Sr. Manager/Director of CRM Marketing

📌 Core Information

🔹 Job Title: Sr. Manager/Director of CRM Marketing

🔹 Company: Alex and Ani

🔹 Location: Remote (United States)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive CRM strategies to enhance customer engagement, retention, and loyalty.
• Leading email and SMS marketing campaigns, with a focus on advanced personalization and automation.
• Managing and growing the Alex and Ani loyalty program, driving member acquisition, engagement, and rewards redemption.
• Collaborating cross-functionally to integrate CRM strategies across all marketing channels and improve customer experiences.
• Analyzing customer data to uncover trends, identify opportunities, and inform marketing strategies.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven experience in CRM, retention marketing, and customer lifecycle management. The ideal candidate will have a deep understanding of e-commerce and retail environments and be comfortable working in a fast-paced, dynamic setting.

📋 Key Responsibilities

✅ CRM Strategy Development: Define the vision for data-driven CRM, develop and execute a comprehensive CRM strategy, drive segmentation, set measurable goals, and create tailored customer journeys.

✅ Email and SMS Marketing: Lead the planning, execution, and optimization of email and SMS marketing campaigns, with a focus on advanced personalization and automation.

✅ Retention and Loyalty Programs: Lead the Alex and Ani loyalty program, identify opportunities to increase member acquisition, engagement, value, and rewards redemption, and collaborate cross-functionally to enhance loyalty benefits and experiences.

✅ Data-Driven Insights: Analyze customer data to uncover trends, identify opportunities, and inform marketing strategies. Develop dashboards and reports to track key KPIs.

✅ Innovation and Experimentation: Test and implement new tools, technologies, and approaches to enhance the customer experience and optimize campaign performance. Design and manage A/B and multivariate testing for email, SMS, and loyalty campaigns.

✅ Cross-Channel Integration: Ensure seamless integration of CRM strategies across all marketing channels, partner with creative and product teams to develop tailored messaging and content, and review attribution metrics to evaluate the holistic impact of CRM-driven campaigns.

✅ Leadership and Collaboration: Manage and mentor a junior marketing team member, partner with product, creative, and paid marketing leads to align on shared goals and initiatives, and collaborate with senior leadership to align CRM strategies with broader business objectives.

ASSUMPTION: This role requires strong leadership, communication, and collaboration skills to manage a team, partner with cross-functional stakeholders, and drive strategic initiatives that impact the entire organization.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).

Experience: 4-8+ years of experience in CRM, retention marketing, customer lifecycle management, or related roles, preferably in e-commerce or retail.

Required Skills:

• Proven expertise in CRM strategy development, email and SMS marketing, and retention/loyalty programs.
• Strong analytical skills, with experience in A/B testing, campaign performance optimization, and data-driven decision-making.
• Proven track record of designing and executing loyalty programs and retention strategies.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Results-oriented mindset, with the ability to manage multiple projects in a fast-paced environment.

Preferred Skills:

• Experience with Shopify, Klaviyo, Looker, or similar e-commerce platforms, marketing automation, and analytics tools.
• Familiarity with the retail industry and retail-specific CRM strategies.

ASSUMPTION: The ideal candidate will have a strong background in CRM and retention marketing, with a proven track record of driving customer engagement, retention, and loyalty. They will be comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams to achieve shared goals.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on experience and industry standards for the role, location, and level)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Alex and Ani products
• Professional development opportunities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, location, and experience level. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Retail (Jewelry)

Company Size: Medium (501-1,000 employees)

Founded: 2004 (20 years ago)

Company Description:

• Alex and Ani creates meaningful, eco-conscious jewelry and accessories to positively empower and connect humanity.
• The company shares a passion for the wellbeing of our planet, our communities, and our individual paths.
• Alex and Ani fosters a culture of creativity, innovation, and collaboration.

Company Specialties:

• Jewelry
• Positive Energy
• Retail
• Eco-friendly
• Shopping
• Lifestyle
• Beauty
• International
• Symbology
• And Meaning

Company Website: http://www.alexandani.com

ASSUMPTION: Alex and Ani is a well-established, purpose-driven retail company with a strong focus on sustainability, positive energy, and customer connection. The company's culture values creativity, innovation, and collaboration, making it an attractive place for marketing professionals looking to make a meaningful impact.

📊 Role Analysis

Career Level: Senior Manager/Director (Mid-career)

Reporting Structure: Reports directly to the SVP, Marketing, and may manage a junior marketing team member.

Work Arrangement: Remote solely, with the flexibility to work from anywhere in the United States.

Growth Opportunities:

• Potential to advance to a VP or higher-level marketing role as the company grows and expands its marketing team.
• Opportunities to lead high-impact projects and drive business outcomes, contributing to the candidate's professional development.
• Collaboration with cross-functional teams to gain exposure to various aspects of the business and identify new growth opportunities.

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on the company's marketing efforts and advance their career within the organization.

🌍 Location & Work Environment

Office Type: Remote (no physical office required)

Office Location(s): United States (candidates can work from any location within the country)

Geographic Context:

• The United States offers a wide range of living and working environments, from bustling cities to quiet suburbs and rural areas.
• Candidates can choose to work from a location that best suits their personal and professional needs.

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely.

ASSUMPTION: The remote work arrangement offers candidates the flexibility to work from their preferred location and balance their personal and professional responsibilities more effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Behavioral and technical interviews with the hiring manager and marketing team members
• Final interview with the SVP, Marketing
• Background check and offer extension

Key Assessment Areas:

• CRM strategy development and execution
• Email and SMS marketing expertise
• Retention and loyalty program management
• Data analysis and interpretation skills
• Leadership and collaboration abilities

Application Tips:

• Tailor your resume and cover letter to highlight your CRM and retention marketing experience, as well as your ability to drive customer engagement and loyalty.
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work effectively in a fast-paced, dynamic environment.
• Be ready to discuss your familiarity with e-commerce platforms, marketing automation tools, and analytics software.

ATS Keywords: CRM, retention marketing, customer lifecycle management, email marketing, SMS marketing, loyalty programs, data analysis, A/B testing, cross-channel integration, leadership, collaboration, customer engagement, campaign optimization, e-commerce platforms, marketing automation, analytics tools

ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, strategic mindset, and ability to thrive in a fast-paced, dynamic work environment. The ideal candidate will have a proven track record in CRM and retention marketing and be comfortable working with cross-functional teams to drive shared goals.

🛠️ Tools & Technologies

• Shopify (e-commerce platform)
• Klaviyo (email and SMS marketing automation)
• Looker (business intelligence and data exploration)
• Google Analytics (web analytics)
• Microsoft Office Suite (collaboration and productivity)
• Slack (team communication)
• Zoom (video conferencing)

ASSUMPTION: The ideal candidate will have experience with e-commerce platforms, marketing automation tools, and analytics software, as well as the ability to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Meaningful connections
• Positive energy
• Creativity and innovation
• Collaboration
• Sustainability
• Community

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Data-driven and strategic
• Adaptable and responsive to change
• Results-focused and action-oriented

Self-Assessment Questions:

• How do you align with Alex and Ani's company values, and how have you demonstrated these values in your previous roles?
• Describe a time when you had to adapt to a significant change in your work environment or strategy. How did you approach this change, and what was the outcome?
• How do you ensure that your marketing strategies and campaigns resonate with diverse customer segments and foster a sense of community and belonging?

ASSUMPTION: Alex and Ani values candidates who embody their core values, demonstrate a creative and innovative work style, and are committed to fostering a positive, collaborative work environment. The ideal candidate will be able to thrive in a fast-paced, dynamic setting and contribute to the company's mission of connecting and empowering humanity through meaningful jewelry and accessories.

⚠️ Potential Challenges

• Managing a remote team and collaborating effectively with cross-functional stakeholders in a virtual environment.
• Balancing multiple projects and priorities in a fast-paced, dynamic work environment.
• Adapting to changes in the retail industry and consumer behavior, and pivoting marketing strategies accordingly.
• Ensuring consistent and seamless customer experiences across multiple marketing channels and touchpoints.

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have strong leadership, communication, and collaboration skills to overcome these challenges and drive success.

📈 Similar Roles Comparison

• This role is similar to a Senior Manager or Director of CRM Marketing in other retail or e-commerce companies, with a focus on customer engagement, retention, and loyalty.
• However, Alex and Ani's strong commitment to sustainability, positive energy, and community sets it apart from other retailers, offering candidates the opportunity to make a meaningful impact on the company's mission and values.
• Candidates with experience in purpose-driven or socially responsible organizations may find Alex and Ani's culture and values particularly appealing.

ASSUMPTION: The ideal candidate will be drawn to Alex and Ani's unique mission and values, and be excited about the opportunity to contribute to the company's positive impact on customers, communities, and the environment.

📝 Sample Projects

• Developing and executing a comprehensive CRM strategy that drives a 20% increase in customer retention and a 15% boost in loyalty program engagement.
• Launching a successful email marketing campaign that achieves a 30% open rate and a 15% click-through rate, with a 10% increase in conversions.
• Designing and implementing a new SMS marketing strategy that drives a 25% increase in customer engagement and a 15% boost in redemption rates for loyalty program rewards.

ASSUMPTION: The ideal candidate will have a proven track record of driving meaningful results through CRM, email, and SMS marketing strategies, and be excited about the opportunity to tackle similar projects at Alex and Ani.

❓ Key Questions to Ask During Interview

• How does Alex and Ani measure the success of its CRM and retention marketing initiatives, and how can I contribute to improving these metrics?
• Can you describe the team structure and dynamics within the marketing department, and how does this role fit into the broader organizational context?
• How does Alex and Ani foster a culture of creativity, innovation, and collaboration, and what opportunities are there for growth and professional development within the company?
• What are the biggest challenges facing the retail industry, and how is Alex and Ani addressing these challenges through its marketing strategies?
• How does Alex and Ani approach sustainability and social responsibility in its marketing efforts, and what opportunities are there for me to contribute to these initiatives?

ASSUMPTION: The ideal candidate will be curious and engaged, asking thoughtful questions that demonstrate their understanding of the role, the company, and the industry. They will be eager to learn about Alex and Ani's unique culture and values, and how they can contribute to the company's mission and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Alex and Ani careers page
• Tailor your resume and cover letter to highlight your CRM and retention marketing experience, as well as your ability to drive customer engagement and loyalty.
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work effectively in a fast-paced, dynamic environment.
• Be ready to discuss your familiarity with e-commerce platforms, marketing automation tools, and analytics software.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.