📌 Core Information
🔹 Job Title: Sr. Growth Marketing Manager (APAC Markets)
🔹 Company: iHerb
🔹 Location: Irvine, California, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: No
🚀 Job Overview
Key aspects of this role include:
- Driving growth strategy across performance marketing channels for APAC markets, with a focus on Japan and Korea
- Managing and optimizing paid media programs, including paid search, social, display, and video advertising
- Collaborating with cross-functional teams to enhance tracking, reporting, and overall campaign performance
- Developing and executing innovative marketing campaigns to drive sales, revenue, and user acquisition
- Working closely with APAC region leads and specialists to scale paid media programs and identify new opportunities
ASSUMPTION: This role requires a strategic and hands-on marketing professional with a strong background in performance marketing and a deep understanding of the APAC market, particularly Japan and Korea.
📋 Key Responsibilities
✅ Develop and execute growth marketing strategies for APAC markets, focusing on Japan and Korea
✅ Manage and optimize paid media programs, including paid search, social, display, and video advertising
✅ Collaborate with cross-functional teams to enhance tracking, reporting, and overall campaign performance
✅ Develop and execute innovative marketing campaigns to drive sales, revenue, and user acquisition
✅ Work closely with APAC region leads and specialists to scale paid media programs and identify new opportunities
✅ Manage campaign budgets and determine media mix to optimize performance and meet targets
✅ Monitor campaign performance and optimize each channel to meet and/or exceed iHerb’s goals
✅ Serve as the main point of contact for outside vendor and agency relationships
✅ Maintain relevant certifications, such as Google Adwords Certified Professional
ASSUMPTION: This role requires a data-driven approach, with a strong focus on performance analysis and optimization.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, advertising, statistics, or a related field
Experience: At least 4-5 years of experience in paid search, paid social, display, and video marketing, preferably in a mid-to-large scale e-commerce B2C company or with an advertising agency managing similar size campaigns
Required Skills:
- Advanced Excel skills, with experience pulling and manipulating data to create analyses and reporting
- Proven track record of driving growth for enterprise e-commerce companies
- Strong understanding of the relationship between marketing channels and business objectives
- Extensive knowledge of the paid search, paid social, and display landscape, including optimization techniques and strategies, bidding models, and ad units across various platforms
- Experience using Facebook Ads Manager, Twitter Ads dashboard, Google Adwords, and other major media buying platforms
- Deep understanding of customer analytics and attribution, such as CPA, ROAS, LTV, and churn
- Strong verbal and written communication skills in both English and Japanese (Korean and/or Chinese language reading and writing proficiency a plus)
- Self-directed and demonstrates tact, diplomacy, and professionalism when dealing with internal departments and external partners
- Must demonstrate effective oral communication skills and the ability to work cooperatively with teams inside and outside of the department
Preferred Skills:
- Experience with Google Analytics, AppsFlyer, or Adjust
- Knowledge of Asana or other task management platforms
- Fluency in additional APAC languages
ASSUMPTION: The ideal candidate will have a strong background in performance marketing, with a deep understanding of the APAC market and a proven track record of driving growth for enterprise e-commerce companies.
💰 Compensation & Benefits
Salary Range: $115,850 - $140,000 USD per year
Benefits:
- Medical, dental, vision, and basic life insurance
- 401(k) plan
- Time Off and Paid Sick Leave
- Paid Holidays
- Restricted Stock Units and annual bonuses based on eligibility and performance criteria
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. The final pay offered to a successful candidate will be dependent on several factors, including the type and years of experience within the job, the type of years and experience within the industry, education, and other relevant factors.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (e-commerce)
Company Size: 1,001-5,000 employees
Founded: 1996
Company Description:
- iHerb is on a mission to make health and wellness accessible to all, offering Earth’s best-curated selection of health and wellness products at the best possible value, delivered with the most convenient experience
- The world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products, shipping over 50,000 products from over 1,800 brands direct to customers in 180+ countries
- With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day
Company Specialties:
- Vitamins
- Sports Nutrition
- Natural Supplements and Remedies
- Natural Foods
- Environment Friendly Goods
- Dry Foods
Company Website: www.iherb.com
ASSUMPTION: iHerb is a well-established e-commerce company with a strong focus on health and wellness products, offering a wide range of benefits and opportunities for career growth.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports directly to the Director of Global Paid Media and supports the Director/General Manager of the APAC markets
Work Arrangement: On-site, full-time (40 hours per week)
Growth Opportunities:
- Potential to grow into a leadership role within the APAC region or globally within the marketing department
- Opportunities to work on high-impact projects and drive significant growth for the company
- Access to professional development resources and training opportunities
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company’s success in the APAC region.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): Irvine, California, United States
Geographic Context:
- Irvine is located in Orange County, California, with a mild Mediterranean climate
- The area offers a mix of urban and suburban living, with numerous parks, beaches, and outdoor recreation opportunities
- Orange County is known for its high quality of life, with excellent schools, healthcare facilities, and cultural attractions
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM PST, with a one-hour lunch break
ASSUMPTION: The work environment at iHerb’s headquarters is collaborative, dynamic, and focused on driving growth and innovation in the health and wellness industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth phone or video interview with the hiring manager and/or team members
- Final round interview with senior leadership
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Performance marketing strategies and tactics
- Data analysis and interpretation skills
- Communication and presentation skills
- Cultural fit and alignment with iHerb’s values
- Problem-solving and critical thinking skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your understanding of the APAC market and iHerb’s business by providing specific examples of how you can drive growth and optimize performance marketing campaigns
- Prepare for behavioral interview questions that focus on your problem-solving skills, data-driven decision-making, and ability to work collaboratively in a fast-paced environment
ATS Keywords: Growth Marketing, Performance Marketing, Paid Search, Paid Social, Display Advertising, Video Advertising, E-commerce, Data Analysis, Campaign Management, Budget Management, Collaboration, Communication, Analytics, App Acquisition, Market Strategy, APAC, Japan, Korea
ASSUMPTION: The interview process at iHerb is designed to assess the candidate’s skills, cultural fit, and ability to drive growth and innovation within the company.
🛠️ Tools & Technologies
- G-Suite and/or Microsoft Office Suite
- Google Ads, Facebook, and other ad platforms
- Paid search management platforms, product feed management platforms, and/or tag management technology
- Google Analytics
- AppsFlyer or Adjust
- Advanced Excel skills, including pivot tables and intermediate to advanced formulas
ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, with a strong focus on data-driven decision-making and optimization.
👔 Cultural Fit Considerations
Company Values:
- Focus on the Customer
- Empower Our People
- Be Entrepreneurial & Pivot Quickly
- Embrace Diversity & Inclusion
- Strive for Simplicity
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and adaptable
- Results-focused and accountable
- Strong communication and presentation skills
Self-Assessment Questions:
- How do your personal values align with iHerb’s company values?
- Describe a time when you had to pivot quickly in a marketing campaign or strategy. What was the outcome?
- How do you approach working with diverse teams and stakeholders, both internally and externally?
ASSUMPTION: iHerb values a diverse and inclusive work environment, with a strong focus on collaboration, innovation, and data-driven decision-making.
⚠️ Potential Challenges
- Managing multiple time zones and working with remote teams in the APAC region
- Navigating cultural differences and language barriers within the APAC market
- Balancing the need for short-term performance optimization with long-term strategic planning
- Keeping up with the fast-paced nature of the e-commerce industry and adapting to changing market trends
ASSUMPTION: The ideal candidate will be able to thrive in a dynamic and fast-paced environment, with a strong ability to adapt to change and manage multiple priorities.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a deep understanding of performance marketing strategies and tactics, with a strong focus on data-driven decision-making and optimization
- This role is unique in its focus on the APAC market, with a specific emphasis on Japan and Korea
- Career paths for this role may include progression into leadership positions within the marketing department or expansion into other regions within the company
ASSUMPTION: This role offers a unique opportunity to drive growth and innovation within the APAC market, with significant potential for career advancement and impact.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for the APAC region, focusing on Japan and Korea
- Optimizing paid search, social, display, and video advertising campaigns to drive sales, revenue, and user acquisition
- Collaborating with cross-functional teams to enhance tracking, reporting, and overall campaign performance
- Identifying and testing new marketing channels and platforms to drive growth and innovation within the APAC market
ASSUMPTION: The ideal candidate will have experience working on similar projects, with a proven track record of driving growth and optimizing performance marketing campaigns.
❓ Key Questions to Ask During Interview
- Can you describe the company’s long-term vision for the APAC market and how this role fits into that strategy?
- How does the company support the growth and development of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company approach collaboration and communication with remote teams in the APAC region?
- What are the most significant challenges facing the APAC market, and how does the company plan to address them?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and the company, and provides valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, data-driven decision-making, and ability to work collaboratively in a fast-paced environment
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
- If selected for an interview, research the company and the APAC market to demonstrate your understanding of the business and your fit for the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
