📌 Core Information
📌 Core Information
🔹 Job Title: Sr. Manager, Marketing Analytics & Measurement
🔹 Company: Ovative Group
🔹 Location: Minneapolis, Minnesota, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading and managing a team of marketing measurement experts
- Driving the strategy and success of your squad
- Engaging with clients to maximize marketing performance
- Providing senior-level support during critical moments
- Working with clients to refine scopes of work and refine strategies
ASSUMPTION: This role requires a high level of expertise in marketing measurement technology and strategy, as well as strong communication and leadership skills.
📋 Key Responsibilities
✅ Lead, manage, and develop team of high-performing marketing measurement experts
✅ Manage and develop individual team leaders, supporting career growth and individual success
✅ Partner with other Measurement Solutions leaders to drive team strategy and execution
✅ Define and drive strategy across team structure, roles, development, and clients
✅ Work across internal Ovative teams to move roadblocks and find solutions
✅ Lead efforts to grow and evolve Measurement skills, knowledge, toolset, product offerings, and culture
✅ Work with leadership to review services, identify areas for improvement, and alter strategies and scope
✅ Show up as senior measurement leader during crucial client moments to support the team and guide successful outcomes
✅ Provide business development support, assisting with strategy/messaging and liaising with prospective clients to refine scopes of work
✅ Address complex, open-ended analytics requests in a structured manner
✅ Identify & focus on what matters most to move the client's business forward
✅ Lead efforts to grow and evolve consulting skills, knowledge, toolset, product offerings, and culture
✅ Develop deep understanding of marketing measurement technology and how it impacts data/analytics/clients-business
✅ Connect complex marketing data & situations into tangible business path forward for clients
✅ Help connect the measurement work Ovative does to clients' business models, goals, and challenges
✅ Join the extended Leadership Team at Ovative, participating in leadership forums and engaging in strategic internal initiatives
✅ Support Ovative’s strategy development and strategic planning process, along with the Measurement team’s strategy
ASSUMPTION: This role requires a strong understanding of marketing measurement technology and the ability to connect complex data to business realities.
🎯 Required Qualifications
Education: Not specified
Experience: 8-15 years of experience working with clients (internal or external)
Required Skills:
- 8-15 years of experience in marketing (digital marketing/media, traditional media, marketing consulting, marketing analytics, marketing research, etc.)
- Excellent communicator & collaborator between multiple client & internal teams
- Experience communicating and partnering with high-level partners (Directors, VPs, CMOs, CFOs, etc.)
- Able to thrive working in ambiguous situations
- Able to connect complex marketing data & situations into tangible business path forward for clients
- Action oriented, self-driven hunger to take immediate action and make decisions quickly
Preferred Skills:
- Experience with full funnel marketing measurement
- Experience working with digital metric data, such as digital marketing analytics software (Adobe Analytics, Google Analytics, ViQ, etc.)
- Experience with marketing overall (Paid advertising, organic marketing, etc.)
- Experience working with MMM/MTA marketing models
ASSUMPTION: Candidates with experience in marketing measurement technology and a strong understanding of marketing analytics will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $111,000 - $186,000 per year, inclusive of a 25% bonus
Benefits:
- Flexible Paid Vacation Policy
- 401k Match Program
- Top-Notch Health Insurance Options
- Family Formation Benefits
- Monthly Stipend for Your Mobile Phone and Data Plan
- Sabbatical Program
- Charitable Giving via Our Time and a Financial Match Program
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is inclusive of an annual bonus and is competitive for the role and experience level required.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 501-1,000 employees
Founded: 2009
Company Description:
- Ovative Group is a digital-first media and measurement firm that transforms the measure of marketing success
- The team of marketing experts does the hard work to drive measurable performance and surpass expectations
- Ovative offers Paid and Owned Media Services, Omni-Channel Measurement, and Strategy Consulting
- The company combines deep industry expertise and proven processes with an innovative new marketing metric, Enterprise Marketing Return, to measure and optimize marketing efforts across all channels
Company Specialties:
- Cross Channel Measurement
- Customer Data Architecture
- Search Engine Marketing
- Search Engine Optimization
- Digital Media Execution
- Multi-touch Attribution
- Marketing Analtytics
- Digital Media Optimization
- Paid Social
- Display
- Online to Offline Measurement
Company Website: http://www.ovative.com
ASSUMPTION: Ovative Group is a well-established company in the advertising services industry, with a strong focus on digital media and measurement.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: Reports directly to the founder and CEO, with a team of 3-6 resources reporting up through this role
Work Arrangement: Hybrid, with frequent, paid travel to Minneapolis headquarters for company events, team events, and in-person collaboration with teams
Growth Opportunities:
- Leading and managing a team of marketing measurement experts
- Driving the strategy and success of your squad
- Engaging with clients to maximize marketing performance
- Providing senior-level support during critical moments
- Working with clients to refine scopes of work and refine strategies
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to lead a team and drive strategic initiatives.
🌍 Location & Work Environment
Office Type: Hybrid, with access to all office spaces in MSP, NYC, and CHI
Office Location(s): 729 Washington Ave N, Suite 1000, Minneapolis, Minnesota, 55401, US; 254 Canal St, Suite 5000, New York, 10013, US; 224 N Desplaines St, Ste 200, Chicago, Illinois 60661, US
Geographic Context:
- Minneapolis, Minnesota, United States
- New York, New York, United States
- Chicago, Illinois, United States
Work Schedule: Flexible paid vacation policy
ASSUMPTION: The hybrid work arrangement allows for flexibility and the opportunity to work from multiple office locations.
💼 Interview & Application Insights
Typical Process:
- Submit application through the provided link
- Phone or video screen with the hiring manager
- In-person or virtual interview with the team
- Final interview with the founder and CEO
Key Assessment Areas:
- Communication and collaboration skills
- Problem-solving abilities
- Understanding of marketing measurement technology
- Ability to connect complex data to business realities
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in ambiguous situations
- Be ready to discuss your understanding of marketing measurement technology and how it impacts data/analytics/clients-business
ATS Keywords: Marketing Analytics, Measurement, Team Leadership, Client Engagement, Thought Leadership, Communication, Collaboration, Digital Marketing, Data Analysis, Business Development, Strategic Planning, Problem Solving, Marketing Measurement Technology, Testing, Advanced Analytics, Consulting Skills
ASSUMPTION: The interview process will focus on assessing the candidate's communication and collaboration skills, as well as their understanding of marketing measurement technology and ability to connect complex data to business realities.
🛠️ Tools & Technologies
- Marketing Analytics Tools (e.g., Adobe Analytics, Google Analytics, ViQ)
- Data Analysis Tools (e.g., Excel, SQL, Python)
- Project Management Tools (e.g., Asana, Trello, Jira)
- Communication and Collaboration Tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the client and project.
👔 Cultural Fit Considerations
Company Values:
- Trust and transparency
- Doing the hard and complicated work others put off
- Open communication and floor plan
- Flat organizational structure
Work Style:
- Collaborative and supportive environment
- Focus on driving results and performing to the highest potential
- Open to feedback and continuous learning
Self-Assessment Questions:
- How do your personal values align with Ovative's company values?
- How do you approach working in a collaborative and supportive environment?
- How do you handle feedback and continuous learning?
ASSUMPTION: Candidates who are open to feedback, value collaboration, and are committed to driving results will be a strong fit for Ovative's culture.
⚠️ Potential Challenges
- Working with complex, open-ended analytics requests
- Identifying what matters most to move the client's business forward
- Leading efforts to grow and evolve consulting skills, knowledge, toolset, product offerings, and culture
- Managing and developing individual team leaders, supporting career growth and individual success
ASSUMPTION: The challenges in this role are primarily related to managing and developing a team, as well as working with complex data and open-ended analytics requests.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on marketing measurement technology and strategy
- It requires a high level of expertise in marketing analytics and the ability to connect complex data to business realities
- Career path comparison: This role offers significant growth opportunities, with the potential to lead a team and drive strategic initiatives
ASSUMPTION: This role is unique in its focus on marketing measurement technology and strategy, and requires a strong understanding of marketing analytics.
📝 Sample Projects
- Developing a new marketing measurement model for a client
- Optimizing a client's marketing mix using advanced analytics techniques
- Conducting a comprehensive audit of a client's marketing data and analytics infrastructure
ASSUMPTION: The specific projects in this role will vary depending on the client and their unique needs.
❓ Key Questions to Ask During Interview
- Can you describe a time when you had to connect complex marketing data to tangible business outcomes for a client?
- How do you approach working with ambiguous data or situations?
- Can you provide an example of a time when you had to refine a client's marketing strategy based on data insights?
- How do you balance the need to provide actionable insights to clients with the need to maintain a strong, collaborative relationship?
- Can you describe a time when you had to manage and develop a team member to support their career growth and individual success?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of marketing measurement technology, their ability to connect complex data to business realities, and their leadership and communication skills.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in ambiguous situations
- Be ready to discuss your understanding of marketing measurement technology and how it impacts data/analytics/clients-business
- Follow up with the hiring manager one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
