Sr Growth Marketing Manager, Marketplace - SSR LATAM

📌 Core Information

🔹 Job Title: Sr Growth Marketing Manager, Marketplace - SSR LATAM

🔹 Company: Amazon

🔹 Location: São Paulo, São Paulo, Brazil

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving seller acquisition for Amazon Marketplace in Brazil and Mexico
• Managing and optimizing paid search, SEO, app promotion, and referral marketing campaigns
• Leading a team to achieve growth targets and improve performance metrics
• Collaborating with central marketing teams and influencing senior stakeholders
• Analyzing and reporting marketing analytics to leadership

ASSUMPTION: This role requires a strategic mindset and strong execution skills, with a focus on driving results and continuous improvement.

📋 Key Responsibilities

✅ Drive seller recruitment through Search marketing, App, Lead gen, and referral marketing programs

✅ Manage the Brazil Growth Marketing team, setting goals and tactics to reach them

✅ Manage budget and optimize paid search and app download campaigns in Brazil

✅ Report to Sr Leadership on plans, results, and roadblocks across different channels

ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on campaign execution, with a strong focus on performance optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven success in managing effective marketing campaigns (lead generation, paid search, and app), testing and launching new tactics, measuring results, and optimizing performance over time

Required Skills:

• Growth Marketing
• Paid Search
• SEO
• App Promotion
• Referral Marketing
• Lead Generation
• Campaign Management
• Marketing Analytics
• Team Leadership
• Budget Management
• Performance Optimization
• Stakeholder Influence
• Experimentation
• Reporting
• Strategy Development
• Execution

Preferred Skills:

• Fluency in Portuguese and Spanish
• Experience working in a cross-functional team
• Knowledge of Amazon's ecosystem and seller tools

ASSUMPTION: Fluency in Portuguese and Spanish is highly preferred for this role due to the regional focus, and experience working in a cross-functional team is beneficial for collaboration and success.

💰 Compensation & Benefits

Salary Range: Based on market research and industry standards, the estimated salary range for this role is $120,000 - $180,000 USD per year, depending on experience and qualifications

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off and holidays
• Maternity and paternity leave
• Employee discounts on Amazon products

Working Hours: Full-time, typically Monday to Friday, with some flexibility for team meetings and project deadlines

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience, qualifications, and Amazon's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and Retail

Company Size: 10,001+ employees (Enterprise-level)

Founded: 1994, with significant growth and expansion since then

Company Description:

• Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
• The company offers a wide range of products and services, including e-commerce, digital content and streaming, and cloud computing
• Amazon is known for its innovative culture, focus on customer experience, and commitment to sustainability

Company Specialties:

• E-commerce
• Retail
• Operations
• Internet

Company Website: Amazon.com

ASSUMPTION: Working at Amazon offers opportunities for professional growth, exposure to cutting-edge technology, and a dynamic work environment.

📊 Role Analysis

Career Level: Mid to Senior level, with opportunities for growth and advancement within the marketing organization

Reporting Structure: This role reports directly to the Sr. Manager, Growth Marketing, LATAM

Work Arrangement: On-site, with some flexibility for remote work as needed

Growth Opportunities:

• Potential to lead larger teams or take on broader responsibilities as the business grows
• Opportunities to work on cross-functional projects and collaborate with other teams
• Access to professional development and training programs

ASSUMPTION: This role offers opportunities for career growth and development within Amazon's marketing organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with on-site amenities

Office Location(s): São Paulo, Brazil

Geographic Context:

• São Paulo is the largest city in Brazil and the Americas, with a vibrant culture and diverse population
• The city offers a mix of urban and natural environments, with numerous parks, museums, and cultural attractions
• São Paulo has a tropical savanna climate, with warm temperatures and high humidity throughout the year

Work Schedule: Full-time, with some flexibility for remote work as needed

ASSUMPTION: Working in São Paulo offers a dynamic and multicultural work environment, with access to a wide range of cultural and recreational activities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with a recruiter to discuss qualifications and fit
• In-person or virtual interview with the hiring manager and team members
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and campaign management
• Data analysis and interpretation
• Team leadership and collaboration
• Communication and presentation skills
• Cultural fit and alignment with Amazon's leadership principles

Application Tips:

• Highlight relevant marketing campaign experience and results
• Demonstrate strong analytical skills and data-driven decision-making
• Showcase leadership experience and team management capabilities
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and Amazon's mission

ATS Keywords: Growth Marketing, Paid Search, SEO, App Promotion, Referral Marketing, Lead Generation, Campaign Management, Marketing Analytics, Team Leadership, Budget Management, Performance Optimization, Stakeholder Influence, Experimentation, Reporting, Strategy Development, Execution

ASSUMPTION: Tailoring your application to include relevant keywords and demonstrating your fit for the role will increase your chances of success in the application process.

🛠️ Tools & Technologies

• Amazon Marketing Platform (AMP)
• Google Ads
• SEMrush or similar SEO tools
• App Annie or similar app analytics tools
• Microsoft Excel or Google Sheets
• PowerPoint or Google Slides

ASSUMPTION: Familiarity with Amazon's marketing tools and platforms, as well as industry-standard marketing technologies, is beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Ownership
• Invent and Simplify
• Learn and Be Curious
• Hire and Develop the Best
• Insist on the Highest Standards
• Think Big
• Bias for Action
• Frugality
• Earn Trust

Work Style:

• Fast-paced and dynamic work environment
• Collaborative and cross-functional teamwork
• Data-driven decision-making and continuous improvement
• Strong focus on customer experience and results

Self-Assessment Questions:

• Do I have a proven track record of driving results through marketing campaigns?
• Am I comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
• Do I have strong analytical skills and a data-driven approach to decision-making?
• Am I passionate about customer experience and focused on delivering results?

ASSUMPTION: Assessing your fit with Amazon's company values and work style will help you determine if this role is the right fit for you.

⚠️ Potential Challenges

• Managing a team and balancing multiple priorities
• Working in a fast-paced, dynamic environment with tight deadlines
• Adapting to changes in the market and adjusting strategies accordingly
• Collaborating with cross-functional teams and stakeholders

ASSUMPTION: These challenges are inherent to the role and require strong leadership, adaptability, and effective communication skills to overcome.

📈 Similar Roles Comparison

• This role focuses on driving seller acquisition for Amazon Marketplace, while related roles may focus on customer acquisition or retention for other Amazon products and services
• This role requires a strong focus on performance optimization and data-driven decision-making, while related roles may emphasize brand building or customer experience
• Career progression in this role may involve leading larger teams or taking on broader responsibilities, while related roles may offer opportunities to specialize in specific marketing channels or customer segments

ASSUMPTION: Understanding the differences between this role and related roles will help you determine if this is the right fit for your career goals and interests.

📝 Sample Projects

• Developing and executing a paid search campaign to drive seller acquisition in Brazil
• Analyzing SEO performance and optimizing content to improve organic search rankings
• Launching a referral marketing program to incentivize existing sellers to refer new sellers to Amazon Marketplace

ASSUMPTION: These sample projects demonstrate the types of initiatives you may work on in this role, with a focus on driving results and optimizing performance.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the Growth Marketing team in LATAM, and how can this role help address them?
• How does this role collaborate with other marketing teams and stakeholders within Amazon?
• What opportunities are there for professional growth and development within this role and Amazon's marketing organization?
• How does Amazon support work-life balance for its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and helps you better understand the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for the interview by researching Amazon's business and marketing strategies, as well as the specific challenges and opportunities facing the Growth Marketing team in LATAM
• Follow up with the recruiter after the interview to express your interest in the role and ask any remaining questions
• If selected for the final round, be prepared to present a marketing campaign plan or analysis that demonstrates your strategic thinking and execution skills

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.