Sr Manager, Demand Generation

📌 Core Information

🔹 Job Title: Senior Manager, Demand Generation

🔹 Company: WEKA

🔹 Location: U.S. Remote

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading pipeline creation through integrated campaigns
• Thinking target accounts first and developing account-based marketing strategies
• Driving demand strategy and execution across multiple channels
• Accelerating deals through mid- and bottom-funnel programs
• Measuring performance and optimizing for conversion, velocity, and ROI
• Collaborating cross-functionally with various teams
• Bringing innovation to the table through AI, automation, and cutting-edge tools
• Ensuring regional alignment with global teams

ASSUMPTION: This role requires a strategic thinker who can balance both planning and execution, with a strong focus on driving measurable pipeline growth and revenue contribution.

📋 Key Responsibilities

✅ Lead pipeline creation by designing and executing integrated campaigns that drive qualified pipeline and support revenue targets across key enterprise segments.

✅ Think target accounts first by developing and executing targeted marketing strategies in close partnership with sales, field marketing, and SDR teams, targeting high-value accounts with personalized, multi-touch programs.

✅ Drive demand strategy and execution by launching full-funnel demand programs across digital, email, events, content syndication, and direct mail, optimizing across channels and stages.

✅ Accelerate deals by partnering with sales to develop mid- and bottom-funnel programs that help move opportunities forward, including outbound plays, and deal acceleration assets.

✅ Measure everything by defining campaign KPIs, tracking performance, and continuously optimizing for conversion, velocity, and ROI. Use insights to guide future programs and budget decisions.

✅ Collaborate cross-functionally by working with product marketing, sales, field marketing, digital, partner marketing, and marketing ops to align on goals, build campaigns, and share performance learnings.

✅ Bring innovation to the table by leveraging AI, automation, and cutting-edge marketing tools to scale faster, get smarter, and improve results across programs.

✅ Ensure regional alignment by partnering with EMEA and APAC teams to localize and scale campaigns globally where appropriate.

ASSUMPTION: This role requires a deep understanding of enterprise buying cycles, account-based marketing, and what it takes to influence multi-stakeholder, high-value deals.

🎯 Required Qualifications

Education: A Bachelor’s degree in marketing, business, or a related field

Experience: 5-7 years of B2B demand generation experience, including enterprise marketing and ABM, ideally in high-growth or tech environments

Required Skills:

• Proven track record of driving measurable pipeline growth and revenue contribution through multi-channel demand gen programs
• Strategic thinker with tactical chops—ability to plan and move fast to get things done
• Curiosity and drive—proactively exploring new tools, especially AI and automation, to test and improve performance
• Highly analytical and metrics-driven, with a strong understanding of funnel conversion and campaign ROI
• Excellent project management and cross-functional collaboration skills

Preferred Skills:

• Experience with AI and automation tools in marketing
• Familiarity with enterprise buying cycles and account-based marketing

ASSUMPTION: Candidates should have a strong background in B2B demand generation, with a focus on enterprise marketing and ABM, to be successful in this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $180,000 per year (Based on industry standards for a Senior Manager role in demand generation with 5-7 years of experience in the tech industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Unlimited PTO
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time, with flexible hours and a remote-friendly work environment

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Manager role in demand generation with the required experience level. Actual compensation may vary based on factors such as skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on high-performance computing, machine learning, and artificial intelligence

Company Size: 201-500 employees, which means a mid-sized company structure with opportunities for growth and impact

Founded: 2013, with a history of innovation and growth in the AI and data management space

Company Description:

• WEKA is architecting a new approach to the enterprise data stack built for the AI era
• The WEKA® NeuralMesh™ sets the standard for AI storage defined infrastructure with a cloud and AI-native software solution that can be deployed anywhere
• WEKA helps the world’s most innovative enterprises and research organizations, including 12 of the Fortune 50, reach discoveries, insights, and outcomes faster and more sustainably

Company Specialties:

• High-Performance Computing
• Machine Learning
• Analytics
• Genomics
• Artificial Intelligence
• Data Management
• Data Pipelines
• Data Acceleration
• Hybrid Cloud
• Data Platform
• Storage Software
• Containers
• Cloud
• Multicloud
• Generative AI
• Cloud Storage
• and GPU Acceleration

Company Website: weka.io

ASSUMPTION: WEKA is a growth-stage company with a strong focus on innovation and customer success, providing opportunities for professional growth and impact in the AI and data management space.

📊 Role Analysis

Career Level: Senior Manager, with the opportunity to lead and mentor a team, as well as collaborate with cross-functional stakeholders

Reporting Structure: This role reports directly to the VP of Marketing and works closely with sales, field marketing, and other marketing teams

Work Arrangement: Remote OK, with a flexible work environment that prioritizes results and collaboration

Growth Opportunities:

• Potential to grow into a leadership role within the marketing organization
• Opportunities to work on cutting-edge AI and data management technologies
• Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers a unique opportunity to drive growth and innovation in a dynamic and rapidly growing industry.

🌍 Location & Work Environment

Office Type: Remote-friendly, with a flexible work environment that prioritizes results and collaboration

Office Location(s): U.S. Remote, with the opportunity to work from anywhere in the United States

Geographic Context:

• The U.S. offers a diverse range of professional opportunities and a large talent pool
• Working remotely allows for a better work-life balance and the ability to live in various locations
• The tech industry in the U.S. is thriving, with a strong focus on innovation and growth

Work Schedule: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: The remote-friendly work environment offers applicants the opportunity to balance their professional and personal lives while working for a dynamic and innovative company.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team
• Behavioral and situational interviews with the hiring manager and other team members
• Final interview with the VP of Marketing
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and planning skills
• Ability to execute and deliver results
• Cross-functional collaboration and communication skills
• Understanding of enterprise buying cycles and ABM strategies
• Analytical and metrics-driven mindset

Application Tips:

• Highlight your experience with demand generation, ABM, and integrated marketing campaigns
• Include specific examples of your ability to drive pipeline growth and revenue contribution
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Be prepared to discuss your understanding of WEKA's products and services, as well as the AI and data management industry

ATS Keywords: Demand Generation, Account-Based Marketing, Integrated Marketing, Pipeline Creation, Sales Collaboration, Performance Measurement, Project Management, Cross-Functional Collaboration, AI Tools, Automation, Metrics-Driven, Curiosity, Creativity, Innovation, Customer Centric

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, execution skills, and understanding of enterprise buying cycles and ABM strategies.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• CRM software (e.g., Salesforce)
• AI and automation tools (e.g., AI-driven marketing platforms, predictive analytics tools)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The required tools and technologies for this role may vary depending on the company's specific marketing technology stack.

👔 Cultural Fit Considerations

Company Values:

• Accountability: WEKA values full ownership and integrity in all aspects of the business
• Bravery: WEKA encourages pushing boundaries and taking smart risks to drive innovation
• Collaboration: WEKA fosters a team-oriented environment with positive conflict resolution and transparency
• Customer Centricity: WEKA prioritizes the success of its customers and actively listens to their needs

Work Style:

• Results-driven: WEKA values outcomes and prioritizes delivering results over hours worked
• Innovative: WEKA encourages creativity and continuous learning to stay ahead of the curve
• Data-driven: WEKA makes decisions based on data and analytics to optimize performance

Self-Assessment Questions:

• Do you take full ownership of your responsibilities and hold yourself accountable for delivering results?
• Are you comfortable pushing boundaries and taking calculated risks to drive innovation?
• Do you thrive in a collaborative environment and enjoy working with cross-functional teams?
• Are you customer-focused and committed to understanding and addressing the needs of WEKA's customers?

ASSUMPTION: WEKA values a strong work ethic, innovation, and a customer-centric mindset in its employees.

⚠️ Potential Challenges

• Working in a fast-paced, high-growth environment may require adaptability and the ability to manage multiple priorities
• Collaborating with cross-functional teams may present communication and coordination challenges
• Driving measurable pipeline growth and revenue contribution may require continuous optimization and adaptation
• Working remotely may present distractions and require self-motivation and discipline

ASSUMPTION: These potential challenges can be mitigated through strong communication, collaboration, and time management skills.

📈 Similar Roles Comparison

• This role is unique in its focus on driving pipeline growth and revenue contribution through integrated marketing campaigns in the AI and data management industry
• Compared to other demand generation roles, this position requires a deeper understanding of enterprise buying cycles and ABM strategies
• Career-wise, this role offers the opportunity to grow into a leadership position within the marketing organization

ASSUMPTION: This role offers a unique opportunity to drive growth and innovation in a dynamic and rapidly growing industry, with the potential for significant impact and career growth.

📝 Sample Projects

• Developing and executing an integrated marketing campaign to drive pipeline growth for a specific enterprise segment
• Collaborating with sales and field marketing teams to create personalized, multi-touch ABM programs for high-value accounts
• Optimizing campaign performance and ROI through continuous testing and iteration

ASSUMPTION: These sample projects illustrate the strategic thinking, execution, and collaboration required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the current demand generation strategy and how this role fits into it?
• How does the marketing team collaborate with sales, field marketing, and other cross-functional teams?
• What are the biggest challenges facing the demand generation team, and how can this role help address them?
• What opportunities are there for professional growth and development within the marketing organization?
• How does WEKA support work-life balance and employee well-being?

ASSUMPTION: These key questions will help applicants better understand the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences in demand generation, ABM, and integrated marketing
• Prepare for the interview by researching WEKA's products, services, and industry trends
• Follow up with the hiring manager or HR team within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.