📌 Core Information
🔹 Job Title: Senior Manager, Brand & Content Marketing, CVS Healthspire Payor Solutions
🔹 Company: CVS Health
🔹 Location: Work At Home-Rhode Island
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-05
🔹 Experience Level: 7-10 years
🔹 Remote Status: On-site (Remote work available)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing brand strategy for CVS Healthspire Payor Solutions
- Leading cross-functional teams on brand implementation across various channels
- Partnering with product marketing to ensure brand building reflects key products/business goals
- Driving brand awareness and favorability among clients and consultants
ASSUMPTION: This role requires a strategic thinker with a strong background in B2B brand marketing and experience working with fortune 500 clients.
📋 Key Responsibilities
✅ Develop and execute brand strategy for CVS Healthspire Payor Solutions, inclusive of content strategy and tactical execution planning
✅ Lead cross-functional teams on brand implementation across product assets, marketing materials, and digital properties for both B2B and B2C
✅ Partner with product marketing to prioritize content publishing and ensure brand building reflects key products/business goals
✅ Manage and mentor team members, fostering a collaborative and innovative work environment
ASSUMPTION: This role involves a high degree of collaboration and influence, requiring strong leadership and communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7-10 years of experience in healthcare, PBM, retail pharmacy, or relevant B2B industry
Required Skills:
- Proven expertise in B2B brand marketing
- Cross-functional leadership experience
- People management experience
- Ability to synthesize and structure complex information
- Strong storytelling skills
Preferred Skills:
- Experience working with fortune 500 clients
- Ability to navigate complex organizations
- Expertise in digital marketing and cross-channel strategies
ASSUMPTION: Candidates with experience in healthcare or related industries and a proven track record in B2B brand marketing are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $67,900.00 - $199,144.00 per year
Benefits:
- Affordable medical plan options
- 401(k) plan with matching company contributions
- Employee stock purchase plan
- No-cost programs for all colleagues, including wellness screenings, tobacco cessation, and weight management programs
- Paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, and retiree medical access
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual offers may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: CVS Health is a leading health solutions company, delivering care like no one else can. They reach more people and improve the health of communities across America through their local presence, digital channels, and over 300,000 dedicated colleagues.
Company Size: CVS Health has 10,001+ employees, providing ample opportunities for career growth and collaboration.
Founded: 1963, with a rich history in healthcare and a commitment to innovation and customer care.
Company Description:
- CVS Health is the nation's leading health solutions company, integrating traditional, voluntary, and specialty health benefits to improve the health of their members and customers
- They provide pharmacy benefits management (PBM), retail pharmacy, specialty pharmacy, and retail clinics
- Their mission is to help people on their path to better health by making care more accessible, affordable, and effective
Company Specialties:
- Retail
- Pharmacy Benefits Management
- Health Insurance
- Health Care
- Pharmacy
- Retail
- Care Management
- and Primary Care
Company Website: CVSHealth.com
ASSUMPTION: CVS Health's extensive reach and comprehensive services make it an attractive employer for those seeking a dynamic and impactful role in the healthcare industry.
📊 Role Analysis
Career Level: This role is at the senior management level, offering significant responsibility and opportunities for growth.
Reporting Structure: The Senior Manager reports directly to the Director of Brand & Content Marketing.
Work Arrangement: This role is primarily on-site, with remote work available. The work arrangement is flexible, with opportunities for hybrid or remote work based on individual needs and team requirements.
Growth Opportunities:
- Potential advancement to Director or Vice President level within the Brand & Content Marketing department
- Expansion into other areas of CVS Health, such as Retail, PBM, or Specialty Pharmacy
- Opportunities to lead high-impact projects and initiatives, driving business results and personal growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on CVS Health's brand and business.
🌍 Location & Work Environment
Office Type: CVS Health's headquarters is located in Woonsocket, RI, with additional offices across the United States.
Office Location(s): Work At Home-Rhode Island (Remote work available)
Geographic Context:
- Rhode Island is a small state with a rich history and a strong focus on education and healthcare
- The cost of living in Rhode Island is generally lower than in other major metropolitan areas
- The state offers a variety of cultural attractions, outdoor activities, and family-friendly communities
Work Schedule: Full-time, typically 40 hours per week, with opportunities for flexible scheduling and remote work.
ASSUMPTION: The remote work option for this role provides flexibility and convenience, allowing employees to balance their personal and professional lives more effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and situational interview with the hiring manager and potential team members
- Final interview with the Director of Brand & Content Marketing
Key Assessment Areas:
- Brand strategy development and execution
- Cross-functional leadership and team management
- Storytelling and communication skills
- Ability to navigate complex organizations and influence stakeholders
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of CVS Health's brand and business by providing specific examples of how you can contribute to their success
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
ATS Keywords: Brand strategy, content strategy, cross-functional leadership, people management, B2B brand marketing, storytelling, quantitative analysis, qualitative analysis, digital marketing, client advocacy, product marketing, marketing channels, complex information synthesis, collaboration, influence, business development
ASSUMPTION: CVS Health uses an Applicant Tracking System (ATS) to screen and rank job applications. Including relevant keywords in your resume and cover letter can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: Proficiency in these tools is preferred but not required. CVS Health provides training and support to help employees develop the skills they need to succeed.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Collaboration
- Innovation
- Performance
- Integrity
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and action-oriented
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with complex data and using it to inform your decisions?
- Can you adapt to changing priorities and workloads, and still deliver high-quality results?
ASSUMPTION: CVS Health values diversity and inclusion, and seeks candidates who can contribute to a positive, supportive work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Navigating a large, complex organization with multiple stakeholders
- Balancing the needs of various departments and teams while maintaining a consistent brand message
- Keeping up with industry trends and best practices in brand marketing
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Senior Brand Manager or Senior Content Marketing Manager, but with a focus on B2B clients and a broader scope of responsibilities
- CVS Health's size and reach provide opportunities for greater impact and career growth compared to smaller organizations
- This role offers a clear path to advancement within the Brand & Content Marketing department and the broader CVS Health organization
ASSUMPTION: Candidates with experience in similar roles or related fields may find this position to be an excellent fit for their skills and career goals.
📝 Sample Projects
- Developing and executing a comprehensive brand strategy for a new product launch
- Leading a cross-functional team to rebrand an existing product line, including website redesign, marketing materials, and digital campaigns
- Conducting market research and competitive analysis to inform brand positioning and messaging
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Brand & Content Marketing department?
- How does this role contribute to CVS Health's overall business strategy and goals?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does CVS Health support the professional development and growth of its employees?
- What are the biggest challenges facing the Brand & Content Marketing department, and how can this role help address them?
ASSUMPTION: Asking thoughtful, relevant questions demonstrates your interest in and understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
