📌 Core Information
🔹 Job Title: Sr. Manager, Influencer Marketing
🔹 Company: Tatcha
🔹 Location: San Francisco, California
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 26, 2025
🔹 Experience Level: 10+ years
🚀 Job Overview
- Lead influencer marketing strategies to enhance brand awareness and community engagement.
- Manage relationships with influencers and agencies while overseeing budget and performance metrics.
- Collaborate cross-functionally to integrate influencer marketing into broader brand campaigns.
- Develop and execute influencer marketing strategies that drive scale, amplify brand story, and improve social sentiment.
- Identify emerging talent and opportunities for first-to-market partnerships.
- Continuously review and assess the competitive environment.
📋 Key Responsibilities
- Influencer and Artistry Relations:
- Own assigned tier of influencer marketing activities for Tatcha.
- Oversee the creation, development, and leadership of influencer marketing relationships and strategies.
- Develop framework for distribution of influencer content across paid, owned, and earned outlets.
- Lead the development and implementation of benchmarking and measurement standards.
- Lead the management of external influencer partners and influencer agencies.
- Identify emerging talent and opportunities for first-to-market partnerships.
- Continuously review and assess the competitive environment.
- Develop and set the precedent for Tatcha’s affiliate program strategy.
- Social Media Partnerships & Connection:
- Partner closely with social, PR, and creative teams to integrate and amplify influencer marketing experience and exposure across all social channels.
- Budget:
- Plan and manage the influencer marketing budget, including monthly forecasting and accruals.
- Measurement & Analytics:
- Establish process and structure to measure and track influencer marketing activities.
- Sets appropriate KPIs for the function and all initiatives.
- Interpret performance results and provide future-forward insights and recommendations.
- Identify and explore new measurement opportunities for assessing the ROI of brand marketing investments.
- Leadership:
- Act as a key organizational leader that champions an internal culture aligned with the brand vision.
- Lead a cross-functional workflow process to achieve marketing goals with clear ownership, deliverables, and accountability across the organization.
- Continuously measure and improve work, formalizing reporting on key metrics.
- Develop, hire, coach, and support your team and collaborate with cross-functional teams.
🔍 Who You Are
- Extremely knowledgeable and passionate about beauty, digital, and social media.
- Creative and inspirational storyteller, always bringing fresh ideas to the table.
- Agile, open-minded, and skilled at delivering in an entrepreneurial, fast-paced environment.
- Able to adapt well to shifts in strategy and meet changing deadlines and priorities.
- Exceptional attention to detail while managing multiple simultaneous projects.
- Excellent communication, project management, and time management skills.
- Strong analytical and problem-solving skills, balanced with creativity.
- Positive and upbeat demeanor; natural relationship-builder.
📈 Qualifications
- Bachelor’s degree.
- A minimum of 8-10+ years of related experience; beauty, fashion, or retail preferred.
- Proven track record of leading and developing a high-performing team.
- Depth of experience in managing influencer relations.
- A solid grasp of navigating and winning in the “new” world of public relations and word of mouth marketing.
- Strong examples of ability to influence and build productive relationships internally and externally across, up and down an organization.
- Operational experience guiding process to maximize quality work, deadline adherence, and budget management.
- Experience working with international markets a plus.
- Must be based in Los Angeles Metro or San Francisco Bay Area.
💰 Compensation & Benefits
- Salary Range: $125,000 to $140,000 per year.
- Benefits: Medical, dental, vision, life, accident, critical illness, disability insurance, retirement savings plans, company match, paid family leave, education-related programs, paid time off, and paid holidays.
📌 Applicant Insights
🔍 Company Context
- Industry: Personal Care Product Manufacturing.
- Company Size: 51-200 employees.
- Founded: 2009.
- Headquarters: San Francisco, CA.
- Specialties: Skincare, online retail, luxury goods, natural cosmetics, beauty industry, eCommerce, creative, and design.
- Company Description: Tatcha is a skincare brand rooted in timeless Japanese wisdom, offering transformative yet kind-to-skin formulas that marry Japanese botanicals with clinical ingredients. Guided by the mission to care for people through their skin, Tatcha takes a holistic approach to skincare from concept to formulation to clinical evaluation, offering skincare rituals that benefit both skin and mind, while emphasizing the importance of mindfulness to skin health.
- Company Website:
📊 Role Analysis
- Career Level: Senior management level role with significant influence on brand marketing strategy and execution.
- Reporting Structure: Reports directly to the Consumer Marketing team, collaborating cross-functionally with social, PR, creative, and other teams.
- Work Arrangement: On-site, based in Los Angeles Metro or San Francisco Bay Area.
- Growth Opportunities: Potential to grow within the Consumer Marketing team and broader organization as the company continues to expand its influencer marketing efforts and brand presence.
🌍 Location & Work Environment
- Office Type: On-site, with a focus on collaboration and teamwork.
- Office Location(s): San Francisco, CA.
- Geographic Context: San Francisco offers a diverse cultural scene, vibrant tech industry, and a high cost of living. The city is known for its progressive policies, strong job market, and high-quality education system.
- Work Schedule: Standard full-time work schedule, with potential for flexibility based on team needs and project demands.
💼 Interview & Application Insights
- Typical Process: Phone or video screening, followed by on-site or virtual interviews with the hiring manager and cross-functional team members.
- Key Assessment Areas: Cultural fit, strategic thinking, leadership skills, creativity, and relevant industry experience.
- Application Tips:
- Highlight specific influencer marketing campaigns or strategies you've led in the past.
- Demonstrate your understanding of Tatcha's brand ethos and how you would integrate influencer marketing into their broader brand strategy.
- Showcase your ability to manage budgets, track performance metrics, and make data-driven decisions.
- Prepare questions about the team, company culture, and growth opportunities for the role.
🛠 Cultural Fit Considerations
- Company Values: Not explicitly stated, but likely includes a strong focus on mindfulness, innovation, and customer-centricity.
- Work Style: Collaborative, creative, and data-driven, with a focus on continuous improvement and adaptation.
- Self-Assessment Questions:
- How do you align with Tatcha's brand ethos and mission to care for people through their skin?
- How do you approach building and maintaining productive relationships with influencers and team members?
- How do you stay up-to-date with industry trends and adapt your strategies accordingly?
🛠 Potential Challenges
- Managing a large influencer marketing budget and ensuring maximum ROI.
- Balancing the need for creativity and innovation with consistent brand messaging and performance metrics.
- Navigating the ever-evolving influencer marketing landscape and identifying new opportunities for growth.
- Collaborating effectively with cross-functional teams and stakeholders to integrate influencer marketing into broader brand campaigns.
📈 Similar Roles Comparison
- Tatcha vs. Competitors: Tatcha's focus on mindfulness and Japanese-inspired skincare sets it apart from competitors. This role requires a deep understanding of Tatcha's unique brand positioning and how to leverage influencer marketing to amplify it.
- Industry Context: The beauty and personal care industry is highly competitive, with a strong emphasis on innovation, branding, and customer experience. This role requires a strong understanding of the industry landscape and how to differentiate Tatcha's influencer marketing efforts.
📝 Sample Projects
- Developing and executing a targeted influencer marketing campaign to launch a new skincare product line.
- Collaborating with the PR team to create a influencer-driven event or activation that generates buzz and media coverage.
- Analyzing influencer marketing performance data to identify trends, optimize strategies, and maximize ROI.
💡 Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy and organization?
- What are the most significant challenges facing the influencer marketing team currently, and how can this role address them?
- How does Tatcha support the professional development and growth of its employees?
📌 Next Steps for Applicants
- To apply for this position:
- Submit your application through this link:
- Customize your resume to highlight relevant experience and skills for this role.
- Prepare a cover letter that demonstrates your understanding of Tatcha's brand and your fit for the role.
- Prepare examples of your past influencer marketing campaigns or strategies, and be ready to discuss them during the interview.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
- If you receive an offer, negotiate salary and benefits based on industry standards and your qualifications.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
