🔹 Job Title: Senior Manager, Influencer Marketing
🔹 Company: Tatcha
🔹 Location: Los Angeles, California
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 26, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
1. Leadership: Guide and grow influencer marketing strategies to enhance brand awareness and affinity.
2. Strategic Planning: Develop and implement influencer marketing strategies that align with brand vision.
3. Cross-Functional Collaboration: Work closely with internal teams to integrate influencer marketing activities across the marketing mix.
4. Budget Management: Plan and manage influencer marketing budget, including monthly forecasting and accruals.
5. Performance Analysis: Establish processes to measure and track influencer marketing activities, set KPIs, and interpret performance results.
📋 Key Responsibilities
- Influencer and Artistry Relations:
- Lead assigned tier of influencer marketing activities.
- Oversee influencer marketing relationships and strategies.
- Develop framework for distribution of influencer content across paid, owned, and earned outlets.
- Lead benchmarking and measurement standards for influencer programs.
- Manage external influencer partners and agencies.
- Identify emerging talent and opportunities for first-to-market partnerships.
- Continuously review and assess the competitive environment.
- Develop and set precedent for Tatcha’s affiliate program strategy.
- Social Media Partnerships & Connection:
- Partner closely with social, PR, and creative teams to integrate and amplify influencer marketing experience across all social channels.
- Budget:
- Plan and manage influencer marketing budget, including monthly forecasting and accruals.
- Measurement & Analytics:
- Establish process and structure to measure and track influencer marketing activities.
- Set appropriate KPIs for the function and all initiatives.
- Interpret performance results and provide future-forward insights and recommendations.
- Identify and explore new measurement opportunities for assessing ROI of brand marketing investments.
- Leadership:
- Act as a key organizational leader that champions an internal culture aligned with the brand vision.
- Lead cross-functional workflow process to achieve marketing goals with clear ownership, deliverables, and accountability.
- Continuously measure and improve work, formalizing reporting on key metrics.
- Develop, hire, coach, and support your team and collaborate with cross-functional teams.
🔍 Company Context
- Industry: Personal Care Product Manufacturing
- Company Size: 51-200 employees
- Founded: Not specified
- Headquarters: San Francisco, CA
- Specialties: Skincare, online retail, luxury goods, natural cosmetics, beauty industry, eCommerce, creative, and design
- Mission: To care for people through their skin, offering skincare rituals that benefit both skin and mind, while emphasizing the importance of mindfulness to skin health.
- Notable Partnership: Supports Room to Read's mission of world change through education, funding 7 million days of school for girls in Asia and Africa, and supporting the printing and distribution of 155,000 inclusive books for underserved children in the US.
📊 Role Analysis
- Career Level: Executive-level role, reporting directly to the Consumer Marketing team.
- Reporting Structure: Not specified; likely reports to the Director or VP of Consumer Marketing.
- Work Arrangement: On-site, based in the Los Angeles Metro Area.
- Growth Opportunities: Potential to grow and shape the influencer marketing function within a fast-paced, entrepreneurial environment.
- Potential Challenges: Navigating a dynamic, ever-evolving company culture; managing multiple simultaneous projects with tight deadlines.
🌍 Location & Work Environment
- Office Type: On-site, based in Los Angeles, California.
- Office Location(s): Not specified.
- Geographic Context: Los Angeles, California, United States.
- Work Schedule: Full-time, with a typical workweek of 40 hours.
💼 Interview & Application Insights
- Typical Process: Not specified.
- Key Assessment Areas: Not specified.
- Application Tips:
- Tailor resume and cover letter to highlight relevant experience and skills for influencer marketing and team leadership roles.
- Prepare examples of successful influencer marketing campaigns and strategies.
- Research Tatcha's brand, values, and mission to demonstrate cultural fit.
🛠 Cultural Fit Considerations
- Company Values: Not specified; likely aligns with Tatcha's mission to care for people through their skin and emphasize mindfulness.
- Work Style: Agile, open-minded, and entrepreneurial, with a focus on delivering in a fast-paced environment.
- Self-Assessment Questions:
- How do you align with Tatcha's mission and values?
- How do you approach mindfulness and self-care in your personal and professional life?
- How do you adapt to shifts in strategy and meet changing deadlines and priorities?
🛠 Potential Challenges
- Challenge 1: Managing multiple simultaneous projects with tight deadlines and shifting priorities.
- Challenge 2: Navigating a dynamic, ever-evolving company culture.
- Challenge 3: Building and maintaining strong relationships with external influencer partners and agencies.
- Challenge 4: Staying up-to-date with industry trends and best practices in influencer marketing.
📈 Similar Roles Comparison
- Comparison Point 1: This role focuses on leading and growing influencer marketing strategies, while similar roles may focus more on tactical execution or specific aspects of influencer marketing.
- Comparison Point 2: Influencer marketing roles may vary by industry, with beauty and fashion industries having unique considerations and trends.
- Comparison Point 3: Career progression in influencer marketing may lead to roles such as Director or VP of Influencer Marketing, or broader Marketing Director roles.
📝 Sample Projects
- Project Example 1: Developing and executing a successful influencer marketing campaign for a new product launch, including strategy, content creation, and measurement.
- Project Example 2: Conducting a competitive analysis of influencer marketing strategies in the beauty industry and identifying opportunities for Tatcha to differentiate and innovate.
- Project Example 3: Building and managing a high-performing influencer team, including hiring, onboarding, and performance management.
💡 Key Questions to Ask During Interview
- Question 1: Can you describe a time when you successfully led a team to execute a complex influencer marketing campaign? What was the outcome?
- Question 2: How do you approach building and maintaining strong relationships with external influencer partners and agencies?
- Question 3: Can you share an example of a time when you had to adapt to a significant shift in influencer marketing strategy or trends? How did you handle it?
- Question 4: How do you ensure that influencer marketing activities align with Tatcha's brand vision and values?
- Question 5: Can you describe your experience with budget management and forecasting in influencer marketing? How do you ensure that marketing investments drive ROI?
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://www.tatcha.com/careers.html?gh_jid=4763762008).
2. Tailor your resume and cover letter to highlight relevant experience and skills for influencer marketing and team leadership roles.
3. Prepare examples of successful influencer marketing campaigns and strategies.
4. Research Tatcha's brand, values, and mission to demonstrate cultural fit.
5. Follow up with the hiring manager one week after applying, inquiring about the status of your application.
