📌 Core Information
🔹 Job Title: Sr Manager, Brand Communications
🔹 Company: Denny's
🔹 Location: Spartanburg, SC - 203 E. Main Street (29319)
🔹 Job Type: Full-Time
🔹 Category: Communications
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive external communications strategy
- Managing relationships with traditional and nontraditional media channels
- Leading crisis communications strategies
- Creating various content types for external and internal audiences
ASSUMPTION: This role requires a high level of strategic thinking, strong writing skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Partner with leaders across the Denny’s business to develop and execute a comprehensive external communications strategy
✅ Help manage an external PR firm to secure earned media placements for both consumer and corporate opportunities
✅ Manage and build relationships with traditional and nontraditional media channels across a variety of topics of importance to Denny’s
✅ Manage the execution of a local, franchise-driven storytelling program
✅ Manage the execution of the external social impact communications program, which includes DEI, the Mobile Relief Diner, and other community initiatives
✅ Help lead the implementation of crisis communications strategies throughout the three phases of a crisis: prevention, mitigation, and recovery
✅ Develop a wide range of content, including pitches, press releases, media briefing documents, brand stories, bylines, speeches, and other external communications vehicles, and internal presentations for leadership
✅ Manages at least one direct report (Specialist, External Communications and Events)
✅ Work cross functionally with the Marketing Team and other internal groups (Operations, DEI, Technology, Development) to launch initiatives, business news, and other announcements
✅ Support and lead storytelling with the media on Denny’s consumer, digital/loyalty, product news, and business stories
ASSUMPTION: This role involves a high degree of collaboration with various teams and stakeholders, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor’s degree required, preferably in Public Relations, Communications, Journalism, or a related field. Master’s degree a plus.
Experience: 10-12 years of experience in communications
Required Skills:
- Strong background in communications, including excellent speaking, writing, and editing skills (will need to provide writing examples)
- Experience in crisis communications
- Strong organizational skills, sense of urgency, and attention to detail
- Comfort working in a fast-paced, deadline-driven environment with the ability to support multiple projects at one time
- Passion for all things PR, displaying a growth mindset and the ability and interest to innovate
- Ability to distill and shape brand storytelling from primary consumer insights
- Proficiency in Microsoft 365 (Excel, Word, PowerPoint, SharePoint, and Teams)
- Enthusiasm, creativity, collaboration, positivity, and an entrepreneurial spirit are critical—no matter the size of the project
- Experience in a franchise business is a plus
Preferred Skills:
- Experience in the restaurant industry
- Fluency in Spanish
ASSUMPTION: Given the nature of the role, candidates with experience in crisis communications and a strong portfolio of writing samples will be highly competitive.
💰 Compensation & Benefits
Salary Range: $120,000 - $150,000 per year (based on industry standards for a Senior Manager role in Communications with 10+ years of experience in the restaurant industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts
- Opportunities for career growth and development
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility based on business needs
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Denny's operates in the restaurant industry, with a focus on providing affordable, high-quality meals to customers across the United States
Company Size: Denny's is a large corporation with over 10,000 employees, offering a structured work environment with ample opportunities for growth and development
Founded: Denny's was founded in 1953 and has since grown to become one of the largest full-service restaurant chains in the world
Company Description:
- Denny's is committed to providing excellent customer service and high-quality food at affordable prices
- The company is known for its extensive menu, including breakfast items served all day, and its welcoming atmosphere
- Denny's is dedicated to giving back to the community through various initiatives, such as the Mobile Relief Diner and support for local charities
Company Specialties:
- Breakfast, lunch, dinner, and late-night dining options
- Catering and event planning services
- Community involvement and social impact initiatives
Company Website: http://www.dennys.com
ASSUMPTION: Denny's is a well-established company with a strong brand presence and a commitment to providing excellent customer service and high-quality food.
📊 Role Analysis
Career Level: This role is a senior management position, reporting directly to the Sr. Director of Internal and External Communications
Reporting Structure: The Sr. Manager, Brand Communications will manage at least one direct report (Specialist, External Communications and Events) and work closely with various teams, including Marketing, Operations, DEI, Technology, and Development
Work Arrangement: This role is on-site, with the possibility of occasional remote work based on business needs
Growth Opportunities:
- Potential advancement to a Director-level role within the Communications department
- Opportunities to expand skills and expertise through cross-functional collaboration and mentorship
- Possibility of taking on additional responsibilities or managing a larger team as the company grows
ASSUMPTION: Given the size and structure of Denny's, there are ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a professional, fast-paced work environment
Office Location(s): 203 E. Main Street, Spartanburg, SC 29319
Geographic Context:
- Spartanburg, SC is located in the Upstate region of South Carolina, approximately 90 miles northwest of Atlanta, GA
- The area offers a mix of urban and rural living, with a cost of living that is lower than the national average
- Spartanburg has a diverse economy, with a strong presence in the automotive, advanced manufacturing, and logistics industries
Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility based on business needs
ASSUMPTION: The work environment at Denny's headquarters is fast-paced and dynamic, with a strong focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit
- In-person or virtual interview with the Sr. Director of Internal and External Communications and other key stakeholders
- Writing test or assignment to evaluate writing skills and strategic thinking
- Final interview with the Sr. Vice President of Communications or another senior leader
Key Assessment Areas:
- Communication skills, both written and verbal
- Crisis communication experience and expertise
- Strategic thinking and problem-solving abilities
- Cultural fit and alignment with Denny's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide writing samples or a portfolio that demonstrates your ability to create engaging and effective content
- Prepare for the interview by researching Denny's brand, values, and recent news
- Be ready to discuss your experience with crisis communications and provide examples of successful campaigns or initiatives
ATS Keywords: Crisis communications, external communications, media relations, storytelling, brand management, franchise communications, content development, strategic planning, project management
ASSUMPTION: Denny's uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Microsoft 365 (Excel, Word, PowerPoint, SharePoint, and Teams)
- Cision or other media database platforms
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Crisis communication software (e.g., OnSolve, Everbridge)
ASSUMPTION: Proficiency in Microsoft 365 is required for this role, as it is the primary productivity suite used by Denny's. Familiarity with other tools listed is a plus but not required.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Integrity
- Teamwork
- Accountability
- Innovation
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on delivering excellence
- Adaptable and able to manage multiple projects simultaneously
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you able to manage multiple projects simultaneously and meet tight deadlines?
- Do you have a strong commitment to customer service and a passion for storytelling?
- Are you comfortable working with a diverse team and collaborating with various stakeholders?
ASSUMPTION: Denny's values a strong work ethic, a customer-focused mindset, and the ability to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Adapting to a fast-paced, dynamic work environment
- Working with a diverse team and collaborating with various stakeholders
- Developing and executing a comprehensive external communications strategy for a large, complex organization
ASSUMPTION: The Sr. Manager, Brand Communications role at Denny's presents unique challenges and opportunities for growth and development.
📈 Similar Roles Comparison
- Unlike other communications roles, this position focuses specifically on external communications and brand management for a franchise business
- This role requires a strong background in crisis communications and experience managing relationships with traditional and nontraditional media channels
- Career progression in this role could lead to a Director-level position within the Communications department or a similar role at another franchise business
ASSUMPTION: The Sr. Manager, Brand Communications role at Denny's is unique and offers a challenging and rewarding opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a comprehensive external communications strategy for a new product launch
- Managing a crisis communication plan in response to a negative media story or social media backlash
- Creating a local, franchise-driven storytelling program to highlight the positive impact of Denny's on communities across the United States
ASSUMPTION: The Sr. Manager, Brand Communications role at Denny's offers a wide range of projects and initiatives, providing ample opportunities for creativity and innovation.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Communications department?
- How does Denny's approach crisis communications, and what resources are available to support this role?
- What are the most significant challenges facing the Communications department, and how can this role help address them?
- How does Denny's support the professional development and growth of its employees?
- What is the company's long-term vision for the Sr. Manager, Brand Communications role, and how does this role fit into that vision?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process can help demonstrate your interest in the role and provide valuable information about the company and the team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching Denny's brand, values, and recent news
- Be ready to discuss your experience with crisis communications and provide examples of successful campaigns or initiatives
- Follow up with the hiring manager within one week of submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
