📌 Core Information
🔹 Job Title: Sr Insights Manager, Marketing + Brand
🔹 Company: Target
🔹 Location: Minneapolis, MN
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 6+ years
🔹 Remote Status: Hybrid (Flex for Your Day)
🚀 Job Overview
Key aspects of this role include:
- Building Enterprise-wide consumer empathy and understanding
- Designing and executing consumer research for key initiatives
- Primary contact for internal partners, managing research projects
- Collaborating cross-functionally to build consumer-centric strategies
ASSUMPTION: This role requires a strong background in consumer insights or market research, with a focus on driving data-driven decision-making across the organization.
📋 Key Responsibilities
✅ Build and maintain a deep understanding of consumer demographics, behaviors, needs, and attitudes
✅ Design and execute consumer research studies to support key initiatives
✅ Serve as the primary contact for internal partners, managing research projects from inception to completion
✅ Translate complex data and insights into compelling narratives for senior leadership and stakeholders
✅ Evaluate potential risks based on data-driven insights and develop mitigation strategies
✅ Define and track Key Performance Indicators (KPIs) to measure business performance and ensure alignment with strategic goals
✅ Manage external vendors, including market research firms and data providers, ensuring quality and timeliness of projects
ASSUMPTION: This role requires strong project management skills, as well as the ability to balance multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Statistics, or a related field
Experience: 6+ years of consumer insights, market research, or related experience
Required Skills:
- Proven ability to craft compelling narratives around data and insights
- Strong foundational knowledge of qualitative and quantitative research methods
- Ability to diagnose data irregularities and identify underlying causes of business problems
- Experience managing external vendors and projects
- Proficiency in data analysis tools and software
Preferred Skills:
- Experience with consumer segmentation and targeting
- Fluency in Spanish
ASSUMPTION: While a Master's degree may not be required, it could be beneficial for this role due to the complex nature of the work.
💰 Compensation & Benefits
Salary Range: $113,000 - $203,000 per year (based on Target's provided range)
Benefits:
- Comprehensive health benefits (medical, vision, dental, life insurance)
- 401(k) plan
- Employee discount
- Short and long-term disability insurance
- Paid sick leave, national holidays, and vacation
Working Hours: Full-time, with a Hybrid (Flex for Your Day) work arrangement
ASSUMPTION: The salary range provided by Target is inclusive of the location's cost of living, and the benefits package is competitive within the retail industry.
📌 Applicant Insights
🔍 Company Context
Industry: Retail
Company Size: 10,001+ employees
Founded: 1962
Company Description:
- Target is one of the world’s most recognized brands and one of America’s leading retailers
- Committed to responsible corporate citizenship, ethical business practices, environmental stewardship, and generous community support
- Donates 5% of profits to communities
Company Specialties:
- Retail
- Consumer Goods
- E-commerce
Company Website: www.target.com
ASSUMPTION: Target's size and industry leadership provide opportunities for career growth and exposure to diverse projects.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role reports directly to the Senior Director, Enterprise Insights
Work Arrangement: Hybrid (Flex for Your Day) - requires onsite work at Target HQ in Minneapolis, MN
Growth Opportunities:
- Potential to advance to a Director or Manager role within the Enterprise Insights team
- Opportunities to work on high-impact projects across various departments
- Chance to develop leadership and mentoring skills by guiding junior team members
ASSUMPTION: This role offers significant growth potential within Target's Enterprise Insights team and the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid (Flex for Your Day) - combines onsite work at Target HQ with remote work
Office Location(s): Target HQ, Minneapolis, MN
Geographic Context:
- Minneapolis, MN, offers a vibrant urban environment with numerous cultural attractions
- The Twin Cities metropolitan area has a diverse economy with strong job growth
- Minneapolis-St. Paul is known for its high quality of life, with excellent education, healthcare, and recreational opportunities
Work Schedule: Full-time, with a flexible work arrangement that allows for remote work on certain days
ASSUMPTION: The Hybrid (Flex for Your Day) work arrangement provides a good balance between onsite collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the Talent Acquisition team
- Behavioral and technical interviews with the hiring manager and team members
- Final interview with the Senior Director, Enterprise Insights
Key Assessment Areas:
- Data analysis and interpretation skills
- Project management and organizational skills
- Communication and storytelling abilities
- Cultural fit and alignment with Target's values
Application Tips:
- Highlight relevant experience and achievements in consumer insights, market research, or data analysis
- Tailor your resume to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral interview questions that focus on problem-solving, decision-making, and collaboration
ATS Keywords: Consumer Insights, Market Research, Data Analysis, Narrative Crafting, Risk Evaluation, KPI Definition, Qualitative Research, Quantitative Research, Project Management, Vendor Management
ASSUMPTION: Target's application process is designed to assess both technical skills and cultural fit, with a focus on behavioral and situational interview questions.
🛠️ Tools & Technologies
- Data analysis tools (e.g., SPSS, R, Python, SQL)
- Research software (e.g., SurveyMonkey, Qualtrics)
- Project management software (e.g., Asana, Trello)
- Microsoft Office Suite (Excel, PowerPoint, Word)
ASSUMPTION: Proficiency in data analysis tools and software is essential for this role, as well as experience with research and project management platforms.
👔 Cultural Fit Considerations
Company Values:
- Guest-obsessed
- Inclusive
- Bold
- Nimble
- Trustworthy
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Results-focused and action-oriented
Self-Assessment Questions:
- How do you demonstrate a guest-obsessed mindset in your work?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment?
- How do you ensure that your data-driven insights are accessible and persuasive to non-technical stakeholders?
ASSUMPTION: Target values a diverse and inclusive work environment, with a strong focus on collaboration, data-driven decision-making, and guest-centricity.
⚠️ Potential Challenges
- Managing multiple projects simultaneously, with tight deadlines
- Balancing onsite work at Target HQ with remote work
- Communicating complex data and insights to non-technical stakeholders
- Adapting to a fast-paced, dynamic retail environment
ASSUMPTION: These challenges can be overcome through strong project management skills, effective communication, and a willingness to adapt to change.
📈 Similar Roles Comparison
- Compared to a Market Research Manager role, this position has a broader scope and requires more strategic thinking and collaboration across functions
- In contrast to a Consumer Insights Analyst role, this role demands more leadership, stakeholder management, and project management skills
- Career progression may include advancing to a Director or Manager role within the Enterprise Insights team or moving into a strategic marketing or brand management position
ASSUMPTION: This role offers a unique blend of strategic thinking, data analysis, and project management, with opportunities for career growth within Target's Enterprise Insights team and the broader organization.
📝 Sample Projects
- Conducting a comprehensive consumer segmentation study to inform Target's marketing strategy
- Developing a predictive model to identify high-potential guests and optimize marketing spend
- Managing a cross-functional team to execute a research project on the impact of Target's private label brands on guest loyalty
ASSUMPTION: These sample projects illustrate the breadth and depth of work that a Senior Insights Manager, Marketing + Brand might undertake at Target.
❓ Key Questions to Ask During Interview
- How does this role contribute to Target's overall marketing and brand strategy?
- Can you describe the team structure and dynamics within the Enterprise Insights team?
- How does Target support the professional development and growth of its insights team members?
- What are the most pressing challenges facing the Enterprise Insights team, and how can this role help address them?
- How does Target foster a culture of inclusivity and diversity within its teams?
ASSUMPTION: These questions demonstrate a strong interest in the role, the team, and the company, while also providing valuable insights into the work environment and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills, focusing on consumer insights, market research, and data analysis
- Prepare a cover letter that explains your interest in the role and how your background and skills make you a strong fit
- If applicable, prepare examples or a portfolio showcasing your data analysis and visualization skills
- Follow up with the Target Talent Acquisition team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
