📌 Core Information
🔹 Job Title: Sr. Manager - CRM & Lifecycle Marketing
🔹 Company: Virgin Voyages
🔹 Location: Plantation, Florida, United States
🔹 Job Type: Full-Time, Hybrid (3 office days per week)
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 7-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving revenue growth through CRM and lifecycle marketing strategies
- Collaborating cross-functionally to design seamless customer journeys
- Optimizing campaign performance through data analysis and testing
- Leveraging AI tools for campaign optimization and automation
ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision making and cross-functional collaboration.
📋 Key Responsibilities
✅ Own end-to-end strategy, development, and execution of lifecycle campaigns across email, direct mail, and SMS
✅ Build and optimize data-driven journeys to drive bookings, onboard revenue, retention, and upsell opportunities
✅ Partner with analytics team to refine segmentation, targeting, and personalization strategies using CDP or equivalent platforms
✅ Collaborate with various teams to ensure all communications align with broader marketing and revenue goals
✅ Monitor campaign performance, create dashboards, and generate actionable insights to shape future strategies
✅ Continuously explore and apply emerging technologies to improve marketing efforts
✅ Develop scalable frameworks and playbooks to institutionalize CRM best practices across teams
ASSUMPTION: This role involves a high degree of strategic planning and execution, requiring strong project management and cross-functional collaboration skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7-10 years of experience in CRM, lifecycle marketing, direct mail, or customer retention strategy, preferably in B2C or travel/hospitality
Required Skills:
- Proven track record of designing and scaling revenue-driving lifecycle and CRM programs
- Strong analytical mindset; confident working with data to generate insights and make recommendations
- Experience with campaign performance tracking, attribution, and customer journey analysis
- Ability to leverage AI-driven tools for campaign optimization, audience segmentation, and lifecycle automation
- Excellent project management and cross-functional collaboration skills
- Creative thinker who brings innovative ideas to engage and monetize
Preferred Skills:
- Experience in the cruise or hospitality industry
- Passion for the Virgin brand and a drive to elevate the Sailor experience through personalized touchpoints
ASSUMPTION: Candidates with experience in B2C marketing, CRM, and lifecycle marketing strategies are strongly preferred for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Virgin Voyages sailings
Working Hours: Full-time, Monday-Friday, with flexible remote work options (Hybrid: 3 office days per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Travel Arrangements
Company Size: 1,001-5,000 employees
Founded: 2014
Company Description:
- Virgin Voyages is a cruise line owned by Virgin Group and Scarlet Sailings Limited
- Focuses on providing unique, adult-by-design cruise experiences
- Emphasizes personalized experiences, innovative design, and sustainability
Company Specialties:
- Travel
- Sailing the seven seas
- Bold Adventures
- Romance and Happiness
Company Website: virginvoyages.com
ASSUMPTION: Virgin Voyages is a growing company in the travel industry, focusing on unique cruise experiences for adults.
📊 Role Analysis
Career Level: Mid-Senior level role with significant strategic impact and cross-functional influence
Reporting Structure: Reports to the Growth Marketing team, with potential cross-functional collaboration with various teams, including Brand, Integrated Marketing, Commercial Innovation & Change, Digital, Legal, and IT
Work Arrangement: Hybrid (3 office days per week, with Mondays and Fridays as remote workdays)
Growth Opportunities:
- Potential to shape the company's CRM and lifecycle marketing strategies
- Opportunity to work with a diverse range of teams and gain exposure to various aspects of the business
- Possibility to grow within the marketing organization or explore other departments as the company expands
ASSUMPTION: This role offers significant growth potential, both in terms of personal development and career advancement within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space designed to foster creativity and productivity
Office Location(s): 1000 South Pine Island Rd, 6th Floor, Plantation, FL 33324, US
Geographic Context:
- Plantation, Florida, is located in the Miami metropolitan area
- Offers a mix of urban and suburban living, with easy access to beaches, cultural attractions, and outdoor activities
- Benefits from a diverse and multicultural community
Work Schedule: Full-time, Monday-Friday, with flexible remote work options (Hybrid: 3 office days per week)
ASSUMPTION: The office environment is designed to be collaborative and engaging, with a focus on fostering creativity and innovation.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interviews with cross-functional stakeholders
- Final interview with the head of marketing or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Cross-functional collaboration and communication skills
- Cultural fit and alignment with Virgin Voyages' values
Application Tips:
- Tailor your resume and cover letter to highlight your CRM, lifecycle marketing, and data analysis experience
- Be prepared to discuss specific examples of your past successes in driving revenue growth and optimizing customer journeys
- Demonstrate your passion for the Virgin brand and commitment to elevating the Sailor experience
ATS Keywords: CRM, Lifecycle Marketing, Email Marketing, Direct Mail, Customer Data Platforms, Data Analysis, Campaign Performance Tracking, Project Management, Cross-Functional Collaboration, AI Tools, Marketing Automation, Segmentation, Personalization, Revenue Growth, Customer Retention
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on strategic thinking, data analysis, and cross-functional collaboration skills.
🛠️ Tools & Technologies
- Customer Data Platforms (CDP)
- Email Service Providers (ESP)
- Marketing Automation Tools
- AI-driven tools for campaign optimization and automation
- Data visualization and analytics tools
ASSUMPTION: Candidates should have experience with relevant marketing tools and be comfortable learning and adapting to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Screw Business as Usual
- A Screw You Mentality
- Fun and a Bit Naughty
Work Style:
- Collaborative and innovative
- Data-driven and results-oriented
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment where no two days are the same?
- Are you passionate about the Virgin brand and committed to delivering exceptional experiences for our Sailors?
- Do you have a proven track record of driving revenue growth through strategic CRM and lifecycle marketing initiatives?
ASSUMPTION: Candidates who are a strong cultural fit for Virgin Voyages will be passionate about the brand, comfortable working in a dynamic environment, and committed to delivering exceptional experiences for customers.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities
- Keeping up with the fast-paced nature of the cruise industry and adapting to changes in consumer behavior
- Ensuring compliance with data privacy regulations and industry standards
- Balancing the need for personalization with the scalability required for a growing business
ASSUMPTION: This role presents unique challenges and opportunities, requiring a strategic mindset, strong communication skills, and the ability to adapt to change.
📈 Similar Roles Comparison
- Unlike traditional cruise lines, Virgin Voyages focuses on providing unique, adult-by-design experiences, requiring a more innovative and personalized approach to CRM and lifecycle marketing
- This role offers a unique opportunity to shape the company's CRM and lifecycle marketing strategies, with significant influence on the overall customer experience
- Career progression in this role could lead to senior marketing leadership positions or other strategic roles within the company
ASSUMPTION: This role is unique within the cruise industry, offering a high degree of strategic influence and the opportunity to shape the company's CRM and lifecycle marketing strategies.
📝 Sample Projects
- Developing and executing a targeted email campaign to drive bookings for a specific itinerary
- Analyzing customer data to identify segments with high lifetime value potential and designing tailored communication strategies to engage and retain these customers
- Collaborating with the fleet experience team to create seamless, personalized on-board experiences that complement and reinforce CRM communication strategies
ASSUMPTION: Sample projects for this role would involve strategic planning, data analysis, and cross-functional collaboration to drive revenue growth and enhance the customer experience.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Virgin Voyages' CRM and lifecycle marketing strategies, and how this role will contribute to their evolution?
- How does the company support cross-functional collaboration and knowledge-sharing between teams?
- What are the most significant challenges facing the CRM and lifecycle marketing team in the next 12-24 months, and how can this role help address them?
- How does Virgin Voyages approach data privacy and compliance, and what role will this position play in ensuring adherence to industry standards?
- What opportunities exist for professional growth and development within the marketing organization or the company as a whole?
ASSUMPTION: These interview questions are designed to provide insight into the strategic priorities, company culture, and growth opportunities for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://red.wd1.myworkdayjobs.com/VV/job/Plantation---FL/Sr-Manager---CRM---Lifecycle-Marketing_R2080
- Tailor your resume and cover letter to highlight your CRM, lifecycle marketing, and data analysis experience, as well as your passion for the Virgin brand
- Prepare for your interviews by researching the company, familiarizing yourself with their unique approach to the cruise industry, and thinking through how your skills and experience align with their strategic priorities
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
