Sr. Growth Marketing Manager

ShipperHQ

Full-time

On-site

Austin, Texas, United States

🚀 Growth Marketing

📌 Core Information

🔹 Job Title: Sr. Growth Marketing Manager

🔹 Company: ShipperHQ

🔹 Location: Austin, TX

🔹 Job Type: Full-Time, Hybrid (2 days on-site)

🔹 Category: Marketing

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 7+ years (Mid-Senior level)

🔹 Remote Status: On-site (2 days a week) with flexibility for remote work

🚀 Job Overview

Key aspects of this role include:

Developing and executing integrated marketing strategies to drive demand and customer acquisition
Optimizing paid media campaigns across search, social, and sponsored content to maximize ROI
Driving pipeline and revenue through various growth initiatives and improving customer engagement and retention
Collaborating with cross-functional teams to refine MQL to SQL conversion processes and improve website conversion rates

ASSUMPTION: This role requires a strategic mindset with hands-on experience in paid advertising and digital marketing. The ideal candidate will have a proven track record of driving measurable growth in a B2B SaaS environment.

📋 Key Responsibilities

✅ Develop and execute integrated marketing strategies across digital, paid, and organic channels to drive demand and customer acquisition

✅ Own and optimize paid media campaigns across search, social, and sponsored content to maximize ROI

✅ Drive pipeline and revenue through various growth initiatives including co-marketing, sponsored content, and influencer marketing

✅ Lead lifecycle marketing efforts, including email automation, nurture campaigns, and CRM strategies, to improve customer engagement and retention

✅ Collaborate with Sales to refine the MQL to SQL conversion process and improve pipeline efficiency

✅ Drive website conversion rate optimization (CRO) to increase lead generation and engagement

✅ Partner with Product and Content teams to create compelling campaigns that support demand generation and product adoption

✅ Define and track key performance metrics, applying data insights to refine marketing efforts

ASSUMPTION: This role requires a strong analytical mindset, with the ability to interpret data, identify trends, and make data-driven decisions. The ideal candidate will be comfortable working with CRM platforms and lifecycle marketing tools, such as HubSpot.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 7+ years of marketing experience in B2B SaaS, with a strong background in digital marketing and paid acquisition

Required Skills:

Proven ability to manage and optimize multi-channel digital marketing campaigns, including paid search & social, organic social, influencer marketing, and SEO
Strong analytical mindset, comfortable interpreting data, and making data-driven decisions
Tech-savvy and adaptable, able to leverage AI tools and automation to enhance marketing performance
Self-starter who thrives in a fast-paced environment, takes ownership, and drives initiatives forward
Proven ability to collaborate effectively with cross-functional teams

Preferred Skills:

Experience with HubSpot or similar CRM platforms
Familiarity with the e-commerce shipping industry

ASSUMPTION: Given the role's focus on growth marketing in the B2B SaaS space, candidates with relevant industry experience and a proven track record of driving measurable growth will be most competitive.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on experience and industry standards for similar roles in Austin, TX)

Benefits:

22 days of PTO plus public holidays
401k Match
Medical, Dental, and Vision Insurance
Maternity and Paternity Leave

Working Hours: Full-time (40 hours/week), with flexible remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Austin, TX. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights 🔍 Company Context

🔍 Company Context

Industry: Software Development, specifically e-commerce shipping and checkout optimization

Company Size: Mid-sized (51-200 employees)

Founded: 2008, with 15+ years of expertise in the e-commerce shipping space

Company Description:

ShipperHQ is the market leader in shipping and checkout optimization, trusted by thousands of e-commerce brands in over 150 countries
The company offers real-time rates, custom delivery options, and smarter fulfillment logic to help businesses grow through improved shipping and checkout experiences
ShipperHQ is committed to hiring the right people for the job, regardless of race, background, religion, or eccentricity

Company Specialties:

eCommerce Shipping
Shipping Management
Shipping Rate Management
Shipping Checkout Management
Checkout Page Optimization

Company Website: shipperhq.com

ASSUMPTION: ShipperHQ's focus on e-commerce shipping and checkout optimization presents a unique opportunity for candidates interested in the e-commerce industry and the challenges it faces regarding shipping and checkout processes.

📊 Role Analysis

Career Level: Mid-Senior level, with potential for career progression in a fast-paced environment

Reporting Structure: This role reports directly to the VP of Marketing and collaborates closely with various teams, including Sales, Product, Partnerships, and Operations

Work Arrangement: Hybrid (2 days on-site), with flexible remote work options

Growth Opportunities:

Potential to take on additional responsibilities and grow within the marketing team
Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
Chance to work on high-impact projects that directly influence organizational success

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn and develop new skills in a fast-paced, collaborative environment.

🌍 Location & Work Environment

Office Type: Hybrid (2 days on-site), with a modern, collaborative workspace in Austin, TX

Office Location(s): 4801 Southwest Parkway, Building 2, Ste 240, Austin, TX 78735, US

Geographic Context:

Austin, TX, is known for its vibrant tech industry, with a strong presence of startups and established companies
The city offers a high quality of life, with a thriving music and arts scene, diverse food culture, and numerous outdoor activities
ShipperHQ's office is conveniently located near major highways and public transportation options

Work Schedule: Full-time (40 hours/week), with flexible remote work options

ASSUMPTION: Austin, TX, offers a dynamic work environment with a strong tech industry presence, providing ample opportunities for professional growth and networking.

💼 Interview & Application Insights

Typical Process:

Initial phone or video screen with the HR team
Subsequent video interviews with the hiring manager and team members
Final on-site interview with the VP of Marketing and other key stakeholders

Key Assessment Areas:

Strategic thinking and problem-solving skills
Hands-on experience with paid advertising and digital marketing
Ability to interpret data and make data-driven decisions
Collaboration and communication skills

Application Tips:

Tailor your resume and cover letter to highlight relevant experience and skills for this role
Prepare for behavioral interview questions that focus on your problem-solving skills and past achievements
Showcase your understanding of the e-commerce industry and ShipperHQ's unique value proposition

ATS Keywords: Growth Marketing, Digital Marketing, Paid Advertising, CRM, Lifecycle Marketing, Data Analysis, SEO, Email Automation, Social Media, Influencer Marketing, Co-Marketing, Content Creation, Conversion Rate Optimization, Pipeline Efficiency, Customer Engagement, Product Adoption, B2B SaaS

ASSUMPTION: ShipperHQ's hiring process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit. Applicants should be prepared to discuss their past experiences and achievements in detail.

🛠️ Tools & Technologies

HubSpot (or similar CRM platforms)
Google Analytics
Social media advertising platforms (Facebook Ads, LinkedIn Ads, etc.)
SEO tools (e.g., SEMrush, Ahrefs)
Email marketing platforms (e.g., Mailchimp, Constant Contact)
Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with the mentioned tools and technologies is preferred, but ShipperHQ is open to training the right candidate on their specific tools and processes.

👔 Cultural Fit Considerations

Company Values:

Honesty
Responsiveness
Innovation

Work Style:

Collaborative and team-oriented
Fast-paced and adaptable
Data-driven and analytical

Self-Assessment Questions:

How do your personal values align with ShipperHQ's core values of honesty, responsiveness, and innovation?
How comfortable are you working in a fast-paced, collaborative environment with a strong focus on data-driven decision-making?
How do you approach continuous learning and professional development in a rapidly evolving industry like e-commerce shipping?

ASSUMPTION: ShipperHQ values candidates who are honest, responsive, and innovative, with a strong work ethic and a commitment to continuous learning and improvement.

⚠️ Potential Challenges

Managing multiple marketing channels and campaigns simultaneously
Keeping up with industry trends and best practices in digital marketing and e-commerce shipping
Collaborating effectively with cross-functional teams and stakeholders
Balancing strategic planning with hands-on execution and optimization

ASSUMPTION: The Sr. Growth Marketing Manager role at ShipperHQ presents unique challenges and opportunities for growth, requiring a strong work ethic, adaptability, and a strategic mindset.

📈 Similar Roles Comparison

Unlike traditional marketing roles, this position requires a strong background in paid advertising and digital marketing, with a focus on driving measurable growth
In the e-commerce industry, shipping and checkout optimization are critical aspects of the customer experience, making this role unique and challenging
Career paths in growth marketing can vary, with opportunities for specialization in areas such as paid advertising, SEO, or lifecycle marketing

ASSUMPTION: Candidates with relevant experience in growth marketing, digital marketing, and e-commerce shipping will find this role particularly appealing and well-suited to their skillset.

📝 Sample Projects

Developing and executing a multi-channel digital marketing campaign to launch a new e-commerce shipping feature, driving customer acquisition and adoption
Optimizing paid media campaigns to improve ROI and maximize revenue for a seasonal promotion
Collaborating with the product team to create compelling content that supports demand generation and product adoption for a new shipping solution

ASSUMPTION: The Sr. Growth Marketing Manager role at ShipperHQ offers a wide range of projects, from strategic planning and execution to hands-on campaign optimization and content creation.

❓ Key Questions to Ask During Interview

How does ShipperHQ measure the success of its marketing campaigns, and how can I contribute to improving these metrics?
Can you describe the team structure and dynamics within the marketing department, and how does this role fit into the team?
How does ShipperHQ support the professional development and growth of its marketing team members?
What are the biggest challenges facing the e-commerce industry regarding shipping and checkout processes, and how can this role help address them?
How does ShipperHQ approach collaboration with cross-functional teams, and what are the expectations for this role in terms of communication and coordination?

ASSUMPTION: Asking thoughtful, strategic questions during the interview process demonstrates your interest in the role and commitment to driving ShipperHQ's marketing efforts forward.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through this link
Tailor your resume and cover letter to highlight your relevant experience and skills for this role
Prepare for behavioral interview questions that focus on your problem-solving skills and past achievements
Research ShipperHQ's unique value proposition and be ready to discuss how your skills and experience align with the company's mission and goals
Follow up with the hiring manager within a week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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