Sr Manager Customer Marketing, Midwest

📌 Core Information

🔹 Job Title: Sr Manager Customer Marketing, Midwest

🔹 Company: Shaw

🔹 Location: Midwest Region (Chicago, IL preferred)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (preferably Chicago area, open to other Midwest cities)

🚀 Job Overview

Key aspects of this role include:

• Working with independent retail and local builder partners to create best-in-class consumer experiences that drive sales and increase brand desirability.
• Executing marketing strategies across Shaw’s brands and managing co-marketing plans to support sales goals.
• Collaborating with cross-functional teams and key customers to develop and execute strategic co-marketing plans.
• Measuring and evaluating ROI through sales and promotion effectiveness of trade marketing initiatives.
• Optimizing the online consumer experience through trade partner websites and digital co-marketing campaigns.

ASSUMPTION: This role requires a high level of strategic thinking, collaboration, and analytical skills to succeed in a fast-paced environment.

📋 Key Responsibilities

✅ Develop and execute strategic co-marketing plans with key independent retail customers and their consumers to support Shaw brands’ strategies and annual plans.

✅ Manage co-op/BDF funds with customers to ensure effective use and track annual marketing spend and effectiveness of spend by customer.

✅ Continuously optimize the online consumer experience through trade partner websites, including website content management processes, online product demo strategies, retailer website consumer ratings and reviews management, and digital co-marketing campaigns.

✅ Establish regular cadence of meetings with key customers’ marketing departments to plan, measure, and continuously improve.

✅ Fully support the marketing needs and requirements of key product launches across brands by leveraging Brand content and working with Sales, Digital, and Training teams to ensure a robust launch at each customer.

✅ Travel within the United States is required, both within the Midwest region (primarily) and to headquarters in Dalton, GA.

ASSUMPTION: This role involves frequent travel and requires strong communication and interpersonal skills to build and maintain effective relationships with customers and internal teams.

🎯 Required Qualifications

Education: Degree in Marketing, Sales, Business Management, or a related field.

Experience: 5+ years of experience in brand management, marketing, customer/trade marketing, sales, channel management, or the equivalent education and experience.

Required Skills:

• Excellent communication and interpersonal skills; strong presentation skills.
• Strong budget management and analytical skills.
• Must be action-oriented and responsive in a very fast-paced environment.
• Knowledge of digital marketing content and platforms and their measurement.

Preferred Skills:

• Experience working directly with Sales and customers to create and execute marketing plans, especially with independent retailers.
• Experience in the home renovation space, either with retail or manufacturing.

ASSUMPTION: Candidates with experience in the home renovation industry and a proven track record of successful marketing campaigns will be strongly considered.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Marketing Manager with 5-10 years of experience in the Midwest region)

Benefits:

• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Shaw products

Working Hours: 8-hour non-rotating shift, hours fall on punch day, observed calendar, shift starts AM

ASSUMPTION: Salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Shaw is a leading provider of flooring and surface solutions for residential, commercial, and outdoor environments. They operate in a competitive market with a focus on innovation, operational excellence, and customer-centric design.

Company Size: Shaw is a mid-sized company with approximately 501-1,000 employees, providing ample opportunities for career growth and development.

Founded: Shaw was founded in 1946 and is headquartered in Cartersville, Georgia. They are a wholly-owned subsidiary of Berkshire Hathaway, Inc.

Company Description:

• Shaw is a leader in flooring and surface solutions, offering a wide range of products for residential, commercial, and outdoor environments.
• The company takes a people-centered, customer-focused, and growth-minded approach to meet diverse market needs.
• Shaw is committed to sustainable design and manufacturing practices, focusing on materiality, sustainability, and performance.

Company Specialties:

• Sustainable Design
• Resilient Flooring
• LVT
• Carpet
• Flooring
• Custom Carpet
• Broadloom
• Hardwood
• Carpet Tile
• Modular Flooring
• PET Resilient
• Sheet
• Commercial Flooring
• Commercial Design

Company Website: http://www.shawcontract.com

ASSUMPTION: Shaw's focus on sustainability and innovation sets it apart in the competitive flooring industry, providing opportunities for candidates interested in driving change and growth.

📊 Role Analysis

Career Level: This role is at the manager level, requiring strategic thinking, leadership, and collaboration with cross-functional teams.

Reporting Structure: The Sr Manager Customer Marketing reports directly to the VP, Customer Marketing.

Work Arrangement: This role is hybrid, with a preference for the candidate to be located in the Chicago area but open to other Midwest cities. Travel within the United States is required.

Growth Opportunities:

• Potential to advance to a Director or Vice President role within the Customer Marketing department.
• Opportunities to expand responsibilities and influence across Shaw’s brands and customer groups.
• Chance to work on high-impact projects and initiatives that drive business growth and customer satisfaction.

ASSUMPTION: Successful candidates will have a proven track record of driving results, building trusting relationships, and demonstrating strategic influence in previous roles.

🌍 Location & Work Environment

Office Type: Shaw’s Midwest region offices are primarily field-based, with a preference for the candidate to be located in the Chicago area but open to other Midwest cities.

Office Location(s): Shaw has offices in Chicago, IL; St. Louis, MO; Milwaukee, WI; Columbus, OH; Minneapolis, MN; Kansas City, MO; Indianapolis, IN; and Louisville, KY.

Geographic Context:

• The Midwest region offers a diverse range of urban, suburban, and rural environments, providing ample opportunities for outdoor recreation and cultural experiences.
• The region is home to several major metropolitan areas, including Chicago, Minneapolis, and Kansas City, offering a mix of big-city amenities and small-town charm.
• The Midwest is known for its moderate climate, with four distinct seasons, providing opportunities for various outdoor activities throughout the year.

Work Schedule: This role follows an 8-hour non-rotating shift, with hours falling on punch day, an observed calendar, and a shift that starts in the morning.

ASSUMPTION: Candidates should be comfortable with frequent travel and flexible work arrangements, as this role requires regular travel within the Midwest region and to headquarters in Dalton, GA.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• On-site or virtual interview with the hiring manager (VP, Customer Marketing)
• Final interview with key stakeholders, including representatives from Sales and Marketing departments
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and planning
• Communication and interpersonal skills
• Budget management and analytical skills
• Digital marketing knowledge and experience
• Customer orientation and relationship-building skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with independent retail customers and co-marketing plans.
• Showcase your ability to measure and evaluate ROI, as well as your experience with digital marketing platforms and their measurement.
• Demonstrate your understanding of Shaw’s brands and products, as well as their commitment to sustainability and innovation.

ATS Keywords: Brand Management, Marketing, Customer Marketing, Sales, Channel Management, Digital Marketing, Budget Management, Analytical Skills, Communication Skills, Interpersonal Skills, Presentation Skills, Collaboration, Strategic Planning, Customer Orientation, Results Driven, Relationship Building, Independent Retail, Co-Marketing Plans, ROI, Digital Marketing Platforms

ASSUMPTION: Applicants should focus on demonstrating their relevant experience and skills throughout the application process, as well as their ability to thrive in a fast-paced, collaborative environment.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
• Marketing automation platforms (e.g., Marketo, Pardot)
• Social media management tools (e.g., Hootsuite, Buffer)
• Google Analytics
• Adobe Creative Suite (Photoshop, Illustrator)

ASSUMPTION: Candidates should have experience with relevant marketing tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Optimistic approach to design
• Focus on materiality, sustainability, and performance
• Commitment to people-centered, customer-focused, and growth-minded practices
• Collaboration and teamwork

Work Style:

• Fast-paced and dynamic environment
• Focus on results and continuous improvement
• Strong emphasis on collaboration and cross-functional teamwork
• Opportunities for growth and development

Self-Assessment Questions:

• Do you align with Shaw’s optimistic approach to design and commitment to sustainability and innovation?
• Are you comfortable working in a fast-paced, collaborative environment and driving results?
• Do you have experience working with independent retail customers and developing co-marketing plans?

ASSUMPTION: Candidates should assess their fit with Shaw’s company values and work style, as well as their ability to thrive in a dynamic, results-driven environment.

⚠️ Potential Challenges

• Frequent travel requirements, which may impact work-life balance
• Fast-paced environment that demands strong communication and interpersonal skills
• Need to manage multiple stakeholders, including customers, internal teams, and senior leadership
• Requirements to continuously optimize online consumer experiences and measure ROI

ASSUMPTION: Successful candidates will be able to manage their time effectively, prioritize tasks, and maintain strong communication and interpersonal skills in a fast-paced environment.

📈 Similar Roles Comparison

• This role differs from other marketing manager positions in its focus on customer marketing and trade partner relationships, as well as its requirement for frequent travel within the Midwest region.
• Industry-specific context: The flooring industry is competitive and dynamic, with a strong focus on innovation and sustainability. Candidates should have a solid understanding of the industry and its trends.
• Career path comparison: This role offers opportunities for growth and advancement within Shaw’s Customer Marketing department, as well as potential expansion of responsibilities across Shaw’s brands and customer groups.

ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired career path within the marketing and customer marketing fields.

📝 Sample Projects

• Developing and executing a strategic co-marketing plan for a key independent retail customer, including detailed budgets and advertising plans focused on digital marketing tactics.
• Optimizing the online consumer experience for a trade partner website, including website content management processes, online product demo strategies, retailer website consumer ratings and reviews management, and digital co-marketing campaigns.
• Measuring and evaluating the ROI of trade marketing initiatives, including reporting out results by customer quarterly and managing annual marketing spend and effectiveness of spend by customer.

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and their ability to drive results and improve processes in a fast-paced environment.

❓ Key Questions to Ask During Interview

• Can you describe the typical workweek for this role and how travel requirements may impact work-life balance?
• How does Shaw support the growth and development of its employees, particularly in the Customer Marketing department?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Shaw measure the success of its co-marketing plans, and what metrics are most important for this role?
• What are the biggest challenges facing the Customer Marketing department, and how can this role help address them?

ASSUMPTION: Candidates should ask thoughtful, insightful questions that demonstrate their understanding of the role and their commitment to driving results and growth for Shaw.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on independent retail customers, co-marketing plans, and digital marketing platforms.
• Prepare for your interview by researching Shaw’s brands, products, and commitment to sustainability and innovation.
• Be ready to discuss your experience with measuring and evaluating ROI, as well as your ability to optimize online consumer experiences.
• Follow up with the hiring manager (VP, Customer Marketing) within one week of your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.