- Job Title: Senior Manager, Demand Generation
- Company: LG Electronics
- Location: Englewood Cliffs, NJ
- Job Type: On-site
- Category: Marketing
- Date Posted: May 28, 2025
- Experience Level: 7+ years
🚀 Job Overview
Key aspects of this role include:
- Strategic media planning and KPI alignment across paid media channels
- Forecasting and budget planning for paid media performance
- Audience strategy development using 1P and 3P data
- Performance reporting and optimization
- Cross-functional leadership and agency management
ASSUMPTION: This role requires a balance of strategic thinking and operational execution, with a strong focus on driving business results through paid media channels.
📋 Key Responsibilities
- Strategic Media Planning & KPI Alignment: Define and align performance KPIs across paid media channels to support e-commerce sales goals and business priorities.
- Forecasting & Budget Planning: Lead forecasting of paid media performance and expected sales impact by channel, product line, and initiative.
- Audience Strategy Development: Create robust, channel-specific audience targeting strategies leveraging 1P customer data and 3P insights to improve reach, efficiency, and conversion.
- Performance Reporting & Optimization: Lead weekly, monthly, and quarterly performance reporting, with clear storytelling, actionable recommendations, and trend analysis for stakeholders.
- Cross-Functional Leadership: Act as a strategic liaison between internal stakeholders and the media activation team to ensure plans are insight-driven and aligned across functions.
- Client Lead for Media Agency: Serve as the internal "client" on behalf of LG, providing strategic direction to the media agency partner and holding them accountable for executional excellence and results.
ASSUMPTION: Success in this role requires strong communication, stakeholder management, and cross-functional leadership skills, as well as a deep understanding of both business and operational media dynamics.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
- Experience: 7+ years of experience in demand generation, digital marketing, or performance media strategy, preferably in a fast-paced e-commerce or D2C environment.
- Required Skills:
- Proven ability to drive media strategy across multiple paid channels with strong forecasting and KPI ownership
- Strong understanding of both business and operational media execution
- Excellent communication, stakeholder management, and cross-functional leadership skills
- Demonstrated success in managing agency relationships and driving accountability from external partners
- Fluent in media measurement, channel attribution, and performance storytelling
- Proficiency in Excel, PowerPoint, and tools such as Google Analytics, Looker Studio, or similar
Preferred Skills:
- Experience with LG products or the consumer electronics industry
- Familiarity with LG's brand and values
ASSUMPTION: While not required, experience with LG products or the consumer electronics industry could provide a competitive edge in understanding the business and driving relevant strategies.
💰 Compensation & Benefits
- Salary Range: $132,000 - $176,000 USD per year
- Benefits:
- No-cost employee premiums for medical, dental, vision, and prescription benefits
- Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan
- Generous Paid Time Off program, including company holidays and a combined bank of paid sick and vacation time
- Performance-based Short-Term Incentives (varies by role)
- Access to confidential mental health resources and personal fitness goal incentives
- Family-oriented benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities
- Group Rate Life and Disability Insurance
ASSUMPTION: The salary range provided is inclusive of the base salary and a performance-based incentive bonus plan. Benefits are competitive and designed to support employees' well-being and work-life balance.
📌 Applicant Insights
🔍 Company Context
- Industry: Consumer Electronics Manufacturing
- Company Size: 10,001+ employees
- Founded: 1958
- Company Description: LG Electronics is a global leader in technology dedicated to creating innovative solutions for a better life. With a rich history spanning over six decades and a global presence of more than 100 subsidiaries, LG operates on a truly global scale. Their business domains include Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions. LG's management philosophy, "Jeong-do Management," embodies their commitment to high ethical standards and transparent operations, fostering a collaborative work environment.
- Company Specialties: Consumer Electronics, Home Appliances, Air Conditioning, Home Entertainment, Display Technology, and B2B Products
📊 Role Analysis
- Career Level: Senior Manager
- Reporting Structure: This role reports directly to the Head of Marketing or a similar position.
- Work Arrangement: On-site, 5 days per week
- Growth Opportunities: This role offers opportunities to grow within the marketing department or across other functions within LG, given the company's diverse business domains and global presence.
ASSUMPTION: Success in this role could lead to opportunities in marketing management, marketing strategy, or other related fields within LG.
🌍 Location & Work Environment
- Office Type: State-of-the-art campus in Englewood Cliffs, NJ
- Office Location: 111 Sylvan Ave, Englewood Cliffs, New Jersey 07632, US
- Geographic Context: Englewood Cliffs is a suburban town in Bergen County, New Jersey, with easy access to New York City. The area offers a mix of urban and suburban living, with a variety of amenities and recreational opportunities.
- Work Schedule: Standard full-time work hours, with flexibility for remote work not specified.
ASSUMPTION: While the role is on-site, there may be opportunities for flexible work arrangements, such as working from home occasionally, depending on the company's policies and the individual's performance.
💼 Interview & Application Insights
- Typical Process: 1. Online application submission 2. Phone or video screen with the HR team 3. In-depth interviews with the hiring manager and relevant stakeholders 4. Final interview with the Head of Marketing or a similar position
- Key Assessment Areas: Strategic thinking, media planning, KPI ownership, communication skills, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your media planning and optimization successes, as well as any challenges you've faced and how you overcame them
- Research LG's brand, values, and recent marketing campaigns to demonstrate your understanding of and enthusiasm for the company
ASSUMPTION: LG values candidates who are passionate about their brand and have a deep understanding of the consumer electronics industry and marketing trends.
🛠️ Tools & Technologies
- Google Analytics
- Looker Studio
- Excel
- PowerPoint
- Paid media platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads, etc.)
ASSUMPTION: Proficiency in these tools and platforms is essential for success in this role, as they are commonly used in demand generation and media planning.
👔 Cultural Fit Considerations
- Company Values: Customer-Value Creation, People-Oriented Management, High Ethical Standards, Transparent Operations, Creativity, Diversity, Integrity
- Work Style: Collaborative, data-driven, innovative, results-oriented, customer-focused
- Self-Assessment Questions:
- How do you align paid media strategies with LG's brand promise, "Life's Good"?
- How do you ensure that your media planning and optimization efforts support LG's commitment to enhancing lives worldwide through innovative products?
- How do you foster a collaborative work environment, and how do you balance the need for strategic thinking with operational execution?
ASSUMPTION: LG values candidates who are aligned with their brand promise, customer-focused, and committed to driving business results through innovative and collaborative approaches.
⚠️ Potential Challenges
- Role-Specific Challenge: Balancing strategic thinking with operational execution may require strong time management and prioritization skills.
- Company-Specific Challenge: LG's global presence and diverse business domains may present unique challenges in terms of understanding the business and driving relevant strategies.
- Location-Specific Challenge: Englewood Cliffs' proximity to New York City may result in a higher cost of living compared to other suburban areas in New Jersey.
- Work Arrangement Challenge: The on-site requirement may limit flexibility for candidates who prefer remote or hybrid work arrangements.
📈 Similar Roles Comparison
- Role Differentiation: This role focuses on paid media strategy and performance optimization, whereas related roles may focus more on channel-specific execution or broader marketing strategy.
- Industry-Specific Context: LG's consumer electronics industry is highly competitive, with a strong focus on innovation and customer experience.
- Career Path Comparison: This role offers opportunities to grow within marketing or across other functions within LG, with potential paths leading to marketing management, marketing strategy, or other related fields.
ASSUMPTION: Understanding the unique aspects of this role and LG's business context is crucial for candidates to determine if this opportunity aligns with their career goals and expectations.
📝 Sample Projects
- Developing a comprehensive paid media strategy for LG's upcoming product launch, including channel-specific audience targeting, budget allocation, and performance KPIs
- Optimizing LG's existing paid media campaigns to improve efficiency and conversion rates, with a focus on driving business results and aligning with LG's brand promise
- Conducting a competitive analysis of LG's paid media landscape to identify opportunities for growth and differentiation, and developing recommendations to capitalize on these insights
ASSUMPTION: These sample projects illustrate the strategic and operational aspects of the role, as well as the importance of understanding LG's brand and business context.
❓ Key Questions to Ask During Interview
- How does this role support LG's overall marketing strategy and business goals?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does LG measure the success of its paid media campaigns, and how can I contribute to improving these metrics?
- What opportunities are there for growth and development within this role and LG more broadly?
- How does LG foster a collaborative work environment, and how can I contribute to this culture?
ASSUMPTION: These questions demonstrate a candidate's interest in understanding the role's context, priorities, and growth opportunities, as well as their commitment to driving business results and contributing to LG's culture.
📌 Next Steps for Applicants
- To apply for this position:
- Submit your application through this link: [Application URL]
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your media planning and optimization successes, as well as any challenges you've faced and how you overcame them
- Research LG's brand, values, and recent marketing campaigns to demonstrate your understanding of and enthusiasm for the company
- Follow up with the hiring manager or HR team one week after your application, expressing your continued interest in the role and asking about the next steps in the process
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
