📌 Core Information
🔹 Job Title: Sr. Growth Marketing Manager (European Markets)
🔹 Company: iHerb
🔹 Location: Irvine, California, United States
🔹 Job Type: On-site
🔹 Category: Retail
🔹 Date Posted: June 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving growth strategy across performance marketing channels for the European region
- Managing budgets and optimizing campaigns across paid search, paid social, display, and video advertising
- Developing and implementing a testing framework to optimize campaigns
- Collaborating with cross-functional teams to execute marketing campaigns
- Reporting on campaign performance and sharing insights with stakeholders
ASSUMPTION: This role requires a strategic and tactical mindset, with a strong focus on data-driven decision making and continuous optimization.
📋 Key Responsibilities
✅ Develop and execute performance marketing strategies from conception to optimization and post-campaign analysis
✅ Collaborate with the European regions lead and specialists to scale their paid media program and identify new opportunities and platforms to test
✅ Plan and manage large scale campaigns on search platforms (e.g., Google and Bing Search and Shopping) and on social and display platforms (e.g., Facebook, Instagram, Twitter, YouTube, etc.)
✅ Partner with business insights, product, and engineering teams to enhance tracking efforts and develop reporting to provide data and insights for campaign optimization
✅ Optimize performance marketing campaigns to meet and/or exceed iHerb’s goals through channel-specific levers, including but not limited to: copy changes, keyword research & analysis, bid adjustments & automation, budget allocation, A/B testing, placement testing and creative optimization, product feed optimization, etc.
✅ Support product feed marketing efforts, including Google shopping, Facebook DPA, and shopping comparison sites
✅ Work cross-functionally with multiple internal/external stakeholders to execute marketing campaigns
✅ Collaborate with creative resources to develop creative assets necessary to achieve goals
✅ Collaborate with earned and influencer media teams to run paid social strategies alongside organic social strategies and content
✅ Ensure overall cost per acquisition (CPA) is within targets, and continuously drive customer acquisition at scale
✅ Serve as the main point of contact for outside vendor and agency relationships
✅ Maintain all relevant certifications such as Google Adwords Certified Professional
ASSUMPION: This role requires strong analytical skills, creativity, and the ability to work effectively in a fast-paced, performance-driven environment.
🎯 Required Qualifications
Education: A bachelor’s degree in marketing, advertising, statistics, or other related field
Experience: At least 4-5+ years of experience in paid search, paid social, display, and video marketing, preferably in a mid-to-large scale e-commerce B2C company or with an advertising agency managing similar size campaigns
Required Skills:
- Advanced Excel skills, with proficiency in pivot tables and intermediate to advanced formulas
- Proven track record of working at the strategic and tactical level to develop and execute innovative performance marketing campaigns
- Extensive knowledge of the paid search, paid social, and display landscape, including optimization techniques and strategies, bidding models, and ad units across a variety of platforms
- Strong understanding of customer analytics and attribution: CPA, ROAS, LTV, churn, etc.
- Comfortable performing in a fast moving, performance-driven environment
- Strong verbal and written communication skills
- Self-directed and demonstrates tact, diplomacy, and a clear, courteous, and professional manner when dealing with internal departments and external partners
- Must demonstrate effective oral communication skills and the ability to work cooperatively with teams inside and outside of the department
Preferred Skills:
- Knowledge of Asana or other task management platforms
- Experience with AppsFlyer or Adjust
ASSUMPTION: Candidates with experience in the European market and proficiency in European languages would be a strong fit for this role.
💰 Compensation & Benefits
Salary Range: $115,850 - $140,000 USD (based on industry standards for the role, experience level, and location)
Benefits:
- Medical, dental, vision, and basic life insurance
- 401(k) plan
- Time Off and Paid Sick Leave
- Paid Holidays
- Restricted Stock Units and annual bonuses pursuant to eligibility and performance criteria
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (specifically, health and wellness products)
Company Size: 1,001-5,000 employees (mid-sized company)
Founded: 1996 (29 years ago)
Company Description:
- iHerb is on a mission to make health and wellness accessible to all
- Offers Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience
- World’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products
- Ships over 50,000 products, from over 1,800 brands direct to customers in 180+ countries
Company Specialties:
- Vitamins
- Sports Nutrition
- Natural Supplements and Remedies
- Natural Foods
- Environment Friendly Goods
- Dry Foods
Company Website: iHerb.com
ASSUMPTION: iHerb's focus on health and wellness, combined with its extensive product offerings and global reach, makes it a unique and attractive employer in the retail industry.
📊 Role Analysis
Career Level: Mid-level (5-10 years of experience)
Reporting Structure: Reports directly to the Director of Global Paid Media and collaborates with the Director/General Manager of the European markets
Work Arrangement: On-site (based in Irvine, California, with potential for remote work for the right candidate)
Growth Opportunities:
- Potential to take on more responsibility and advance within the marketing department
- Opportunity to work on international projects and gain global experience
- possibility to transition into a management role as the team grows
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and take on more responsibility over time.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): 17400 Laguna Canyon Rd, Suite 400, Irvine, California 92618, US
Geographic Context:
- Irvine, California, is located in Orange County, approximately 45 miles southeast of Los Angeles
- The area offers a mix of urban and suburban living, with a variety of housing options and neighborhoods
- Orange County is known for its mild Mediterranean climate, with warm, dry summers and mild, wet winters
- The region is home to numerous parks, beaches, and outdoor recreation opportunities
Work Schedule: Full-time (40 hours per week), with potential for flexible hours and remote work for the right candidate
ASSUMPTION: The Irvine office provides a modern, collaborative work environment, with opportunities for flexible work arrangements for the right candidate.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring team
- Final interview with the director or another senior leader
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision making
- Communication and collaboration skills
- Cultural fit and alignment with iHerb's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of iHerb's mission and values in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work in a fast-paced environment
- Showcase your experience with performance marketing campaigns and your ability to drive results
ATS Keywords: Performance marketing, growth marketing, paid search, paid social, display advertising, video advertising, eCommerce, data analysis, budget management, campaign optimization, customer acquisition, analytics, collaboration, communication, Excel
ASSUMPTION: iHerb's hiring process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- G-Suite and/or Microsoft Office Suite
- Google Ads, Facebook, and other ad platforms
- Paid search management platforms, product feed management platforms, and/or tag management technology
- Analytics platforms, especially Google Analytics
- AppsFlyer or Adjust
- Advanced Excel, including pivot tables and intermediate to advanced formulas
ASSUMPTION: This role requires proficiency in various marketing and analytics tools, as well as advanced Excel skills to manage and analyze data effectively.
👔 Cultural Fit Considerations
Company Values:
- Focus on the Customer
- Empower Our People
- Be Entrepreneurial & Pivot Quickly
- Embrace Diversity & Inclusion
- Strive for Simplicity
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and able to pivot quickly
- Focused on continuous improvement and optimization
Self-Assessment Questions:
- How do you ensure that your marketing strategies align with iHerb's customer-centric focus?
- Can you provide an example of a time when you had to pivot quickly in a marketing campaign, and what was the outcome?
- How do you approach continuous learning and improvement in your marketing strategies?
ASSUMPTION: iHerb values candidates who are aligned with their customer-centric focus, adaptable, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Keeping up with the latest trends and best practices in performance marketing
- Working effectively in a fast-paced, performance-driven environment
- Collaborating with cross-functional teams and external partners
- Balancing strategic thinking with day-to-day campaign management
ASSUMPTION: This role requires strong time management skills, the ability to prioritize tasks, and the capacity to work effectively under pressure.
📈 Similar Roles Comparison
- This role is similar to a Senior Performance Marketing Manager or Growth Marketing Manager in other eCommerce or retail companies
- However, iHerb's focus on health and wellness and its global reach make this role unique
- Career path comparison: This role can lead to senior marketing management positions, director roles, or even C-level roles in marketing or eCommerce
ASSUMPTION: While this role shares similarities with other performance marketing roles, iHerb's unique focus on health and wellness and its global presence make it a distinct opportunity.
📝 Sample Projects
- Developing and executing a Black Friday/Cyber Monday marketing campaign to drive sales and customer acquisition
- Optimizing a product feed marketing strategy to improve conversion rates and reduce costs
- Launching a new marketing channel or platform to reach a new audience segment
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, as well as the opportunity to drive meaningful results and impact the business.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for iHerb and the European markets?
- What are the key priorities for this role in the first 30-60-90 days?
- How does iHerb support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
- How does iHerb approach diversity, equity, and inclusion in its marketing strategies and campaigns?
ASSUMPTION: These interview questions help candidates understand the role's context, priorities, and the company's approach to professional development and diversity, equity, and inclusion.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work in a fast-paced environment
- Showcase your experience with performance marketing campaigns and your ability to drive results
- Follow up with the hiring team one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
