Sr Manager Customer Marketing, West

📌 Core Information

🔹 Job Title: Sr Manager Customer Marketing, West

🔹 Company: Shaw

🔹 Location: Multiple locations in the West region (WA, OR, ID, MT, WY, CO, NM, AZ, CA, NV, UT)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (with travel)

🚀 Job Overview

Key aspects of this role include:

• Working with independent retail and local builder partners to create best-in-class consumer experiences that drive sales and increase brand desirability.
• Executing marketing strategies across Shaw’s brands and managing co-marketing plans to meet financial targets in the West geography.
• Collaborating with cross-functional teams, including sales, digital, and training, to ensure successful product launches and marketing campaigns.
• Measuring and evaluating ROI of trade marketing initiatives and managing co-op/BDF funds with customers.
• Optimizing the online consumer experience through trade partner websites and digital co-marketing campaigns.

ASSUMPTION: This role requires a high level of strategic thinking, strong communication skills, and the ability to build and maintain effective relationships with customers and internal teams.

📋 Key Responsibilities

✅ Works with independent retail and local builder partners to create best-in-class consumer experiences instore and online, while driving sales and increasing brand desirability.

✅ Responsible for executing the strategy across all of Shaw’s brands and customer groups, with the main KPI being to establish and deliver the brand’s financial targets within the West geography.

✅ Delivers consistent brand experiences to key independent retail customers and their consumers through effective creation and management of strategic co-marketing plans, advertising, marketing and promotional assets, digital marketing, and online content that support the sales goals for Shaw brands and deliver on the Shaw brands’ strategies and annual plans.

✅ Measures and evaluates ROI through sales and promotion effectiveness of trade marketing initiatives, including reporting out results by customer quarterly, with a heavy focus on ROAS for digital media. Manages and tracks annual marketing spend and effectiveness of spend by customer.

✅ Manages co-op/BDF funds with customers to ensure they are used effectively.

✅ Continuously optimizes the online consumer experience through trade partner websites, including website content management processes, online product demo strategies, retailer website consumer ratings and reviews management, and digital co-marketing campaigns.

✅ Establishes regular cadence of meeting with key customers’ marketing department to plan, measure, and continuously improve.

✅ Fully supports the marketing needs and requirements of key product launches across brands by leveraging Brand content and working with Sales, Digital and our Training team to ensure a robust launch at each customer.

✅ Travel within the United States is required, both within the West geography (primarily) and to headquarters (Dalton, GA).

ASSUMPTION: This role involves a significant amount of travel and requires strong organizational skills to manage multiple projects and customer relationships simultaneously.

🎯 Required Qualifications

Education: Degree in Marketing, Sales, Business Management, or similar relevant subject.

Experience: 5+ years of experience in brand management, marketing, customer/trade marketing, sales, channel management, or the equivalent education and experience.

Required Skills:

• Excellent communication and interpersonal skills; strong presentation skills
• Strong budget management and analytical skills
• Action-oriented and responsive in a fast-paced environment
• Knowledge of digital marketing content and platforms and their measurement

Preferred Skills:

• Preferred experience in working directly with Sales and customers to create and execute marketing plans, especially with independent retailers
• Preferred experience in the home renovation space, either with retail or manufacturing

ASSUMPTION: Candidates with experience in the home renovation industry and a proven track record of driving sales and brand desirability through effective marketing strategies will be strongly considered for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Marketing Manager with 5-10 years of experience in the flooring industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Shaw products

Working Hours: 8-hour non-rotating shift, typically Monday-Friday, with some flexibility for meetings and events

ASSUMPTION: Shaw offers competitive compensation and benefits packages for their employees, with a focus on work-life balance and employee satisfaction.

📌 Applicant Insights

🔍 Company Context

Industry: Shaw is a leading provider of flooring and surface solutions, serving both residential and commercial markets. They operate in a highly competitive industry, with a focus on innovation, quality, and sustainability.

Company Size: Shaw is a mid-sized company with approximately 500-1,000 employees, providing a collaborative and dynamic work environment.

Founded: Shaw was founded in 1946 and has since grown to become a wholly-owned subsidiary of Berkshire Hathaway, Inc.

Company Description:

• Shaw designs and manufactures carpet, resilient, and hardwood products that positively impact people and the planet.
• Their optimistic approach to design delivers a purposeful blend of materiality, sustainability, and performance.
• Shaw is committed to sustainability, with a focus on reducing their environmental impact and contributing to a more sustainable future.

Company Specialties:

• Sustainable Design
• Resilient Flooring
• LVT
• Carpet
• Flooring
• Custom Carpet
• Broadloom
• Hardwood
• Carpet Tile
• Modular Flooring
• PET Resilient
• Sheet
• Commercial Flooring
• and Commercial Design

Company Website: http://www.shawcontract.com

ASSUMPTION: Shaw’s focus on sustainability and innovative design sets them apart in the flooring industry, and employees can expect a dynamic and forward-thinking work environment.

📊 Role Analysis

Career Level: This role is at the manager level, with the opportunity to grow and take on more responsibility within the organization.

Reporting Structure: The Sr Manager Customer Marketing, West reports directly to the VP, Customer Marketing.

Work Arrangement: This role is on-site, with a significant amount of travel required to meet with customers and attend industry events. The preferred location is in the Southern CA area, but other cities in the West region will be considered.

Growth Opportunities:

• Potential to take on additional responsibilities and grow within the marketing department
• Opportunities to work on high-profile projects and collaborate with cross-functional teams
• possibility to transition into a leadership role within the organization

ASSUMPTION: Shaw offers a clear path for career growth and development, with a focus on promoting from within the organization.

🌍 Location & Work Environment

Office Type: Shaw’s offices are modern and collaborative, with a focus on creating a comfortable and productive work environment for employees.

Office Location(s): Shaw has multiple offices in the West region, with the preferred location for this role being in the Southern CA area. Other cities in the region will be considered.

Geographic Context:

• The West region is home to a diverse range of customers, from independent retailers to local builders, requiring the Sr Manager Customer Marketing to be adaptable and responsive to different customer needs.
• The West region is also home to several major industry events, providing opportunities for the Sr Manager Customer Marketing to network and build relationships with key industry players.
• The West region offers a mix of urban and rural environments, with varying climates and cultures, allowing for a diverse and dynamic work experience.

Work Schedule: The work schedule for this role is typically Monday-Friday, with some flexibility for meetings and events. The Sr Manager Customer Marketing may need to work additional hours to meet project deadlines or attend industry events.

ASSUMPTION: Shaw’s offices provide a comfortable and collaborative work environment, with a focus on employee well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-person or virtual interview with the hiring manager and/or other team members
• Background check and reference check
• Final interview with the VP, Customer Marketing
• Job offer and onboarding

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and interpersonal skills
• Budget management and analytical skills
• Knowledge of digital marketing content and platforms and their measurement
• Ability to work effectively with cross-functional teams and customers

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with independent retail and local builder partners, as well as your ability to drive sales and increase brand desirability through effective marketing strategies.
• Demonstrate your understanding of Shaw’s products and their unique selling points.
• Prepare questions to ask the interviewer about the company culture, team dynamics, and growth opportunities.

ATS Keywords: Marketing, Sales, Brand Management, Customer Marketing, Digital Marketing, Budget Management, Analytical Skills, Communication, Interpersonal Skills, Presentation Skills, Collaboration, Trade Marketing, Customer Orientation, Strategic Planning, Results Driven, Relationship Building, Independent Retail, Local Builder Partners, Shaw Contract, Flooring Industry

ASSUMPTION: Shaw uses an Applicant Tracking System (ATS) to manage their recruitment process, and including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
• Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Hootsuite)
• Project management tools (e.g., Asana, Trello, Jira)
• Design software (e.g., Adobe Creative Suite, Sketch, Figma)

ASSUMPTION: Shaw provides their employees with the tools and technology they need to succeed in their roles, with a focus on collaboration and productivity.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Shaw is committed to acting with honesty and integrity in all aspects of their business.
• Excellence: Shaw strives for excellence in everything they do, from product design to customer service.
• Innovation: Shaw fosters a culture of innovation, encouraging employees to think creatively and challenge the status quo.

Work Style:

• Collaborative: Shaw values a team-based approach to work, with a focus on cross-functional collaboration and communication.
• Dynamic: Shaw operates in a fast-paced and ever-changing industry, requiring employees to be adaptable and responsive to new challenges and opportunities.
• Customer-focused: Shaw places a strong emphasis on understanding and meeting the needs of their customers, both internal and external.

Self-Assessment Questions:

• Do you have experience working with independent retail and local builder partners to create and execute marketing plans?
• Are you comfortable working in a fast-paced and dynamic environment, with a focus on driving sales and increasing brand desirability?
• Do you have strong communication and interpersonal skills, with the ability to build and maintain effective relationships with customers and internal teams?

ASSUMPTION: Shaw values employees who are collaborative, dynamic, and customer-focused, with a strong commitment to integrity, excellence, and innovation.

⚠️ Potential Challenges

• Managing multiple customer relationships and projects simultaneously can be challenging and require strong organizational skills.
• The role involves a significant amount of travel, which can be demanding and time-consuming.
• The flooring industry is highly competitive, with a constant need to innovate and adapt to changing market trends and customer preferences.
• The role requires a strong understanding of digital marketing content and platforms, with the ability to measure and optimize marketing campaigns effectively.

ASSUMPTION: Shaw provides their employees with the support and resources they need to overcome these challenges and succeed in their roles.

📈 Similar Roles Comparison

• This role is similar to other marketing manager positions in the flooring industry, with a focus on driving sales and increasing brand desirability through effective marketing strategies.
• However, this role is unique in its focus on the West geography and the need to work with independent retail and local builder partners to create best-in-class consumer experiences.
• Career paths for this role may include transitioning into a leadership role within the marketing department or moving into a different functional area within the organization.

ASSUMPTION: Shaw offers a clear path for career growth and development, with a focus on promoting from within the organization.

📝 Sample Projects

• Developing and executing a marketing plan for a new product launch, including advertising, promotional materials, and digital marketing campaigns
• Conducting market research to understand customer preferences and trends, and using that information to inform marketing strategies
• Managing a co-marketing budget with a key customer, ensuring that funds are used effectively and driving a positive ROI
• Optimizing a trade partner website to improve the online consumer experience and drive sales

ASSUMPTION: Shaw provides their employees with the opportunity to work on high-profile projects and collaborate with cross-functional teams to drive meaningful results.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does Shaw support the professional development and growth of their employees?
• What is the team dynamic and work culture like within the marketing department?
• How does Shaw measure the success of their marketing campaigns, and what metrics are most important for this role?
• What are the biggest challenges facing the flooring industry, and how does Shaw differentiate themselves from their competitors?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help you better understand the role, the company, and the team dynamics, and demonstrate your interest and engagement in the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your experience working with independent retail and local builder partners and driving sales and brand desirability through effective marketing strategies.
• Prepare questions to ask the interviewer about the company culture, team dynamics, and growth opportunities.
• If you are selected for an interview, be prepared to discuss your experience with Shaw’s products and their unique selling points.
• Follow up with the hiring manager or HR department within 24-48 hours after your interview to express your appreciation and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.