- Job Title: Senior Manager, Brand Campaigns - Contract
- Company: Instacart
- Location: United States - Remote
- Job Type: Contract
- Category: Marketing
- Date Posted: May 13, 2025
- Experience Level: 5-10 years
- Remote Status: Remote OK
🚀 Job Overview
Instacart is transforming the grocery industry by connecting customers with their favorite stores and providing flexible earnings opportunities to Personal Shoppers. As a Senior Manager, Brand Campaigns, you'll lead the strategy and end-to-end execution of high-visibility consumer campaigns, collaborating with various teams to build brand love and reinforce competitive positioning. This remote-based contractor role reports to the Head of Brand Strategy.
📋 Key Responsibilities
- 🌟 Develop and execute Tier 1 brand campaigns for both seasonal and evergreen initiatives.
- 🤝 Collaborate with Integrated Media, Product Management, Marketing Analytics, Organic Social, Influencer, and activations teams to ensure campaign success across all touchpoints.
- 📈 Gather data, formulate insights, and articulate strategic opportunities to drive omnichannel growth.
- 💡 Ideate and identify unexpected brand applications that touch consumers and culture.
- 🏆 Champion brand thinking across campaigns, concepts, and the organization.
- 🔎 Consistently assess competitive strategies and uncover white space opportunities.
🎯 Required Qualifications
- Education: Bachelor's Degree required
- Experience: 7+ years in brand management/strategy, with a minimum of 2 years leading consumer campaigns
- Required Skills:
- Excellent written and verbal communication skills
- Strong project management skills
- Demonstrated understanding of various functional aspects of a marketing organization and paid media landscapes
💰 Compensation & Benefits
- Salary Range: $120,000 - $160,000 per year (AI-estimated, based on experience level and industry standards)
- Benefits: Instacart offers a comprehensive benefits package, including health, dental, and vision insurance, 401(k) matching, and flexible time off (details may vary for contract roles)
- Working Hours: Full-time, with flexible hours and regular in-person events for team building and collaboration
📌 Applicant Insights
🔍 Company Context
- Industry: Grocery Technology
- Company Size: 1,001-5,000 employees
- Founded: 2012
- Company Description: Instacart partners with over 1,500 national, regional, and local retail banners to facilitate online shopping, delivery, and pickup services. They work with over 600,000 shoppers and provide technology products and services to power retailers' e-commerce experiences.
- Company Specialties: Grocery Delivery and Online Grocery
📊 Role Analysis
- Career Level: Senior Manager
- Reporting Structure: This role reports to the Head of Brand Strategy and collaborates with various teams, including Integrated Media, Product Management, and Marketing Analytics.
- Work Arrangement: This is a remote-based contractor role with flexible hours and regular in-person events for team building and collaboration.
- Growth Opportunities: As Instacart continues to grow, there may be opportunities for contract-to-hire conversion or internal promotions for strong performers.
🌍 Location & Work Environment
- Office Type: Remote (with regular in-person events)
- Office Location(s): United States (with the option to work from anywhere in the US)
- Geographic Context: Instacart operates in all 50 US states and Canada, providing opportunities to work with diverse teams and customers.
- Work Schedule: Full-time, with flexible hours and the ability to work independently or collaboratively as needed.
💼 Interview & Application Insights
- Typical Process: Applicants can expect a phone or video screen, followed by multiple interviews with stakeholders, including the hiring manager and team members.
- Key Assessment Areas: Communication skills, strategic thinking, campaign execution experience, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills.
- Prepare examples of successful brand campaigns you've led and the results you achieved.
- Research Instacart's brand and values to demonstrate your understanding of the company and alignment with its mission.
🛠️ Tools & Technologies
- Google Workspace (Gmail, Google Docs, Sheets, Slides)
- Asana or similar project management tool
- Marketing analytics tools (e.g., Google Analytics, Tableau)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
👔 Cultural Fit Considerations
- Company Values: Instacart values innovation, customer obsession, diversity, inclusion, and collaboration.
- Work Style: Instacart is a flexible, fast-paced, and collaborative work environment that values autonomy and results-driven team members.
- Self-Assessment Questions:
- How do you embody Instacart's values in your daily work?
- How do you balance independent work with collaboration and team building in a remote environment?
- How do you approach continuous learning and adaptation in a rapidly changing industry?
⚠️ Potential Challenges
- Balancing multiple projects and priorities in a fast-paced, remote work environment.
- Collaborating effectively with various teams and stakeholders across different time zones.
- Ensuring campaign consistency and brand alignment across multiple touchpoints and channels.
📈 Similar Roles Comparison
- Campaign Manager (Agency): Focuses on executing client campaigns, while this role focuses on internal campaigns for Instacart's own brand.
- Brand Manager (In-house): Typically focuses on a specific brand or product, while this role focuses on high-visibility consumer campaigns across Instacart's brand portfolio.
- Marketing Director (Enterprise): Oversees the entire marketing department, while this role focuses on a specific aspect of marketing (campaign management).
📝 Sample Projects
- Developing and executing a national campaign to launch a new Instacart feature or service.
- Creating a targeted campaign to engage a specific customer segment or demographic.
- Collaborating with a retail partner to create a co-branded campaign that drives sales and customer engagement.
❓ Key Questions to Ask During Interview
- How does this role fit into Instacart's overall marketing strategy and roadmap?
- What are the most significant challenges facing the Brand Strategy team, and how can this role help address them?
- How does Instacart support the professional development and growth of its team members, particularly in contract roles?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://instacart.careers/job/?gh_jid=6882747).
- Customize your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of successful brand campaigns you've led and the results you achieved.
- Follow up with the hiring manager after submitting your application to express your interest in the role.
- Prepare for interviews by researching Instacart's brand, values, and company culture, and practicing your responses to common interview questions.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
