Sr. Growth Marketing Manager

📌 Core Information - Job Title: Sr. Growth Marketing Manager - Company: ShipperHQ - Location: Austin, TX, United States - Job Type: Full-Time, Hybrid (2 days in office) - Category: Marketing - Date Posted: April 29, 2025 - Experience Level: 5-10 years - Remote Status: On-site/Hybrid 🚀 Job Overview Key aspects of this role include: - Developing and executing integrated marketing strategies across digital, paid, and organic channels to drive demand and customer acquisition. - Owning and optimizing paid media campaigns across search, social, and sponsored content to maximize ROI. - Driving pipeline and revenue through various growth initiatives, including co-marketing, sponsored content, and influencer marketing. - Leading lifecycle marketing efforts to improve customer engagement and retention. - Collaborating with Sales to refine the MQL to SQL conversion process and improve pipeline efficiency. - Driving website conversion rate optimization (CRO) to increase lead generation and engagement. - Partnering with Product and Content teams to create compelling messaging and content that supports demand generation and product adoption. ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in both paid advertising and digital marketing, as well as experience in product marketing, lifecycle marketing, and content strategy. The ideal candidate will have a proven track record of driving measurable growth in a B2B environment, with a focus on SaaS and e-commerce. 📋 Key Responsibilities - 📈 Demand Generation & Acquisition: Develop and execute integrated marketing strategies to drive demand and customer acquisition across digital, paid, and organic channels. - 💰 Paid Media Campaigns: Own and optimize paid media campaigns across search, social, and sponsored content to maximize ROI and drive revenue growth. - 🤝 Co-Marketing & Partnerships: Drive pipeline and revenue through co-marketing, sponsored content, and influencer marketing initiatives. - 📧 Lifecycle Marketing: Lead lifecycle marketing efforts, including email automation, nurture campaigns, and CRM strategies, to improve customer engagement and retention. - 📈 Pipeline Efficiency: Collaborate with Sales to refine the MQL to SQL conversion process and improve pipeline efficiency. - 📊 CRO & Analytics: Drive website conversion rate optimization (CRO) to increase lead generation and engagement, and define and track key performance metrics to refine marketing efforts. - 📝 Content & Messaging: Partner with Product and Content teams to create compelling messaging and content that supports demand generation and product adoption. ASSUMPTION: The ideal candidate will have a strong background in demand generation, paid campaigns, and lifecycle marketing, with experience in both B2B and e-commerce environments. Familiarity with relevant marketing tools, such as HubSpot, Google Analytics, and Google Tag Manager, is also essential. 🎯 Required Qualifications - Education: Bachelor's degree in Marketing, Business, or a related field. MBA or advanced degree a plus. - Experience: 5+ years of experience in B2B marketing, with a strong emphasis on SaaS and e-commerce. 2+ years in a senior marketing role, with a proven track record of driving measurable growth. - Required Skills: - Proven expertise in paid advertising and digital marketing, with experience managing campaigns across Google, LinkedIn, Facebook, Instagram, X (Twitter), and Reddit. - Strong background in demand generation, account-based marketing (ABM), email marketing, and CRM/lifecycle marketing, ideally using HubSpot. - Familiarity with Google Tag Manager (GTM), marketing automation tools, and Google Analytics. - Comfortable using AI tools and automation to boost marketing performance. - Excellent verbal and written communication skills, with the ability to craft high-impact messaging. - Strong analytical mindset, skilled in interpreting data, spotting trends, and optimizing based on performance metrics. - Project management skills with the ability to meet tight deadlines in a fast-paced, ambiguous environment. - A self-starter with a team-first attitude who thrives in growth-focused companies. - Preferred Skills: - Experience with marketing automation tools and AI-driven marketing platforms. - Familiarity with the e-commerce shipping and checkout optimization industry. ASSUMPTION: Candidates should have a well-rounded marketing background, with a strong emphasis on paid advertising, digital marketing, and demand generation. Experience in both B2B and e-commerce environments is essential for success in this role. 💰 Compensation & Benefits - Salary Range: $120,000 - $160,000 per year (based on experience and industry standards for a Sr. Growth Marketing Manager in Austin, TX) - Benefits: - Collaborative work environment with a motivated team, directly tying results to organizational success. - 22 days of PTO plus public holidays. - 401k Match. - Medical, Dental, and Vision Insurance. - Maternity and Paternity Leave. - Working Hours: Full-time, 40 hours per week, with flexible hours and remote work options. ASSUMPTION: The salary range is based on industry standards for a Sr. Growth Marketing Manager in Austin, TX, with consideration for the candidate's experience level. The benefits package is designed to support work-life balance and employee well-being. 📌 Applicant Insights 🔍 Company Context - Industry: Software Development, specifically e-commerce shipping and checkout optimization. - Company Size: Medium (51-200 employees). - Founded: 2008, with 15+ years of expertise in the e-commerce shipping industry. - Company Description: ShipperHQ is the market leader in shipping and checkout optimization, trusted by thousands of e-commerce brands in over 150 countries. They empower merchants to grow and thrive through the power of technology, offering real-time rates, custom delivery options, and smarter fulfillment logic. - Company Specialties: eCommerce Shipping, Shipping Management, Shipping Rate Management, Shipping Checkout Management, and Checkout Page Optimization. - Company Website: https://shipperhq.com 📊 Role Analysis - Career Level: Senior-level marketing role, reporting directly to the VP of Marketing or similar leadership position. - Reporting Structure: The Sr. Growth Marketing Manager will oversee junior marketing team members and collaborate with various departments, including Sales, Product, Partnerships, and Operations. - Work Arrangement: Hybrid, working from the Austin, TX office 2 days a week, with the remaining days working remotely. - Growth Opportunities: This role offers significant growth potential, as ShipperHQ is a fast-growing company with a strong focus on employee development. As the company expands, there will be opportunities for the Sr. Growth Marketing Manager to take on additional responsibilities and advance their career. - ASSUMPTION: The ideal candidate will have experience managing and mentoring junior marketing team members, as well as a proven track record of driving growth in a fast-paced, dynamic environment. 🌍 Location & Work Environment - Office Type: Hybrid, with a physical office located in Austin, TX. - Office Location(s): 4801 Southwest Parkway, Building 2, Ste 240, Austin, TX 78735, US. - Geographic Context: Austin, TX, is a vibrant, growing city with a thriving tech industry. It offers a high quality of life, with a warm climate, diverse culture, and numerous outdoor activities. - Work Schedule: Full-time, with flexible hours and remote work options available. ASSUMPTION: The ideal candidate will be comfortable working in a hybrid environment, with a balance between on-site collaboration and remote work. Familiarity with the Austin, TX, area and its cultural offerings is a plus. 💼 Interview & Application Insights - Typical Process: The interview process will consist of an initial phone or video screen, followed by on-site interviews with the hiring manager and relevant team members. A final interview with the VP of Marketing or a similar leadership position may also be required. - Key Assessment Areas: Candidates will be evaluated on their marketing expertise, strategic thinking, data-driven approach, and cultural fit. Their ability to manage and mentor junior team members, as well as their experience with relevant marketing tools and platforms, will also be assessed. - Application Tips: - Tailor your resume and cover letter to highlight your relevant marketing experience, with a focus on paid advertising, digital marketing, and demand generation. - Include specific examples of your achievements in driving measurable growth and improving customer engagement. - Showcase your familiarity with the e-commerce shipping and checkout optimization industry, as well as your understanding of ShipperHQ's unique value proposition. - ATS Keywords: Paid Advertising, Digital Marketing, Demand Generation, Account-Based Marketing, Email Marketing, CRM, SEO, Social Media, Influencer Marketing, Google Analytics, Project Management, Data Analysis, Communication. ASSUMPTION: The ideal candidate will have a strong understanding of the e-commerce shipping and checkout optimization industry, as well as a proven track record of driving growth in a B2B environment. Familiarity with relevant marketing tools and platforms is also essential. 🛠️ Tools & Technologies - Marketing automation tools (e.g., HubSpot, Marketo, Pardot). - AI-driven marketing platforms (e.g., Albert, Acquisio, Phrasee). - Paid advertising platforms (e.g., Google Ads, LinkedIn Ads, Facebook Ads, Twitter Ads). - Social media management tools (e.g., Hootsuite, Buffer, Sprout Social). - SEO tools (e.g., SEMrush, Ahrefs, Moz). - Analytics tools (e.g., Google Analytics, Mixpanel, Amplitude). - Project management tools (e.g., Asana, Trello, Jira). - CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM). ASSUMPTION: The ideal candidate will have experience with a wide range of marketing tools and platforms, with a strong preference for those with a proven track record of driving marketing success. 👔 Cultural Fit Considerations - Company Values: ShipperHQ values honesty, responsiveness, and innovation, with a commitment to hiring the right people for the job, regardless of race, background, religion, or eccentricity. - Work Style: ShipperHQ fosters a collaborative learning culture that encourages continuous growth and innovation. The ideal candidate will be a self-starter with a team-first attitude, comfortable working in a fast-paced, dynamic environment. - Self-Assessment Questions: - How do you align with ShipperHQ's commitment to honesty and responsiveness in your marketing approach? - Describe your experience working in a fast-paced, collaborative environment, and how you've contributed to a team-first culture. - How have you leveraged AI tools and automation to boost marketing performance in previous roles? ASSUMPTION: The ideal candidate will share ShipperHQ's commitment to honesty, responsiveness, and innovation, with a strong track record of driving growth in a collaborative, fast-paced environment. ⚠️ Potential Challenges - Role-Specific Challenges: Managing a wide variety of marketing initiatives, from paid advertising campaigns to lifecycle marketing strategies, may require strong organizational skills and the ability to prioritize effectively. - Company-Specific Challenges: ShipperHQ's fast-paced growth may present challenges in maintaining a consistent marketing strategy and ensuring that all team members are aligned with the company's vision and goals. - Industry-Specific Challenges: The e-commerce shipping and checkout optimization industry is highly competitive, with a constant need to stay up-to-date with the latest trends and technologies. - Location-Specific Challenges: Working in a hybrid environment may present challenges in maintaining effective communication and collaboration with remote team members. ASSUMPTION: The ideal candidate will have experience navigating fast-paced, dynamic environments and managing multiple marketing initiatives simultaneously. Familiarity with the e-commerce shipping and checkout optimization industry is also essential for success in this role. 📈 Similar Roles Comparison - Role Differentiation: Unlike other marketing roles, the Sr. Growth Marketing Manager at ShipperHQ will have a strong focus on driving revenue growth through various growth initiatives, including co-marketing, sponsored content, and influencer marketing. This role also places a high emphasis on lifecycle marketing and improving customer engagement and retention. - Industry-Specific Context: The e-commerce shipping and checkout optimization industry is unique, with a strong focus on driving customer acquisition and retention through innovative shipping and checkout solutions. - Career Path Comparison: The Sr. Growth Marketing Manager role at ShipperHQ offers significant growth potential, with opportunities to advance to a VP or Director of Marketing position as the company expands. This career path may differ from more traditional marketing roles, with a greater emphasis on driving revenue growth and improving customer engagement. ASSUMPTION: The ideal candidate will have experience in a similar marketing role, with a strong track record of driving revenue growth and improving customer engagement in a B2B environment. Familiarity with the e-commerce shipping and checkout optimization industry is also essential. 📝 Sample Projects - Project Example 1: Developing and executing a targeted ABM campaign to drive revenue growth for a specific e-commerce client, with a focus on improving customer acquisition and retention. - Project Example 2: Collaborating with the Product team to create compelling messaging and content that supports demand generation and product adoption for a new shipping feature, resulting in a 20% increase in customer engagement. - Project Example 3: Leading a lifecycle marketing initiative to improve customer retention for a specific e-commerce client, with a focus on optimizing email automation and nurture campaigns to drive a 15% increase in customer engagement. ASSUMPTION: The ideal candidate will have experience managing and executing marketing projects with a strong focus on driving revenue growth and improving customer engagement in a B2B environment. ❓ Key Questions to Ask During Interview - Role-Specific Questions: - How do you approach managing multiple marketing initiatives simultaneously, and how do you prioritize effectively? - Can you describe your experience driving revenue growth through co-marketing, sponsored content, and influencer marketing initiatives? - How have you optimized lifecycle marketing strategies to improve customer engagement and retention in a B2B environment? - Company-Specific Questions: - How do you stay up-to-date with the latest trends and technologies in the e-commerce shipping and checkout optimization industry? - Can you describe your experience working in a fast-paced, collaborative environment, and how you've contributed to a team-first culture? - Cultural Fit Questions: - How do you align with ShipperHQ's commitment to honesty and responsiveness in your marketing approach? - Describe your experience working with a diverse team, and how you've fostered a culture of inclusion and collaboration. ASSUMPTION: The ideal candidate will have experience managing multiple marketing initiatives simultaneously, with a strong track record of driving revenue growth and improving customer engagement in a B2B environment. Familiarity with the e-commerce shipping and checkout optimization industry is also essential for success in this role. 📝 Next Steps for Applicants To apply for this position: - Submit your application through this link: https://shipperhq.applytojob.com/apply/NiTpLxXAks/Sr-Growth-Marketing-Manager - Tailor your resume and cover letter to highlight your relevant marketing experience, with a focus on paid advertising, digital marketing, and demand generation. - Include specific examples of your achievements in driving measurable growth and improving customer engagement. - Prepare for your interviews by researching ShipperHQ's unique value proposition and familiarizing yourself with the e-commerce shipping and checkout optimization industry. - Follow up with the hiring manager one week after your initial application, expressing your continued interest in the role and asking if there is any additional information you can provide. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.