🔹 Job Title: Senior Manager, Digital Marketing (Remote)
🔹 Company: eAssist
🔹 Location: American Fork, Utah, United States
🔹 Job Type: Full-Time, Remote
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 5-10 years
🚀 Job Overview
Key aspects of this role include:
- Developing and executing data-driven strategies for B2B lead generation and brand awareness.
- Managing multi-channel digital marketing campaigns and optimizing lead generation funnels.
- Collaborating with cross-functional teams to ensure proper tracking, tagging, and data collection across platforms.
- Analyzing campaign performance and making data-driven optimizations.
- Managing a marketing tech stack and integrating tools for a cohesive workflow.
ASSUMPTION: This role requires a strategic thinker with hands-on experience in building an omni-channel digital marketing funnel, conversion strategies, and tech stack management. The ideal candidate is a results-oriented leader with strong technical expertise, creativity, and a passion for optimizing digital performance.
📋 Key Responsibilities
🔹 Digital Campaign Management:
- Execute and manage multi-channel digital marketing campaigns, including paid search (Google Ads), paid social (Meta), email marketing, and display ads.
- Manage paid media buying on key platforms (Google Ads, Meta), including budget allocation, audience targeting, and performance tracking.
- Develop and manage landing pages optimized for conversion, including implementing A/B testing and basic CRO strategies.
- Collaborate with designers and content creators to develop ad copy, creative assets, and landing page content that align with brand guidelines.
- Implement and optimize lead generation funnels, CTAs, and forms to improve user experience and drive conversions.
ASSUMPTION: This role requires a strong understanding of digital marketing channels, campaign management, and conversion rate optimization strategies.
🔹 Data-Driven Analysis & Reporting:
- Use analytics tools (Google Analytics 4, Google Ads, CRM) to monitor KPIs, track campaign performance, and identify optimization opportunities.
- Regularly report on key metrics such as website traffic, ad performance, lead generation, and conversion rates.
- Conduct A/B testing and data analysis to inform decision-making and refine marketing strategies.
ASSUMPTION: This role requires strong analytical skills and experience with digital analytics platforms, as well as exporting data for deeper analysis in Excel and/or Google Sheets.
🔹 SEO/SEM & Content Optimization:
- Apply basic SEO principles to improve website visibility and organic traffic.
- Support SEM efforts by managing keywords, ad placements, and targeting strategies.
- Ensure landing pages and content are optimized for both SEO and conversion.
ASSUMPTION: This role requires a solid understanding of SEO and SEM strategies, as well as content optimization techniques.
🔹 Tech Stack Management:
- Manage and maintain essential marketing tools, including Google Analytics, CRM, Google Ads, and social media platforms.
- Collaborate with internal teams to ensure proper tracking, tagging, and data collection across platforms.
ASSUMPTION: This role requires experience managing a marketing tech stack and integrating tools for a cohesive workflow.
🎯 Required Qualifications
🔹 Education:
- Bachelor's degree in Marketing, Business, Communications, or related field
🔹 Experience:
- 5-7 years of digital marketing experience with a proven track record in building and running successful B2B lead generation programs.
🔹 Required Skills:
- Deep expertise in running core digital marketing channels, including email, paid search, paid social, on-site, and more.
- Strong analytical skills with hands-on experience directly in Google Analytics 4 (GA4), Google Ads, SEMrush, and other digital analytics platforms, as well as exporting data for deeper analysis in Excel and/or Google Sheets.
- Expertise in building and running a digitally driven funnel, including copywriting, creative development, landing page design, conversion rate optimization, and A/B testing.
- Proven experience managing a marketing tech stack and integrating tools for a cohesive workflow.
- Deep understanding of marketing automation, including building and maintaining nurture campaigns.
- Exceptional project management skills and ability to manage multiple priorities in a fast-paced environment.
- Strong written and verbal communication skills with the ability to present data-driven insights to stakeholders.
ASSUMPTION: This role requires a well-rounded digital marketing professional with a strong background in B2B lead generation, campaign management, and data analysis.
💰 Compensation & Benefits
🔹 Salary Range: $80,000 - $120,000 per year
🔹 Benefits:
- Health, dental, and vision benefits
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. The actual salary may vary based on the candidate's qualifications and the company's compensation structure.
📊 Applicant Insights
🔍 Company Context
🔹 Industry: Financial Services
🔹 Company Size: 51-200 employees
🔹 Founded: 2009
🔹 Company Description: eAssist is a dental billing and administration services provider that helps dental offices streamline their revenue cycle management. They offer a unique proprietary technology platform that connects dental practices to vetted dental billing professionals, allowing practice owners to fully outsource their billing department.
🔹 Company Specialties:
- Searchable PDF EOBs are posted
- Secure VPN
- Dental Insurance Claims are paid
- Regularly emailed reports
- Collect 100% of what you produce
- Present estimates and collect upfront
- Dental billing
- Insurance verification
- Dentistry
- Dental outsourcing
- Outsourcing
- Collections
- Dental Insurance
- EOBs
- Remote
- Cash flow
- Increase revenue
- Accounting
- Billing
- Dental Accounting
- Scheduling
- Great Place to Work
- and Great Place to Work-Certified
🔍 Company Values:
- Remote-first culture - Work from anywhere in the U.S.
- Competitive salary
- Opportunities for growth within a fast-growing company
- Collaborative, supportive team culture
- Health, dental, and vision benefits
📊 Role Analysis
🔹 Career Level: Mid-Senior
🔹 Reporting Structure: This role reports directly to the VP of Marketing or a similar executive role.
🔹 Work Arrangement: Remote, with the option to work from the company's headquarters in American Fork, Utah, if preferred.
🔹 Growth Opportunities:
- Potential to grow into a VP or Director of Marketing role as the company continues to expand.
- Opportunities to lead and mentor junior marketing team members.
🌍 Location & Work Environment
🔹 Office Type: Remote-first, with an option to work from the company's headquarters in American Fork, Utah.
🔹 Office Location(s): 665 W 750 N, American Fork, Utah 84003, US
🔹 Geographic Context:
- American Fork, Utah, is a suburb of Salt Lake City, offering a mix of urban and rural living.
- The area is known for its outdoor recreation opportunities, including hiking, skiing, and fishing.
- The cost of living in American Fork is relatively affordable compared to other major metropolitan areas in the United States.
💼 Interview & Application Insights
🔹 Typical Process:
1. Phone or video screen with the hiring manager or HR representative.
2. In-depth behavioral and skills-based interview with the VP of Marketing or a similar executive role.
3. Final interview with the CEO or another senior leader.
🔹 Key Assessment Areas:
- Digital marketing strategy and campaign management
- Data analysis and reporting
- Leadership and team management skills
- Cultural fit and alignment with company values
🔹 Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Include specific examples of your digital marketing achievements and the impact you've made in previous roles.
- Prepare for behavioral interview questions by reflecting on your past experiences and how they've prepared you for this role.
🛠️ Tools & Technologies
- Google Analytics 4 (GA4)
- Google Ads
- Meta (Facebook, Instagram) Ads
- SEMrush
- CRM (e.g., HubSpot, Salesforce, or similar)
- Email marketing platforms (e.g., Mailchimp, Constant Contact, or similar)
- Landing page builders (e.g., Unbounce, Instapage, or similar)
- A/B testing tools (e.g., Optimizely, VWO, or similar)
- Marketing automation platforms (e.g., Marketo, Pardot, or similar)
👔 Cultural Fit Considerations
🔹 Company Values:
- Remote-first culture
- Competitive salary
- Opportunities for growth
- Collaborative, supportive team culture
- Health, dental, and vision benefits
🔹 Work Style:
- The ideal candidate is a self-starter with strong project management skills and the ability to work independently.
- Strong communication and collaboration skills are essential for working effectively with cross-functional teams.
- A data-driven mindset and a passion for continuous learning and improvement are crucial for success in this role.
📈 Similar Roles Comparison
🔹 How this role differs from related positions:
- This role focuses specifically on B2B lead generation and brand awareness for a dental billing services company.
- Unlike other marketing roles, this position requires a deep understanding of the dental industry and its unique marketing challenges.
- The remote work arrangement offers flexibility and the opportunity to work from anywhere in the United States.
📝 Sample Projects
🔹 Project examples specific to this role:
- Developing and executing a multi-channel digital marketing campaign to generate leads for a new dental billing service.
- Conducting A/B testing on landing pages and ad copy to optimize conversion rates and improve campaign performance.
- Analyzing campaign data to identify trends and make data-driven optimizations to improve lead generation and brand awareness.
💡 Key Questions to Ask During Interview
🔹 Questions specific to role responsibilities:
- Can you describe the current digital marketing funnel and how this role will contribute to its optimization?
- How does the company measure the success of its digital marketing campaigns, and what are the key KPIs I should focus on?
- What are the biggest challenges facing the digital marketing team, and how can this role help address them?
🔹 Questions specific to team structure and work environment:
- How does the digital marketing team collaborate with other departments, such as sales and product?
- What is the company's approach to remote work, and how does it support remote employees?
- How does the company foster professional growth and development for its marketing team members?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through this [link](https://eassist.applytojob.com/apply/6FxPBy8Pny/Sr-Growth-Marketing-Manager-Remote).
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare for phone or video screens and in-depth interviews by researching the company and role, and practicing your responses to common interview questions.
4. Follow up with the hiring manager or HR representative after your interview to express your interest in the role and ask any remaining questions.
5. If you receive a job offer, carefully review the terms and conditions before accepting, and negotiate as needed to ensure a mutually beneficial agreement.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
