Sr. Manager, Growth Marketing

📌 Core Information

🔹 Job Title: Sr. Manager, Growth Marketing

🔹 Company: ColourPop

🔹 Location: Sherman Oaks, CA

🔹 Job Type: Full-Time, Hybrid (On-site 3x/week)

🔹 Category: Marketing

🔹 Date Posted: August 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site preferred

🚀 Job Overview

Key aspects of this role include:

• Developing and owning growth marketing strategy to drive customer acquisition and maximize ROAS
• Leading high-performing partners and agency teams to execute campaigns
• Managing and optimizing large-scale marketing budgets
• Collaborating cross-functionally with creative, social, CRM, and marketing teams
• Analyzing performance data to refine strategies and optimize future efforts

ASSUMPTION: This role requires a strategic, data-driven mindset with a strong focus on performance marketing, particularly in Paid Social and Search channels for DTC eCommerce brands.

📋 Key Responsibilities

✅ Develop and own strategy for Paid Social and Search channels to drive customer acquisition and maximize ROAS

✅ Lead high-performing partners and agency teams to execute campaigns, fostering collaboration and guiding their work

✅ Manage and optimize large-scale marketing budgets, balancing short-term performance with long-term growth

✅ Collaborate cross-functionally with creative, social, CRM, and marketing teams to align marketing initiatives with overall brand and business goals

✅ Work with the creative team to ideate, develop, and test Paid Social assets that resonate with target audiences

✅ Establish a robust reporting framework to analyze and present Paid Social performance metrics, sharing insights to refine strategies and optimize future efforts

✅ Explore new opportunities by identifying emerging Paid Social platforms and opportunities to expand customer acquisition efforts

✅ Drive innovation by continuously testing new campaigns, messaging, promotions, and creative formats to improve performance and stay ahead of industry trends

ASSUMPTION: This role requires a proactive approach to staying informed about industry trends and leveraging new tools and platforms to drive growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 6+ years of performance marketing experience, with a strong focus on Paid Social and Search for DTC eCommerce brands. Proven success managing and scaling large budgets.

Required Skills:

• Proven experience in performance marketing, with a strong focus on Paid Social and Search
• Demonstrated ability to lead high-performing teams and mentor others
• Strong analytical skills and proficiency in analyzing campaign performance
• Excellent communication and organizational skills, with experience working cross-functionally in fast-paced environments
• Ability to be on-site in Sherman Oaks 3x/week

Preferred Skills:

• Knowledge of both growth and lifecycle marketing
• Experience working with eCommerce brands

ASSUMPTION: This role requires a strategic thinker who can connect data-driven insights to big-picture strategies, balancing performance metrics with creative excellence.

💰 Compensation & Benefits

Salary Range: $120k - $135k DOE + annual bonus

Benefits:

• Vacation Time
• Health Benefits
• 401k + 100% match
• Paid Holidays
• Product Discounts

Working Hours: Full-time, with flexibility for remote work 2 days per week

ASSUMPTION: The salary range provided is based on industry standards for a Sr. Manager, Growth Marketing role in the Los Angeles area, with consideration for the required experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Cosmetics, specifically focused on affordable luxury beauty products

Company Size: Medium-sized (501-1,000 employees), with a startup-like culture and a strong focus on innovation

Founded: 2014, with headquarters in Maroochydore, Queensland, Australia

Company Description:

• ColourPop is a cruelty-free, vegan, and gluten-free cosmetics brand
• The company is known for its high-quality, affordable products and innovative marketing strategies
• ColourPop is committed to sustainability and ethical practices in its operations

Company Specialties:

• Affordable luxury beauty products
• Innovative marketing strategies
• Cruelty-free and vegan-friendly products

Company Website: colourpop.com

ASSUMPTION: ColourPop's commitment to ethical practices and sustainability is an important aspect of its brand and company culture.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: Reports directly to the VP of Digital & Ecommerce

Work Arrangement: Hybrid, with a requirement to be on-site in Sherman Oaks 3x/week

Growth Opportunities:

• Potential to expand the role's scope as the company grows and enters new markets
• Opportunities to mentor and develop junior team members
• Potential to take on additional responsibilities based on performance and company needs

ASSUMPTION: This role offers significant growth potential as ColourPop continues to expand its reach and product offerings.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a creative and energetic atmosphere

Office Location(s): Sherman Oaks, CA

Geographic Context:

• Sherman Oaks is a suburb of Los Angeles, with a diverse population and a mix of urban and suburban environments
• The area is known for its vibrant arts and culture scene, as well as its proximity to outdoor recreation opportunities
• Sherman Oaks has a Mediterranean climate, with mild winters and hot, dry summers

Work Schedule: Full-time, with flexibility for remote work 2 days per week

ASSUMPTION: The hybrid work arrangement offers a balance between the energy and collaboration of an on-site office environment and the flexibility of remote work.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team
• In-depth behavioral and skills-based interview with the hiring manager and/or team members
• Final interview with the VP of Digital & Ecommerce
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven decision-making
• Leadership and team management skills
• Communication and collaboration skills
• Industry knowledge and passion for beauty and eCommerce

Application Tips:

• Highlight relevant experience and achievements in performance marketing, with a focus on Paid Social and Search
• Demonstrate a strong understanding of ColourPop's brand and products, as well as the company's commitment to ethical practices and sustainability
• Showcase your ability to connect data-driven insights to strategic marketing initiatives
• Prepare questions that demonstrate your interest in the role and the company

ATS Keywords: Paid Social, Search Marketing, Customer Acquisition, Budget Management, Cross-Functional Collaboration, Creative Oversight, Performance Analysis, Data-Driven Insights, Team Leadership, Analytical Expertise, Communication Skills, Innovation, E-commerce Strategy

ASSUMPTION: ColourPop's hiring process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit with the company's values and mission.

🛠️ Tools & Technologies

• Facebook Ads Manager
• Google Ads
• Instagram Shopping
• Pinterest Ads
• TikTok Ads
• Data visualization tools (e.g., Tableau, Power BI)
• Marketing automation platforms (e.g., HubSpot, Marketo)

ASSUMPTION: The required tools and technologies for this role are subject to change as the company's marketing strategies and priorities evolve.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing change and continuously improving
• Collaboration: Working together to achieve common goals
• Accountability: Taking ownership and responsibility for our actions
• Passion: Committing to our mission and making a positive impact
• Inclusion: Fostering a diverse and inclusive work environment

Work Style:

• Fast-paced and dynamic, with a focus on results and continuous improvement
• Collaborative and team-oriented, with a strong emphasis on communication and cross-functional collaboration
• Data-driven and analytical, with a focus on performance metrics and data-informed decision-making

Self-Assessment Questions:

• How do you stay up-to-date with industry trends and new marketing platforms?
• Can you provide an example of a time when you led a team to achieve a significant marketing goal?
• How do you balance short-term performance metrics with long-term growth strategies?

ASSUMPTION: ColourPop's company culture values innovation, collaboration, accountability, passion, and inclusion, with a strong emphasis on data-driven decision-making and continuous improvement.

⚠️ Potential Challenges

• Managing a large marketing budget and optimizing spend allocation to balance short-term performance with long-term growth
• Navigating a fast-paced and dynamic work environment, with a strong focus on results and continuous improvement
• Collaborating effectively with cross-functional teams, including creative, social, CRM, and marketing teams
• Staying informed about industry trends and leveraging new tools and platforms to drive growth

ASSUMPTION: These challenges are inherent to the role and require a strategic, data-driven mindset, as well as strong leadership and communication skills.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on performance marketing, with a specific emphasis on Paid Social and Search channels for DTC eCommerce brands
• This role offers significant growth potential as ColourPop continues to expand its reach and product offerings, with opportunities to mentor and develop junior team members
• Compared to other marketing roles, this position requires a higher level of analytical skills and data-driven decision-making, as well as a strong ability to connect data-driven insights to strategic marketing initiatives

ASSUMPTION: This role is unique in its focus on performance marketing for DTC eCommerce brands, with a strong emphasis on data-driven decision-making and continuous improvement.

📝 Sample Projects

• Developing and executing a comprehensive Paid Social strategy to drive customer acquisition and maximize ROAS for a new product launch
• Managing and optimizing a large-scale marketing budget to balance short-term performance with long-term growth, while achieving a 20% increase in ROAS
• Collaborating with cross-functional teams to create and test Paid Social assets that resonate with target audiences, resulting in a 15% increase in click-through rate and a 10% increase in conversion rate

ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and collaborative nature of the role, as well as the potential impact on the company's bottom line.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to ethical practices and sustainability in its operations and product offerings?
• How does the team collaborate and communicate to achieve common goals and drive marketing success?
• What opportunities are there for professional growth and development within the marketing team and the company as a whole?
• How does the company support work-life balance for its employees, particularly those in hybrid or remote roles?
• Can you provide an example of a time when the company pivoted its marketing strategy in response to changing market conditions or consumer behavior?

ASSUMPTION: These questions are designed to assess the company's culture, values, and commitment to employee growth and development, as well as its approach to marketing strategy and innovation.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume and cover letter to highlight relevant experience and achievements in performance marketing, with a focus on Paid Social and Search
• Prepare questions that demonstrate your interest in the role and the company
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.