Digital Risk Protection
Company Website: Proofpoint
ASSUMPTION: Proofpoint's focus on human-centric cybersecurity sets it apart from competitors and emphasizes the importance of understanding user behavior and motivations in its products and services.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility and autonomy
Reporting Structure: This role reports directly to the Director of Public Sector Marketing and collaborates with various cross-functional teams, including Public Relations, Product Marketing, Demand Generation, and Sales.
Work Arrangement: Remote OK with up to 30% travel required
Growth Opportunities:
- Potential to grow into a leadership role within the marketing organization
- Opportunities to work on strategic projects and initiatives
- Chance to gain experience in the public sector market and expand industry knowledge
ASSUMPTION: Given the company's size and growth potential, there may be opportunities for career advancement and increased responsibilities over time.
🌍 Location & Work Environment
Office Type: Flexible remote work arrangement with some travel required
Office Location(s): Multiple offices across the United States and internationally
Geographic Context:
- This role can be performed remotely from any location within the United States
- Some travel may be required to attend industry events, client meetings, and team gatherings
- The role may involve working with teams and clients across different time zones
Work Schedule: Full-time, typically 40 hours per week, with some flexibility for remote work
ASSUMPTION: The flexible work arrangement and remote OK policy allow for a better work-life balance and may attract candidates who value this level of flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager or HR representative
- In-depth behavioral and skills-based interview with the hiring manager and/or team members
- Final interview with the Director of Public Sector Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning skills
- Event management and demand generation experience
- Collaboration and communication skills
- Ability to work independently and manage multiple projects
- Industry knowledge and understanding of the public sector market
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, particularly in the public sector
- Demonstrate your understanding of the role and the company's mission and values
- Prepare examples of successful marketing campaigns or projects you've led in the past
- Follow up with the hiring manager or HR representative after your interview to express your interest in the role
ATS Keywords: Field Marketing, Demand Generation, Event Management, Public Sector Marketing, Marketing Strategy, Pipeline Growth, Customer Loyalty, Cross-Functional Teams, Sales Collaboration, ROI Analysis, Content Development, C-Level Campaigns, Channel Marketing, Customer Success, Market Trends, Communication Skills, Salesforce.com, Marketo
ASSUMPTION: Given the competitive nature of the job market and the high level of experience required for this role, applicants should be prepared to provide specific examples and demonstrate their qualifications throughout the interview process.
🛠️ Tools & Technologies
- Salesforce.com
- Marketo
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Event management platforms (e.g., Eventbrite, Cvent)
ASSUMPTION: Familiarity with these tools and technologies is expected for this role, and candidates should be prepared to discuss their experience with them during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Bold in dreaming and innovating
- Responsive to feedback, challenges, and opportunities
- Accountable for results and best-in-class outcomes
- Visionary in future-focused problem-solving
- Exceptional in execution and impact
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering measurable ROI
- Adaptable and comfortable working in a dynamic, fast-paced environment
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment, and are you comfortable managing multiple projects and deadlines?
- Are you passionate about field marketing and driving business growth through close collaboration with sales teams?
- Do you have a strong understanding of the public sector market and its unique trends and challenges?
ASSUMPTION: Candidates who align with Proofpoint's core values and work style are more likely to succeed in this role and contribute to the company's mission and culture.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously may be challenging for some candidates
- Working remotely may require strong self-motivation and time management skills
- Travel requirements may pose challenges for candidates who prefer a fully remote work arrangement
- Developing and executing marketing programs that drive demand and deliver measurable ROI can be challenging, especially in a competitive market
ASSUMPTION: These potential challenges highlight the importance of finding the right candidate who can thrive in a dynamic, fast-paced environment and manage multiple projects and deadlines effectively.
📈 Similar Roles Comparison
- This role is unique in its focus on the U.S. Public Sector market and requires a strong understanding of the industry trends and competitive landscape
- Compared to other field marketing roles, this position may involve more travel and require a higher level of industry-specific knowledge
- Career progression in this role may involve moving into a leadership position within the marketing organization or transitioning into a more strategic or specialized marketing role
ASSUMPTION: The unique focus on the public sector market and the requirement for a high level of industry-specific knowledge set this role apart from similar field marketing positions.
📝 Sample Projects
- Developing and executing a marketing campaign targeting state and local government agencies to raise awareness of Proofpoint's email protection solutions
- Managing a webinar series featuring public sector thought leaders and industry experts to discuss emerging trends and best practices in cybersecurity
- Collaborating with the sales team to create and execute a targeted account-based marketing (ABM) campaign to generate pipeline and accelerate opportunities with key public sector accounts
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of strategic thinking required for this role, highlighting the importance of a strong marketing background and a deep understanding of the public sector market.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing priorities for the U.S. Public Sector business, and how this role will contribute to achieving those objectives?
- How does the marketing team collaborate with the sales organization to drive pipeline growth and customer loyalty in the public sector market?
- What are the most significant challenges facing the public sector market today, and how does Proofpoint's approach to cybersecurity address those challenges?
- What opportunities exist for growth and professional development within the marketing organization, and how does the company support the career advancement of its employees?
- How does the company's remote work policy and flexible work arrangement support employee productivity and work-life balance?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's mission, values, and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Proofpoint's careers page
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in the public sector
- Prepare examples of successful marketing campaigns or projects you've led in the past
- Follow up with the hiring manager or HR representative after your interview to express your interest in the role
- If selected for the final round, be prepared to present your marketing strategy and plan for the U.S. Public Sector business during your final interview
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
