Sr. Manager, Marketing Analytics

📌 Core Information

🔹 Job Title: Sr. Manager, Marketing Analytics

🔹 Company: Tapestry

🔹 Location: New York, United States

🔹 Job Type: On-site

🔹 Category: 📈 Marketing Analytics, 📊 Marketing Analytics & Insights

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading the global adoption of Marketing Mix and Multi Touch Attribution Models.
• Interpreting results to drive actionable marketing insights.
• Collaborating with finance and marketing teams for strategic alignment.
• Designing and implementing standardized performance measurement frameworks.

ASSUMPTION: The candidate will work cross-functionally within various teams to ensure marketing activities align with strategic business goals. Assumed to operate in a fast-paced environment to meet dynamic marketing needs.

📋 Key Responsibilities

✅ Lead global adoption of Coach’s Marketing Mix and Multi Touch Attribution Models to optimize marketing investments.

✅ Analyze and quantify the impact of marketing activities on business KPIs.

✅ Collaborate with finance and marketing teams to synchronize insights with budgeting and planning.

✅ Develop standardized campaign performance measurement frameworks globally.

✅ Design and analyze brand and campaign lift studies for effectiveness evaluation.

✅ Lead creative pre-testing to enhance campaign creatives' effectiveness.

✅ Develop and implement a testing framework across regions to improve marketing performance.

✅ Partner with Tapestry Data Analytics for dashboard and reporting framework development.

✅ Keep up with industry trends to enhance marketing analytics capabilities.

ASSUMPTION: The role requires strong leadership and analytical skills to handle complex marketing data and work effectively with regional marketing teams.

🎯 Required Qualifications

Education: Not specified

Experience: 7+ years in marketing analytics, preferably at an agency or platform.

Required Skills:

• Expertise in Marketing Mix Modeling (MMM) and Multi Touch Attribution.
• Proficiency in data visualization tools such as Tableau.
• Advanced Excel modeling and SQL skills.
• Strong analytical and problem-solving abilities.
• Excellent communication and storytelling skills.
• Highly organized and self-motivated.

Preferred Skills:

• Experience with brand and campaign lift studies.
• Proficiency in A/B testing.

ASSUMPTION: Candidates are expected to manage multiple projects simultaneously and communicate effectively with non-technical stakeholders.

💰 Compensation & Benefits

Salary Range: $120,000.00 to $140,000.00 annually, with bonus potential

Benefits:

• Medical, Dental, and Vision Insurance
• 401(K) Plan
• Paid Paternity and Maternity Leave
• Commuter Benefits and Disability Insurance
• Tuition Assistance

Working Hours: Full-time, 40 hours per week

ASSUMPTION: Compensation is competitive with industry standards, and benefits are comprehensive to support employee well-being and development.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion

Company Size: 10,001+ employees, indicating a large-scale enterprise with diverse services and robust infrastructure.

Founded: Not specified

Company Description:

• Tapestry encompasses well-known brands such as Coach, Kate Spade New York, and Stuart Weitzman.
• Focuses on inclusivity, equity, and diversity within its business operations.
• Emphasizes innovation and sustainability in the fashion industry.

Company Specialties:

• Fashion and Apparel
• Innovative Design
• Global Marketing Strategies

Company Website: http://www.tapestry.com/

ASSUMPTION: As a large corporation, Tapestry provides ample resources for professional growth and international career opportunities.

📊 Role Analysis

Career Level: Senior management position with strategic responsibilities.

Reporting Structure: Reports to the head of the Brand Analytics team.

Work Arrangement: Primarily on-site, with hybrid flexibility for some remote work.

Growth Opportunities:

• Potential to impact global marketing strategies at a high level.
• Opportunity to lead innovative analytics projects.
• Exposure to diverse markets and international teams.

ASSUMPTION: The position offers significant influence over marketing strategies, demanding both strategic foresight and analytical precision.

🌍 Location & Work Environment

Office Type: Corporate headquarters located in a major urban center, providing a dynamic and culturally diverse office environment.

Office Location(s): 10 Hudson Yards, New York, New York 10001, US

Geographic Context:

• Located in a prime business district with ample amenities and services.
• Accessible transportation options for commuting.
• Proximity to industry hubs and networking opportunities.

Work Schedule: Standard business hours with potential for flexibly managing workloads.

ASSUMPTION: The role involves a mix of individual and team-based work in a high-energy office setting.

💼 Interview & Application Insights

Typical Process:

• Initial application review and screening.
• Video call(s) with recruiter and hiring team.
• Technical interview focusing on analytics skills.

Key Assessment Areas:

• Marketing analytics expertise.
• Ability to interpret and communicate data insights.
• Strategic thinking and leadership abilities.

Application Tips:

• Highlight experience with relevant analytics tools and methodologies.
• Demonstrate past successes in optimizing marketing performance.
• Prepare examples that showcase impact on business KPIs.

ATS Keywords: Marketing Analytics, Data Visualization, MMM, MTA, SQL, Excel, Leadership, Strategic Planning

ASSUMPTION: The application process is comprehensive to assess both technical proficiency and cultural fit.

🛠️ Tools & Technologies

• Tableau for data visualization.
• Advanced Excel for modeling.
• SQL for data management and analysis.

ASSUMPTION: Familiarity with the specified tools is crucial for executing daily job functions effectively.

👔 Cultural Fit Considerations

Company Values:

• Inclusivity and Diversity
• Innovation and Sustainability
• Commitment to Excellence

Work Style:

• Collaborative and team-oriented environment.
• Fast-paced with emphasis on creativity and innovation.
• Encourages proactive communication and feedback.

Self-Assessment Questions:

• How do you approach integrating diverse data inputs into a cohesive analysis?
• Can you provide an example of a time you influenced strategic marketing decisions?
• What strategies do you find most effective for team collaboration in analytics?

ASSUMPTION: Cultural fit is integral to both team success and individual satisfaction, highlighting the need for alignment with company values and work style preferences.

⚠️ Potential Challenges

• Managing cross-functional collaborations across global teams.
• Staying ahead of rapidly changing industry trends and technologies.
• Balancing strategic oversight with detailed analytics tasks.
• Navigating organizational complexity within a large corporation.

ASSUMPTION: Challenges denote opportunities for professional growth and showcase adaptability and problem-solving capabilities.

📈 Similar Roles Comparison

• Higher emphasis on strategic leadership compared to analyst roles.
• Greater focus on global marketing effectiveness than regional roles.
• Balancing technical expertise with stakeholder management.

ASSUMPTION: This role requires a strategic vision that merges technical analytics with business objectives, setting it apart from more narrowly focused positions.

📝 Sample Projects

• Implemented a multi-regional marketing attribution model leading to a 20% increase in ROI.
• Developed a campaign lift study for a major product launch that optimized marketing spend by 15%.
• Created dashboards that visualized brand health across multiple markets, informing quarterly strategy adjustments.

ASSUMPTION: Projects demonstrate the practical application of skills and the ability to drive meaningful improvements in business outcomes.

❓ Key Questions to Ask During Interview

• What are the most immediate challenges awaiting the Sr. Manager, Marketing Analytics?
• How does Tapestry define success for this role?
• Can you describe the team dynamics and collaboration style at Tapestry?
• What tools and technologies does Tapestry prioritize for analytics projects?
• What are the company's long-term visions for its marketing analytics division?

ASSUMPTION: Preparing thoughtful questions demonstrates engagement and insight into the role's strategic aspects.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant analytics experience
• Prepare to discuss past projects and impact during interviews
• Engage with recruiter queries promptly to maintain application momentum
• Follow up post-interview to express continued interest

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.