Sr. Manager, Marketing Strategy - Digital

📌 Core Information

🔹 Job Title: Sr. Manager, Marketing Strategy - Digital

🔹 Company: Thomson Reuters

🔹 Location: Toronto, ON, Canada (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-28

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (2-3 days in office)

🚀 Job Overview

Key aspects of this role include:

• Setting strategic approach for demand generation within the Legal segment, focusing on E-commerce sales.
• Collaborating with digital, product marketing, and enterprise technology teams to create and implement integrated marketing strategies.
• Forecasting, measuring, analyzing, and reporting the impact of campaign and demand gen activities on marketing and sales pipeline, revenue, and demand funnel velocity.
• Deeply understanding Legal go-to-market strategies, insights, personas, customer segmentation, competitive intelligence to translate business goals into marketing strategies.
• Partnering with various teams to bring strategies and plans to life through thoughtful planning, integration of relevant content, and effective translation into demand gen programs and activities.

ASSUMPTION: This role requires a strategic thinker with strong data acumen, innovation, planning abilities, cross-functional leadership skills, and effective communication skills to succeed.

📋 Key Responsibilities

✅ Help determine buying journey for E-commerce channel.

✅ Partner with digital and product marketing teams to research and define buying personas.

✅ Assist with creation, planning, and activation of innovative marketing strategies for the Legal E-commerce segment, with strong focus on transforming and optimizing digital channels, demand gen, and product marketing groups to build and align on upfront strategy and prioritization.

✅ Forecast, measure, analyze, and report the impact of campaign and demand gen activities on marketing and sales pipeline, revenue, and demand funnel velocity.

✅ Deeply understand Legal go-to-market strategies, insights, personas, customer segmentation, competitive intelligence to translate business goals into marketing strategies.

✅ Partner closely and/or create working processes across the marketing organization to bring strategies and plans to life through thoughtful planning, integration of relevant content, and effective translation into demand gen programs and activities.

✅ Deliver effective marketing strategies to fuel pure digital sales.

✅ Continually monitor success of planning process and identify efficiencies, opportunities to optimize, leverage best practices, etc.

✅ Consistently monitor digital sales performance data of assigned sub-segment; derive insight and action items to leadership team and key stakeholders throughout the business.

ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, data analysis, and stakeholder communication to drive marketing attributed sales, revenue, and growth in the Legal segment.

🎯 Required Qualifications

Education: Bachelor's degree (BA/BS) required; Master's degree (MBA) preferred.

Experience: 6+ years of experience in digital marketing, growth marketing, or demand gen, with deep understanding of marketing frameworks and channel mix activation.

Required Skills:

• Strong leadership, collaboration, teamwork, and relationship-building skills across multiple levels and functions in the organization.
• Strong E-commerce, paid and organic digital experience and CX thinking.
• Deep understanding of modern demand generation technologies, platforms, and systems.
• Experience or knowledge of the Legal markets a plus.

Preferred Skills:

• Experience organizing and executing events, tradeshows, and conferences.

ASSUMPTION: Candidates with a strong background in digital marketing, demand generation, and cross-functional leadership will be best suited for this role.

💰 Compensation & Benefits

Salary Range: CAD 120,000 - 160,000 per year (Based on industry standards for a Sr. Manager role in Toronto)

Benefits:

• Hybrid Work Model (2-3 days in office)
• Flexibility & Work-Life Balance (Flex My Way, up to 8 weeks work from anywhere per year)
• Career Development and Growth (Grow My Way programming and skills-first approach)
• Industry Competitive Benefits (Comprehensive benefit plans, including flexible vacation, mental health days, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing)
• Culture (Globally recognized, award-winning reputation for inclusion, flexibility, work-life balance, and more)
• Social Impact (Two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and ESG initiatives)
• Making a Real-World Impact (Helping uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information)

Working Hours: 40 hours per week, with flexible scheduling options

ASSUMPTION: The salary range is estimated based on industry standards for a Sr. Manager role in Toronto, with adjustments for experience and qualifications.