📌 Core Information
🔹 Job Title: Sr. Manager, Growth & Monetization Analytics
🔹 Company: MyFitnessPal
🔹 Location: Remote - US
🔹 Job Type: Full-Time
🔹 Category: Analytics & Growth
🔹 Date Posted: 2025-07-11
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading and scaling a team supporting Growth Marketing, Advertising, and Strategic Partnerships
- Transforming data into strategic insights to drive user acquisition and revenue growth
- Collaborating with cross-functional leaders to create data-driven narratives for partners and stakeholders
- Architecting the analytics foundation for fast-growing advertising and partnerships functions
- Balancing strategic direction with hands-on execution
ASSUMPTION: This role requires a high level of strategic thinking and leadership, with a strong focus on driving growth and monetization through data-driven insights.
📋 Key Responsibilities
✅ Lead and mentor a team of analysts, setting clear objectives and fostering a culture of curiosity and rapid delivery
✅ Balance strategic direction with hands-on execution, including unblocking technical challenges, reviewing work, and coaching for impact
✅ Prioritize across multiple stakeholders, allocating resources effectively and saying no to otherwise good ideas to focus on strategic goals
✅ Forge trusted-advisor relationships with senior leaders, helping craft narratives for decision-making and board-level communications
✅ Lead analysis of marketing funnel performance across paid, organic, and earned media, and run and interpret experiments to optimize ROI
✅ Build the analytics foundation for the ads business, combining programmatic monetization insight with support for a growing direct sales operation
✅ Measure and optimize partner programs, providing insight into partner segmentation, activation trends, and deal impact modeling to support business development
✅ Translate user data into compelling narratives and insights to support marketing campaigns, press initiatives, and sales/partner decks
✅ Stand up the end-to-end data pipeline, from raw data to clean, governed tables feeding dashboards and self-serve tools
✅ Champion and test-and-learn mindset across all monetization and growth functions
ASSUMPTION: This role involves a mix of strategic planning, hands-on analysis, and team leadership, with a focus on driving growth and monetization through data-driven insights.
🎯 Required Qualifications
Education: Bachelor’s in Statistics, Economics, Computer Science, or related field; advanced degree preferred
Experience: 8+ years in applied marketing or growth analytics, with at least 3 years focused on acquisition and paid media; experience with partnership, ads measurement, or revenue analytics is a plus
Required Skills:
- Advanced SQL and Python (or R)
- Proficiency with marketing attribution platforms, A/B testing frameworks, and BI tools (e.g., Looker, Tableau)
- Deep understanding of incrementality testing, MMM, and causal inference for marketing channels
- Demonstrated success translating analytics into budget allocations, channel optimizations, or partnership deal terms
Preferred Skills:
- Experience with ad tech platforms (e.g., Google Ad Manager, DV360)
- Proven ability to hire, develop, and retain top talent
ASSUMPTION: This role requires a strong background in analytics, with a focus on growth and monetization, as well as proven leadership experience managing analysts or data scientists.
💰 Compensation & Benefits
Salary Range: $160,000 - $205,000 per year
Benefits:
- Healthcare, parental planning, mental health benefits, annual performance bonus, 401(k) plan and match, responsible time off, monthly wellness and technology allowances, and others
Working Hours: 40 hours per week
ASSUMPTION: The salary range is based on industry standards for a senior manager role in analytics, with a focus on growth and monetization. The benefits package is comprehensive and inclusive, with a focus on employee well-being and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on health and fitness
Company Size: 51-200 employees, which means a mid-sized company structure with opportunities for growth and impact
Founded: 2005, with a history of innovation and growth in the health and fitness industry
Company Description:
- MyFitnessPal provides powerful tools for tracking meals and physical activity, enabling users to live healthier lives
- The company is a finalist for Mogul's Top 100 Workplaces With The Best D&I Initiatives in 2021 and included in Mogul's Top 100 Workplaces For Diverse Representation in 2022
Company Specialties:
- Nutrition
- Fitness
- Health
- Weight Loss
- Wellness
Company Website: http://www.myfitnesspal.com
ASSUMPTION: MyFitnessPal is a well-established company in the health and fitness industry, with a strong focus on innovation and growth.
📊 Role Analysis
Career Level: Senior Manager, with the opportunity to shape the analytics function and drive growth and monetization
Reporting Structure: Reports directly to the VP of Analytics and partners with the Chief Marketing Officer, Chief Revenue Officer, and VPs of Growth Marketing, Brand, Ad Sales, and Partnerships
Work Arrangement: Remote OK, with the opportunity for flexible work arrangements
Growth Opportunities:
- Potential to grow into a VP or Director role as the team and function expand
- Opportunities to work on high-impact projects and drive strategic decision-making
- Chance to mentor and develop junior team members, fostering a culture of growth and learning
ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and impact on the business.
🌍 Location & Work Environment
Office Type: Remote, with the opportunity for occasional in-person meetings and team gatherings
Office Location(s): Austin, TX (headquarters), with remote team members across the US
Geographic Context:
- MyFitnessPal is headquartered in Austin, TX, a vibrant and growing tech hub with a strong focus on health and wellness
- The remote work arrangement allows for a diverse and distributed team, with opportunities to collaborate with team members across the US
Work Schedule: Full-time, with a flexible and results-driven work environment
ASSUMPTION: The remote work arrangement and flexible work schedule provide applicants with the opportunity to balance work and personal responsibilities, while still maintaining a strong connection to the team and company culture.
💼 Interview & Application Insights
Typical Process:
- Phone screen to assess cultural fit and basic qualifications
- Technical interview to evaluate analytical skills and problem-solving abilities
- On-site interview with the hiring manager and key stakeholders to discuss the role and company fit
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Leadership and team management skills
- Strategic thinking and business acumen
- Communication and presentation skills
Application Tips:
- Highlight relevant experience in growth and monetization analytics, with a focus on acquisition and paid media
- Demonstrate strong leadership and team management skills, with examples of hiring, developing, and retaining top talent
- Showcase a deep understanding of incrementality testing, MMM, and causal inference for marketing channels
ATS Keywords: Analytics, Growth, Monetization, Marketing, Attribution, A/B Testing, BI Tools, Strategic Influence, Team Leadership, Python, SQL, R
ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, with a focus on strategic thinking and leadership abilities.
🛠️ Tools & Technologies
- SQL
- Python (or R)
- Marketing attribution platforms
- A/B testing frameworks
- BI tools (e.g., Looker, Tableau)
- Ad tech platforms (e.g., Google Ad Manager, DV360)
ASSUMPTION: This role requires proficiency in SQL and Python, as well as experience with marketing attribution platforms, A/B testing frameworks, and BI tools. Experience with ad tech platforms is a plus.
👔 Cultural Fit Considerations
Company Values:
- Live Good Health: MyFitnessPal's core value, emphasizing the importance of health and wellness in all aspects of life
- Make It Count: A focus on delivering meaningful results and making a positive impact
- One Team, One Dream: Collaboration and teamwork are essential for success
Work Style:
- Data-driven and results-oriented, with a focus on using data to drive strategic decision-making
- Collaborative and team-focused, with a strong emphasis on cross-functional collaboration
- Flexible and adaptable, with a willingness to take on new challenges and learn new skills
Self-Assessment Questions:
- How do you embody the value of Live Good Health in your personal life and work?
- Describe a time when you had to collaborate with a cross-functional team to achieve a shared goal. What was the outcome, and what did you learn?
- How do you approach learning new tools or technologies, and how have you applied this to your work in the past?
ASSUMPTION: MyFitnessPal values candidates who embody their core values, collaborate effectively with cross-functional teams, and demonstrate a willingness to learn and adapt.
⚠️ Potential Challenges
- Balancing strategic direction with hands-on execution, which can be challenging and time-consuming
- Managing a remote team, which requires strong communication and leadership skills
- Working in a fast-paced and dynamic environment, with a focus on driving growth and monetization
- Navigating a mid-sized company structure, with opportunities for growth and impact, but also potential bureaucracy and politics
ASSUMPTION: This role presents a unique set of challenges, but also offers significant opportunities for growth and impact.
📈 Similar Roles Comparison
- This role is unique in its focus on growth and monetization analytics, with a broad scope of responsibilities across marketing, advertising, and partnerships
- Compared to other senior manager roles in analytics, this position offers a higher level of strategic influence and impact on the business
- Career path comparison: This role offers significant growth potential, with the opportunity to advance to a VP or Director role as the team and function expand
ASSUMPTION: This role is unique in its focus and scope, offering a high level of strategic influence and growth potential.
📝 Sample Projects
- Developing and implementing a comprehensive data pipeline to support growth and monetization analytics
- Conducting a comprehensive analysis of marketing funnel performance to optimize ROI and drive user acquisition
- Building and refining ad sales and strategic partnerships analytics to support business development and revenue growth
ASSUMPTION: These sample projects highlight the strategic and impactful nature of the work required in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits into the broader organization?
- How does the company support the growth and development of its employees, particularly in the analytics function?
- What are the key priorities for the first 90 days in this role, and how can I make an immediate impact?
- How does the company approach diversity, equity, and inclusion, and what initiatives are in place to support these values?
- What are the biggest challenges facing the analytics function, and how can this role help address them?
ASSUMPTION: These questions are designed to assess the fit of the role and company culture, as well as the opportunities for growth and impact.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight your relevant experience in growth and monetization analytics, with a focus on acquisition and paid media
- Prepare examples of your work showcasing your analytical skills, problem-solving abilities, and leadership and team management skills
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
