📌 Core Information
🔹 Job Title: Sr Manager, Brand Management
🔹 Company: Whirlpool
🔹 Location: Gurugram, Haryana, India
🔹 Job Type: Full-Time
🔹 Category: Brand Management
🔹 Date Posted: 2025-05-27
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strengthening brand equity to position Whirlpool as a top 2 preferred brand across categories like refrigerator, washing machine, ACs, etc.
- Leading the development of integrated communication plans to drive consumer consideration in both existing and emerging product categories
- Strengthening the brand team - structure, process, and capabilities
ASSUMPTION: This role requires a strategic thinker who can balance visionary thinking with hands-on execution, thrive in a fast-paced environment, and be passionate about storytelling, customer experience, and data-driven marketing.
📋 Key Responsibilities
✅ Developing and executing comprehensive communication plans to drive awareness and consideration for product categories
✅ Leveraging understanding of the competitive set, consumer behavior, and product proposition to craft impactful marketing initiatives across offline and online mediums
✅ Overseeing end-to-end marketing activities, ensuring seamless execution across ATL, BTL, digital, and PR
✅ Working closely with category teams to align brand positioning with business goals
✅ Proactively managing agencies and vendors (PR, Media, Creative, and Research)
ASSUMPTION: This role involves a high level of cross-functional collaboration and requires strong project management skills to balance multiple projects and stakeholders.
🎯 Required Qualifications
Education: MBA/PGDM in Marketing or Communications, Bachelor's degree in Design, Mass Communication, Fine Arts, or related field is a plus
Experience: 8-10 years of relevant experience in FMCG/FMCD organizations or leading creative/brand consulting agencies
Required Skills:
- Proven experience in managing integrated marketing campaigns (ATL, BTL, Digital, PR, Retail)
- Demonstrated ability to lead creative development in fast-paced, high-visibility brand environments
- Experience working with and managing external creative/media agencies
- Leading both product and brand campaigns
- Strategizing and executing product launches
- Devising marketing strategies and plans
Preferred Skills:
- Integrated marketing communication, brand strategy, media planning, consumer centricity
- Collaboration, critical thinking, product curiosity
- Creative appreciation, content strategy
- Certifications (Preferred, not mandatory): Design Thinking or Creative Strategy, Digital Marketing Certification
- Personal Attributes: Strategic thinker with high creative sensitivity, detail-oriented, strong judgment on brand tone and design, ability to manage multiple projects and stakeholders simultaneously, passionate about consumer brands, culture, and storytelling
ASSUMPTION: While not all preferred skills are required, candidates with a strong mix of these skills will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: INR 25-35 LPA (Based on industry standards for a Sr Manager role in Brand Management in Gurugram)
Benefits:
- Health insurance
- Retirement benefits
- Employee discounts on Whirlpool products
- Professional development opportunities
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Whirlpool is a leading kitchen and laundry appliance company, operating in the manufacturing industry.
Company Size: Whirlpool has 10,001+ employees globally, with a significant presence in India.
Founded: Whirlpool was founded in 1911 and has a rich history in the appliance industry.
Company Description:
- Whirlpool Corporation is a leading global manufacturer and marketer of major home appliances, with 2023 annual sales of approximately $19 billion, 59,000 employees, and 55 manufacturing and technology research centers worldwide.
- The company's iconic brand portfolio includes Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator.
- Whirlpool is committed to driving meaningful innovation to meet the evolving needs of consumers and improving life at home.
Company Specialties:
- Brand Leadership
- Product Leadership
- Operational Excellence
- People Excellence
- Innovation
- Manufacturing
- Diversity & Inclusion
- Social Responsibility
- Environmental Sustainability
- Marketing
Company Website: http://www.whirlpoolcorp.com
ASSUMPTION: Whirlpool's global presence and strong brand portfolio offer applicants a unique opportunity to work in a dynamic, international environment.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Head of Brand Management.
Reporting Structure: The Sr Manager, Brand Management will oversee a team of brand managers and specialists, with a matrix reporting structure to category teams.
Work Arrangement: This role is on-site, with the possibility of occasional hybrid work arrangements for specific projects or team meetings.
Growth Opportunities:
- Progression to a Director or Vice President role in Brand Management
- Expansion into regional or global brand management roles
- Transition into other senior leadership roles within Whirlpool, such as category management or general management
ASSUMPTION: Whirlpool's diverse business portfolio and global presence provide ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Whirlpool's Gurugram office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Whirlpool's Gurugram office is located in Cyber City, Gurugram, Haryana, India.
Geographic Context:
- Gurugram is a major IT and technology hub in India, with a thriving job market and a multicultural environment.
- The city offers excellent connectivity to other major cities in India and abroad, with a well-developed infrastructure for commuting and travel.
- Gurugram has a subtropical climate, with hot summers, mild winters, and monsoon rains.
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with occasional flexibility for project deadlines or team meetings.
ASSUMPTION: Whirlpool's Gurugram office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interviews with the hiring manager and other senior team members
- Final round with the Head of Brand Management or another senior leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Creativity and innovation in marketing campaigns
- Leadership and team management skills
- Cross-functional collaboration and stakeholder management
- Industry knowledge and understanding of Whirlpool's brand portfolio
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Whirlpool's brand portfolio and the specific brand management challenges faced by the company
- Prepare examples of successful brand management campaigns you've led in the past, highlighting your strategic thinking, creativity, and leadership skills
ATS Keywords: Brand Management, Integrated Marketing, Consumer Behavior, Creative Development, Marketing Strategies, Product Launches, Agency Management, Communication Plans, Digital Marketing, Storytelling, Data-Driven Marketing, Collaboration, Critical Thinking, Content Strategy, Strategic Thinking, Detail-Oriented
ASSUMPTION: Whirlpool's recruitment process is designed to assess candidates' strategic thinking, creativity, and leadership skills, with a focus on finding the best fit for the company's brand management team.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
- Project management tools (Asana, Trello, Jira)
- Marketing automation tools (Marketo, HubSpot)
- Social media management tools (Hootsuite, Buffer)
- Data visualization tools (Tableau, Power BI)
ASSUMPTION: While specific tools and technologies may vary depending on the project or team, Whirlpool's brand management team uses a mix of industry-standard and cutting-edge tools to drive marketing effectiveness and efficiency.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Inclusion & Diversity
- One Whirlpool
- Spirit of Winning
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Innovative and forward-thinking
- Agile and adaptable to change
Self-Assessment Questions:
- How do you align with Whirlpool's company values, particularly 'Inclusion & Diversity' and 'Spirit of Winning'?
- How do you approach cross-functional collaboration and stakeholder management in a fast-paced, dynamic environment?
- How do you balance strategic thinking with hands-on execution, and how do you ensure the successful implementation of your marketing campaigns?
ASSUMPTION: Whirlpool's company culture is built on a strong set of core values, with a focus on collaboration, innovation, and a winning spirit. Candidates who demonstrate a strong fit with these values and work styles will be well-suited for this role.
⚠️ Potential Challenges
- Managing a large team and multiple projects simultaneously, with tight deadlines and high expectations
- Balancing the needs of multiple stakeholders, including category teams, agency partners, and senior leadership
- Adapting to a dynamic and fast-paced work environment, with frequent changes in priorities and resources
- Navigating a large, matrixed organization, with complex reporting structures and decision-making processes
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development, as well as the chance to make a significant impact on Whirlpool's brand management efforts.
📈 Similar Roles Comparison
- Compared to other brand management roles, this position offers a unique opportunity to work on a diverse portfolio of iconic brands, with a strong focus on innovation and data-driven marketing
- In the FMCG/FMCD industry, Whirlpool stands out for its global presence, strong brand portfolio, and commitment to driving meaningful innovation
- Career-wise, this role provides a strong foundation for progression into senior leadership roles within Whirlpool or other leading consumer goods companies
ASSUMPTION: While this role shares similarities with other brand management positions, its unique context within Whirlpool's global organization and diverse brand portfolio sets it apart.
📝 Sample Projects
- Developing and executing a comprehensive communication plan to launch a new product category, driving consumer awareness and consideration
- Leading a team to rebrand an existing product line, refreshing its visual identity and positioning to better resonate with target consumers
- Collaborating with category teams to align brand positioning with business goals, driving revenue growth and market share
ASSUMPTION: These sample projects illustrate the strategic, creative, and collaborative nature of the Sr Manager, Brand Management role at Whirlpool.
❓ Key Questions to Ask During Interview
- How does the Sr Manager, Brand Management role fit into Whirlpool's overall brand management structure, and how does it collaborate with other teams and functions?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Whirlpool support the professional development and growth of its brand management team members?
- What are the most significant challenges facing Whirlpool's brand management team, and how can this role help address them?
- How does Whirlpool's brand management team balance short-term tactical needs with long-term strategic planning?
ASSUMPTION: Asking these questions demonstrates your interest in understanding the role's context, priorities, and opportunities for growth, as well as your commitment to driving success for Whirlpool's brand management team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on brand management, integrated marketing, and leadership
- Prepare examples of successful brand management campaigns you've led in the past, demonstrating your strategic thinking, creativity, and leadership skills
- Follow up with the Whirlpool HR team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
