📌 Core Information
🔹 Job Title: Senior Manager, Growth Marketing
🔹 Company: McKesson
🔹 Location: Richmond, VA, USA
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Richmond, VA)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive growth marketing strategies aligned with McKesson's business objectives.
- Driving customer acquisition, retention, and penetration strategies.
- Managing agency partnerships and developing annual media plans.
- Collaborating with cross-functional teams to leverage personalization, modular content, and DAAA models to inform marketing strategy.
- Monitoring campaign performance and making strategic optimizations to maximize ROI and achieve campaign objectives.
ASSUMPTION: This role requires a strategic mindset with a focus on data-driven decision making and continuous improvement. It also involves strong collaboration and communication skills to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Design and oversee the execution of comprehensive multi-channel marketing campaigns aligned to strategic priorities, providing key KPIs and budget recommendations.
✅ Collaborate across marketing teams to develop annual content strategy and editorial calendar including distribution strategy.
✅ Regularly interface with Marketing Business Partners, Product Marketing, Sales Enablement, and Demand Generation teams to ensure alignment on planned marketing activities, provide guidance, and collect feedback.
✅ Manage agency partnerships and relationships and develop annual media plan.
✅ Collaborate with cross-functional teams to leverage personalization, modular content, and DAAA models to inform marketing strategy.
✅ Share regular reporting and insights with stakeholders and marketing leaders, identifying trends, opportunities, and areas for optimization to drive continuous improvement.
✅ Innovative test & learn – bringing the best-in-class strategies from industry and our internal learnings to evolve how we build demand.
✅ Conduct regular audits of owned channels to assess performance, identify areas for improvement and innovation, and ensure alignment with partners and marketing leadership.
✅ In partnership with Digital Strategy Team, identify and test new channels to reach our target audience.
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and performance analysis. It requires strong attention to detail, excellent communication skills, and the ability to work effectively in a dynamic environment with competing priorities.
🎯 Required Qualifications
Education: Bachelor’s degree in Business, Marketing, or similar relevant degree
Experience: Minimum of 7 years of B2B Marketing experience
Required Skills:
- Proven track record of driving marketing campaign performance
- Data-driven mindset with strong analytical skills
- Deep knowledge of digital marketing tools & platforms including Salesforce Marketing Cloud, Google Ads, Social Media, Google Analytics, and other performance-based channels
- Proven track record of success in driving ROI across paid search, display, email, social, and other performance-based channels
- Expertise in customer lifecycle management, including acquisition, onboarding, engagement, and retention strategies
- Strong project management skills with exceptional attention to detail
Preferred Skills:
- 8+ years in marketing, or a related field, with a proven track record of driving marketing campaign performance
- Previous experience managing agencies
- Demonstrated success in collaborating with cross-functional teams to align initiatives and support business growth
- Exceptional written and oral communications with a demonstrated ability to develop clear, concise, and compelling messaging
- Excels in dynamic environments with competing priorities
ASSUMPTION: Candidates should have a strong background in B2B marketing with a focus on driving campaign performance and customer lifecycle management. Experience with digital marketing tools and platforms is essential for this role.
💰 Compensation & Benefits
Salary Range: $101,000 - $168,300 per year
Benefits:
- Competitive compensation package
- Annual bonus or long-term incentive opportunities
- Health, dental, and vision insurance
- 401(k) with company match
- Tuition assistance and professional development opportunities
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on McKesson's pay philosophy and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: McKesson is a Fortune 10 company that operates in the healthcare industry, providing a wide range of products and services, including medical-surgical supplies, pharmaceuticals, and healthcare information technology.
Company Size: McKesson has over 10,000 employees in Canada alone and is part of a global organization with over 80,000 employees worldwide. This means that the company offers numerous opportunities for career growth and development.
Founded: McKesson was founded in 1833 and has since grown to become one of the largest healthcare companies in the world.
Company Description:
- McKesson Canada is a subsidiary of McKesson Corporation, a global leader in healthcare supply chain management solutions, retail pharmacy, and healthcare information technology.
- The company partners with hospitals, physicians, pharmacies, nurses, biopharmaceutical manufacturers, and others across the spectrum of care to build healthier communities.
- McKesson Canada is committed to improving care in every setting – one product, one partner, one patient at a time.
Company Specialties:
- Distribution
- Health
- Technology
- and Pharmacy
Company Website: McKesson Canada
ASSUMPTION: McKesson is a large, established company with a strong presence in the healthcare industry. This means that the company has significant resources to invest in its employees and offers numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is a senior management position, requiring a high level of strategic thinking, leadership, and experience in growth marketing.
Reporting Structure: The Senior Manager, Growth Marketing will report directly to the Director of Growth Marketing and collaborate with various marketing teams.
Work Arrangement: This is an on-site role based in Richmond, VA, with minimal travel required for professional development or business meetings.
Growth Opportunities:
- As a senior management role, this position offers opportunities for career advancement within the marketing department or the broader organization.
- McKesson's large size and diverse business segments provide numerous opportunities for career growth and development.
- The company's commitment to continuous improvement and innovation creates opportunities for employees to take on new challenges and expand their skill sets.
ASSUMPTION: This role offers significant opportunities for career growth and development within a large, established organization. Candidates should be prepared to take on a high level of responsibility and demonstrate strong leadership skills.
🌍 Location & Work Environment
Office Type: McKesson's Richmond, VA office is a corporate office with a professional work environment.
Office Location(s): 9954 Mayland Drive, Richmond, VA 23233
Geographic Context:
- Richmond, VA is the capital of the Commonwealth of Virginia and is located in the central eastern region of the state.
- The city has a humid subtropical climate, with mild winters and hot, humid summers.
- Richmond is known for its rich history, cultural attractions, and outdoor recreation opportunities.
Work Schedule: Full-time, typically 40 hours per week, with minimal travel required for professional development or business meetings.
ASSUMPTION: The Richmond, VA office provides a professional work environment with opportunities for collaboration and growth. The city offers a mix of urban and suburban living with a variety of cultural and recreational attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring team
- Final interview with the director or another senior leader
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data-driven decision making and analytical skills
- Communication and presentation skills
- Leadership and team management skills
- Industry knowledge and understanding of McKesson's business
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work in a dynamic environment.
- Research McKesson's business and industry trends to demonstrate your understanding of the company and its market.
- Prepare a portfolio or examples of your marketing campaign work to showcase your skills and achievements.
ATS Keywords: Growth Marketing, B2B Marketing, Digital Marketing, Campaign Performance, Customer Acquisition, Retention Strategies, Project Management, Analytical Skills, Cross-Functional Collaboration, Content Strategy, Performance Measurement, Innovation
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and industry knowledge. Candidates should be prepared to discuss their marketing campaign experience and demonstrate their ability to work effectively in a dynamic environment.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Google Ads
- Social Media platforms (e.g., LinkedIn, Facebook, Twitter)
- Google Analytics
- Marketing automation tools (e.g., Marketo, Pardot)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires a strong working knowledge of digital marketing tools and platforms, including Salesforce Marketing Cloud, Google Ads, and Google Analytics. Candidates should be comfortable using marketing automation tools and CRM software to manage campaigns and customer data.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Customer First
- Empowerment
- Inclusion
- Excellence
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and forward-thinking
- Adaptable and responsive to change
- Results-oriented and focused on continuous improvement
Self-Assessment Questions:
- How do you align with McKesson's company values, particularly "Customer First" and "Excellence"?
- How do you approach working in a collaborative, team-oriented environment, and can you provide an example of a successful team project you've led?
- How do you stay up-to-date with industry trends and new technologies in digital marketing, and how have you applied this knowledge in previous roles?
- How do you balance strategic thinking with hands-on campaign management, and can you provide an example of a time when you successfully managed both aspects of a project?
ASSUMPTION: McKesson values a strong cultural fit with its employees, emphasizing integrity, customer focus, empowerment, inclusion, and excellence. Candidates should be prepared to discuss their alignment with these values and demonstrate their ability to work effectively in a collaborative, data-driven environment.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, requiring strong project management and prioritization skills
- Working with cross-functional teams and stakeholders, requiring excellent communication and collaboration skills
- Keeping up with industry trends and new technologies in digital marketing, requiring continuous learning and adaptation
- Balancing strategic thinking with hands-on campaign management, requiring strong analytical and problem-solving skills
- Managing agency partnerships and relationships, requiring strong vendor management and negotiation skills
ASSUMPTION: This role presents several challenges that require strong leadership, communication, and project management skills. Candidates should be prepared to discuss their strategies for managing these challenges and provide examples of their past successes in similar situations.
📈 Similar Roles Comparison
- Compared to other senior marketing roles, this position places a stronger emphasis on data-driven decision making and continuous improvement.
- McKesson's large size and diverse business segments offer more opportunities for career growth and development than smaller organizations.
- This role requires a higher level of strategic thinking and leadership than mid-level marketing positions, making it a better fit for candidates with more experience and a proven track record of success.
ASSUMPTION: This role offers significant opportunities for career growth and development within a large, established organization. Candidates should be prepared to take on a high level of responsibility and demonstrate strong leadership skills.
📝 Sample Projects
- Developing and executing a comprehensive multi-channel marketing campaign to drive customer acquisition and retention for a new product launch
- Conducting a channel audit and optimizing performance to maximize ROI and achieve campaign objectives
- Managing agency partnerships and relationships to develop and execute a successful annual media plan
ASSUMPTION: These sample projects demonstrate the strategic, hands-on, and analytical aspects of the Senior Manager, Growth Marketing role. Candidates should be prepared to discuss their experience with similar projects and provide examples of their past successes.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other marketing teams and stakeholders to ensure alignment on planned marketing activities?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
- How does McKesson support the professional development and growth of its marketing employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: These interview questions focus on understanding the role's priorities, challenges, and opportunities for growth. Candidates should be prepared to ask thoughtful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, leadership, and industry knowledge.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work in a dynamic environment.
- Research McKesson's business and industry trends to demonstrate your understanding of the company and its market.
- Prepare a portfolio or examples of your marketing campaign work to showcase your skills and achievements.
- Follow up with the hiring manager one week after your interview to express your continued interest in the role and ask about the next steps in the hiring process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
